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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Peternakan (Jurnal of Animal Science) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Agroteksos International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) KaliAgri Journal: Jurnal Agribisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Annals of Human Resource Management Research Tropical Plantation Journal Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Pusvita, Ema
Prodi Agribisnis FP Universitas Baturaja
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ANALISIS STRATEGI BRANDING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PEMPEK IKAN DI DESA GUMAWANG KECAMATAN BELITANG KABUPATEN OKU TIMUR Agustin, Hesti; Pusvita, Ema; Gribaldi, Gribaldi
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 12, No 3 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v12i3.19013

Abstract

Usaha mikro, kecil, dan menengah (UMKM) adalah kunci pertumbuhan ekonomi Indonesia. UMKM juga dapat berfungsi sebagai tulang punggung perekonomian nasional. Penelitian ini bertujuan untuk mengembangkan strategi peningkatan branding produk pempek dan mengidentifikasi fakto-faktor apa saja yang mempengaruhi keputusan pembelian produk pempek ikan di Desa Gumawang, Kecamatan Belitang, OKU Timur. Pada penelitian ini menggunakan metode kuantitatif dengan pendekatan survey. Analisis data yang digunakan adalah analisis SWOT (Strenghts, Weaknesses, Opportunities, Dan Threats) untuk melihat kekuatan, kelemahan, peluang, dan ancaman. Dan model analisis regresi logistik. Hasil penelitian analisis SWOT bahwa hasil IFAS menunjukan kekuatan internal lebih dominan dibandingkan kelemahan, yang mengindikasikan bahwa pempek ikan memliki potensi besar untuk dikembangkan berdasarkan kekuatan utama berupa kualitas produk yang baik, rasa yang khas, dan harga yang terjangkau. Hasil EFAS juga menunjukan bahwa peluang eksternal lebih tinggi dari ancaman dengan peluang terbesar berasal dari pemanfaatan media sosial, inovasi produk, dan meningkatkan tren konsumsi produk berbahan ikan. Berdasarkan perbandingan skor IFAS dan EFAS, strategi yang direkomendasikan adalah strategi pertumbuhan (growth strategy), yaitu strategi yang berorientasi pada pemanfaatan kekuatan untuk menangkap peluang secara maksimal. Dan hasil analisis regresi menunjukan bahwa variabel harga, promosi, citra merek, dan kualitas produk berpengaruh secara signifikan dan positif terhadap keputusan pembelian produk pempek. Dengan nilai R2 sebesar 44,2%, model ini mampu menjelaskan pengaruh variabel-variabel tersebut secara cukup baik terhadap keputusan pembelian konsumen.
Analisis Pendapatan dan Kelayakan Tumpang Sari Tanaman Kembang Kol dan Cabai Merah di Desa Swarna Dwipa Kecamatan Semende Darat Tengah Kabupaten Muara Enim Harmudin, Gerut; Pusvita, Ema; Purwadi, Purwadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14067

Abstract

Agriculture plays an important role in the overall economy of Indonesia. This research examines the income analysis and feasibility of intercropping cauliflower and red chilies in Swarna Dwipa Village, Semende Darat Tengah District, Muara Enim Regency. The research method used is the case study method. Selection criteria for farmers who only use intercropping of cauliflower and red chilies. Data analysis uses data tabulation using income and business feasibility formulas. The results of this research are that the income obtained from intercropping of cauliflower and red chilies is IDR. 431,117,666.67 /ha/MT. Judging from the R/C comparison, intercropping of cauliflower and red chilies is suitable for sustainable cultivation, where the R/C value is 5.36. The BEP value of cauliflower at production costs is IDR 14,925,635/Ha/MT, and red chilies at a production cost of IDR 83,956,698/Ha/MT. Meanwhile, BEP production for each commodity is 1,866 kg/MT. The factors of land area, production quantity, selling price and place of sale influence the income and feasibility of intercropping farming.
Optimalisasi Model Paludikultur Sebagai Mata Pencaharian Untuk Meningkatkan Kesejahteraan Petani di Lahan Gambut Kabupaten Oki Sumatera Selatan Pusvita, Ema; Mulyana, Andy; Adriani, Dessy; Antoni, Mirza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15046

