Article Per Year (5 Year)
p-Index From 2021 - 2026
4.981
P-Index
This Author published in this journals
All Journal Jurnal Gizi dan Pangan Jurnal Manajemen Sumber Daya Perairan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini SYAMIL: Jurnal Pendidikan Agama Islam (Journal of Islamic Education) Edukasi Islami: Jurnal Pendidikan Islam Jurnal Ilmu Kesehatan Bhakti Husada: Health Sciences Journal Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Perak Malahayati : Pengabdian Kepada Masyarakat Jurnal Abmas Negeri (JAGRI) Jurnal Ilmiah Kesehatan (JIKA) Tarbiyah Islamiyah: Jurnal Ilmiah Pendidikan Agama Islam Jurnal Publik: Jurnal Ilmiah Bidang Ilmu Administrasi Negara Kreatifitas: Jurnal Ilmiah Pendidikan Islam SYAMIL: JURNAL PENDIDIKAN AGAMA ISLAM (JOURNAL OF ISLAMIC EDUCATION) Jurnal Kesehatan komunitas Indonesia Cendekiawan: Jurnal Pendidikan dan Studi Keislaman Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Indonesian Research Journal on Education E-JRM Innovative: Journal Of Social Science Research Baitul Hikmah: Jurnal Ilmiah Keislaman Journal Global Technology Computer International Journal of Community Service Implementation JURNAL DIALOKA: Jurnal Ilmiah Mahasiswa Dakwah dan Komunikasi Islam Jurnal Pengabdian Siliwangi Jurnal Pemikiran dan Pengembangan Pembelajaran Jurnal Pendidikan Progresif Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah Jurnal Pendidikan Islam Al Ikhlas An-Nahdloh: Journal of Education and Islamic Studies
Neni, Neni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-JRM

 1 
Pengaruh Flash Sale, Live Streaming, Dan Hedonic Shopping Motivation Terhadap Impulse Buying Pengguna Shopee (Studi Kasus Mahasiswa Universitas Islam Malang) Neni, Neni; Basalamah, Muhammad Ridwan; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research investigates the effects of Flash Sale, Live Streaming, and Hedonic Shopping Motivation on impulse buying behavior among Shopee users, specifically focusing on students from an Islamic University. The study employs a quantitative approach, utilizing a Ferdinand formula with a sample of 85 respondents. Data analysis was conducted using SPSS, covering tests for normality, classical assumptions, hypothesis testing, multiple linear regression, and the adjusted R² coefficient. The findings indicate that Flash Sale does not affect impulse buying, while Live Streaming and Hedonic Shopping Motivation both have a significant impact on impulse buying. Keywords: Flash Sale, Live Streaming, Hedonic Shopping Motivation, Impulse Buying
Co-Authors 'Aisy, Bilqiis Rihhadatul Ahmad Mustafa Akla, Nurfitri A'tul Al Fathir, Muhammad Willy Andy Muharry Annashr, Nissa Noor Asmawati Asmawati Aziz Bisri, Farhan Nur Bahtiar, . Basalamah, Muhammad Ridwan Basori Basori Cakra, Cakra Dewi Hasanah Dian Dian Dwiyanti, Nila Sari Edi Saputra Ekafitrianda, J. M. Fathoni, Sulthon Faturahman, Yuldan Fauziah, Zahroh Tsamrotul Fitrian, Harry Pribadi Fitriani, Siti Khoriah Ghaffar, Mufti Hafiz, Muhammad Suma Hafizon, Ahmad Handayani, Satri Hizbulloh, Muhammad Jaisy Iseu Siti Aisyah Ivanda, Salsa Bila Jessica, Melia Judeslianti, Judeslianti Lutfiana, Alisya Marchelina, Nova Mariza, Ana marwan, iis Maula, Yusrina Ni'mal Natasha, Frieska Aulia Neneng Hasanah Nur Lina Nurjamilah, Mila Prima Endang Susilowati Rahayu, Evi Restu, Yanto Maulana Romdhani, Andhy Salahuddin Salahuddin Siregar, Maralottung Siti Halimah Sri Maywati Sri Wahyuni Sunra, La Syahri Ramadhan, Syahri Tazkia, Khairunnisa Triwahyuni, Firly Utami, Annisa Dwi Wahyuningtyas, Aulia Putri Wahyuningtyas, Nanik Wardani, Yusrima Syamsina Wulandari, Safira Laila Yogaswara, Dadan Yulmiftiyanto, Lutfi Yunianto, Andi Eka Zikraini Syafitri, Ruhul