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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Ilmiah Giga Jurnal EMT KITA Informatik : Jurnal Ilmu Komputer Minda Baharu Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Journal Sensi: Strategic of Education in Information System Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Community Development Journal: Jurnal Pengabdian Masyarakat Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis International Journal Software Engineering and Computer Science (IJSECS) Digital Transformation Technology (Digitech) Innovative: Journal Of Social Science Research West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies The Eastasouth Journal of Learning and Educations West Science Interdisciplinary Studies The Eastasouth Journal of Information System and Computer Science The Eastasouth Journal of Social Science and Humanities
Mardiani, Eri
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

 1 
B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia Mardiani, Eri; Utami, Eva Yuniarti; Farooq Mujahid, Muhammad Umer
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.249

Abstract

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come with B2B digital marketing as well as how to measure return on investment (ROI) for MSMEs in Indonesia. Surveys and in-depth interviews were used in a mixed-methods approach to collect both quantitative and qualitative data. The results show that MSMEs have widely adopted digital marketing tactics, with social media and content marketing being the most popular. There are still issues like tight budgets, hard ROI calculations, and fierce market competition. The report makes actionable suggestions, such as group marketing campaigns, the creation of uniform ROI measurements, and a focus on innovation via emerging technologies and niche targeting. The insights provide practitioners, policymakers, and industry stakeholders with practical advice for improving the knowledge of the dynamics in B2B digital marketing for MSMEs in Indonesia.
Improving Trust and Accountability in AI Systems through Technological Era Advancement for Decision Support in Indonesian Manufacturing Companies Mardiani, Eri; Judijanto, Loso; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.301

Abstract

This study explores how technological developments in Artificial Intelligence (AI) decision support systems within Indonesian manufacturing organizations interact with the intricate dynamics of trust, accountability, and technology. The study employed a cross-sectional quantitative research approach to gather responses from a representative sample of professionals spanning different organizational levels, age groups, and functions. The results show that there is a high degree of trust in AI systems, which is largely impacted by dependability and transparency. Strong perceived accountability frameworks encourage prudent decision-making. Technological developments have a big impact on trust and responsibility, especially in Explainable AI and bias prevention. A nuanced interpretation is ensured by the study's demographic analysis, which provides practitioners and policymakers with practical insights to support ethical AI integration in Indonesia's industrial sector.
B2B Digital Marketing and ROI Measurement: Challenges and Opportunities in the Business-to-Business Industry for MSMEs in Indonesia Mardiani, Eri; Utami, Eva Yuniarti; Farooq Mujahid, Muhammad Umer
West Science Interdisciplinary Studies Vol. 1 No. 09 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i09.249

Abstract

In order to maintain growth and competitiveness in the modern business environment, digital marketing must be strategically integrated, especially for Micro, Small, and Medium-Sized Enterprises (MSMEs) that conduct business-to-business (B2B) transactions. This study looks into the potential and difficulties that come with B2B digital marketing as well as how to measure return on investment (ROI) for MSMEs in Indonesia. Surveys and in-depth interviews were used in a mixed-methods approach to collect both quantitative and qualitative data. The results show that MSMEs have widely adopted digital marketing tactics, with social media and content marketing being the most popular. There are still issues like tight budgets, hard ROI calculations, and fierce market competition. The report makes actionable suggestions, such as group marketing campaigns, the creation of uniform ROI measurements, and a focus on innovation via emerging technologies and niche targeting. The insights provide practitioners, policymakers, and industry stakeholders with practical advice for improving the knowledge of the dynamics in B2B digital marketing for MSMEs in Indonesia.
Improving Trust and Accountability in AI Systems through Technological Era Advancement for Decision Support in Indonesian Manufacturing Companies Mardiani, Eri; Judijanto, Loso; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.301

