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Journal : Precise: Journal of Economic

Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Distro Magnetic Kabupaten Wajo Nurman Dai; Ardi; Agus Purwanto
Precise Journal of Economic Vol 4 No 2 (2025): Edisi Oktober 2025
Publisher : Yayasan Pengembangan Sumber Daya Insani Lamaddukelleng

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Abstract

This study aims to determine the consumer marketing strategy at the Magnetic Distro in Wajo Regency. The background of this study is based on the importance of marketing strategy in increasing sales, especially amidst competition between other entrepreneurs. Marketing strategy variables are measured through five indicators: price, place, product promotion and quality. Meanwhile, sales increase is measured through product indicators, income, customers, users and new variants. This study uses a quantitative approach with data collection techniques through questionnaires distributed to 51 respondents selected from a population of 105 consumers. The data analysis technique used is simple linear regression. The constant value of 23.783 indicates that sales increase by 23.783 if the marketing strategy variable is not changed. The marketing strategy has a regression coefficient of 0.066. This value indicates that sales increase by 0.284 if the marketing strategy is increased by one unit. The T test from the coefficients table on the pricing variable obtained a Tcount value = 523 with a significance value of 0.000 <0.05. Based on the F test results shown in the ANOVA table, the calculated F value was 274 with a significance value of 603 > 0.05. With an R2 value of 0.006.
Co-Authors Abdul Malik Addarajat, M. Zakky Agus Purwanto Ahmad Ahmad Muktamar B Ahyar Ali Muhtasom Ami Dwinanda Rudeva Amitkumar Dudhat Ananda Putri, Ananda Andi Syahrum Makkuradde Andirasdini, Inayah Fadiyah Anggun Anisa, Citra Apriyoza, Wandra Auzar Syarif Chaerul Sani Chelvanni ariati Darmawangsa, Andi Delfiza, Milanda Viona Diini Fitrahtun Nida Dita Zhazha Paramitha Eko Rahmadi Fachry, Rifani Fadhilah Ikhtiarni Fadli FAJRINA, SUCI Fajriyanto Fira Khairatunnisa Fitri Arsih Fitri, Rahmadhani Haryono, Iranita Hasibuddin, M. Haslindah Hayati, PK Dewi Herry Rachmat Widjaja Ilham Junaid Intan Fathia Rahmi Rahmi Irfan Suliansyah Iwit, Seswita Kamaruddin Khairatunnisa Khairatunnisa Lusyana, Efrita Majid, Nur Kholish maulana, irsan Miftahul Shalsya Aulia Putri Muh. Tamrin Muhammad Muhammad Akil, Muhammad Muhyiatul Fadilah Munirah Muthohharoh, Viera Dzakiyyah Natasya Istiqamah Niki Safitri Casanah Novel Wahyu Danissih, Putri Novia Erlinda Nurman Dai Nurul Opi Teci Darisma Putri, Opi Teci Patiya Latipah Petriana, Fania Rahmawati Darussyamsu Rahmi, Fitri Olvia Rasky Relsas Yogica, Relsas Reni Alfionora Reski, Sri Hidayatul Ridwan, Cindy Utami Ristiono Romi Fadly Sabitah amelia shaar Septiani, Putri Regina Sherli Fransiska SUCI FAJRINA Sumantri, Iswan Sunarjo, Richard Andre SUPRAPTO Supriyanto Suriyadi Surya Wuisan, Dewi Sri Syamsurizal Syarifudin Taufik Hidayat Teddy Alfandi Tri Fenny Ramadani Trizayuni, Riskia Vahmil Riffani Hardi Via Permata Sari walyafi, delvina Warnita Yollanda Syafmitha Yuniarto Ade Putra Zafitra, Zafitra Zahlul Ikhsan