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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Jambura Agribusiness Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal Of Management Science (JMAS) Jurnal Mantik RISTEK : Jurnal Riset, Inovasi, dan Teknologi Kabupaten Batang Jurnal Ilmiah Dinamika Sosial Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat RISTEK: Jurnal Riset, Inovasi dan Teknologi Kabupaten Batang Jurnal Pengabdian Masyarakat Inovasi Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Pengabdian Harapan Bangsa Jurnal Ekonomi dan Kewirausahaan West Science Gudang Jurnal Multidisiplin Ilmu Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JMBD West Science Social and Humanities Studies IIJSE Gudang Jurnal Pengabdian Masyarakat PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Masyarakat Eka Prasetya JIPITI: Jurnal Pengabdian kepada Masyarakat Menulis: Jurnal Penelitian Nusantara Outline Journal of Community Development Jurnal Simki Economic Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Elisabeth Nainggolan
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Service Excellent Berdasarkan Perspektif Experential Marketing Pada Pegiat Usaha Di Desa Pematang Johar Desma Erica Maryati Manik; Pesta Gultom; Elisabeth Nainggolan
Jurnal IPTEK Bagi Masyarakat Vol 2 No 2 (2022)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/jibm.v2i2.211

Abstract

Mengelola suatu usaha bukan hanya memperhatikan produk yang dihasilkan saja. Pelayanan prima dari pegiat usaha di Desa Pematang Johar juga merupakan hal yang harus diperhatikan. Bagaimana memberikan pelayanan yang terbaik agar kelak konsumen dapat kembali lagi. Wawasan mengenai Perspektif Experential Marketing dapat memberikan pengetahuan kepada pegiat usaha Desa Pematang Johar bagaimana melayani konsumen agar konsumen merasa spesial dan merasa terlibat dalam menggunakan produk. Keterlibatan konsumen secara emosional dapat memberikan dampak positif dalam peningkatan penjualan.
The Making Menir as Fortified Rice Milk: A Healthy and Economical Innovation of the Housewife’s Pioneering Business: Menir Jadi Susu Beras Fortifikasi: Inovasi Sehat dan Ekonomis Dalam Upaya Rintisan Usaha Ibu Rumah Tangga Elisabeth Nainggolan; Petrus Loo; Susan Grace Nainggolan
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 4 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity was organized by the PKM team from the Eka Prasetya College of Economics. The activity took the form of a training workshop on making groats into fortified milk for the PKK (Family Welfare Movement) women's group in Pematang Johar Village. This community service activity was carried out to increase knowledge about creative economic innovations and improve innovative skills in creating creative economic products by utilizing the potential of local resources. Groats into fortified milk has the potential to be an alternative food with added value and economic potential because it can be developed into a business. The results of this community service activity are ready-to-sell fortified groats milk products. This product opens up business opportunities that can have an impact on increasing household income.
Increasing Consumer Purchasing Decisions: A Look At The Utilization Of Social Media Marketing And Servicescape At Ming Kopi Sri Rezeki; Elisabeth Nainggolan; Nicholas Leonardi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8291

Abstract

This study aims to analyze the effect of social media marketing and servicescape on consumer purchasing decisions at Ming Kopi, Medan City. The method used is multiple linear regression analysis with data collection through questionnaires distributed to 130 respondents. The results showed that partially, social media marketing and servicescape have a significant effect on purchasing decisions. Simultaneously, these two variables also have a significant influence on consumer purchasing decisions at Ming Kopi. This research provides insight into the importance of social media utilization and coffee shop design in increasing consumer attractiveness and purchasing decisions
The Influence Of Entrepreneurial Characteristics And The Utilization Of Digital Media On The Success Of Culinary Msmes In Medan Deli District (With The Object Of Msmes Using Digital Media) Elisabeth Nainggolan; Sri Rezeki; Afrizal Afrizal; Padila Dwi Kusuma
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8390

Abstract

This study aims to analyze the influence of Entrepreneurial Characteristics and Digital Media Utilization on the Success of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Medan Deli District. Culinary MSMEs play a significant role in the local economy, particularly in creating jobs and increasing community income. However, many culinary MSMEs in Medan Deli District face challenges in developing their businesses, such as a lack of confidence in taking risks and limited use of digital media to expand their markets. In this study, entrepreneurial characteristics such as leadership, risk-taking courage, and the ability to innovate are identified as key factors in business success, while the use of digital media is expected to increase market reach and operational efficiency of culinary businesses. This study uses multiple linear regression methods to analyze the relationship between these two independent variables and the success of culinary MSMEs. The results of this study are expected to provide insights and recommendations for culinary MSMEs in Medan Deli District to optimize their entrepreneurial potential and utilize digital technology to achieve greater success in their businesses.
Digital Marketing Transformation in SMEs: Its Impact on Competitive Advantage Desma Erica Maryati Manik; Sri Rezeki; Elisabeth Nainggolan; Susan Nainggolan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6733

