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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Jambura Agribusiness Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal Mantik RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JMBD West Science Social and Humanities Studies IIJSE Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya JIPITI: Jurnal Pengabdian kepada Masyarakat Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development Jurnal Simki Economic Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Elisabeth Nainggolan
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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WORKSHOP PEMBUATAN SUSU BERAS FORTIFIKASI DALAM UPAYA PERINTISAN USAHA DI DESA PEMATANG JOHAR Elisabeth Nainggolan; Desma Erica Maryati; Pesta Gultom; Joni Joni
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2497

Abstract

Abstract: Community service is one of the Tri Dharma of Higher Education which is carried out as a form of contribution from academics, namely lecturers and students, to community development, which can be done through providing training in creative economic practices to improve people's skills which can be used as a basis for becoming MSMEs. The contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) is quite large, therefore it is very important to have creativity and skills that can be used as capital in starting a business. Utilizing the local wisdom of an area into creative products with economic value is very necessary to create new businesses. Fortified Rice Milk is a creative product that can be made using rice as raw material. Pematang Johar Village is one of the villages in the city of Medan that produces rice. This workshop on making fortified rice milk aims to provide training that can improve the skills of housewives in Pematang Johar village as capital in starting a business.Keyword: fortified milk; rice; creative economy, MSMEs Abstrak: Pengabdian kepada masyarakat adalah salah satu dari Tri Dharma Perguruan Tinggi yang dilakukan sebagai bentuk kontribusi akademisi yaitu dosen dan mahasiswa untuk pengembangan masyarakat yang bisa dilakukan lewat pemberian pelatihan praktik ekonomi kreatif untuk meningkatkan keterampilan masyarakat yang bisa dijadikan dasar untuk menjadi pelaku UMKM. Kontribusi UMKM terhadap Produk Domestik Bruto (PDB) Indonesia cukup besar karena itu penting sekali untuk memiliki kreatifitas dan keterampilan yang dapat dijadikan sebagai modal dalam merintis usaha. Pemanfaatan kearifan lokal suatu daerah menjadi produk kreatif yang bernilai ekonomis sangat diperlukan untuk mewujudkan usaha baru. Susu Beras Fortifikasi merupakan salah satu produk kreatif yang dapat dibuat menggunakan bahan baku beras. Desa Pematang Johar adalah salah satu desa di kota Medan yang menghasilkan beras. Workshop pembuatan susu beras fortifikasi ini bertujuan untuk memberikan pelatihan yang dapat meningkatkan keterampilan ibu rumah tangga di desa Pematang Johar sebagai modal dalam merintis usaha.Kata kunci: susu fortifikasi; beras; ekonomi kreatif, UMKM
Microeconomic Drivers of Competitive Advantage: The Influence of Innovation and Digital Marketing on Rezeky Payet Business Rezeki, Sri; Nainggolan, Elisabeth; Stefanny, Stefanny
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8266

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector plays a pivotal role in driving economic growth, particularly in North Sumatra. One such MSME is Rezeky Payet Indonesia, which has recently experienced a decline in competitive advantage, as indicated by decreasing sales volume. This study investigates the influence of innovation and digital marketing as microeconomic drivers of competitive advantage in the Rezeky Payet business. The research population comprises all end consumers who have made purchases at Rezeky Payet, with an undetermined total number. Consequently, the sample size of 96 respondents was determined using the Lemeshow formula, appropriate for unknown population sizes. The results show that both innovation and digital marketing have significant partial effects on competitive advantage. Moreover, when considered simultaneously, these two variables exhibit a strong and statistically significant influence on the competitive advantage of Rezeky Payet. These findings underscore the importance of continuous innovation and effective digital marketing strategies in enhancing the competitive positioning of MSMEs.
Analyzing Consumer Purchasing Behavior Through Economic Lens: The Effect of Location and Service Quality At Point Coffee, Medan Gultom, Pesta; Nainggolan, Elisabeth; Monica, Cencen
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8267

