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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Jambura Agribusiness Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal Mantik RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JMBD West Science Social and Humanities Studies IIJSE Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya JIPITI: Jurnal Pengabdian kepada Masyarakat Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development Jurnal Simki Economic Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Elisabeth Nainggolan
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Digital Transformation and Social Media as Sales Drivers at CV.Grand Grafika Tan, Tiam Wi Hendra Wijaya; Elisabeth Nainggolan
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.126

Abstract

The development of information and communication technology has had a significant impact on the business world. Data were gathered using a variety of research tools, such as questionnaires for respondents, literature reviews, and direct observation The research is quantitative and uses purposive sampling techniques by conducting surveys and distributing questionnaires to a sample of 96 people.. To evaluate the data, multiple linear regression analysis was used. This study employed multiple linear regression analysis to develop and evaluate three hypothese.. From the results of this study, it can be concluded that digital transformation and social media influence the increase in sales in CV.Grand Graphics, where digital transformation affected 12.1% and social media affected 13.3%, as well as the influence of digital and social transformation on increased sales in CVs. Grand Graphics is 2.1%, where other variables affect sales in CV.Grand Grafika is Price and Customer Loyalty.
The Role of E-CRM and E-Marketing Increasing Market Orientation In Alligator Roastery Medan shendy; Pesta Gultom; Elisabeth Nainggolan
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.132

Abstract

This study aims to determine the influence of E-CRM and E-Marketing on Market Orientation in Alligator Roastery. This research uses descriptive and quantitative methods as well as data sources in the form of primary and secondary data. The population in the study is all consumers on Alligator Roastery by 2023. The sample size is 110 consumers with a tolerable error rate of 5%. The data were analyzed by multiple linear regression analysis method. The results showed that E-CRM partially had no positive and insignificant effect on Market Orientation at Alligator Roastery. E-Marketing partially has a positive and significant effect on Market Orientation in the Café Alligator Roastery business. Based on the results of hypothesis testing simultaneously, it is known that the results of the F-test show that E-CRM and E-Marketing simultaneously affect Market Orientation in Alligator Roastery. The magnitude of R Square is 50.3% which means that E-CRM and E-Marketing can explain their influence on Market Orientation by 50.3%.
The Education on Household Waste Bank Management into an Economic Product for Bataknese Mission Church Women Nainggolan, Elisabeth; Desma Erica Maryati M; Hommy Dorty Ellyany Sinaga; Joni
Outline Journal of Community Development Vol. 2 No. 1: July 2024
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/a1t0rf68

Abstract

An environmentally friendly lifestyle is currently difficult to implement, meanwhile the use of single use product is increasing among the public, which has resulted in an increase in waste ini the living environment especially household waste. This condition has caused the current waste problem to become a global problem. Waste banks provide a solution to overcome the increasing amount of waste which can damage the environment and what’more, if waste banks are run with good management, they have the potential to generate profits that will increase economic value and empower the community. However, the term waste bank is still not very popular among the public, especially among mothers who are members of the Bataknese Mission Church, so it is important to conduct socialization about waste bank to educate mothers can broaden their knowlegde about waste banks and have an understanding of how to manage waste into economic products which can later increase household income.
PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA, INDEKS PEMBANGUNAN MANUSIA DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP TINGKAT KEMISKINAN Widyawati, Retno Febriyastuti; Suma Pratama, Fani; Fransina Diana Talakua, Jeane; Nainggolan, Elisabeth
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 10 No 1 (2025): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v10i1.218

Abstract

Poverty remains a challenge for regional development, including in Batang Regency. This study aims to analyze the influence of the Labor Force Participation Rate (LFPR), the Human Development Index (HDI), and the Gross Regional Domestic Product (GRDP) on the poverty rate in Batang Regency from 2007 to 2024. The research method employed was a quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results indicate that the LFPR has a positive but statistically insignificant effect on poverty, suggesting that the availability of productive employment has not fully kept pace with the increase in labor force participation. The HDI has a negative and insignificant effect on poverty, suggesting that improvements in education, health, and livings standard have not been evenly distributed across all levels of society. Meanwhile, the GRDP rate shows a negative and significant effect, indicating that economic growth can significantly contribute to poverty reduction. Keywords: LFPR, IPM, GRDP Rate, Poverty
PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA, INDEKS PEMBANGUNAN MANUSIA DAN PRODUK DOMESTIK REGIONAL BRUTO TERHADAP TINGKAT KEMISKINAN Widyawati, Retno Febriyastuti; Suma Pratama, Fani; Fransina Diana Talakua, Jeane; Nainggolan, Elisabeth
RISTEK : Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Vol 10 No 1 (2025): RISTEK :Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang
Publisher : Bapelitbang Kabupaten Batang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55686/ristek.v10i1.218

