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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Pendas : Jurnah Ilmiah Pendidikan Dasar Imtiyaz : Jurnal Ilmu Keislaman Al-Kharaj: Journal of Islamic Economic and Business Jurnal Idiomatik: Jurnal Pendidikan Bahasa dan Sastra Indonesia MDJ (Makassar Dental Journal) Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Jurnal Ilmu Pendidikan Dasar Indonesia Pappasang Elementary Journal : Jurnal Pendidikan Guru Sekolah Dasar Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains Economos : Jurnal Ekonomi dan Bisnis The Academic: English Language Learning Journal Micronic: Journal of Multidisciplinary Electrical and Electronics Engineering Ruang Journal of Applied Linguistics and Literature IECON: International Economics and Business Conference Journal of Community Service IPSSJ Masterpiece Journal Society Service Insight As-Sulthan Journal of Education JES-TM Social and Community Service Abdi Ilmiah Untuk Masyarakat
Nurwahida
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Journal : The Academic: English Language Learning Journal

 1 
STRATEGIC SPEECH: A FUNCTIONAL LINGUISTIC ANALYSIS OF CORPORATE STRATEGY DISCOURSE Asfah, Indrawaty; Lely Novia; Nurwahida
THE ACADEMIC: ENGLISH LANGUAGE LEARNING JOURNAL Vol 10 No 2 (2025): The Academic: English Language Learning Journal
Publisher : Lembaga Jurnal FKIP Universitas Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/aellj.v10i2.1584

Abstract

This paper explores how linguistic choices in corporate strategy discourse reflect strategic goals—informing, persuading, and engaging—through the lens of Halliday’s Systemic Functional Linguistics and Jakobson’s Communication Model. Using data from the video “The Great Debate on Corporate Strategy”, the study analyzes how expert speakers deploy ideational, interpersonal, and textual functions (Halliday) alongside referential, conative, emotive, and poetic functions (Jakobson). The findings reveal that corporate discourse is multifunctional, blending technical precision, rhetorical appeal, and stylistic engagement to achieve communicative impact. The paper concludes that integrating both linguistic frameworks offers a comprehensive understanding of strategic speech in professional contexts.
Co-Authors Abdul Jabar Idharudin Abdullah, Muhammad Wahyuddin Abdurahman Abdurrahman Abdurrahmansyah Adiningsih S, Sri Hutami Ahmad Ahmad akifa rifaii, nur Altim Setiawan AM, Samir Amrina Rosyada Andi Pangeran Manggasali Annur Qiblayanti N Asfah, Indrawaty Asifatul Asfa Meni Astrid Awalia, Resky Awilda, Pertiwi Azmidar Baharullah Bawaihi Brugman, Eirene Buhaerah Chairul Damayanti Damayanti Daniel Happy Putra Dedi Harianto Disa Nusia Nisrina Diyah Fadillah Djaya, Irna Maharani Fadli Fadliah Ulfah Faizul Faizul Febriani Fernando, Ito Fitry Anggraini Hardianto Hariadi Syam, Hariadi Hipi, Arwiny Wulandari Ilfa Dianita.S1 Irajuana Haidar ISKANDAR Jamal, Ahmad Arisandi Januarsyah, Alief Riski Kafle, Leknath Kaharuddin KARTINI Khaerunnisa Khodijah Kirana, Elsa Lely Novia Lubis, NuruL Fajriani Luthfiah Nabila Mario, M. Bayu Mentari Miftahul Aulia Miftahuljannah Muh. Syawal Kurniawan Muh.Rifai Muhammad Azhar Nur Muhammad Fauzi Muhammad Ikbal Muhammad Nasir Muhammad, Mukhti Nabir, Abd. Muhaemin Nadi, Dedi Saputra Nasrullah, Ince Nur Rahmi Nuraeni Nurhayani Nurjannah Nurrahmah, Sheila Patasik, William Yeremia Permata, Srianti Pratama, Rifky Maura Putra Aditya Ahmad Putri Ayu Ramadhani Rahima, Siti Rahman Subha Suruji Rahmawati Rahmayani, Imel Dian Reskiani ridwan, hardiyanti Rika Dwi Ayu Parmitasari Rizwarini, Siti Rahma S, Agustan Saiful Muchlis Salam Salfianur Salsabila, Keysa Samirah Samsinar Samsuddin SATRIYAS ILYAS Sinar Sinar Putri Amalia Siradjuddin SITTI HAJAR Sri Asmira SRI WULANDARI Subha, Rahman Sukiman sultan Supriadi Suryaningsih, Ita Tang, Muh. Ridha Taqwa Taufiq Wahyudi, R. Firdaus Zahkia Hajir Zubair Butudoka