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All Journal Gorga : Jurnal Seni Rupa Jurnal Ilmiah MITSU (Media Informasi Teknik Sipil Universitas Wiraraja) Jurnal Kajian Komunikasi IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Pendas : Jurnah Ilmiah Pendidikan Dasar Journal Of Management Science (JMAS) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Pengabdian kepada Masyarakat Nusantara Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Journal of Sharia Economics Jurnal Bisnis Mahasiswa Journal Cerdas Mahasiswa Prosiding Seminar Nasional Official Statistics International Journal of Community Service (IJCS) Jurnal Ekonomika Manajemen Dan Bisnis Multidisciplinary Indonesian Center Journal HUMANUS : Jurnal Sosiohumaniora Nusantara Indonesian Journal of Jamu Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Ananda, Putri
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Peran Pembelajaran Organisasi Dalam Mengatasi Persepsi Negatif Konsumen Di Era Digital (Studi Kasus Eiger) Harmen, Hilma; Sinaga, Erwin Nardo; Adelia, Alisya; Saragih, Sonya Lalla; Malau, Greace Masrouli; Ananda, Putri
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3646

Abstract

The evolution of the digital era has transformed organizational communication paradigms, where the rapid dissemination of information through social media can trigger reputational crises from even minor communication errors. The case of PT Eigerindo Multi Produk Industri (Eiger) illustrates how negative consumer perceptions can escalate widely due to the volatile nature of digital interactions. This study aims to analyze the role of organizational learning in addressing negative consumer perceptions in the digital era through a case study of Eiger. The research employs a qualitative descriptive method based on literature review, with data collected from academic sources, news articles, and company documents. The findings reveal that organizational learning, particularly through double-loop learning, enables the company to critically reflect on communication failures, reassess internal values, and develop more adaptive, transparent, and consumer-oriented digital communication strategies. These results highlight that organizational learning functions not only as a mechanism for reputation recovery but also as a foundation for fostering a resilient and reflective corporate culture. The study implies that continuous application of organizational learning can strengthen resilience, enhance credibility, and rebuild long-term consumer trust amidst the growing complexity of digital communication dynamics.
Co-Authors Adelia, Alisya Agustin, Vivi Sahwitri Andrina, Raissa Puan Aniza, Siti Cahyadi, Lukieto Damanik, Bella Silvesteria Destrinelli Destrinelli Deswita, Pipi Farah Sukmawati Wahidah Fatma, Yulia Fauzi, Nurul Baridah Gusti Vonna, Adinda Harmuli, Sri Herri Purwanto Hilma Harmen Hisan, Khairatun Irawan, Candra Rindi Jamilah, Zahratul Jasmine Alya Pramesthi Julianto Hutasuhut Juliati Nasution, Yenni Samri Karsim, Karsim Khoirunnisa, Indah Lubis, M. Alpansyah M. Irfani Hendri Maharani Maharani, Maharani Malau, Greace Masrouli Maulida, Sri Aqilah Muhammad Firdaus Muhammad Sofwan Muhibbudin Mulyati Mutohir Sitorus, Taufiq Fazar Nadia Wulandari Nani Nurani Muksin Naula, Neca Nina Herlina Nurhafifah, Fatia Zulfa Nuriyah, Aminah Nurjannah Nurlaila Nurlaila Nurlela Nurlela Nurwandri, Andri Purmono, Bintoro Bagus Rahmadhani, Lailani Octavia Rahmawati, Nawang Anggi Ratna Prasasti Suminar Ravenska Tiara Jessica Ribut Nurul Tri Wahyuni Rosita Wati Roza, Media Saragih, Sonya Lalla Sasabila, Alesia Sembiring, Zamalludin Shita Tiara Siagian, Dina Mardiana Siagian, Nilasari Sinaga, Erwin Nardo Siregar, Aisyah Siregar, Anggi Adelia Situmorang, Anderson Hasiholan SLAMET MUJIONO, SLAMET Suryani Sentosa, Dewi Syaifullah Muhammad Tanjung, Siti Nur Aminah Titik Rosnani Utama, Herly Weni Nelmira Wibowo, M Padeli Wibowo, Muhammad Rizky Widia Lestari Yulianita Zamroni, Surono Zuhri, Rasyid Ahmad