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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Jambura Agribusiness Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal Mantik RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JMBD West Science Social and Humanities Studies IIJSE Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya JIPITI: Jurnal Pengabdian kepada Masyarakat Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development Jurnal Simki Economic Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Elisabeth Nainggolan
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Implementasi Green Economy melalui Pelatihan Pengolahan Beras Menir Menjadi Susu Beras di Desa Pematang Johar Pesta Gultom; Desma Erica Maryati Manik; Elisabeth Nainggolan; Irvan Rolyesh Situmorang
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp25-29

Abstract

One of the MSMEs in Pematang Johar village is agriculture. Rice yields are abundant, with the potential to produce approximately 12,250 tons per harvest season. This harvest undergoes a post-harvest process that ultimately produces rice, and the remaining rice milling residue becomes rice grits. The goal of this Community Service Program (PKM) activity is to utilize the rice grits from the rice milling process to create a nutritious and economically valuable rice milk product for the agripreneur community. The PKM activity utilizes the Participatory Action Research (PAR) method, positioning the agripreneur community in Pematang Johar village not only as objects but also as active subjects or partners. The results of this activity have a positive impact, reducing crop waste, making it more useful and improving the well-being of the Pematang Johar community.
Pengaruh Advertising, Promotion dan Public Relations terhadap Keputusan Pembelian Fore Coffee di Sun Plaza Medan Anabella Monica Agustine Simanjuntak; Elisabeth Nainggolan; Lisa Elianti Nasution
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1575

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh advertising, promotion, dan public relations terhadap keputusan pembelian konsumen pada Fore Coffee di Sun Plaza Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Data diperoleh melalui penyebaran kuesioner kepada 200 konsumen yang pernah melakukan pembelian produk Coffee Fore di Sun Plaza Medan dengan menggunakan skala Likert. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode accidental sampling. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa advertising, promotion, dan public relations secara parsial memiliki pengaruh signifikan terhadap keputusan pembelian konsumen. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian. Hasil koefisien determinasi menunjukkan bahwa advertising, promotion, dan public relations mampu menjelaskan sebagian besar variasi keputusan pembelian, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa strategi komunikasi pemasaran memiliki peran penting dalam mempengaruhi perilaku dan keputusan pembelian konsumen.
Pengaruh Digital Marketing, Kualitas Layanan dan Brand Image terhadap Keunggulan Bersaing pada Showroom Astra Daihatsu Medan Krakatau Anggreini Laowo; Elisabeth Nainggolan; Lisa Elianti Nasution
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1596

Abstract

This study aims to analyze the influence of digital marketing, service quality, and brand image on competitive advantage at the Astra Daihatsu Medan Krakatau Showroom. The study employs a quantitative approach using a survey method, involving the distribution of questionnaires to showroom customers. The sampling technique utilized purposive sampling to obtain a sufficient number of respondents who met the study’s criteria. The data obtained were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that digital marketing and service quality have a significant impact on competitive advantage; however, they have not yet been able to provide an optimal contribution to enhancing the company’s competitiveness. Meanwhile, brand image has a positive and significant influence and is the most dominant factor in shaping competitive advantage. This indicates that a strong brand image can enhance consumer trust and positive perceptions of the company. Simultaneously, digital marketing, service quality, and brand image significantly influence the competitive advantage of the showroom. Therefore, the company needs to enhance the effectiveness of its digital marketing strategies, improve service quality, and continuously strengthen its brand image to boost the company’s competitiveness amid the increasingly competitive automotive industry
Pengaruh Customer Relationship Management, Ketepatan Waktu Pengiriman dan Layanan Digital terhadap Kepuasan Pelanggan pada PT Tunas Antarnusa Muda Kargo Annisa Fahira; Elisabeth Nainggolan; Lisa Elianti Nasution
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.1599

