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Abi, Yudi Irawan
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Journal : Social Sciences Journal

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Sampoerna Retail Community Strategy in Developing Grocery Stores (Case Study: Paguyuban Src Curup Bersatu) Pratama , Dedy Juniansyah; Abi, Yudi Irawan; Febliansyah, M. Rahman
Social Sciences Journal Vol. 3 No. 1 (2026): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i1.1141

Abstract

Partnership and MSME Development Program Linking Concrete Strategies Implemented by SRC. The existence of SRC (Sampoerna Retail Community), this association guides partnerships between Sampoerna and conventional retailers to develop their businesses and reach to attract customers. This study aims to identify and analyze the strategies implemented by Sampoerna Retail Community (SRC) in developing grocery store businesses within the Paguyuban SRC Curup Bersatu. The analytical method used is qualitative data analysis, conducted interactively and continuously until data saturation is achieved, through three main stages: Data Reduction, Data Presentation, and Conclusion Drawing. Based on the research findings, it is proven that the Sampoerna Retail Community (SRC) strategy in developing grocery store businesses in Paguyuban Curup is carried out by focusing on Business Performance (increasing sales, store arrangement based on RBT principles), Community Development (establishing connections among traders to mutually develop their businesses), and Technology (utilization of digital features). For the Sampoerna Retail Community (SRC) strategy in developing grocery store businesses in Paguyuban Curup Bersatu to run effectively, supporting factors must be considered, namely: cooperation among multiple parties, the willingness of grocery store owners to progress, and the presence of digital innovation. Meanwhile, factors hindering the development of Paguyuban SRC Curup Bersatu include the limited number of participants and the community's lack of knowledge regarding the Ayo Kelontong application, a digital innovation by Sampoerna Retail Community (SRC).
Co-Authors Abdul Rahman Abdullah , Hasan Agustin, Revalinda Ahmad Soleh Andini , Fira Juli ANGGARA, YOGI Anggreani , Wike Anisa Rahma, Anisa Aprilia, Cindy Aprilia, Izra Putri Ariantara, Yudi Ariska , Yesi Indian Armeni, Sinta Bela Atharrafly , Muhammad Azhari, Nirman Chandra, M. Jeffri Arlinandes Concesa, Maria Daniarti, Rahma Dary, Nadya Putri Wulan Desita, Ridha Tri Devi, Made Tiara Dona, Hesti Pestiko E. G., Ida Ayu Made Effendi, Yanto Elenri, Heni Fadhlurrahman, M. Thoriq Febliansa, Muhammad Rahman Febliansyah, M. Rahman Fitriano, Yun Gayatri, Ida Ayu Made Er Meytha Gayatri, Ida Ayu Made Ermeytha Handayani, Sri Hanila , Siti Hanila, Siti Harwini, Dewi Herayanti, Pesi Herlina, Yeni Herry Novrianda Hidayati, Ismi Ida Anggriani Ilahi, Firman Rama Nur Irwanto , Tito Januarsih, Ayu Jefriansyah, Moehammad Juliana, Pinti Juniar, Intan Karona Cahya Susena, Karona Cahya Likasma, Fingkin Mahmudi, M. Ikhawan Marleza, Yozi Melinda, Tri Febrina Mikaresti, Pamela Mukmin, Suprian fikril MW , Rahmat Nurwahid Nasution, Suswati Neri Susanti Novita, Meta Ogriansyah, Gioni Patriasia, Eka Salsa Prananda , M. Akbar Pranata, Fheroansyah Ade Pratama , Dedy Juniansyah Pratama, Meylan Puspitasari, Nadia Putra , Dwingki Marta Putra , Iswidana Utama Putra, Agung Pratama Putra, Dwingki Marta Putra, Jemi Putri, Dea Alesia Putri, Lydia Gustina Putri, Shofi Rahmadannia Rahaman, Abdul Rajaliu, Haqil Ramahdani, Dita Rasuma, Hafiz Agung Resti ulandari, Resti Riri, Alita Sanjaya, Dendi Saputra , Sandi Saputra , Wahyu Adi saputra, Arzil azizah Saputri, Yudisti Sari, Desti Rupita Sari, Pitriya Anggun Sepliana, Rike Suhendar, Cecep Syallaysyah, Jenny Dwi Syaputra, Erpan T, Oscar Julius Gamaliel Tanama, Roki Tarigan, Heskyel Pranata Teri Intaraga Tito Irwanto, Tito Utomo, M. Fredi Wahyudi, Ikbal Wijaya, Ermy Wulandari, Putri Eka YANTO YANTO Yodista, Yodista Yulita Sari Yulyanti, Oni