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PENGARUH PERSEPSI RISIKO, KUALITAS PELAYANAN DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PERCETAKAN HANNA COMPUTER SITUBONDO DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MODERATING Oetami, Trie; Ediyanto, Ediyanto; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8194

Abstract

The printing business is one of the fields that has experienced very rapid technological developments along with the increasing public demand for print media. Business actors are required to be able to implement effective marketing strategies and continue to experience improvements in all aspects to attract consumer interest, so they are ready to face increasingly fierce competition. The purpose of this study is to analyze and test the Influence of Risk Perception, Service Quality and Digital Marketing on Purchasing Decisions at Hanna Computer Situbondo Printing with Consumer Trust as a Moderating Variable. The sampling technique uses Non-Probability Sampling. Data analysis and hypothesis testing in this study use the Structural Equation Model - Partical Least Square (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application. Showing that Service Quality has a positive and significant effect on Purchasing Decisions. Meanwhile, Risk Perception and Digital Marketing have a positive but insignificant effect on Purchasing Decisions. The Consumer Trust variable shows a significant role in moderating the relationship between Service Quality and Purchasing Decisions in the direction of strengthening the relationship. Meanwhile, the consumer trust variable does not show a significant role in moderating the relationship between risk perception and digital marketing on purchasing decisions, with the direction of weakening the relationship.
PENGARUH KEPEMIMPINAN, KOMPENSASI, DISIPLIN KERJA TERHADAP KEPUASAN DAN KINERJA KARYAWAN PADA PG.DJATIROTO Umam, Khotibul; Praja, Yudha; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 5 No 1 (2026): JANUARI 2026
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v5i1.8166

Abstract

The aim of this research is to analyze and test the influence of Competence, Work Experience, and Allowances on the Work Effectiveness of employees at PT. Fajar Insan Nusantara Bali through Work Spirit. The population in this study consists of employees of PT. Fajar Insan Nusantara Bali. The sampling technique used is quota sampling. Data analysis and hypothesis testing in this research were conducted using the Structural Equation Model – Partial Least Square (PLS-SEM) method. The results of the direct influence hypothesis test using the Smart PLS 3.0 application show that competence has a positive but not significant effect on work spirit, work experience has a negative and significant effect on work spirit, and allowances have a negative and significant effect on work spirit. Competence has a significant negative effect on work effectiveness, work experience has a positive but not significant effect on work effectiveness, and allowances have a positive but not significant effect on work effectiveness. Work spirit has a positive and significant effect on work effectiveness. The indirect influence of competence on work effectiveness through work spirit is positive but not significant, while work experience has a negative and significant effect on work effectiveness through work spirit, and allowances have a negative and significant effect on work effectiveness through work spirit.
Co-Authors Abaitunnisa, Fatima Agam, Gitra Agustin, Adelia Dwi Aisyah, Yunia Akbar, Rian Aknis, Bintang Jaya Amalia, Echi Nurul Amalia, Firdauzy Amelia, Ana Ananta, Alvin Andrian, Mohammad Vicry Anggraini, Yunita Merdiana Anitasari, Eka Yuli Anshory, Muhammad Iqbal Aprilia, Nurismil Khoir Arief, Mohammad Yahya Arief, Muhammad Yahya Ariyantiningsih, Febri Ayudia F, Adinda Rika Bastarani, Penny Siska Bimantara, Ario Cahyani, Diah Dwi Ari Cahyaningati, Dinda Dwi Crisyanti, Veny Manda Dewi Kusuma Wardani Diah Yulisetiarini Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Edi Kusnadi, Edi Ediyanto Faidah, Selina Nur Faradila, Diah Faricha, Cantika Auliatul Febrianti, Hofifah Febriyanti, Dela Ayu Firdaus, Aditya Abzar Firmansyah, Farhan Faisal Ghazali, As’ad Al Ghofiqi, M. Zam-Zam Al Habibarrahman, Moh Fathoni Haidar, Syafa Hilmy hamdun, Edy kusnadi Haris, R. Abdul HARIYANTO HARIYANTO Hasanah, Mariyatul Hendra Syahputra Herawati, Anjanis Dewi Ida Ayu Putu Sri Widnyani Ika WAHYUNI Indatun, Firdaus Kamil Istifaza, Zulfa Julio, Rendy Dwi Agung Kamila, Aminatus Taniatul Karim, Kurniawan Karnadi, Karnadi Khofifa, Siti Khofilah, Siti Nur Kholida, Firda Ulfatul Kholifah, Unniatul Khotibul Umam Kiptiyah, Zainatul Komariah, Nurul Dwi Kurniahadi, Didik Kurniawan, Aldy Kurniawan, Amelia Tri Amanda Kurniawan, Rafli Dwi Kusuma, Diva Dwi Lailatul Fitri Larasati, Rindang Meilina Lindari, Livia Ika Lita Permata Sari Lusiana Tulhusnah Luthfiaturahmah, Luthfiaturahmah Maffiro, Dhella Monica Ayu Majid, Fathul Maulana, Izan Maulidiyah, Indana Yuris Melinda, Nabila Adelia Miftahul, Rozikin Minullah, Minullah Muhammad Danial Murtakiyah, Wardah Nilawati, Dian Wahyu Norchalicatin, Yuli Novantri, Ralda Cigra Nur Faiza Nur Kholis Nuriyana, Nida Nurwijayanti Nuur, Harzuna Said Nuzulfawati, Firda Octavia, Sildalina Tri Oetami, Trie Paramita, Dwi Permatasari, Ayu Dian Pramesthi, Riska Ayu Prasetyaningtiyas, Susanti Pratama, Juli Nanda Pratama, M Risqi Pratanca, Gusti Pandu Pratiwi, Choliefiah Dwi Pratiwi, Diah Restu Purba, Sherly Septian Diana Putri, Cindy Gamaria Putri, Dinda Purnama Putri, Septi Aulia Qomariyah, Fariatul Rachman, Riza Rachmi Masnilah Rahmah, Yasyfi Aufa Ramadhana, Virgian Ramadhani, Ikhtiara Bulan Ramdani, Dicky Rasyid, Miftahur Raziqin, Novanda Khayrur Resi, Oktaviani Rhamadani, Vina Syahadatina Riantika, Yuni Rijal, Saiful Rini Kartika Sari Riskiyani, Vivi Rosyadi, Yayuk Candra RR. Ella Evrita Hestiandari Safara, Andita Veronika Safitri, Novita Ayu Safitri, Nurul Gita Safitri, Sofiyana Meilani Sakbania, Alviatus Salam, Nadira Annisa Nur Salimah, Kiswatus Sari, Alfina Dian Ratna Sariatik, Atika Puspita Setiawan, Erdyansyah Soeliha, Siti Sonnyalia, Astrid Bellinda Sri Wahyuni Sucahyono, Syawal SUDARSIH SUDARSIH Suherman, Aldy Kurniawan Syaifulloh, Alfan Syama, Nur Izzuddien Syaputra, Ilham Maulana Syarofah, Huuriyah Alfiatus Telang, Verrel Jeconiah Triana, Suci Triska Dewi Pramitasari Umam, Rizal Uswatun Hasanah Wardana, Egho Prastya Wegi P, Dwi Ikviena Widiantoro, Septian Dwi Wijanarko, Bahtiar Prasetiyo Wulandari, Dila Yolanda, Mariska Anis Yudha Praja, Yudha Yuniati, Carolina Zulaeha, Iradatus