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Harefa, Afore Tahir
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ENGLISH LANGUAGE BARRIERS IN TOURISM COMMUNICATION AT SOMI BEACH Zamasi, Daniel Setiawan; Harefa, Afore Tahir; Hia, Maria Putri Cantika; Waruwu, Fitri
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i2.9115

Abstract

ABSTRACT Tourism communication constitutes a strategic element in shaping service quality, tourist experiences, and destination sustainability, particularly in emerging tourism areas. Somi Beach in Nias, Indonesia, possesses significant natural and cultural potential; however, its development continues to be constrained by limitations in English communication skills among local tourism actors. This study aims to examine the forms, causes, and impacts of English language barriers in tourism communication, as well as to identify the adaptive strategies employed by local tourism actors in their interactions with international visitors. The study adopts a descriptive qualitative approach, with data collected through in-depth interviews with local tour guides, homestay owners, food vendors, and tourism managers, complemented by direct field observations of service interactions. The findings indicate that English language barriers primarily occur at the level of functional communication, including difficulties in explaining tourist attractions, providing service information, responding to visitor inquiries, and engaging in intercultural interaction. These barriers are influenced by limited formal English education, insufficient tourism-specific English training, low frequency of English use, and a lack of confidence in oral communication. The impacts are reflected in reduced service effectiveness, the occurrence of misunderstandings, decreased tourist satisfaction, and missed opportunities for destination promotion. Despite these challenges, local tourism actors employ adaptive communication strategies, such as the use of basic English expressions, non-verbal communication, translation applications, and peer assistance. This study underscores the importance of developing context-based English language capacity as part of human resource strengthening to support sustainable tourism growth in emerging coastal destinations. ABSTRAK Komunikasi pariwisata merupakan elemen strategis dalam membangun kualitas layanan, pengalaman wisatawan, dan keberlanjutan destinasi, khususnya pada kawasan wisata yang sedang berkembang. Pantai Somi di Nias, Indonesia, memiliki potensi alam dan budaya yang besar, namun pengembangannya masih menghadapi kendala pada aspek komunikasi bahasa Inggris di kalangan pelaku pariwisata lokal. Penelitian ini bertujuan untuk mengkaji bentuk, penyebab, dan dampak hambatan bahasa Inggris dalam komunikasi pariwisata, serta mengidentifikasi strategi adaptif yang digunakan oleh pelaku pariwisata lokal dalam berinteraksi dengan wisatawan internasional. Penelitian menggunakan pendekatan kualitatif deskriptif dengan pengumpulan data melalui wawancara mendalam terhadap pemandu wisata, pemilik homestay, penjual makanan, dan pengelola pariwisata, serta observasi langsung terhadap interaksi layanan di lapangan. Hasil penelitian menunjukkan bahwa hambatan bahasa Inggris terutama muncul pada komunikasi fungsional, seperti menjelaskan daya tarik wisata, menyampaikan informasi layanan, menanggapi pertanyaan pengunjung, dan melakukan interaksi lintas budaya. Hambatan tersebut dipengaruhi oleh keterbatasan pendidikan formal bahasa Inggris, minimnya pelatihan bahasa Inggris pariwisata, rendahnya intensitas penggunaan bahasa Inggris, serta kurangnya kepercayaan diri dalam komunikasi lisan. Dampaknya terlihat pada menurunnya efektivitas layanan, munculnya kesalahpahaman, berkurangnya kepuasan wisatawan, dan terbatasnya peluang promosi destinasi. Meskipun demikian, pelaku pariwisata lokal mengembangkan strategi komunikasi adaptif melalui penggunaan ungkapan dasar bahasa Inggris, bahasa nonverbal, aplikasi terjemahan, dan bantuan sesama. Studi ini menegaskan pentingnya pengembangan kapasitas bahasa Inggris berbasis konteks lokal sebagai bagian dari penguatan sumber daya manusia untuk mendukung pertumbuhan pariwisata berkelanjutan di destinasi pesisir yang sedang berkembang.
TOURISM PROMOTION BROCHURE ON RECREATIONAL DESTINATION (LINGUISTICS PERSPECTIVE) Harefa, Afore Tahir; Giawa, Nurul Hikmah; Zebua, Dwi Putri Juwita; Zamasi, Erna
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v6i2.9117

