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Peningkatan Daya Saing UMKM melalui Edukasi Halal dan Pendampingan Pemasaran Berbasis Teknologi: Improving the Competitiveness of MSMEs through Halal Education and Technology-Based Marketing Assistance Raehana, Syarifa; Ummu Kalsum; Elena Mariantika; Fauziah Ahmad
WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): WAHATUL MUJTAMA': Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Sekolah Tinggi Ilmu Islam dan Bahasa Arab (STIBA) Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36701/wahatul.v6i2.2739

Abstract

This Community Service Program (PKM) aims to improve the ability of Micro, Small, and Medium Enterprise (MSME)s to understand and comply with halal-thayyib standards and prepare halal certification documents, and to improve MSME skills in utilizing digital marketing to expand promotions and increase product sales. The methods used in implementing this activity are 4 (four), namely; Workshop, Simulation, Mentoring and Evaluation. This activity involved 16 (sixteen) MSME actors engaged in the culinary sector. The results of this Community Service Activity were able to improve the understanding of MSME partners about halal literacy, including the concept of halal-thayyib, the certification process, and the required documentation. Of the 16 business actors, 3 (three) of them have successfully obtained halal certification, 6 (six) are in the process of applying, and the rest are completing the requirements, indicating an increase in partner readiness in meeting halal regulatory standards. Regarding marketing system assistance, training and mentoring activities strengthen partners' abilities in utilizing social media as a promotional tool. While there are still limitations in the use of certain platforms, ongoing support through the creation of new accounts and simple promotional practices has had a positive impact, increasing the visibility and sales of MSME products. Overall, these PKM activities have significantly contributed to increasing the capacity of partners in halal legality and digital marketing.
PENERAPAN METODE PEMBELAJARAN BERDIFERENSI UNTUK MENINGKATKAN HASIL BELAJAR SISWA DI SMP NASIONAL MAKASSAR Hasryana B; Wahab, Abdul; Subaedah; Mustamin; Raehana, Syarifah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41331

Abstract

This study aims to improve students’ learning outcomes through the implementation of a differentiated learning model in Islamic Education for Grade VII A at SMP Nasional Makassar. The research employed a Classroom Action Research (CAR) design conducted in two cycles, namely Cycle I and Cycle II. Each cycle consisted of planning, action, observation, and reflection stages. The research subjects were 32 students of Grade VII A. Data were collected through observation of teacher and student activities, learning achievement tests, and documentation. Data analysis was carried out using descriptive quantitative and qualitative techniques to examine improvements in both the learning process and learning outcomes. The results indicate that the implementation of the differentiated learning model significantly improved students’ engagement and learning outcomes. In the pre-cycle stage, only 31% of students achieved learning mastery, with an average score of 62.35. After the application of differentiated learning in Cycle I, learning mastery increased to 59% with an average score of 76.41. Furthermore, in Cycle II, which emphasized product differentiation, learning mastery showed a more substantial improvement, reaching 87.5% with an average score of 88.13. In addition, observation results revealed an increase in students’ learning readiness and participation, from 52% in Cycle I to 86% in Cycle II. Based on these findings, it can be concluded that the differentiated learning model is effective in improving students’ learning outcomes in Islamic Education for Grade VII A at SMP Nasional Makassar.
Co-Authors A, Nurfadila Abbas Alimayo Abdillah, Ikram Abdul Wahab Abdullah, Nuraeni Afif Ma’ruf Ahmad Ahmad A Ahmad Hakim Akil, Muh Alboneh, Abdulqadir Alfisyahri, Alfisyahri Amiruddin K. Andi Bunyamin Andi Herawati Andi Mulyadi Angriani Putri, Aisyah Arafat, Yasir Arsyad, Yusri M Atjo, Noerrachman Baco, Rispa Damayanti Baedah, Said Syarifuddin Abu Bambang Sampurno, Bambang Bunyamin, Andi Darmawangsa, Andi Elena Mariantika Fauziah Ahmad Fitrayani Shultan H. Nashiruddin Pilo Harahap, Anggie Felysha Hasriani , Andi Hasriani, Andi Hasryana B Hj. Nur Setiawati Husnul Khatimah Idrian Jaya Irman, Dilla Jufri Jufri Lawang, Hasanna M. Akil, M. M. Nasir Hamzah Mallongi, Maryati Mappeasse, Nurul Zazkiyah MARTINI Muh.Kemal Makassau Muhaimin Muhaimin Muhammad Ishaq Shamad Muhammad Syahrul Muslimin H. Kara Mustamin Mustamin Mustamin Nashiruddin Pilo Nengsi , Ratika Nengsih, Ratika Nur Setiawati Nurhidayanti Nursetiawati Nursetiawati Puspita, Nuraeni Qadri, Muh Rahmat Hidayat Raihannatul Jannah Rismaya, Rismaya Rosmiati Rosmini Rosmini S, Ansar. Said Syaripuddin Said, Taufikurrahman Saldi, Muhammad Salim Hasan Salsyabila, Hasnia Satriani Satriani Septiani, Fheby Setiawati , Nur Sriwahyuni, Ilfa St. Musdalifa Subaedah Subaedah, Subaedah Sudarmono R, Muh Aidil sumardin, sumardin Surani Syafei, Achmad Syafril Syahid, Akhmad syahrul, muhammad Syamsuriah , Syamsuriah Syamsuriah, Syamsuriah Syarifuddin, Said Tahir, Musafir Tahta, Tahta Rizky Fajrul Islam Ummu Kalsum Wandasari, Wulan Zulfahmi Zulham, Zulham