Abstract

This study aims to examine the impact of digital marketing transformation on the competitive advantage of small and medium-sized enterprises, with digital capability and customer engagement as supporting constructs, with marketing managerial competence as a mediating variable and digital marketing capability as a moderating variable. A quantitative approach with an explanatory research design was employed. Data were collected from MSME owners and managers using a structured questionnaire and analyzed using SEM-PLS. The findings reveal that market orientation and product differentiation have a positive and significant effect on marketing managerial competence, while marketing innovation does not show a significant effect. Product differentiation is identified as the most dominant factor influencing managerial competence. Furthermore, marketing managerial competence and digital marketing capability significantly enhance MSME marketing performance. In terms of indirect effects, marketing managerial competence mediates the relationship between product differentiation and marketing performance but does not mediate the effects of market orientation and marketing innovation. The moderating role of digital marketing capability is not supported, indicating that it functions primarily as a direct determinant of performance. This study contributes to the integration of competitive strategy and resource-based perspectives in explaining MSME performance. The findings highlight the importance of strengthening managerial competence and product differentiation as key drivers of sustainable marketing performance in MSMEs.
Analysis of Green Products, Financial Technology, and Promotion on Sales Volume Increase at PT. Sinar Teknik Tirta Pratama: Analisis Green Product, Financial Technology dan Promosi Terhadap Peningkatan Volume Penjualan di PT. Sinar Teknik Tirta Pratama Aurelia Vasly; Elisabeth Nainggolan
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.315

Abstract

This investigate was incited by a decay in deals volume, as prove by the benefits earned by PT Sinar Teknik Tirta Pratama. This was due to the items sold by PT Sinar Teknik Tirta Pratama being seen as hurtful to the environment, inadequate installments, and incapable advancement, all of which influenced the company's benefits. The objective of this think about is to analyze deals volume through green items, budgetary innovation, and advancement in the chlorine industry. The strategy utilized in this consider is a quantitative strategy utilizing essential information sources. The data will be analyzed through quantitative clear examination gotten utilizing a survey conveyed to respondents, and this consider is measured utilizing a Likert scale to get conclusions. The testing method utilized is irregular examining. At that point, the information collected related to the investigate protest is analyzed based on the respondents' reactions gotten utilizing the Hair et al. equation. The theory in this think about is tried utilizing different direct relapse investigation. The comes about appear that budgetary innovation, green items, and advancements have a critical impact on deals volume.
Consumer Purchase Preferences of Medan City Residents in using Fintech Payment and Consumer Behavior in the Digital Era: Preferensi Keputusan Pembelian Masyarakat Kota Medan dalam menggunakan Fintech Pembayaran dan Perilaku Konsumen di Era Digital Violyne August Simson; Elisabeth Nainggolan
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.373

Abstract

This study examines the influence of financial technology (fintech) and consumer behavior on consumer purchase preferences in Medan City in the digital era. The method used is a quantitative approach with a survey of 100 respondents in Medan who routinely use digital wallet applications, as well as data analysis using Partial Least Squares (PLS) through SmartPLS software. The results showed that fintech had a positive and significant effect on purchase preferences with a path coefficient of 0.374 (p = 0.003, f² = 0.181), while consumer behavior had a stronger impact with a coefficient of 0.455 (p = 0.000, f² = 0.268). The two variables together explain the 57.4 % variability of purchasing decision preferences (R² = 0.574), with strong predictive relevance (Q² = 0.510). The results of this study show that the integration of fintech payment and consumer behavior together contributes significantly to consumer purchase preferences in the Medan City. Practical recommendations from the study include improving digital and financial literacy through integrated education programs for all levels of society, as well as simplifying the e-money application interface to make it more intuitive and accessible.
The Application of Fintech and Innovation Strategies in Increasing Competitive Advantage in Pizza Hut East Medan District: Penerapan Fintech dan Strategi Inovasi dalam Meningkatkan Keunggulan Bersaing di Pizza Hut Kecamatan Medan Timur Catherine Wijaya; Elisabeth Nainggolan
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.374

Abstract

This study examines the influence of the application of financial technology (fintech) and innovation strategies on the competitive advantage of Pizza Hut in East Medan District. The quantitative method was used by distributing incidental questionnaires to 100 active consumers at the Medan Timur outlet, then the data was analyzed using Partial Least Squares Structural Equation Modeling to test the validity, reliability, and causality path. The results showed that fintech through the integration of e-wallet and QRIS had a positive and significant influence on competitive advantage (path coefficient 0.563, t-statistic 5.275, f² = 0.547), while product and process innovation strategies including local pizza variants, bundling packages, ordering chatbots, and real-time order tracking made a significant contribution (coefficient 0.393, t-statistic 3.646, f² = 0.267). The two variables together explain 85.3% of the variance of competitive advantage (R² = 0.853) with excellent predictive relevance (Q² = 0.844). These findings confirm that the integration of fintech capabilities with service innovation strategies is a source of sustainable competitive advantage. Practical implications include teams that can move according to their respective tasks to ensure fintech integration runs smoothly, strengthening point of sale infrastructure to connect with digital payment providers, front-line training, and optimizing promotions and menu personalization.
Pengaruh Tampilan Produk Dan Kejelasan Informasi Terhadap Keputusan Pembelian Pada Toko Online Di Instagram Dustin Joy; Muhammad Ridho Ihsan; Elisabeth Nainggolan
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1164