Abstract

ABSTRACT This study is motivated by the limited effectiveness of tourism promotional media at 101 Nusa Lima Beach in representing destination potential as well as sustainable tourism values. This study aims to develop a tourism promotion brochure that has high communicative effectiveness while supporting the strengthening of sustainability-oriented local tourism development. A Research and Development (R&D) approach adapted from Borg and Gall was used with the stages of needs analysis, planning and design, initial product development, expert validation, revision, and final product presentation. Data collection was conducted through field observation, interviews with tourism stakeholders and visitors, and documentation to identify tourism potential, visitor information needs, and promotional constraints encountered. The brochure was developed by emphasizing clarity of information regarding tourist attractions, facilities, accessibility, and operating hours, as well as using persuasive language and visual elements that support destination image formation. The expert validation process involving academics and tourism practitioners was carried out to assess content feasibility, accuracy of language use, and media design quality. The results of the study show that the brochure produced was declared valid and feasible to be used as a promotional medium after a number of minor revisions.The final product integrates sustainable tourism messages that are aligned with the Sustainable Development Goals (SDGs) with the aim of increasing destination visibility, strengthening promotional communication, and supporting sustainable local tourism development. These findings affirm that the development of promotional media based on linguistic studies and sustainability can function as an effective communication strategy for emerging coastal destinations. ABSTRAK Penelitian ini dilatarbelakangi oleh keterbatasan efektivitas media promosi pariwisata di Pantai 101 Nusa Lima dalam merepresentasikan potensi destinasi serta nilai-nilai pariwisata berkelanjutan. Studi ini bertujuan mengembangkan brosur promosi pariwisata yang memiliki daya komunikatif tinggi sekaligus mendukung penguatan pariwisata lokal yang berorientasi pada keberlanjutan. Pendekatan Research and Development (R&D) yang diadaptasi dari Borg dan Gall digunakan dengan tahapan analisis kebutuhan, perencanaan dan perancangan, pengembangan produk awal, validasi ahli, revisi, dan penyajian produk akhir. Pengumpulan data dilakukan melalui observasi lapangan, wawancara dengan pemangku kepentingan pariwisata dan pengunjung, serta dokumentasi untuk mengidentifikasi potensi wisata, kebutuhan informasi wisatawan, dan kendala promosi yang dihadapi. Brosur dikembangkan dengan menitikberatkan kejelasan informasi mengenai daya tarik wisata, fasilitas, aksesibilitas, dan jam operasional, serta menggunakan bahasa persuasif dan elemen visual yang mendukung pembentukan citra destinasi. Proses validasi ahli yang melibatkan akademisi dan praktisi pariwisata digunakan untuk menilai kelayakan konten, ketepatan penggunaan bahasa, serta kualitas desain media. Hasil penelitian menunjukkan bahwa brosur yang dihasilkan dinyatakan valid dan layak digunakan sebagai media promosi setelah dilakukan sejumlah penyempurnaan minor. Produk akhir mengintegrasikan pesan-pesan pariwisata berkelanjutan yang selaras dengan Sustainable Development Goals (SDGs) dengan tujuan meningkatkan visibilitas destinasi, memperkuat komunikasi promosi, serta mendukung pengembangan pariwisata lokal secara berkelanjutan. Temuan ini menegaskan bahwa pengembangan media promosi berbasis kajian linguistik dan keberlanjutan dapat berfungsi sebagai strategi komunikasi yang efektif bagi destinasi pesisir yang sedang berkembang.
Exploring the Paradox of Natural Beauty and Management Neglect of Fodo Beach Harefa, Afore Tahir; Gea, Juardiman Putra; Gea, Danieli; Gea, Irawan Jeprianus
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4564

Abstract

Coastal tourism remains a primary driver of regional development, yet its sustainability is frequently compromised by the quality of local governance. Fodo Beach in Gunungsitoli presents a unique paradox where significant natural aesthetic capital is currently overshadowed by operational decline and infrastructure decay. This study aims to explore the disconnect between the destination’s natural potential and its management reality while identifying the specific factors contributing to its stagnation. Using a qualitative case study approach, data were gathered through in-depth interviews with family owners, visitors, and tourism officials, supplemented by field observations and thematic analysis. The findings reveal a "Strategic Gap" where high-value natural assets are neutralized by a lack of professional hospitality standards and deteriorating facilities. The informal, family-based management structure serves as the primary barrier to professionalization, characterized by a lack of standard operating procedures and "resource poverty" in human capital. Consequently, Fodo Beach has transitioned into a decline stage within its lifecycle, where enduring natural beauty can no longer compensate for systemic management neglect. This study implies that reversing the decline requires a fundamental shift from informal family-centric ownership toward professionalized governance or public-private partnerships to restore the destination's competitiveness.
Visualizing Tourism Potensial of Hoya Beach Through English Promotional Video Using Capcut Harefa, Afore Tahir; Hura, Adriani Putri; Gulo, Henti Sartikasari; Waruwu, Arfandi
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36473

