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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Jambura Agribusiness Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal Mantik RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JMBD West Science Social and Humanities Studies IIJSE Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya JIPITI: Jurnal Pengabdian kepada Masyarakat Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development Jurnal Simki Economic Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Elisabeth Nainggolan
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Influence of Inventory and Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Elisabeth Nainggolan
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.232

Abstract

This study aims to determine the effect of Inventory on Sales Volume at PT. Bilah Baja Makmur Abadi Medan, determine the effect of Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Medan, determine the effect of Inventory and Product Quality on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The population in this study are customers of PT. Bilah Baja Makmur Abadi Medan totaling 2.515 respondents. The technique of determining the number of samples used in this study is Slovin formula and totaling 96 respondents. The results of the research analysis show that Inventory and Product Quality partially have a positive and significant effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The results showed that Inventory and Product Quality simultaneously have a positive and significant effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. The results of this study are supported by the value of R square (R2) which means Inventory and Product Quality have an effect on Sales Volume at PT. Bilah Baja Makmur Abadi Medan. While the remaining is effected by other factors originating from outside this research model such as people, process and physical evidence.
WORKSHOP SENI MERANGKAI BUNGA SEBAGAI PELUANG USAHA KREATIF BAGI IBU-IBU JEMAAT GKPI KHUSUS TELADAN Gultom, Pesta; Manik, Desma Erica Mariati; Nainggolan, Elisabeth; Gea, Sanderwan Kristian; Hoki, Fernando
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp89-93

Abstract

As knowledgeable people, lecturers are required to educate and advance people's lives. Therefore it is mandatory to carry out community service activities, as proof of the contribution of the lecturers. Lecturers are required to contribute their abilities, both in the fields of knowledge, energy, and materials. Community service programs are carried out through direct interaction through lectures, discussions and practices. The participants as partners are the women members of the GKPI Congregation for Exemplary Church. With this PkM program it can increase the creativity of mothers, through knowledge of interesting flower arrangement techniques, it can be used as new business opportunities so that new entrepreneurs are created.
Analysis of the impact of foreign debt, inflation rate and poverty rate on Indonesia’s economic growth Nainggolan, Elisabeth; Widyawati, Retno Febriyastuti; Fenny, Fenny
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.625

Abstract

The purpose of this study is to analyze variables that influence Indonesia's economic growth from 1994 to 2023. The variables believed to impact economic growth in this research are foreign debt, inflation rate, and poverty rate. This research is quantitative, utilizing multiple linear regression analysis with time series data over a period of 30 years. All data used in this study were sourced from the World Bank, Bank Indonesia, and the Badan Pusat Statistik. The results of the partial analysis show that foreign debt, inflation rate, and poverty level each have a significant effect on economic growth. Specifically, foreign debt, inflation, and poverty have a negative impact on economic growth. Additionally, the three independent variables, such as foreign debt, inflation rate, and poverty rate that simultaneously have a significant effect on Indonesia's economic growth.
The influence of sponsorship and social media marketing on brand awareness at the bites brownies Januarty, Widalicin; Nainggolan, Elisabeth; Fenny, Fenny; Suci, Ratih Dwi
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.640

Abstract

Research conducted at Brownies The Bites aims to determine the variables that affect brand awareness of Brownies The Bites which is thought to be influenced by sponsorship and social media marketing. Research method used in this study was collecting data through literature review and field research, which was then analyzed systematically based on the study’s goals. In order to solve problems and prove the hypotheses, the data collected was then analyzed using descriptive analysis and regression analysis. The results of the research is Sponsorship partially has a positive and significant influence on Brand Awareness at The Bites Brownies. Social Media Marketing partially has a positive and significant influence on Brand Awareness at The Bites Brownies. Sponsorship and Social Media Marketing simultaneously have a positive and significant influence on Brand Awareness at The Bites Brownies. In this study, Brand Awareness is 68.7% influenced by sponsorship and social media marketing, while the remaining 31.3% is caused by various other factors that will not be explained in this study.
Keys to Business Performance: Improving Product Quality and Implementing Total Quality Management in Manufacturing Nainggolan, Elisabeth; Cecilia; Sri Rezeki
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 2 (2024): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i2.477