Abstract

Point Coffee Indomaret Fresh, located in the Gedung Arca area of Medan, operates in the food and beverage (F&B) sector and currently faces challenges in increasing sales and maintaining market competitiveness. Despite being the only coffee shop in the area, its strategic location appears suboptimal, with limited visibility and accessibility for potential customers. In addition, inadequate service quality has negatively impacted customer satisfaction, contributing to declining consumer purchasing behavior. This study analyzes the economic impact of location and service quality on consumer purchasing decisions at Point Coffee through a quantitative approach. The research population includes all customers of Point Coffee Gedung Arca Medan. Due to the unknown total population, Hair et al.’s (2010) sampling formula is applied, using a maximum multiplier of 10 per indicator across all variables, resulting in a total sample of 90 respondents. The findings reveal that both location and service quality significantly influence consumer purchasing decisions, both individually and jointly. These results underscore the importance of strategic location planning and consistent service improvement in enhancing economic performance and customer retention in competitive retail-based F&B businesses.
EDUCATING THE IMPACT OF GADGET USE ON THE ETHICS OF WR SUPRATMAN 1 MEDAN HIGH SCHOOL STUDENTS Manik, Desma Erica Maryati; Nainggolan, Elisabeth; Loo, Petrus
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3370

Abstract

Abstract: Information technology is currently developing rapidly. Gadgets as a form of technological development is a common tool used by all circles. Gadgets such as smartphones, tablets or laptops allow users to search for any information instantly via the internet. In the world of education, the presence of these gadgets can have both positive and negative impacts on students. Through gadgets, students can learn online, access e-books, watch educational videos and attend online classes. Gadgets facilitate communication through text messaging, voice calls, video calls and social media anytime and anywhere. Students can interact with teachers through apps like Zoom and Google Meet. Despite their benefits in terms of information access and learning, unwise use can affect students' behaviour and ethics, such as lack of manners, dependence on social media, and reduced in-person social interaction. Through this activity, students of SMA WR Supratman 1 Medan were given an understanding of the benefits and risks of using gadgets, as well as how to use them wisely and responsibly. The education was delivered by a team of STIE Eka Prasetya lecturers through interactive lectures, discussions, and case studies. The results of the activity showed that participants gained an increased understanding and awareness of the importance of maintaining ethics in the daily use of technology. Keyword: technology, gadgets, ethics  Abstrak: Teknologi informasi saat ini berkembang dengan pesat. Gadget sebagai salah satu bentuk perkembangan teknologi merupakan alat yang umum digunakan oleh semua kalangan. Gadget seperti smartphone, tablet, atau laptop memungkinkan penggunanya untuk mencari informasi apapun secara instan melalui internet. Dalam dunia pendidikan, kehadiran gadget ini dapat memberikan dampak positif dan negatif bagi pelajar. Melalui gadget, pelajar dapat belajar secara online, mengakses e-book, menonton video edukasi, dan mengikuti kelas online. Gadget memfasilitasi komunikasi melalui pesan teks, panggilan suara, panggilan video, dan media sosial kapan saja dan di mana saja. Pelajar dapat berinteraksi melalui aplikasi seperti Zoom dan Google Meet dengan guru. Meskipun memberikan manfaat dalam hal akses informasi dan pembelajaran, penggunaan yang tidak bijak dapat mempengaruhi perilaku dan etika pelajar, seperti kurangnya sopan santun, ketergantungan terhadap media sosial, serta menurunnya interaksi sosial langsung. Melalui kegiatan ini, pelajar SMA WR Supratman 1 Medan diberikan wawasan mengenai manfaat dan risiko penggunaan gadget, serta cara menggunakannya secara bijak dan bertanggung jawab. Edukasi disampaikan oleh tim dosen STIE Eka Prasetya melalui ceramah interaktif, diskusi, dan studi kasus. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pemahaman dan kesadaran akan pentingnya menjaga etika dalam penggunaan teknologi sehari-hari. Kata kunci: teknologi, gadget, etika 
WORKSHOP PEMBUATAN TOTEBAG ECOPRINT SEBAGAI PRODUK EKONOMI KREATIF DI SMA WR SUPRATMAN 1 MEDAN Nainggolan, Elisabeth; Joni, Joni; Manik, Desma Erica Maryati
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.3029