Abstract

Penelitian ini bertujuan untuk mengidentifikasi potensi wisata Pantai Hoya yang dapat dijadikan bahan dalam pengembangan video promosi berbahasa Inggris serta menganalisis bagaimana multimodalitas digunakan untuk memvisualisasikan potensi tersebut melalui aplikasi CapCut. Penelitian ini menggunakan pendekatan Research and Development (R&D). Hasil penelitian menunjukkan bahwa Pantai Hoya memiliki daya tarik alam, kegiatan wisata sederhana berbasis alam, serta suasana yang relatif belum dikomersialkan, yang semuanya layak direpresentasikan secara audiovisual. Video promosi yang dikembangkan menggabungkan mode visual, linguistik, audio, gestural, dan spasial untuk menyampaikan potensi wisata secara efektif. Penelitian ini menunjukkan bahwa integrasi atribut destinasi dengan pendekatan multimodal meningkatkan kejelasan, daya tarik, dan kekuatan persuasif video promosi tersebut.
Co-Authors Adieli Laoli Batee, Ribka Trimulia Belvin, Gulo Prima Daeli, Robin Motani Daeli, Rosmine Daeli, Tuti Ardianti Dwi Astuti Zebua Ester Gea, Wildem Grant Fenty Debora Napitupulu Gea, Danieli Gea, Dedi Septinius Gea, Irawan Jeprianus Gea, Ivan Septrixie Fondarama Gea, Juardiman Putra Gea, Nelman Tonius Gea, Septrida Giawa, Nurul Hikmah Gulo, Arniwati Gulo, Ceria Putri Damai GULO, EFAIF MARTIN BERKATNIA Gulo, Henti Sartikasari Gulo, Lefis Niwati Gulo, Linda Mariani Gulo, Neni Suryani Gulo, Niska Restina Gulo, Restu Jaya Gulo, Sastrawan Gulo, Sophyan Gusniwati Gulo, Yarman Krisman Gulo, Yofita Halawa, Mercy Dwiyul Harefa, Lynes Andika Harefa, Princes Tamwest Harefa, Sadarniwati Harefa, Stevani Aurelya Harefa, Trisman Harefa, Wina Anjelina Hasrat Sozanolo Harefa Hia, Maria Putri Cantika Hidayati Daeli Hulu, Agusman Hulu, Delan Septiani Hulu, Desberkat Hulu, Friska Juliani Hulu, Melfan Widia Krisdayanti Hulu, Nesti Arni Hulu, Rasni Hura, Adriani Putri Laoli, Jacqueline Laowo, Fitriana Purnamasari Larosa, Agus Kriswinar Lase, Efen Ronalis Lase, Ertaniat Lase, Libertina Lase, Nidar Putri Dayanti Lase, Pintauli Lase, Riatta Yanti Lawolo, Arni Yanti Lawolo, Yardin Setiaman Lestari Sihaloho, Wika Mawar Maru'ao, Nursayani Marua’o, Nursayani Mendrofa, Sharley Grace Mendrofa, Tri Hartati Namo, Elnardus Fransiskus Jafrinus Nazara, Theodora Vinta Sukartini Nazara, Windi Lara Sari Ndraha, Chrisda Artina Putri Waruwu, Wince Lenta Viska sinaga, samuel juliardi Tafonao, Yunita Telaumbanua , Kristof Martin Efori Telaumbanua , Syukur Prima Telaumbanua, Candiawan Telaumbanua, Desna Yarlina Telaumbanua, Enjel Tris Jelita Telaumbanua, Enjerlin Telaumbanua, Inayah Syah Putri Telaumbanua, Jesica Kristanti Telaumbanua, Kristof Martin E. Telaumbanua, Kristof Martin Efori Telaumbanua, Nita Trima Niat TELAUMBANUA, NOVTRI YANTI Telaumbanua, Rini Suzwina Telaumbanua, Syukur Prima Trima Niat Telaumbanua, Nita Waruwu, Arfandi Waruwu, Asirida Waruwu, Defriani Waruwu, Elvi Krisnawati Waruwu, Fitri Waruwu, Friska Putri Waruwu, Kristiani Waruwu, Merlin Waruwu, Mewi Dinda Arcila Waruwu, Puspa Triyani Waruwu, Wince Lenta Viska Putri Waruwu, Yaredi Waruwu, Yestanius Yasminar Amaerita Telaumbanua Zai, Asnini Junita Zai, Ayu Kartika Zai, Marinus Zai, Peristiwa Diken Kasatria Zai, Theresia Trines Anjelin Zalukhu, Christian Pradana Putra Zalukhu, Fini Asterina Zalukhu, Sarmin Zamasi, Daniel Setiawan Zamasi, Erna Zamasi, Martin Ifolala Zebua, Ardi Syah Putra Zebua, Dwi Putri Juwita Zebua, Etikat Muliana Zebua, Feliks Rejeki Sotani Zebua, Florencia Zebua, Herianto Zebua, Lisnah Riang Zebua, Malili Zebua, Michael Sendroro Zebua, Nibato Putra Eltin Zega, Ice Trisna G Zega, Noniat Zega, Riswan Zega, Yudika Zega, Yuslinda Sari Zendrato, Febri Yanti Zendrato, Nicky Elvin Cristin Zendrato, Oktoberlianus Ziliwu, Erdin Ziliwu, Syukur Idaman Ziliwu, Yurman