Abstract

Poverty remains a challenge for regional development, including in Batang Regency. This study aims to analyze the influence of the Labor Force Participation Rate (LFPR), the Human Development Index (HDI), and the Gross Regional Domestic Product (GRDP) on the poverty rate in Batang Regency from 2007 to 2024. The research method employed was a quantitative approach, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results indicate that the LFPR has a positive but statistically insignificant effect on poverty, suggesting that the availability of productive employment has not fully kept pace with the increase in labor force participation. The HDI has a negative and insignificant effect on poverty, suggesting that improvements in education, health, and livings standard have not been evenly distributed across all levels of society. Meanwhile, the GRDP rate shows a negative and significant effect, indicating that economic growth can significantly contribute to poverty reduction. Keywords: LFPR, IPM, GRDP Rate, Poverty
Effectiveness of Electronic Customer Relationship Management, Electronic Service Quality, and Trust on Customer Loyalty at PT Bilah Baja Makmur Abadi Sri Rezeki; Elisabeth Nainggolan; Kelly Huang; Hommy Dorthy Ellyany Sinaga; Petrus Loo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7065

Abstract

This study aims to examine the effects of electronic customer relationship management (e-CRM), electronic service quality, and trust on customer loyalty at PT Bilah Baja Makmur Abadi. The research employs a quantitative approach using a survey method with 167 customers as respondents. Data was collected through questionnaires and analyzed using multiple regression analysis to test the hypotheses. The findings reveal that e-CRM, electronic service quality, and trust each significantly influence customer loyalty both individually and when considered together. Specifically, e-CRM had the highest contribution to customer loyalty, followed by trust and electronic service quality. The research also found that these three factors, when combined, explain over 50% of the variance in customer loyalty. The study contributes to existing theories by linking traditional customer relationship management to modern digital practices and highlights the critical role of trust and service quality in driving customer loyalty in the digital era. The research provides valuable insights for businesses aiming to enhance customer loyalty through digital platforms and offers recommendations for future studies to explore additional factors such as customer satisfaction and brand image.
The Role of Green Products and Brand Experience in the Decision to Use Grab Services in Medan City Elisabeth Nainggolan; Sri Rezeki; Afrizal Loebis; Kelvin Lie
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7080

Abstract

This study aims to analyze the role of Green Product and Brand Experience in the decision of Grab service users in Medan City. This study uses a quantitative approach with a survey method, involving 140 respondents who use Grab services in Medan City. Data was collected through a questionnaire that measured respondents' perception of Green Product, Brand Experience, and their decision to use Grab services. Validity and reliability tests were carried out to ensure the validity of the research instruments, with results showing that all instruments were valid and reliable. The data obtained was analyzed using multiple linear regression to test the influence of independent variables (Green Product and Brand Experience) on dependent variables (User Decisions). The results of the study show that Green Product and Brand Experience have a significant influence on users' decisions to choose Grab services. Simultaneously, these two variables influence user decisions, with Green Products contributing to increased environmental awareness, while Brand Experience affects users' perception and loyalty to the Grab brand. The regression model used in this study meets classical assumptions, such as normality, the absence of multicollinearity, and the absence of heteroscedasticity, so this model can be relied upon for further analysis. Based on these findings, Grab is advised to further optimize the promotion of GrabElectric services as an environmentally friendly product and continue to improve the brand experience to attract more users, especially those who care about environmental sustainability issues. This research contributes to the understanding of how environmental factors and brand experience can influence users' decisions in choosing app-based transportation services.
Edukasi Pengetahuan Bijak Mengelola Pinjaman Bagi Ibu-Ibu Gereja Mission Batak Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth
Jurnal Pengabdian Masyarakat Inovasi Vol. 2 No. 1 (2023): February
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v2i1.506

Abstract

Knowledge of financial management is very important in supporting economic functions, especially improving community welfare, especially in families. Education on wise knowledge of managing loans for Mission Batak Church mothers is a Community Service Activity that aims to provide benefits for families in planning, managing financial resources more optimally and effectively, especially those derived from loans so as to improve family welfare. In addition, through education on wise knowledge of managing financial loans can provide information on access to financial institutions that are expected to make decisions on effective investment and financial planning to improve people's lives. Education on loan management is correlated with poverty so that increased knowledge of loan management is expected to make better financial decisions so that family or personal financial planning becomes more optimal and family welfare can be achieved.
ANALYSIS OF THE APPLICATION OF GREEN MARKETING, PERCEIVED VALUE AND BRAND IMAGE ON PURCHASING DECISIONS KOPI KENANGAN PRODUCTS Nainggolan, Elisabeth; Anggoro, Michael; Januarty, Widalicin
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3106