Abstract

Peatland restoration cannot be separated from balancing ecological functions and the needs of community life. Empowering farmers is the initial capital for a peat restoration program with a 3R strategy (rewetting, revegetation, revitalization) that can be carried out appropriately. This balancing concept is useful for environmental sustainability and also the livelihoods of local peat communities. The aim of this research is to analyze the optimization of the paludiculture model as a livelihood to improve the welfare of farmers in the peatlands of South Sumatra. This research uses a survey method conducted in Ogan Komering Ilir (OKI) Regency, one of the four priority districts for peat restoration in South Sumatra Province. Data analysis uses an optimization model, namely maximum income and profit, optimal land use and labor, analyzed using a Linear Programming model with land, capital and labor constraints. The results of the research show that the balance of peatland ecosystem functions must be harmonized with maintaining sources of livelihood that can be carried out by generations of farming communities, namely the need to optimize community income by implementing the paludiculture model which provides optimal benefits obtained from the third scenario, agrosilvofishery, agrisilviculture and agroforestry, which is from the Scenario The third has an optimal profit in the agroforestry scenario of IDR. 71,629,870/year.
Analisis Daya Saing, Mutu dan Pemasaran Kopi di Desa Karang Lantang Kecamatan Muara Jaya Kabupaten Oku Putri, Adela Tiara; Pusvita, Ema; Septianita, Septianita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12679

Abstract

The competitiveness of coffee makes coffee quality the main requirement in marketing coffee products. This research aims to analyze the competitiveness, quality and marketing of coffee in Karang Lantang Village, Muara Jaya District, OKU Regency. The research method used is a survey method and data collection using simple random sampling. The number of respondents used in this research was 30 samples. Analysis of coffee competitiveness data uses Police Analysis Matrix (PAM) calculations, quality analysis uses perception questionnaires so that the results are in percentage form, and for marketing it is analyzed using marketing margins. The results of this research are that coffee farmers in Karang Lantang Village, Muara Jaya District, OKU Regency have private profits of Rp. 48,378,333 and social benefits of Rp. 39,518,333. Coffee farmers in Karang Lantang Village, Muara Jaya District, OKU Regency have strong competitiveness because they have comparative advantages and competitive advantages with a DRC value of 0.023 and competitive advantages with a PCR value of 0.021. The results of the quality of coffee in Karang Lantang village, Muara Jaya District, OKU Regency, are the picking process, sorting processing, packaging and warehousing with a number of frequently carried out as many as 342.86 percent and very often carried out as much as 57.14 percent. Coffee farmers in Karang Lantang Village, Muara Jaya District, OKU Regency have haphazard marketing of coffee sales by selling to collectors. Coffee marketing in Karang Lantang Village shows results of around 3.03%. The convenience of a cash economy and no special treatment for the coffee being sold are the main reasons why farmers sell coffee to collectors.
ANALYSIS OF INCOME AND EFFICIENCY OF SHRIMP FLOSS PRODUCT INNOVATION AS AN EFFORT TO UTILIZATE SHRIMP RECEK WASTE IN AYAKH UGAN MSME’S Windi Lestari; Antika Dedes Juleha; Ema Pusvita; Endang Lastinawati; Henny Rosmawati; Putri Ayu Ogari; Septianita; Citra Pratiwi Prayitno; Doris Saputra; M. Aldoni; Herdaning Putri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1169

