Article Per Year (5 Year)
p-Index From 2021 - 2026
5.909
P-Index
This Author published in this journals
All Journal JUIMA : Jurnal Ilmu Manajemen Jurnal REKOMEN (Riset Ekonomi Manajemen) Warmadewa Management and Business Journal (WMBJ) Jurnal STIE Semarang (Edisi Elektronik) Forum Manajemen Jurnal Ilmiah Manajemen Kesatuan Majalah Ilmiah Dian Ilmu JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Abdi Masyarakat Saburai (JAMS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Advanced Multidisciplinary Jurnal Pengabdian Kepada Masyarakat Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) (JUMPER) Journal of Social Science and Business Studies Maneggio Siber Journal of Advanced Multidisciplinary International Journal of Economics, Business and Innovation Research Greenation International Journal of Tourism and Management Maneggio
WIjayanthi, Ida Ayu Trisna
Sekolah Tinggi Ilmu Manajemen Handayani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
ANALISIS BIAYA BAURAN PROMOSI TERHADAP PENDAPATAN KAMAR DI GRAND MIRAGE RESORT & THALASSO BALI trisna; Ida Ayu Trisna Wijayanthi; Ida Bagus Amerta Kusuma
Warmadewa Management and Business Journal (WMBJ) Vol. 3 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.3.1.2021.20-31

Abstract

Promotion is a strategy used to introduce products or services that are owned in order to increase room revenue in hotels. Grand Mirage Resort & Thalasso Bali carries out promotional activities by means of advertising, personal selling and sales promotion. However, in reality the cost of the promotional mix and room income do not go hand in hand, so the main point of this research is how the effect of the promotional mix costs on room income at Grand Mirage Resort & Thalasso Bali and the purpose of this study is to find out how the effect of the promotional mix costs in the form of advertising costs, personal costs selling and sales promotion costs to room revenue at Grand Mirage Resort & Thalasso Bali. The data analysis technique used in this research uses descriptive quantitative analysis techniques through classical assumption analysis methods, multiple regression analysis, t test, f test and the coefficient of determination. The results of the t test indicate that partially the advertising cost variable has a significant effect on room income. Based on the F test, advertising costs, personal selling costs, and sales promotion costs simultaneously have a significant effect on room revenue. Based on the results of the analysis, the variable advertising costs, personal selling costs, and sales promotion costs, the advertising cost variable that has the most dominant influence on room income at Grand Mirage Resort & Thalasso Bali.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH BELANJA DI PASAR BADUNG Ida Ayu Trisna Wijayanthi; Fitra Satam
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.63-75

Abstract

This research is a case study on Badung Market Consumers in Denpasar City. The purpose of this study is to determine: 1) the factors that influence consumer decisions in choosing Badung Market as a place to shop; 2) what are the most dominant factors that influence consumer decisions in choosing Badung Market as a place to shop. Data collection was taken from 100 respondents by distributing questionnaires. The sampling technique used is the Purposive Convinience Sampling model, where the respondents are people who are shopping at Badung Market. The data analysis technique used is Multiple Linear Regression Analysis. Based on the results of the study, it can be seen that: simultaneously cultural factors, social factors, personal factors and psychological factors have a positive and significant effect on consumer decisions in choosing Badung Market as a place to shop. while partially cultural factors, social factors and personal factors have a positive influence, while psychological factors have a negative effect. The factor that has the most dominant influence is the cultural factor, because it has a beta coefficient value of 0.959 compared to the coefficient value of social factors (x2) of 0.027, personal factors (x3) of 0.018, and psychological factors (x4) of 0.008.
Co-Authors Achmad Noerkhaerin Putra Afif Suherman Haris Aldri Frinaldi Alfais Amin Darmawan Anak Agung Gede Putra, Anak Agung Gede Apolinario Valentim Dos Santos Argo Dwi Prakoso Basir, Badirun Brahmanta, Ida Bagus Angga Desak Made Handewi Dyah Savitri DEWI, NI LUH KARTIKA Doni Hendiarto Fachrial, Peppy Fitra Satam Ginting, Maria Fransiska Br Giri. S, Maranatha Constantine Sindhu Gonzaga, Marciana Handayani, Ni Wayan Ana Rahita Handewi Dyah, Desak Made Haribowo, Rio Heltiasian, Esidora Ida Ayu Komang Juniasih Ida Bagus Amerta Kusuma Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Ida Bagus Radendra Suastama Ida Bagus Swaputra Ida Bagus Swaputra Imam Jayanto Irdiana, Sukma Judijanto, Loso Juniasih, Ida Ayu Komang Karwini, Ni Ketut Kornelia Roswita Masu Kushariyadi Kushariyadi Laswitarni, Ni Ketut Masu, Kornelia Roswita Mochammad Subagio Mustafa, Fahrina Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Winda Oktaviani Ni Ketut Karwini Ni Ketut Karwini Ni Ketut Laswitarni Ni Ketut Laswitarni Ni Ketut Pradnyadari Ni Ketut Pradnyadari Ni Luh Kartika Dewi Ni Made Purnamasari Ni Made Widiyastiti Ni Nyoman Menuh Ni Putu Ani Suanendri Ni Putu Rianasari Ni Wayan Ana Rahita Handayani Ni Wayan Ana Rahita Handayani Novia Indah Lestari Nunung Ayu Sofiati (Efi) Nurdiani, Tanti Widia Oka Pradnyana, I Gusti Gede Pipit Sundari Pradnya Handayani, Sagung Agung Diah Primadi Candra Susanto Purbanuara Parlindungan Sitorus Purwoko, Harry Putu Mela Ratini Putu Mela Ratini Ratini, Putu Mela Reyna Virginia Nona Sari, Titis Nistia Sendia Maria Verdial Vieira Setiyarti, Tettie Sofia Maulida Suhendra, Agus Sundari, Pipit Suryanto, Ardiansyah Bagus Tettie Setiyarti trisna