Abstract

Abstract: In this era where economy raise to the extent of all brand have competitors even the smallest one. This raise in economy brings another problem which is waste, generally plastic waste. Therefore, brands need to use a better packaging for both customer and environment. This study aims to determine whether green marketing, perceived value and brand image affect purchasing decisions for Kopi Kenangan products. This study uses quantitative data using primary data. The population in this study were all Kopi Kenangan customers totaling 16,104 customers with a sample of 100 respondents. The results showed that partially, green marketing have a positive and significant effect on purchasing decisions for Kopi Kenangan, perceived value have a positive and significant effect on purchasing decisions for Kopi Kenangan, brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan, and simultaneously, green marketing, perceived value and brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan. Keywords: brand image, green, marketing, perceived, purchase decision, value Abstrak: Di era ekonomi yang semakin maju ini semua merek memiliki pesaing bahkan yang terkecil sekalipun. Meningkatnya ekonomi ini membawa masalah lain yaitu sampah, umumnya sampah plastik. Oleh karena itu, merek perlu menggunakan kemasan yang lebih baik bagi pelanggan dan lingkungan. Penelitian ini bertujuan untuk mengetahui apakah pemasaran hijau, nilai yang dirasakan dan citra merek mempengaruhi keputusan pembelian untuk produk Kopi Kenangan. Penelitian ini menggunakan data kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini adalah seluruh pelanggan Kopi Kenangan yang berjumlah 16.104 pelanggan dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa secara parsial, pemasaran hijau berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, nilai yang dirasakan berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, dan secara simultan, pemasaran hijau, nilai yang dirasakan dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan. Kata kunci: citra merek, hijau, pemasaran, persepsi, keputusan pembelian, nilai
Peningkatan Pendapatan Masyarakat Melalui Inovasi Produk Susu Beras Fortifikasi Elisabeth Nainggolan; Desma Erica Maryati Manik; Safii Siregar
Jurnal IPTEK Bagi Masyarakat Vol 2 No 1 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i1.206

Abstract

Menir merupakan salah satu permasalahan yang dihadapi oleh petani masyarakat desa Pematang Johar dimana dalam setiap penggilingan gabah yang telah dikeringkan biasanya akan dihasilkan menir. Masyarakat Desa Pematang Johar memanfaatkan menir hanya sebagai pakan ternak atau bahkan dibuang. Menir memiliki kandungan gizi yang sama dengan beras utuh namun nilai ekonomisnya cukup rendah. Inovasi pembuatan susu beras fortifikasi merupakan alternatif dalam meningkatkan nilai ekonomis menir. Tujuan dari sosialisasi ini adalah untuk meningkatkan pengetahuan ibu-ibu rumah tangga dalam memanfaatkan menir yang nantinya diharapkan akan diadopsi menjadi UMKM sehingga dapat meningkatkan pendapatan masyarakat.
Co-Authors Afrizal Afrizal Ahmad Nizam Anabella Monica Agustine Simanjuntak Andi Lopa Ginting Andina, Kinanti Nur Putri Anggoro, Michael Anggreini Laowo Annisa Fahira Annisa I. Hafifa Siregar Arteurt Yoseph Merung Asianna Martini Simarmata Asriyana Asriyana Aurelia Vasly Catherine Wijaya Cecilia Chandra, Surya Claudie Tiofanny Debora Tambunan Dedy Lazuardi Degdo Suprayitno Desma Erica Maryati Manik Dustin Joy Ellyany Sinaga, Hommy Dorthy Ermatry Hariani Evi Meidasari M Fenny Fenny Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Harahap, Subur Haykal Riskyandana Hendra Herni Suryani Himawan Sutanto Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ida Ayu Putri Suprapti Idina Gustina Ihdina Gustina Iventura Fitra Uli Tamba Iwan Harsono Johnny Chandra Joni Joni Joni Joni joni joni Joni Joni Junaedi Caga Kelly Huang Kelvin Lie Kusuma, Clariza Farell Lisa Elianti Nasution Loo Teck Khun Merung, Arteurt Yoseph Michael Anggoro Moehamad Satiadharma Monica, Cencen Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Hafiz Abd Rashid Muhammad Ridho Ihsan Najla Najla Nicholas Leonardi Novita Novita Padila Dwi Kusuma Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Redjeki, Finny Retno Febriyastuti Widyawati Retno Febriyastuti Widyawati Safii Siregar Salsabila Najwa Nasution Selamat shendy Shiva Falaqia Wivi Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Sitti Nurjana Batjo Situmorang, Irvan Rolyesh Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Supriyanto Susan Grace V Nainggolan Susan Nainggolan susilo, Stevany Syamsu Rijal Syera, Inda Arfa Tan, Tiam Wi Hendra Wijaya Tasya, Azraa Violyne August Simson Widalicin Januarty Widalicin Januarty Yatimin Yatimin