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh customer relationship management (CRM), ketepatan waktu pengiriman, dan layanan digital terhadap kepuasan pelanggan pada PT Tunas Antarnusa Muda Kargo. Penelitian ini dilatarbelakangi oleh adanya research gap dari hasil studi terdahulu yang menunjukkan inkonsistensi pengaruh ketiga variabel tersebut terhadap kepuasan pelanggan. Metode yang digunakan adalah pendekatan kuantitatif dengan desain asosiatif, melibatkan 389 responden yang dipilih menggunakan teknik accidental sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara simultan CRM, ketepatan waktu pengiriman, dan layanan digital berpengaruh signifikan terhadap kepuasan pelanggan. Secara parsial, CRM berpengaruh positif signifikan, sedangkan ketepatan waktu pengiriman dan layanan digital berpengaruh negatif signifikan. Novelty penelitian ini terletak pada temuan bahwa aspek operasional dan digital dapat berdampak negatif terhadap kepuasan apabila tidak sesuai dengan ekspektasi pelanggan. Secara teoretis, penelitian ini memperkuat Expectation Confirmation Theory bahwa ketidaksesuaian antara harapan dan kinerja layanan akan menurunkan kepuasan pelanggan.
Literasi Keuangan Berbasis Akuntansi untuk Ibu Rumah Tangga di Desa Pematang Johar Susan Grace V Nainggolan; Elisabeth Nainggolan; Widalicin Januarty
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2026): Februari 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mengelola keuangan keluarga dengan baik sangat penting.  Masih banyak ibu rumah tangga yang memiliki literasi keuangan yang rendah, sehingga mengelola keuangan sehari-hari  pemahaman tentang pencatatan penerimaan dan pengeluaran yang menyebabkan tidak adanya pengawasan arus kas. Perencanaan pengeluaran masa depan, dan penghindaran pemborosan. Meningkatkan literasi keuangan ibu rumah tangga diperlukan alat yang efektif yaitu Akuntansi Dasar. Akuntansi. rogram "Literasi Keuangan Berbasis Akuntansi untuk Ibu Rumah Tangga di Desa Pematang Johar" bertujuan untuk meningkatkan kemampuan ibu rumah tangga dalam mengelola keuangan keluarga dan usaha rumahan secara lebih efektif dan sistematis. Melalui pendekatan berbasis akuntansi sederhana, program ini memberikan pelatihan praktis tentang pencatatan keuangan harian, penyusunan anggaran serta pembukuan usaha mikro.
Improving the Capacity of Rice Farmers Through Micro-Business Management and Information Technology Training in Pematang Johar Village Elisabeth Nainggolan; Joni Joni; Widalicin Januarty; Najla Najla; Loo Teck Khun; Phan Bao Giang; Annisa I. Hafifa Siregar
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.506

Abstract

This community service activity aims to improve the capacity of rice farmers in Pematang Johar Village through micro-business management training and the use of information technology in agricultural activities. Farmers' low business management skills and limited access to agricultural information are major obstacles to increasing productivity and income. The activity was implemented through socialization, training, mentoring, and evaluation. The results showed an increase in farmers' understanding of farm management, simple financial record keeping, and the ability to use Android-based agricultural applications. This activity encourages farmers to manage their farms more efficiently, transparently, and sustainably.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Widalicin Januarty; Elisabeth Nainggolan; Susan Grace V Nainggolan; Ahmad Nizam; Sipnarong Kanchawongpaisan; Muhammad Hafiz Abd Rashid; Haykal Riskyandana
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.
The Effect of Word-of-Mouth (WOM) and Atmosphere on Competitive Advantage at Rumah Makan Rasa Leluhur, Medan City Junaedi Caga; Dedy Lazuardi; Irvan Rolyesh Situmorang; Elisabeth Nainggolan; Idina Gustina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The culinary industry in Medan City is growing rapidly, with over 2,002 restaurants operating as of 2025, creating intense competition. Rumah Makan Rasa Leluhur, a traditional restaurant in Medan, faces challenges in maintaining its competitive advantage amid increasing rivalry. This study aims to analyze the effect of Word of Mouth (WOM) and store atmosphere on the competitive advantage of Rumah Makan Rasa Leluhur in Medan City, both partially and simultaneously. This research employed a quantitative associative approach. Data were collected through questionnaires distributed to 100 respondents selected using incidental sampling. The research variables include Word of Mouth (X₁), Store Atmosphere (X₂), and Competitive Advantage (Y). Data analysis was conducted using multiple linear regression, classical assumption tests, t-test, F-test, and coefficient of determination (R²). The results show that Word of Mouth has a positive and significant partial effect on competitive advantage (t = 4.695 > t-table = 1.661; sig. = 0.001) with a partial contribution of 15.5%. Store Atmosphere also has a positive and significant partial effect (t = 4.917 > t-table = 1.661; sig. = 0.001) with a partial contribution of 17.1%. Simultaneously, both variables significantly influence competitive advantage (F = 23.487 > F-table = 3.09; sig. < 0.001), explaining 32.6% of the variance (R² = 0.326). These findings suggest that improving positive word of mouth communication and enhancing the physical store atmosphere are key strategies for strengthening the competitive position of Rumah Makan Rasa Leluhur.
The Effect of Digital Marketing and Brand Image on Customer Trust and Its Implication for Customer Loyalty in the E-Commerce Industry Sri Rezeki; Petrus Loo; Desma Erica Maryati Manik; Elisabeth Nainggolan; Herni Suryani
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 6 (2026): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i6.6300