Abstract

 Abstrak: Dosen lewat Tri Darma Perguruan Tinggi diharapkan berdampak bagi kehidupan masyarakat khususnya lewat dunia pendidikan. Sumber Daya Manusia adalah output pendidikan dengan salah satu input yang digunakan untuk menghasilkannya adalah tenaga pendidik baik itu guru maupun dosen. Kolaborasi antara perguruan tinggi dengan sekolah diperlukan agar output pendidikan yang dihasilkan nantinya Sumber Daya Manusia yang berkualitas dan memiliki daya saing saat menjalankan perannya sebagai pelaku ekonomi. Kegiatan Pengabdian Masyarakat ini merupakan kolaborasi antara dosen dengan guru SMA WR Supratman 1 Medan dalam pelaksanaan kegiatan Projek Penguatan Profil Pelajar Pancasilan dengan tema Kewirausahaan. PKM workshop pembuatan produk ekonomi kreatif totebag ecoprint pada siswa kelas X SMA WR Supratman 1 Medan ini bertujuan untuk memberikan pelatihan bagi siswa dalam membuat produk ekonomi kreatif yang bernilai jual, dimana dengan pelatihan ini diharapkan bertambahnya keterampilan siswa dalam menciptakan dan memasarkan suatu produk ekonomi kreatif yang dapat dijadikan bekal bagi siswa untuk menjadi wirausahawan yang yang akan berkontribusi pada pertumbuhan ekonomi yang berkelanjutan. Kata kunci: totebag ecoprint; ekonomi kreatif, pertumbuhan ekonomi, SDM
The Impact of Financial Technology on Consumer Behavior and Banking Service Yatimin, Yatimin; Harahap, Subur; Redjeki, Finny; Suprayitno, Degdo; Sinaga, Hommy Dorthy Ellyany; Nainggolan, Elisabeth; Batjo, Sitti Nurjana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11857

Abstract

This study aims to evaluate the impact of financial technology (fintech) on consumer behavior and banking services through a meta-analysis approach. Along with the rapid development of digital technology, fintech has changed the way consumers access, use, and respond to financial services. This study analyzes and synthesizes the results of a number of relevant empirical studies to identify the patterns, trends, and strength of fintech's influence on consumer behavior and adaptation of banking services. The results of the meta-analysis show that fintech significantly influences consumer preferences and loyalty, especially in terms of ease of access, time efficiency, and convenience of use ( r = 0.765 ; t = 8.427) medium effect size category. On the other hand, the banking sector showed a diverse response, ranging from strategic collaboration to internal digital transformation. These findings provide important implications for policymakers, financial industry players, and banking institutions in designing adaptive strategies in the digital era.
Customer Satisfaction Analysis Through Company Reputation, Customer Trust And Distribution Channels At PT Inti Palm Sumatra Gultom, Pesta; Nainggolan, Elisabeth; Chandra, Surya
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11862

Abstract

The rapid growth of the palm oil industry in North Sumatra encourages companies to increase their competitiveness, one of which is through achieving customer satisfaction. This study aims to determine the effect of company reputation, customer trust, and distribution channels on customer satisfaction at PT Inti Palm Sumatra, both partially and simultaneously. The study was conducted quantitatively using a survey method through a questionnaire distributed to 46 customers of PT Inti Palm Sumatra in 2024, which were selected using a purposive sampling technique. Data analysis was carried out through validity and reliability tests, multiple linear regression, and t-tests and F-tests. The results of the study showed that partially, company reputation, customer trust, and distribution channels each had a significant effect on customer satisfaction. Simultaneously, the three variables were also proven to have a significant effect on customer satisfaction. Thus, all hypotheses in this study are accepted. These findings emphasize the importance of improving the company's image, building trust, and effective distribution arrangements as strategies to increase customer satisfaction and loyalty amidst increasingly fierce business competition.
WORKSHOP SENI MERANGKAI BUNGA SEBAGAI PELUANG USAHA KREATIF BAGI IBU-IBU JEMAAT GKPI KHUSUS TELADAN Gultom, Pesta; Manik, Desma Erica Mariati; Nainggolan, Elisabeth; Gea, Sanderwan Kristian; Hoki, Fernando
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 3 No 1 (2023): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol3No1.pp89-93

