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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Suluh Pembangunan: Journal of Extension and Development AGRIMOR Jurnal Penelitian Pertanian Terapan JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Societa: Jurnal Ilmu-Ilmu Agribisnis JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Agriprimatech Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Citra Agritama Proceeding Applied Business and Engineering Conference JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Bisnis Dan Manajemen: Bisman Jurnal Manajemen Agribisnis Terapan Jurnal Agrisep
Edy Humaidi
Politeknik Negeri Lampung
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STRATEGI KEBERLANJUTAN AGRIBISNIS BERAS ORGANIK Humaidi, Edy; Asriani, Putri Suci; Priyono, Basuki Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.55 KB) | DOI: 10.31186/jagrisep.20.01.207-226

Abstract

The purpose of this study is to identify internal factors and external factors of sustainability of organic rice agribusiness, formulate alternative strategies for the sustainability of organic rice agribusiness, analyze the best strategies that can be applied in the sustainability of organic rice agribusiness. The study used Primary and Secondary Data Types. Primary Data Collection Techniques were obtained through Interviews/Questionnaires with respondents and farmer experts. The analysis technique used is the IFE and EFE matrix, to obtain an alternative strategy using SWOT, while to choose the best strategy use QSPM. The results of this study are: 1. Identification of internal factors shows that there are 23 strengths and 9 weaknesses that have been held in the sustainability of organic rice agribusiness in the Handayani farmer group. 2. From the strategic focus, four alternative strategies are obtained, namely organic rice through the optimal use of production inputs and skills owned by farmers to meet market prospects and increase demand, develop and expand the organic rice market out of the South Sumatra region through the application of internet and work technology together with the government and partners, optimizing the quality of organic rice Through proper handling and postharvest handling, and making Suka Makmur Village an organic agrotourism village. 3. The QSP matrix results show the best strategy of the four alternative S-O strategies is to optimize the quality of organic rice through proper handling and postharvest handling, this condition is seen from the Total Total Attractive Score (TAS) of 4.5406.
MEASUREMENT OF WILLINGNESS TO PAY LEVEL OF ORGANIC RICE CONSUMERS IN BANDAR LAMPUNG CITY Desfaryani, Rini; Humaidi, Edy; Anggraini, Nuni
Agriprimatech Vol. 6 No. 1 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v6i2.3533

Abstract

Consuming healthy food has become a trend in the community, but healthy products tend to have high prices, while information on consumers' willingness to pay or the maximum price that consumers can afford is not yet available. This study aims to analyze the value of consumers' willingness to pay for organic rice. Analysis of the data used is descriptive analysis, and Contingent Valuation Method (CVM). The study was carried out in Bandar Lampung for six months, namely April - September 2022 and the sampling method used non-probability sampling, namely accidental sampling. The number of respondents in this study was 30. The results showed that consumers were willing to pay at a price 6% greater than the average price. The average organic rice is 26,670. Keywords: Willingness to pay, organic rice, Contingent Valuation Method
Competitiveness Analysis of Lampung Province Coffee: RCA and RSCA Approach Kusmaria; Edy Humaidi; Sudiyo
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.127-136

Abstract

Lampung province is one of the coffee production centers in Indonesia. The coffee industry in Lampung is a significant contributor to the local economy, with its products being sent to various regions in Indonesia and even abroad. However, it has yet to be discovered whether the coffee products produced can compete with those from other regions. This research aims to analyze the competitiveness of coffee in Lampung province. This research was conducted in Lampung Province. This location was chosen purposively, taking into account that this area is a coffee production center and is the area with the second-highest coffee production in Indonesia. This research uses secondary data in the form of time series data over a period of 5 years (2018-2022). The analytical tool used to analyze the comparative competitiveness of coffee uses the Revealed Comparative Advantage (RCA) and Revealed Symmetric Comparative Advantage (RSCA) methods. The research results show that the coffee commodity in Lampung Province over the last 5 years has had high competitiveness, as seen from the RCA value > 1 and the RSCA value > 0.
PEMETAAN KOMODITAS SAYUR UNGGULAN DI PROVINSI LAMPUNG Edy Humaidi; Bina Unteawati; Analianasari Analianasari
Jurnal Agribisnis Indonesia Vol. 8 No. 2 (2020): Desember 2020 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2020.8.2.106-114