Abstract

This study explores how technological developments in Artificial Intelligence (AI) decision support systems within Indonesian manufacturing organizations interact with the intricate dynamics of trust, accountability, and technology. The study employed a cross-sectional quantitative research approach to gather responses from a representative sample of professionals spanning different organizational levels, age groups, and functions. The results show that there is a high degree of trust in AI systems, which is largely impacted by dependability and transparency. Strong perceived accountability frameworks encourage prudent decision-making. Technological developments have a big impact on trust and responsibility, especially in Explainable AI and bias prevention. A nuanced interpretation is ensured by the study's demographic analysis, which provides practitioners and policymakers with practical insights to support ethical AI integration in Indonesia's industrial sector.
Co-Authors . Syamsulbahri Agung Triayudi Ahmad Salabi Aisha, Amelia Ayu Nur Akbar Ramadhan, Ferdan Al Rizky, Farid Arief Setiawan Arief Yanto Rukmana Arief, Arya Arisanti, Ivon Arundy, Vicky Agnes Aziza, Failasufa Budyarti, Sisca Cahyani, Lidya D.Iwan Riswandi Damau, Unika Oktaviani Darusallam, Ucuk Deny Hidayatullah Deny Hidayatullah Desmana, Satriawan Dewi, A.Ratna Sari Dhema, Salestinus Petrus Dhieka Avrilia Lantana Dhieka Avrilia Lantana Djafri, Novi Djamaludin, Muhammad Ariel Djoko Setyadi Endah Tri Esthi Handayani Endah Tri Esti Handayani Fachry, Fachry Farooq Mujahid, Muhammad Umer Fauziah, F Fitri, Annisa Amalia Hadiwinata, Daad Halim Mudia Haryaka, Usfandi Hasian, Irene Hendriyani, Mungky Hia, Era Era Ilhamiwati, Mega Ilwandri, Ilwandri Irma Rahmawati Irwansyah Irwansyah Iskandar Fitri, Iskandar Judijanto, Loso Khamaludin, Khamaludin Kurniati, Ira Leonita Sibarani, Magdalena Linda Limbalo, Syifa Sumayyah Azzahrah Lombu, Azzaleya Agashi Mamonto, Jessyka Maqfirah, Poetri AL-Viany Matiala, Tiara Fathulmila Matondang, Nurhafifah Mohammad Edy Nurtamam, Mohammad Edy Mokodenseho, Sabil Mokodompit, Nesa Yuliska Mustafa, Rayhan Muthmainah, Hanifah Nurul Nur Hayati Nurfaiz, Kelfin Occe Luciana, Occe Panjaitan, Feliks Anggia Binsar Kristian Perdana, Muhammad Rizky Podomi, Adelia Pramesti, Komang Mustika Prasetya, Vithalia Rizki Prasetyo, Yoga Dwi Purnata, Alan Putri, Lusiana Putro, Prayogo Dwi Cahyo Raden Mohamad Herdian Bhakti Rahmansyah, Nur Ramadhan, Ferdan Akbar Rasyad, Rizky Zakariyya Ratih Titi Komalasari Rini Fatmawati Riniati, Wa Ode Rizki, Muhammad Romadhoni Romzy , Inayah Sabalius Uhai Santi Diwyarthi, Ni Desak Made Santosa, Tomi Apra Sari Ningsih Sari Ningsih Septya, Sharmila Setiawan Wibowo, Teguh Sitorus, Astrid Napita Sriyeni, Yesi Sugiyarto, Arman Prasojo Sugiyono Sugiyono Suharto Suharto Suhatmojo, Guing Tri Supriyanti, Dedeh Surahmi, Mila Syarifah Hudayah Tesalonika Utami, Eva Yuniarti Utomo, Budi Tri Wardhani, Diky Wibowo, Teguh Setiawan Wijaya, Yunan Fauzi Wulandana, Nabila Puspita Yandri, Delfi Yayat Suharyat Yunan Fauzi Wijaya ZA, Saida Zainurossalamia Zanitha, Dinda Amelia