Abstract

Riset terdahulu atau riset yang relevan sangat penting dalam suatu riset atau artikel ilmiah untuk memperkuat teori dan fenomena hubungan atau pengaruh antar variabel. Artikel ini mereview pengaruh tampilan produk dan kejelasan informasi terhadap keputusan pembelian pada toko online di Instagram. Tujuan penulisan artikel literature review ini adalah untuk membangun hipotesis yang dapat digunakan pada riset selanjutnya. Metode yang digunakan adalah studi literatur (library research) dengan mengumpulkan jurnal-jurnal dari Google Scholar yang terindeks SINTA dan diterbitkan dalam 10 tahun terakhir. Hasil dari kajian literatur ini menunjukkan bahwa: 1) Tampilan produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada toko online di Instagram; 2) Kejelasan informasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian pada toko online di Instagram; dan 3) Tampilan produk dan kejelasan informasi secara simultan berpengaruh terhadap keputusan pembelian pada toko online di Instagram.
Pengaruh Sosial Media Engagement dan Brand Awarenes terhadap Keputusan Pembelian pada Produk Skincare Lokal di Instagram Salsabila Najwa Nasution; Shiva Falaqia Wivi; Elisabeth Nainggolan
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 3 (2026): JUNI : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i3.2570

Abstract

 This study aims to analyze the influence of social media engagement and brand awareness on the purchase decision of local skincare products on Instagram. The study uses a literature review method with a descriptive qualitative approach based on 10 relevant journal articles that discuss social media engagement, brand awareness, and purchase decision in the context of local skincare products. The findings show that social media engagement plays an important role in creating interaction between brands and consumers, which helps increase brand awareness and strengthen consumer purchase decisions. Brand awareness also contributes significantly to purchase decisions because consumers tend to choose products that are more familiar and trusted. However, several studies indicate that the relationship between these variables is not always direct, as it may also be influenced by other factors such as trust, brand engagement, customer loyalty, and content marketing. This suggests that consumer purchase behavior in digital marketing is complex and shaped by multiple interconnected factors. Therefore, Instagram-based marketing strategies should focus on increasing consumer engagement and building strong brand awareness to support purchase decisions for local skincare products.
Co-Authors Afrizal Afrizal Ahmad Nizam Anabella Monica Agustine Simanjuntak Andi Lopa Ginting Andina, Kinanti Nur Putri Anggoro, Michael Anggreini Laowo Annisa Fahira Annisa I. Hafifa Siregar Arteurt Yoseph Merung Asianna Martini Simarmata Asriyana Asriyana Aurelia Vasly Catherine Wijaya Cecilia Chandra, Surya Claudie Tiofanny Debora Tambunan Dedy Lazuardi Degdo Suprayitno Desma Erica Maryati Manik Dustin Joy Ellyany Sinaga, Hommy Dorthy Ermatry Hariani Evi Meidasari M Fenny Fenny Fenny Fenny Fitri Yani Panggabean Fransina Diana Talakua, Jeane Gea, Sanderwan Kristian Harahap, Subur Haykal Riskyandana Hendra Herni Suryani Himawan Sutanto Himawan Sutanto, Himawan Hoki, Fernando Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Hommy DorthyEllyany Sinaga Hommy Dorty Ellyany Sinaga Ida Ayu Putri Suprapti Idina Gustina Ihdina Gustina Iventura Fitra Uli Tamba Iwan Harsono Johnny Chandra Joni Joni Joni Joni joni joni Joni Joni Junaedi Caga Kelly Huang Kelvin Lie Kusuma, Clariza Farell Lisa Elianti Nasution Loo Teck Khun Merung, Arteurt Yoseph Michael Anggoro Moehamad Satiadharma Monica, Cencen Muammar Rinaldi Muhammad Bukhori Dalimunthe Muhammad Hafiz Abd Rashid Muhammad Ridho Ihsan Najla Najla Nicholas Leonardi Novita Novita Padila Dwi Kusuma Pane, Yonson Pesta Gultom Petrus Loo Phan Bao Giang Redjeki, Finny Retno Febriyastuti Widyawati Retno Febriyastuti Widyawati Safii Siregar Salsabila Najwa Nasution Selamat shendy Shiva Falaqia Wivi Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Sitti Nurjana Batjo Situmorang, Irvan Rolyesh Sri Rejeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Sri Rezeki Stefanny, Stefanny Suci, Ratih Dwi Suma Pratama, Fani Suprapti, Ida Ayu Putri Supriyanto Susan Grace V Nainggolan Susan Nainggolan susilo, Stevany Syamsu Rijal Syera, Inda Arfa Tan, Tiam Wi Hendra Wijaya Tasya, Azraa Violyne August Simson Widalicin Januarty Widalicin Januarty Yatimin Yatimin