Abstract

This study aims to map the types of vegetables that are feasible to be developed in Lampung Province. The mapping will be analyzed using the Location Quotient (LQ) method which will produce commodities that are classified as either base or non-base commodities. The data used are secondary data on vegetable production in Lampung Province for six years (2013-2018) obtained from the Central Statistics Agency of Lampung Province. The results showed that two types of vegetable plants became superior commodities, seen from the LQ value greater than 1, namely chilli and Chinese cabbage, with an LQ value of 1,26 for chilli and 1,17 for Chinese cabbage, respectively.
CUSTOMER SATISFACTION AS A MEDIATOR BETWEEN PERCEIVED QUALITY, ATTITUDES, AND READY-TO-DRINK COFFEE PURCHASE INTENTION Edy Humaidi; Bina Unteawati; Nuni Anggraini; I Putu Adjie Windu Kertayoga; Rini Desfaryani
MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Vol 9 No 1 (2026): Mahatani : Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal)
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/mja.v9i1.43817

Abstract

Purchase intention is a key behavioral indicator of market competitiveness and business sustainability. Understanding its determinants—such as perceived quality, customer attitude, and satisfaction—is crucial for developing effective marketing strategies. This study analyzes the effects of perceived quality, customer attitude, and satisfaction on purchase intention for coffee ready-to-drink (RTD) products, and examines the mediating role of customer satisfaction. Data were collected through surveys and direct observation using accidental sampling, then analyzed with descriptive statistics and Structural Equation Modeling (SEM). The results show that customer attitude and satisfaction significantly influence purchase intention, both directly and through mediation. Customer satisfaction mediates the relationship between customer attitude and purchase intention, indicating that positive attitudes enhance satisfaction, which subsequently increases purchase intent. Conversely, perceived quality has no significant direct or indirect effect on purchase intention through satisfaction, suggesting its limited influence in this model. Overall, customer satisfaction serves as a key mediating factor linking attitude and purchase intention, while perceived quality plays a minor role. Strengthening customer attitudes and satisfaction is therefore a more effective strategy for increasing purchase intention for coffee RTD products.
Co-Authors Aditama, Wayan Erico Amin, Zaini Analianasari Analianasari Analianasari Analianasari Andry Andry Andry Andry Andry ANDRY, ANDRY anggraini, Depita Annisa Fitri antriadisti, Shinta T Basuki Sigit Priyono Basuki Sigit Priyono Bina Unteawati Bina Unteawati Bina Unteawati Cholid Fatih Damayanti, Nabila Dayang Berliana Desfaryani, Rini Dewi Lestari Eko Win Kenali Endah Yuni Puspitasari Eva Sari, Dian Fitriani Fitriani hasibuan, annisa fitri Hery Widijanto I Putu Adjie Windu Kertayoga I Putu Ajie Windu Kartayoga I Putu Ajie Windu Kertayoga Irawati, Luluk Kertayoga, I Putu Ajie Windu Khoirunnisa, Aulia Kusmaria Kusmaria Kusmaria Kusmaria Kusmaria, Kusmaria M. Zaini, M. Marga Saty, Fadila Maria Ulfah Maria Ulfah Muhammad Zaini Noer, Irmayani Nuni Anggraini Putri Kinasih, Sintia Putri Suci Asriani Putri Suci Asriani Rahmadiza, Radefi Rani Lestari, Astria Renoat, Ronald E. Ronald E. Renoat Shinta Tantriadisti Sudiyo Sudiyo, Sudiyo Suryati, Nila Sutarni, Sutarni Unteawati, Bina Wulandari, Agustina Putri Zaini Amin Zaini Amin