Abstract

In the current era of globalization, there is intense competition among companies so that these companies compete in meeting the needs and demands of their customers. To be able to meet customer demand, the company must be able to improve product quality and quality control or total quality management in the company so as to improve company performance and meet customer demand. The purpose of this study is to determine whether there is an effect of product quality and total quality management on business performance. The object of this research is the customers of PT. Budi Tamora Permai which consists of companies that buy semi-finished products which are then processed in the form of finished materials. The sampling technique used is saturated sampling where all members of the population are used as research samples and the data collection method in this study uses Quantitative methods by distributing questionnaires to respondents measured on a Likert scale. The results show that there is an effect of product quality and total quality management on business performance
Eksplorasi Rajut Knitting Sebagai Perwujudan Ekonomi Kreatif Desma Erica Maryati M.; Hommy Dorthy Ellyany Sinaga; Elisabeth Nainggolan
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1184

Abstract

Kegiatan pengabdian kepada masyarakat oleh Tim Dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya ini bertujuan untuk memperkenalkan teknik knitting sebagai salah satu bentuk ekonomi kreatif kepada Komunitas Rajuters Medan. Teknik knitting dipilih karena potensinya dalam menghasilkan produk kreatif berkualitas tinggi dengan nilai estetika dan komersial yang signifikan. Pelatihan dilaksanakan selama dua bulan dengan pertemuan sekali seminggu, mencakup pengenalan alat, jenis-jenis benang, teknik dasar knitting (knit dan purl), serta proyek pembuatan syal. Peserta yang terdiri dari ibu-ibu dengan latar belakang hobi merajut crochet berhasil menguasai teknik knitting dan menyelesaikan proyek akhir berupa syal. Kegiatan ini tidak hanya meningkatkan keterampilan peserta, tetapi juga membuka peluang wirausaha dan memberikan manfaat kesehatan melalui aktivitas merajut. Diharapkan hasil dari kegiatan ini dapat mendorong pengembangan ekonomi kreatif di Indonesia melalui seni rajutan handmade yang bernilai tinggi.
The Effectiveness of the Use of Digital Marketing and Green Products in Improving Purchase Decisions at Mcdonald's Pancing susilo, Stevany; Elisabeth Nainggolan
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.244

Abstract

This study aims to find out how much digital marketing and green product influence the purchase decision at Mcdonald's Pancing. The research methodology used is a quantitative descriptive method. The population in this study is consumers of Mcdonald's Pancing. The technique for determining the number of samples used in this study is the Hair formula. The results of the analysis provide the equation Purchase Decision = 10.831 + 0.580 Digital Marketing + 0.654 Green Product + e. The results of t test on this study show that the variables of digital marketing and green product also partially have a positive and significant effect on purchasing decisions at Mcdonald's Pancing. The results of the F test also show that the independent variables (digital marketing and green product) simultaneously affect the bound variable (purchase decision). The result of the determination coefficient (R2) test showed that 56.8% of the consumer satisfaction variables were influenced by digital marketing and green products while the remaining 43.2% were influenced by other variables.
Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Nainggolan, Elisabeth; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
Wirausaha Kreatif: Inovasi Tanpa Batas Johnny Chandra; Hommy Dorthy Ellyany Sinaga; Elisabeth Nainggolan; Claudie Tiofanny
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1446

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema "Wirausaha Kreatif: Inovasi Tanpa Batas" bertujuan untuk meningkatkan pemahaman siswa SMKN 2 Rantau Prapat mengenai kewirausahaan berbasis teknologi. Program ini dirancang untuk membekali siswa dengan keterampilan bisnis, strategi pemasaran digital, serta pemanfaatan teknologi dalam dunia usaha. Metode pelaksanaan meliputi sesi pelatihan, diskusi interaktif, dan praktik langsung dalam merancang ide bisnis. Hasil kegiatan menunjukkan bahwa siswa memiliki antusiasme tinggi dalam memahami konsep kewirausahaan dan menunjukkan peningkatan minat untuk mengembangkan usaha berbasis keterampilan mereka. Evaluasi program mengindikasikan keberhasilan dalam meningkatkan kepercayaan diri siswa dalam merintis usaha serta memperkuat hubungan antara dunia pendidikan tinggi dan sekolah kejuruan. Dengan keberhasilan ini, diharapkan kegiatan serupa dapat dikembangkan lebih lanjut untuk memberikan dampak yang lebih luas dalam mendukung generasi muda menjadi wirausahawan inovatif dan mandiri.
OPTIMIZING TIME MANAGEMENT WITH PAPER CRAFT CREATIVITY Hommy DorthyEllyany Sinaga; Desma Erica Maryati M.; Elisabeth Nainggolan
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2537

