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All Journal Jurnal TIMES Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JURNAL PENGABDIAN KEPADA MASYARAKAT Journal of Saintech Transfer BISEI: Jurnal Bisnis dan Ekonomi Islam IJOEP : International Journal of Ecophysiology Scientific Journal of Management and Islamic Finance JCOMENT (Journal of Community Empowerment) Compact: Spatial Development Journal Setyaki : Jurnal Studi Keagamaan Islam Jurnal Pendidikan dan Pembelajaran Matematika Indonesia Najah: Journal of Research and Community Mesada: Journal of Innovative Research AT-TAKLIM: Jurnal Pendidikan Multidisiplin Jurnal Ekonomi dan Bisnis Masterpiece Journal Society Service Insight Jurnal Ilmiah Mahasiswa & Penelitian Keperawatan Jurnal Actual Organization Of Economic ( Jago-e) Jurnal Ekonomi dan Bisnis (Ekobis-DA) Rayah Al-Islam : Jurnal Ilmu Islam
rusdiana
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Journal : Masterpiece Journal Society Service Insight

 1 
Strengthening Community Empowerment Through Business Legalization Assistance for MSMEs: Evidence from Panaikang Village, East Sinjai Makmur; Sitti Fatimah; A. Fitriani; Mochamad Nurdin; Rusdiana; Muhammad Amar; Winadia; Asrul; Nurfadillah; Fajarudddin
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.486

Abstract

Business legality is a crucial foundation for strengthening the identity, credibility, and competitiveness of micro, small, and medium enterprises (MSMEs), particularly in rural areas. Many MSME actors face obstacles in accessing formal legality due to limited knowledge and administrative capacity. This community service program aimed to empower MSMEs in Panaikang Village, East Sinjai District, through assistance in obtaining business legality, specifically the Business Identification Number (NIB) and Halal Certification. The program employed a participatory approach consisting of an initial survey, program socialization, data collection, training sessions, and direct assistance in issuing legal documents. The target group included MSME actors engaged in food processing, snacks, beverages, and local products. The results demonstrate a significant increase in participants’ understanding of the importance of business legality, product packaging, and basic marketing strategies. Most MSME actors successfully obtained their NIB, while several culinary businesses proceeded to the halal certification application stage. This assistance also enhanced entrepreneurs’ confidence and readiness to expand market access, including participation in local MSME exhibitions. The program contributed to strengthening local economic potential and promoting sustainable community-based economic development. Overall, business legality assistance proved to be an effective empowerment strategy for improving MSME resilience, formalization, and competitiveness in rural communities. Continuous collaboration between universities, local governments, and supporting institutions is recommended to ensure sustainability and broader impact.
Entrepreneurial Management Development of Tourism Potential to Enhance Community Economic Empowerment: Evidence from Mallenreng Beach, Indonesia Asrul; Makmur; Rusdiana; Dini Ikayanti; Nur Amin; Mochamad Nurdin; Muh Amar; Muhlis Hajar Adiputra; Irmawati; Harianto; Mawar; Muhammad Lutfi; Amiruddin; Akriandi Amin; Mifta Fadhli As’ad
Masterpiece Journal Society Service Insight Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.499

Abstract

This study examines the development of entrepreneurial management in utilizing tourism potential as a strategy to enhance community economic empowerment, with empirical evidence from Mallenreng Beach, Panaikang Village, Sinjai Regency, Indonesia. Despite possessing significant coastal tourism potential, Mallenreng Beach has faced persistent challenges related to weak management practices, limited human resource capacity, inadequate tourism infrastructure, low marketing capability, and the absence of business legality among local micro, small, and medium enterprises (MSMEs). This research adopts a community-based empowerment approach implemented through the Program for Strengthening Student Organization Capacity (PPK ORMAWA) initiated by the Scientific Writing Student Activity Unit of Universitas Muhammadiyah Sinjai. The program employed participatory methods, including needs assessment, training, mentoring, and monitoring, focusing on tourism management, MSME business legality (Business Identification Number and Halal Certification), product branding and packaging, digital marketing, and village website management. The findings demonstrate a significant improvement in managerial capacity among tourism managers, increased formalization of MSMEs through legal certification, enhanced product attractiveness and marketing reach, and improved digital promotion of village tourism potential. These outcomes contributed to increased community participation, strengthened local economic activities, and improved institutional collaboration between stakeholders. This study contributes to the literature on entrepreneurial tourism management by providing practical evidence that integrated capacity-building interventions can effectively transform local tourism resources into sustainable drivers of community economic empowerment in rural coastal areas
Co-Authors A. Dimpudus A. Fitriani A. Hartati Malkab Achmad, Fariz Aisyah, Lisda Akriandi Amin Amiruddin Apifah, Nida Nor Arna Abrar, Eva Asrul Awalia Rizqiani, Hu’shila Budiman, Muh. Arief Darwis Dini Ikayanti Fajarudddin Fitrawati Harianto Hayati, Siti Nur Sa’da Hisan, Khairatun Hu’shila Awalia Rizqiani Ikmawati Irmawati Jackri Hendrik Kusasi, Diah Kusumayanti Lisda Aisyah Lola Malihah Lubis, Nenni Dwi Aprianti M. Ramli Makmur Malihah, Lola Maulida, Nazla Mawar Maya Savira Mifta Fadhli As’ad Misbah, Siti Mochamad Nurdin Mudinillah, Adam Muh Amar Muhammad Amar MUHAMMAD LUTFI Muhammad Mattori Muhlis Hajar Adiputra Mukhlis Kaspul Anwar Mustofa, Umar Nazairin, Aswan Nida Nida Nor Apifah Nur Amin Nurfadillah Octara Pribadi Olya Fitria Pahriana, Gina Pratiwi, Dwinsani R. HIDAYAT Risma Risma, Risma Simamora, Rizka Amini Sitti Fatimah Suryani, Sry Syahputra, Muhammad Widjaja, Sry Suryani Winadia Yudhistira, Ashri