Abstract

The rapid growth of e-commerce has intensified competition among digital businesses, making customer trust and loyalty critical determinants of long-term sustainability. In this context, digital marketing activities and brand image play an increasingly important role in shaping customers’ perceptions and behavioral intentions. This study aims to examine the effect of digital marketing and brand image on customer trust and its implications for customer loyalty in the e-commerce industry. This research employs a quantitative approach using a survey method. Data were collected from e-commerce customers who have prior experience in online transactions. The data were analyzed using Structural Equation Modeling (SEM) to test the proposed relationships and the mediating role of customer trust. Digital marketing is measured through indicators such as online content quality, interactivity, and personalization, while brand image reflects customers’ overall perceptions and associations with the brand. The results indicate that digital marketing has a positive and significant effect on customer trust. Brand image is also found to significantly influence customer trust. Furthermore, customer trust has a positive and significant effect on customer loyalty. The findings further reveal that customer trust mediates the relationship between digital marketing and customer loyalty, as well as between brand image and customer loyalty. These results suggest that customer trust serves as a key mechanism through which digital marketing efforts and brand image translate into loyal customer behavior. This study contributes to the marketing literature by providing empirical evidence on the role of customer trust in the e-commerce context. From a managerial perspective, the findings imply that e-commerce firms should focus on developing effective digital marketing strategies and maintaining a strong brand image to foster customer trust and enhance customer loyalty in a highly competitive digital marketplace.
ANALYSIS OF THE APPLICATION OF GREEN MARKETING, PERCEIVED VALUE AND BRAND IMAGE ON PURCHASING DECISIONS KOPI KENANGAN PRODUCTS Elisabeth Nainggolan; Michael Anggoro; Widalicin Januarty
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.3106

Abstract

Abstract: In this era where economy raise to the extent of all brand have competitors even the smallest one. This raise in economy brings another problem which is waste, generally plastic waste. Therefore, brands need to use a better packaging for both customer and environment. This study aims to determine whether green marketing, perceived value and brand image affect purchasing decisions for Kopi Kenangan products. This study uses quantitative data using primary data. The population in this study were all Kopi Kenangan customers totaling 16,104 customers with a sample of 100 respondents. The results showed that partially, green marketing have a positive and significant effect on purchasing decisions for Kopi Kenangan, perceived value have a positive and significant effect on purchasing decisions for Kopi Kenangan, brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan, and simultaneously, green marketing, perceived value and brand image have a positive and significant effect on purchasing decisions for Kopi Kenangan. Keywords: brand image, green, marketing, perceived, purchase decision, value Abstrak: Di era ekonomi yang semakin maju ini semua merek memiliki pesaing bahkan yang terkecil sekalipun. Meningkatnya ekonomi ini membawa masalah lain yaitu sampah, umumnya sampah plastik. Oleh karena itu, merek perlu menggunakan kemasan yang lebih baik bagi pelanggan dan lingkungan. Penelitian ini bertujuan untuk mengetahui apakah pemasaran hijau, nilai yang dirasakan dan citra merek mempengaruhi keputusan pembelian untuk produk Kopi Kenangan. Penelitian ini menggunakan data kuantitatif dengan menggunakan data primer. Populasi dalam penelitian ini adalah seluruh pelanggan Kopi Kenangan yang berjumlah 16.104 pelanggan dengan sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa secara parsial, pemasaran hijau berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, nilai yang dirasakan berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan, dan secara simultan, pemasaran hijau, nilai yang dirasakan dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian Kopi Kenangan. Kata kunci: citra merek, hijau, pemasaran, persepsi, keputusan pembelian, nilai
Co-Authors Afrizal Afrizal Ahmad Nizam Anabella Monica Agustine Simanjuntak Andi Lopa Ginting Andina, Kinanti Nur Putri Anggoro, Michael Anggreini Laowo Annisa Fahira Annisa I. Hafifa Siregar Arteurt Yoseph Merung Asianna Martini Simarmata Asriyana Asriyana Aurelia Vasly Catherine Wijaya Cecilia Chandra, Surya Claudie Tiofanny Debora Tambunan Dedy Lazuardi Degdo Suprayitno Desma Erica Maryati Manik Dustin Joy Ellyany Sinaga, Hommy Dorthy Ermatry Hariani Evi Meidasari M Fenny Fenny Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Harahap, Subur Haykal Riskyandana Hendra Herni Suryani Himawan Sutanto Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ida Ayu Putri Suprapti Idina Gustina Ihdina Gustina Iventura Fitra Uli Tamba Iwan Harsono Johnny Chandra Joni Joni joni joni Joni Joni Joni Joni Junaedi Caga Kelly Huang Kelvin Lie Kusuma, Clariza Farell Lisa Elianti Nasution Loo Teck Khun Merung, Arteurt Yoseph Michael Anggoro Moehamad Satiadharma Monica, Cencen Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Hafiz Abd Rashid Muhammad Ridho Ihsan Najla Najla Nicholas Leonardi Novita Novita Padila Dwi Kusuma Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Redjeki, Finny Retno Febriyastuti Widyawati Retno Febriyastuti Widyawati Safii Siregar Salsabila Najwa Nasution Selamat shendy Shiva Falaqia Wivi Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Sitti Nurjana Batjo Situmorang, Irvan Rolyesh Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Supriyanto Susan Grace V Nainggolan Susan Nainggolan susilo, Stevany Syamsu Rijal Syera, Inda Arfa Tan, Tiam Wi Hendra Wijaya Tasya, Azraa Violyne August Simson Widalicin Januarty Widalicin Januarty Yatimin Yatimin