Abstract

This study aims to analyze the income and efficiency of the shrimp floss product innovation business based on shrimp waste at Ayakah Ugan MSMEs, Ogan Komering Ulu Regency. Shrimp waste, which has been considered to have no economic value and has the potential to pollute the environment, is processed into shredded shrimp as an effort to diversify products while reducing and utilizing waste. The method in this study is an experimental method with a case study approach, where researchers conducted a trial of shrimp floss production using shrimp waste as the raw material. Data were analyzed descriptively quantitatively by calculating production costs, revenues, income, operating profits and business efficiency using the revenue cost ratio (R/C ratio). The results of the analysis show that the shrimp floss processing innovation product has an R/C ratio of 2.68. This value indicates that this business is efficient and feasible to be developed because every expenditure of 1 rupiah can generate income of more than 1 rupiah. The average income per production is Rp. 626,777. Based on the results of the study, the shrimp floss processing innovation product business is proven to be financially feasible and has great potential for further development. This innovation not only provides financial benefits for MSMEs but also supports the principles of a circular economy by utilizing fishery waste into value-added products.
Empowering MSMEs in South Sumatra: The role of digital transformation Hermawati, Lisa; Pusvita, Ema; Khairunnisa, Delta; Putri, Aning K`usuma
Annals of Human Resource Management Research Vol. 5 No. 1 (2025): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i1.2854

Abstract

Purpose: This study aimed to examine the relationship between resilience and sustainability of culinary MSEs through digital transformation in South Sumatra Province. Research Methodology: Sample selection with criteria, namely respondent had been having business for at least 5 years, had passed fluctuating conditions such as surviving covid conditions, rising inflation, monetary policy and so on. The number of samples was 130 MSEs, which were local culinary businesses. Knowing the relationship of each variable X to variable Y was tested using structural equation Modelling (SEM-PLS) analysis. Results: This study found a resilience relationship with digital transformation of 0.834 and a sustainability relationship with digital transformation of 0.400. The relationship between resilience and digital transformation was stronger than that between sustainability and digital transformation. The main cause was that MSEs lacked long-term commitment, and it was difficult for them to grow in dynamic environmental and social conditions while also focusing on profits. Digital transformation in MSEs was defensive rather than supporting holistic sustainability, limited sustainable resources simultaneously, and integrated with digital transformation. Therefore, MSE actors need to be educated, trained, and given guidance in changing mindset and social behavior for the long-term sustainability of MSEs. Limitations: The study was limited to culinary MSEs in South Sumatra and used non-probability sampling, which may have affected generalizability. Contribution: This study revealed that resilience had a stronger influence than sustainability in driving digital transformation among culinary MSEs. Novelty: This study offers a novel perspective by integrating resilience and sustainability in analyzing digital transformation within culinary MSEs.
PERAN STRATEGIS KOPERASI DALAM MENINGKATKAN KEMANDIRIAN EKONOMI MASYARAKAT DESA DI KABUPATEN OGAN KOMERING ULU Hermawati, Lisa; Pusvita, Ema; Gribaldi, Gribaldi; Mukhlis, Mukhlis; Rahayu, Sri
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 35 No 3 (2025): Jurnal Agroteksos Desember 2025
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v35i3.1554

Abstract

This study aimed to analyze the strategic role of village cooperatives, particularly the Merah Putih Cooperative, in enhancing rural community economic independence in Ogan Komering Ulu (OKU) Regency. Rural economic independence was considered a crucial issue in rural development, as it reflected the ability of rural communities to meet their economic needs independently and sustainably. This study focused on examining the effects of cooperative member participation, cooperative financial services, and cooperative education and training on rural community economic independence. This research employed a quantitative approach using a survey method. Primary data were collected through the distribution of Likert-scale questionnaires to 50 respondents, who were selected from a population of 158 active cooperative members using a purposive sampling technique. Data were analyzed using multiple linear regression analysis with the assistance of SPSS software to examine the influence of the independent variables on the dependent variable. The results indicated that, simultaneously, cooperative member participation, cooperative financial services, and cooperative education and training had a significant effect on rural community economic independence. Partially, cooperative financial services and cooperative education and training had a positive and significant effect on rural community economic independence, while cooperative member participation showed a positive but statistically insignificant effect. These findings suggested that strengthening cooperative financial services and improving human resource capacity through education and training were key factors in enhancing rural community economic independence through cooperatives.
PELATIHAN PEMBUATAN PUPUK ORGANIK CAIR DARI URINE KAMBING DI DESA TANJUNG SARI, KABUPATEN OKU Nurlaili, Nurlaili; Pusvita, Ema; Gribaldi, Gribaldi; Asroh, Ardi; Novriani, Novriani; Danial, Ekawati; Yulhasmir, Yulhasmir; Diana, Susanti; Dewi, Nurmala; Sakalena, Firnawati; Fatmanurshanti, Dora; Lastinawati, Endang; Rosmawati, Henny; Ogari, Putri Ayu; Lestari, Windi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 1 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v6i1.2545