Abstract

Abstract: This community service activity was carried out by the faculty team of STIE Eka Prasetya at the request of the Chairwoman of the Dharma Wanita Persatuan of the Asahan District Health Office on Februari 2, 2024. The activity, titled Optimizing Time Management with Paper Craft Creativity, aimed to enhance creativity, foster a sense of togetherness, and optimize the free time of the Dharma Wanita members through the creation of paper flower crafts using tissue paper. The materials taught included crafting tulip and aster flowers as well as aesthetic flower pots made from plastic straws. The results of the activity demonstrated high enthusiasm from the participants, who produced beautiful and neat creations. The outputs of this activity were two flower pots containing tulip and aster flowers, while the outcomes included increased creativity, knowledge of paper crafts, a sense of togetherness, and better time management. A total of 99% of participants stated that the activity was highly beneficial. This article discusses the background, implementation, results, and implications of the activity, aimed at empowering the Dharma Wanita community through productive and creative activities. Keywords: Dharma Wanita, Aesthetic Flower, Paper Craft, Time Management  Abstrak: Kegiatan pengabdian kepada masyarakat ini dilakukan oleh tim dosen STIE Eka Prasetya atas permintaan Ketua Dharma Wanita Persatuan Dinas Kesehatan Kabupaten Asahan pada 2 Desember 2024. Kegiatan bertajuk Optimizing Time Management with Paper Craft Creativity bertujuan untuk meningkatkan kreativitas, rasa kebersamaan, dan pemanfaatan waktu luang ibu-ibu Dharma Wanita dengan membuat kerajinan bunga dari kertas tisu. Materi yang diajarkan meliputi pembuatan bunga tulip dan aster serta pot bunga estetik dari sedotan plastik. Hasil kegiatan menunjukkan antusiasme tinggi dari peserta, yang menghasilkan karya cantik dan rapi. Output dari kegiatan ini adalah dua pot bunga berisi bunga tulip dan aster, sementara outcome mencakup peningkatan kreativitas, pengetahuan kerajinan kertas, rasa kebersamaan, dan pengelolaan waktu. Sebanyak 99% peserta menyatakan kegiatan ini sangat bermanfaat. Artikel ini membahas latar belakang, pelaksanaan, hasil, dan implikasi kegiatan dalam rangka meningkatkan pemberdayaan komunitas ibu-ibu Dharma Wanita melalui aktivitas kreatif yang produktif. Kata kunci: Bunga Estetik, Dharma Wanita, Kerajinan Kertas, Manajemen Waktu
Co-Authors Afrizal Afrizal Ahmad Nizam Anabella Monica Agustine Simanjuntak Andi Lopa Ginting Andina, Kinanti Nur Putri Anggoro, Michael Anggreini Laowo Annisa Fahira Annisa I. Hafifa Siregar Arteurt Yoseph Merung Asianna Martini Simarmata Asriyana Asriyana Aurelia Vasly Catherine Wijaya Cecilia Chandra, Surya Claudie Tiofanny Debora Tambunan Dedy Lazuardi Degdo Suprayitno Desma Erica Maryati Manik Dustin Joy Ellyany Sinaga, Hommy Dorthy Ermatry Hariani Evi Meidasari M Fenny Fenny Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Harahap, Subur Haykal Riskyandana Hendra Herni Suryani Himawan Sutanto Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ida Ayu Putri Suprapti Idina Gustina Ihdina Gustina Iventura Fitra Uli Tamba Iwan Harsono Johnny Chandra Joni Joni Joni Joni joni joni Joni Joni Junaedi Caga Kelly Huang Kelvin Lie Kusuma, Clariza Farell Lisa Elianti Nasution Loo Teck Khun Merung, Arteurt Yoseph Michael Anggoro Moehamad Satiadharma Monica, Cencen Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Hafiz Abd Rashid Muhammad Ridho Ihsan Najla Najla Nicholas Leonardi Novita Novita Padila Dwi Kusuma Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Redjeki, Finny Retno Febriyastuti Widyawati Retno Febriyastuti Widyawati Safii Siregar Salsabila Najwa Nasution Selamat shendy Shiva Falaqia Wivi Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Sitti Nurjana Batjo Situmorang, Irvan Rolyesh Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Supriyanto Susan Grace V Nainggolan Susan Nainggolan susilo, Stevany Syamsu Rijal Syera, Inda Arfa Tan, Tiam Wi Hendra Wijaya Tasya, Azraa Violyne August Simson Widalicin Januarty Widalicin Januarty Yatimin Yatimin