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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMILIH BELANJA DI PASAR BADUNG Ida Ayu Trisna Wijayanthi; Fitra Satam
Warmadewa Management and Business Journal (WMBJ) Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.4.2.2022.63-75

Abstract

This research is a case study on Badung Market Consumers in Denpasar City. The purpose of this study is to determine: 1) the factors that influence consumer decisions in choosing Badung Market as a place to shop; 2) what are the most dominant factors that influence consumer decisions in choosing Badung Market as a place to shop. Data collection was taken from 100 respondents by distributing questionnaires. The sampling technique used is the Purposive Convinience Sampling model, where the respondents are people who are shopping at Badung Market. The data analysis technique used is Multiple Linear Regression Analysis. Based on the results of the study, it can be seen that: simultaneously cultural factors, social factors, personal factors and psychological factors have a positive and significant effect on consumer decisions in choosing Badung Market as a place to shop. while partially cultural factors, social factors and personal factors have a positive influence, while psychological factors have a negative effect. The factor that has the most dominant influence is the cultural factor, because it has a beta coefficient value of 0.959 compared to the coefficient value of social factors (x2) of 0.027, personal factors (x3) of 0.018, and psychological factors (x4) of 0.008.
Implementasi Microsoft Excel sebagai Solusi Teknologi Tepat Guna dalam Manajemen Data dan Laporan Qurban Mohammad Fajar Nurwildani; Rinovian Rais; Fajar Israwan; Ida Ayu Trisna Wijayanthi
Tanggap Masyarakat untuk Aksi dan Sinergi Vol 2 No 02 (2026): Volume 02 Nomor 02 - Juni 2026
Publisher : TAM Global Insights

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengelolaan data dan laporan kegiatan qurban seringkali menjadi tantangan bagi panitia pelaksana di tingkat masjid maupun lembaga amil zakat. Pencatatan manual rentan terhadap kesalahan perhitungan, kehilangan data, dan inefisiensi waktu dalam penyusunan laporan. Kegiatan pengabdian kepada masyarakat ini bertujuan mengimplementasikan Microsoft Excel sebagai solusi teknologi tepat guna dalam manajemen data dan laporan qurban di Masjid Sompilan, Padukuhan Sompilan, Kalurahan Tegaltirto, Kapanewon Berbah, Kabupaten Sleman, Yogyakarta. Metode pelaksanaan mencakup tiga tahapan: identifikasi kebutuhan dan pemetaan data, pelatihan penggunaan template Excel untuk pencatatan donatur dan distribusi hewan qurban, serta pendampingan penyusunan laporan keuangan dan laporan kegiatan. Kegiatan ini melibatkan pengurus masjid dan panitia qurban sebagai peserta pelatihan. Hasil kegiatan menunjukkan bahwa pemanfaatan Microsoft Excel mampu meningkatkan akurasi data, mempercepat proses rekapitulasi, serta menghasilkan laporan yang lebih transparan dan profesional. Peserta pelatihan juga menunjukkan peningkatan kompetensi dalam mengoperasikan fungsi dasar Excel seperti SUM, IF, dan pembuatan grafik. Implementasi teknologi ini direkomendasikan untuk diterapkan secara berkelanjutan pada kegiatan qurban di berbagai masjid dan lembaga sosial lainnya.
An Analysis of the Effectiveness of Live-Streamed Shopping on Consumers’ Impulsive Buying Behavior on Marketplaces Ida Ayu Trisna Wijayanthi; Tettie Setiyarti; Ni Ketut Laswitarni
Archipel: Journal of Indonesian Interdisciplinary Studies Vol. 2 No. 1 (2026): Archipel - September
Publisher : PT. AVID MEDIA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65739/archipel.v2i1.84

Abstract

Live-streamed shopping has rapidly become a dominant retail format on digital marketplaces, merging real-time video broadcasting, social interaction, and instant transaction functionality within a single interface. This study analyzes the effectiveness of live-streamed shopping in shaping consumers’ impulsive buying behavior on marketplace platforms, using the Stimulus-Organism-Response (S-O-R) framework as the guiding theoretical lens. Employing a quantitative research design, this study develops a conceptual model in which live-streaming stimuli including streamer credibility, interactivity, social presence, visual appeal, and promotional cues such as scarcity and price discounts influence consumers’ internal organismic states (arousal, trust, perceived enjoyment, and urge to buy impulsively), which subsequently drive impulsive buying behavior. The study synthesizes findings from twenty-five peer-reviewed empirical studies published between 2021 and 2026 to formulate hypotheses intended for testing through a structured survey administered to active marketplace live-streaming shoppers, analyzed using Structural Equation Modeling. The synthesis indicates consistent empirical support for the mediating role of the urge to buy impulsively between live-streaming stimuli and actual purchase behavior, while contextual factors including time scarcity, product type, and consumer vulnerability moderate this relationship. This study contributes theoretically by extending the S-O-R framework into the marketplace live-streaming context and offers novelty by integrating consumer vulnerability and platform-based social presence as combined predictors, an area still underexplored in the Southeast Asian and Indonesian marketplace context. Practical implications for marketplace sellers and platform design are discussed.
Co-Authors Achmad Noerkhaerin Putra Afif Suherman Haris Aldri Frinaldi Alfais Amin Darmawan Anak Agung Gede Putra, Anak Agung Gede Apolinario Valentim Dos Santos Argo Dwi Prakoso Basir, Badirun Desak Made Handewi Dyah Savitri DEWI, NI LUH KARTIKA Doni Hendiarto Fachrial, Peppy Fajar Israwan Fitra Satam Ginting, Maria Fransiska Br Giri. S, Maranatha Constantine Sindhu Gonzaga, Marciana Handayani, Ni Wayan Ana Rahita Handewi Dyah, Desak Made Haribowo, Rio Heltiasian, Esidora Ida Ayu Komang Juniasih Ida Bagus Amerta Kusuma Ida Bagus Ngurah Wimpascima Ida Bagus Radendra Suastama Ida Bagus Radendra Suastama Ida Bagus Swaputra Ida Bagus Swaputra Imam Jayanto Irdiana, Sukma Judijanto, Loso Juniasih, Ida Ayu Komang Karwini, Ni Ketut Kornelia Roswita Masu Kushariyadi Kushariyadi Laswitarni, Ni Ketut Masu, Kornelia Roswita Maulida, Sofia Mochammad Subagio Mochammad Subagio Mohammad Fajar Nurwildani Mustafa, Fahrina Ni Gst. Ag. Gde Eka Martiningsih Ni Kadek Winda Oktaviani Ni Ketut Karwini Ni Ketut Karwini Ni Ketut Laswitarni Ni Ketut Laswitarni Ni Ketut Pradnyadari Ni Ketut Pradnyadari Ni Luh Kartika Dewi Ni Made Purnamasari Ni Made Widiyastiti Ni Nyoman Menuh Ni Putu Ani Suanendri Ni Putu Rianasari Ni Wayan Ana Rahita Handayani Ni Wayan Ana Rahita Handayani Nurdiani, Tanti Widia Oka Pradnyana, I Gusti Gede Pipit Sundari Pradnya Handayani, Sagung Agung Diah Primadi Candra Susanto Putu Mela Ratini Putu Mela Ratini Ratini, Putu Mela Reyna Virginia Nona Rinovian Rais Sari, Titis Nistia Sendia Maria Verdial Vieira Setiyarti, Tettie Suhendra, Agus Sundari, Pipit Suryanto, Ardiansyah Bagus Tettie Setiyarti trisna