Abstract

This Community Service (PkM) activity was carried out in Tanjung Sari Village, Pengandonan District, Ogan Komering Ulu Regency (OKU), to improve the knowledge and skills of farmers/breeders in utilizing goat urine waste as raw material for liquid organic fertilizer (POC). The main problem of the community is the dependence on chemical fertilizers and the lack of optimal use of livestock waste that has the potential to pollute the environment. The implementation method is carried out through counseling, training, and demonstrations of making POC using local ingredients (goat urine, ginger-turmeric-galangal rhizomes, EM4, dolomite, shrimp paste, and molasses). POC is fermented for two weeks and applied to corn and vegetable crops at a dose of 200 ml/L of water. Field observations showed that plants that were given POC had greener leaves, stronger stems, and more uniform growth compared to controls without POC. This activity improves farmers' practical skills in producing organic fertilizers independently and encourages productive livestock waste management. Thus, this PkM contributes to increasing crop productivity and strengthening sustainable agricultural practices in Tanjung Sari Village.ABSTRAKKegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Tanjung Sari, Kecamatan Pengandonan, Kabupaten Ogan Komering Ulu (OKU), untuk meningkatkan pengetahuan dan keterampilan petani/peternak dalam memanfaatkan limbah urine kambing sebagai bahan baku pupuk organik cair (POC). Permasalahan utama masyarakat adalah ketergantungan pada pupuk kimia dan belum optimalnya pemanfaatan limbah ternak yang berpotensi mencemari lingkungan. Metode pelaksanaan dilakukan melalui penyuluhan, pelatihan, dan demonstrasi pembuatan POC menggunakan bahan lokal (urine kambing, rimpang jahe-kunyit-lengkuas, EM4, dolomit, terasi, dan molase). POC difermentasi selama dua minggu dan diaplikasikan pada tanaman jagung dan sayuran dengan dosis 200 ml/L air. Hasil pengamatan lapangan menunjukkan tanaman yang diberi POC memiliki daun lebih hijau, batang lebih kuat, serta pertumbuhan lebih seragam dibandingkan kontrol tanpa POC. Kegiatan ini meningkatkan keterampilan praktis petani dalam memproduksi pupuk organik secara mandiri serta mendorong pengelolaan limbah ternak yang produktif. Dengan demikian, PkM ini berkontribusi pada peningkatan produktivitas tanaman dan penguatan praktik pertanian berkelanjutan di Desa Tanjung Sari.
Analysis Of Food Security In Rice Farming Households That Experience Land Fragmentation In Buay Madang Sub-District, OKU Timur District Munajat, Munajat; Permatasari, Fifian; Pusvita, Ema
Tropical Plantation Journal Vol 5, No 1 (2026): TROPICAL PLANTATION JOURNAL
Publisher : Akademi Komunitas Perkebunan Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56125/tpj.v5i1.80

Abstract

Fragmentation is agricultural land that is scattered or not in one whole area of land. Penelitian diakukan di Kecamatan Buay Madang Timur, Kabupaten Ogan Komering Ulu (OKU) Timur. Metode penelitian yang digunakan penelitian ini adalah metode studi kasus. Metode pengambilan sampel dilakukan secara acak serta berasal dari anggota populasi yang ada. Responden di ambil dari tiga desa yaitu Desa Tebat Jaya, Aman Jaya, Desa Sukaraja dan Desa Sridadi, dengan alasan keempat desa ini merupakan desa yang paling banyak terjadi fragmentasi lahan, dengan kriteria luas lahan lebih dari 1 Ha. Based on the results of the study using formula calculations, the level of food security for rice farming households experiencing land fragmentation in Buay Madang Timur District was 49.78% of total household expenditure. That is, according to the criteria, if the share of household food expenditure is 60%, household is said to be food insecure. Thus the tolerance value for the percentage share of household food expenditure is 60% assuming the ideal value of the share of household food expenditure is 49.78% of total household expenditure, meaning food security. Factors that affect the food security of rice farmers who experience land fragmentation in Buay Madang Timur District, OKU Timur Regency are land area (x1), access to food (x2), income (x3), price (x4) have a significant effect while length of education (x5 ) has no real effect.
Time Allocation Of Rubber Farmers In Cattle Farming As A Side Business: A Case Study Of The Ruminant Development Program In Batumarta II, OKU Regency surahman, ahmad; Lastinawati, Endang; pusvita, ema
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.21759