Abstract

As knowledgeable people, lecturers are required to educate and advance people's lives. Therefore it is mandatory to carry out community service activities, as proof of the contribution of the lecturers. Lecturers are required to contribute their abilities, both in the fields of knowledge, energy, and materials. Community service programs are carried out through direct interaction through lectures, discussions and practices. The participants as partners are the women members of the GKPI Congregation for Exemplary Church. With this PkM program it can increase the creativity of mothers, through knowledge of interesting flower arrangement techniques, it can be used as new business opportunities so that new entrepreneurs are created.
The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia Ellyany Sinaga, Hommy Dorthy; Fenny, Fenny; Nainggolan, Elisabeth; Januarty, Widalicin
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.956

Abstract

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.
Dinamika Kolaborasi Penulis dalam Penelitian Kewirausahaan Berkelanjutan: Analisis Bibliometrik Nainggolan, Elisabeth; Merung, Arteurt Yoseph; Harsono, Iwan; Suprapti, Ida Ayu Putri; Sutanto, Himawan
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 01 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i01.885

Abstract

Penelitian ini menggunakan pendekatan analisis bibliometrik untuk mengeksplorasi dinamika kolaborasi penulis dalam penelitian kewirausahaan berkelanjutan. Dengan menganalisis lebih dari 980 publikasi dari tahun 1978 hingga 2024 di basis data Scopus, penelitian ini mengidentifikasi pola kolaborasi penulis, jaringan literatur yang signifikan, dan kontribusi utama dari negara, afiliasi, dan jurnal. Temuan ini memberikan pemahaman mendalam tentang evolusi pengetahuan dalam kewirausahaan berkelanjutan, memberikan pandangan yang berharga untuk peneliti dan praktisi, dan dapat membimbing langkah-langkah selanjutnya dalam memajukan bidang ini.
Co-Authors Afrizal Afrizal Ahmad Nizam Anabella Monica Agustine Simanjuntak Andi Lopa Ginting Andina, Kinanti Nur Putri Anggoro, Michael Anggreini Laowo Annisa Fahira Annisa I. Hafifa Siregar Arteurt Yoseph Merung Asianna Martini Simarmata Asriyana Asriyana Aurelia Vasly Catherine Wijaya Cecilia Chandra, Surya Claudie Tiofanny Debora Tambunan Dedy Lazuardi Degdo Suprayitno Desma Erica Maryati Manik Dustin Joy Ellyany Sinaga, Hommy Dorthy Ermatry Hariani Evi Meidasari M Fenny Fenny Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Harahap, Subur Haykal Riskyandana Hendra Herni Suryani Himawan Sutanto Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ida Ayu Putri Suprapti Idina Gustina Ihdina Gustina Iventura Fitra Uli Tamba Iwan Harsono Johnny Chandra Joni Joni Joni Joni joni joni Joni Joni Junaedi Caga Kelly Huang Kelvin Lie Kusuma, Clariza Farell Lisa Elianti Nasution Loo Teck Khun Merung, Arteurt Yoseph Michael Anggoro Moehamad Satiadharma Monica, Cencen Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Hafiz Abd Rashid Muhammad Ridho Ihsan Najla Najla Nicholas Leonardi Novita Novita Padila Dwi Kusuma Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Redjeki, Finny Retno Febriyastuti Widyawati Retno Febriyastuti Widyawati Safii Siregar Salsabila Najwa Nasution Selamat shendy Shiva Falaqia Wivi Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Sitti Nurjana Batjo Situmorang, Irvan Rolyesh Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Supriyanto Susan Grace V Nainggolan Susan Nainggolan susilo, Stevany Syamsu Rijal Syera, Inda Arfa Tan, Tiam Wi Hendra Wijaya Tasya, Azraa Violyne August Simson Widalicin Januarty Widalicin Januarty Yatimin Yatimin