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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Agribisnis Terpadu JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Peternakan (Jurnal of Animal Science) JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Agroteksos International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) KaliAgri Journal: Jurnal Agribisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Annals of Human Resource Management Research Tropical Plantation Journal Jurnal Agribisnis dan Sosial Ekonomi Pertanian (JASEP) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Pusvita, Ema
Prodi Agribisnis FP Universitas Baturaja
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Analysis of Marketing Channels and Factors Affecting the Selling Price of Cassava in Martapura District, Ogan Komering Regency, East Ulu mustofa, nanda ali; Lastinawati, Endang; pusvita, ema
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.21760

Abstract

This study aims to analyze marketing channels and identify factors that affect the selling price of cassava in Martapura District, Ogan Komering Ulu Timur Regency. The method used is a survey method with a quantitative approach and descriptive analysis techniques as well as multiple linear regression. Primary data were obtained from 46 cassava farmer respondents who were selected purposively. The results of the study show that there are two main marketing channels, namely: (1) farmers → collectors → factories → consumers, and (2) farmers → collectors → individual businesses → consumers. The first channel has a higher efficiency (11.62%) and a farmers share of 14.06%, compared to the second channel (efficiency of 12.31%, farmers share of 12.63%). The results of the regression analysis showed that the variables of cassava quality and marketing institutions had a significant effect on the selling price, while demand was significant at the level of 10%. Meanwhile, weather variables and production costs did not have a significant effect. These findings show that institutional strengthening and improving product quality are strategic keys in increasing the selling value of cassava at the farmer level. Keywords: Efficiency, Selling Price, Farmer, Cassava Marketing Channel
Factors Influencing Interest in Buying Ornamental Plants In Indralaya City, Ogan Ilir Regency Akbarika, Mahcfiroh; septianita, septianita; pusvita, ema
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.21761

Abstract

This study aims to analyze the factors that affect the interest in buying ornamental plants in Indralaya City, Ogan Ilir Regency. The main focus of the study was three independent variables, namely ornamental plant prices, consumer income, and taste, which were measured using indicators of preference for flowering and non-flowering plants. The method used is a quantitative approach with logistic regression analysis techniques. Data was collected through a survey with a questionnaire of 40 respondents who were selected purposively. The results of the analysis showed that simultaneously, the three variables (price, income, and taste) had a significant effect on the buying interest of ornamental plants. Partially, the price and income variables had a significant effect on the confidence level of 95% (α = 0.05), while the taste variable had a significant effect on the level of 10% (α = 0.10). The coefficient of determination (Nagelkerke R²) of 36.2% indicates that the model is able to explain the dependent variables quite well. From these results, it can be concluded that price and income are the main factors in the decision to purchase ornamental plants in Indralaya City, while taste still makes a positive contribution. This research provides implications for ornamental plant business actors in formulating marketing strategies based on purchasing power and local consumer preferences. Keywords: buying interest, income, price, ornamental plants, taste
Enhancing Agribusiness Ecosystems for Rural Economic Growth: Insights from Papua, Indonesia Pusvita, Ema; Hermawati, Lisa; Lastinawati, Endang; Rosmawati, Henny
Jurnal AGRISEP JURNAL AGRISEP VOL. 25 NO. 01 2026 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.25.01.89-104

Abstract

The formation of a strong agribusiness ecosystem was a key driver of sustainable economic development in rural areas. This paper aims to examine the factors that support opportunities for strengthening the agribusiness ecosystem and its impact on rural economic performance. This paper used a survey to obtain responses from 200 respondents in various underdeveloped areas in Papua. Statistical evaluation of the collected data used PLS-SEM. The results showed that the correlations of all tested relationships were statistically significant (p < 0.05). Institutional support had a positive and significant effect on the agribusiness ecosystem (β = 0.312, t = 4.865, p = 0.000) and economic impact (β = 0.215, t = 3.457, p = 0.001). Market access also significantly influences the agribusiness ecosystem (β = 0.287, t = 4.236, p = 0.000) and economic impact (β = 0.198, t = 3.015, p = 0.003). Similarly, human resource quality shows a positive influence on the agribusiness ecosystem (β = 0.225, t = 3.278, p = 0.001) and economic impact (β = 0.176, t = 2.865, p = 0.004). Technology access significantly strengthens the agribusiness ecosystem (β = 0.298, t = 4.574, p = 0.000) and improves economic outcomes (β = 0.203, t = 3.186, p = 0.002). In addition, the agribusiness ecosystem itself has a significant and very high influence on economic outcomes (β = 0.352, β = 5.012, β = 0.000). The agribusiness ecosystem moderates the impact of institutional, technological, market, and human factors on economic performance.
Co-Authors Agustifany, Osie Agustin, Hesti Agustina, Melly Agustina, Rinda Akbarika, Mahcfiroh Ameliah, Melsi ANDY MULYANA Antika Dedes Juleha Ardi Asroh Asroh, Ardi Citra Pratiwi Prayitno Delta Khairunnisa DESSY ADRIANI Dessy Adriani Dessy Adriani Doris Saputra Ekawati Danial Eko mardiono Endang Lastinawati, Endang Fatmanurshanti, Dora Fikri, Rijal Gribaldi Gribaldi Harmudin, Gerut Henny Rosmawati Herdaning Putri Indarti Indarti Kesumanegara, Lorendzo Andrean Kurniawan, Yoland Lestari, Windi Lintika, Serin Meir Lisa Hermawati Lisa Hermawati M. Aldoni Mirza Antoni Mukhlis Mukhlis Munajat Munajat Munajat Munajat, Munajat mustofa, nanda ali Nasrullah teguh Novriani, Novriani Nurlaili Nurlaili Nurmala Dewi, Nurmala Nurwijayanti Oktari, Agnes Pradita, Diaz Meydi purwadi purwadi Purwadi Purwadi Putra, Meggi Mandala Putri Ayu Ogari, Putri Ayu Putri, Adela Tiara Putri, Aning K`usuma Putri, Piranti Herdaning Putri, Shelly Rizkita Rita Anggraini Ritonga, Utan Sahiro rosita meizi Rosmawati, Henny Safitri, Arumdyah Ramadhani Sagita, Yoka Sakalena, Firnawati Saputra, Doris Sari, Fifian Permata SEPTIANITA Septianita Septianita Septianita, Septianita Shafera, Nurul Beauty Siregar, Hanny Novia Savitri SRI RAHAYU Sriati Sriati Surahman, Ahmad suryanawati suryanawati, suryanawati Susanti - Diana SUSANTI DIANA Windi Lestari yetty oktarina yoki pratama Yulhasmir, Yulhasmir Yunita Adelia Safitri