Abstract

This study aimed to analyze the allocation of working time among rubber farmers who also engaged in cattle farming as a side business under the Ruminant Development Program in Dusun Mekar Jati, Batumarta II, Ogan Komering Ulu (OKU) Regency, South Sumatra Province. The study was motivated by the phenomenon of livelihood diversification among rural farmers in Indonesia, where labor and time constraints were the main challenges in improving farming efficiency. OKU Regency was one of the central rubber plantation areas in South Sumatra that also actively participated in agricultural-livestock integration programs. Data were collected through observations and in-depth interviews with 14 farmers managing both types of businesses. Data were analyzed using a descriptive quantitative approach with non-parametric methods and average calculations of the Male Workday Equivalent (HKSP). The results showed that the average HKSP for rubber farming was 6.14, while cattle farming accounted for 4.28. This difference indicated that farmers allocated more time to rubber farming due to the nature of the work, which required routine and punctual activities such as tapping. On the other hand, cattle farming activities were more flexible and less time-consuming, often carried out outside of the main working hours. This study provided a new contribution to measuring time allocation for farmers engaged in dual enterprises simultaneously and filled a gap in the literature regarding labor efficiency in integrated farming systems. The study recommended the development of integrated farming models based on time efficiency and labor management to help farmers increase productivity and sustainable income. Keywords: HKSP, Farmers, Livelihood Diversification, Time Allocation
Co-Authors Agustifany, Osie Agustin, Hesti Agustina, Melly Agustina, Rinda Akbarika, Mahcfiroh Ameliah, Melsi ANDY MULYANA Antika Dedes Juleha Ardi Asroh Asroh, Ardi Citra Pratiwi Prayitno Delta Khairunnisa DESSY ADRIANI Dessy Adriani Dessy Adriani Doris Saputra Ekawati Danial Eko mardiono Endang Lastinawati, Endang Fatmanurshanti, Dora Fikri, Rijal Gribaldi Gribaldi Harmudin, Gerut Henny Rosmawati Herdaning Putri Indarti Indarti Kesumanegara, Lorendzo Andrean Kurniawan, Yoland Lestari, Windi Lintika, Serin Meir Lisa Hermawati Lisa Hermawati M. Aldoni Mirza Antoni Mukhlis Mukhlis Munajat Munajat Munajat Munajat, Munajat mustofa, nanda ali Nasrullah teguh Novriani, Novriani Nurlaili Nurlaili Nurmala Dewi, Nurmala Nurwijayanti Oktari, Agnes Pradita, Diaz Meydi purwadi purwadi Purwadi Purwadi Putra, Meggi Mandala Putri Ayu Ogari, Putri Ayu Putri, Adela Tiara Putri, Aning K`usuma Putri, Piranti Herdaning Putri, Shelly Rizkita Rita Anggraini Ritonga, Utan Sahiro rosita meizi Rosmawati, Henny Safitri, Arumdyah Ramadhani Sagita, Yoka Sakalena, Firnawati Saputra, Doris Sari, Fifian Permata SEPTIANITA Septianita Septianita Septianita, Septianita Shafera, Nurul Beauty Siregar, Hanny Novia Savitri SRI RAHAYU Sriati Sriati Surahman, Ahmad suryanawati suryanawati, suryanawati Susanti - Diana SUSANTI DIANA Windi Lestari yetty oktarina yoki pratama Yulhasmir, Yulhasmir Yunita Adelia Safitri