p-Index From 2020 - 2025
8.196
P-Index
This Author published in this journals
All Journal Jurnal MIPA Jurnal Buana Informatika InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Sistemasi: Jurnal Sistem Informasi BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Teknoinfo Journal of Computer System and Informatics (JoSYC) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Teknik Informatika (JUTIF) IJPD (International Journal Of Public Devotion) JTIKOM: Jurnal Teknik dan Sistem Komputer Jurnal Teknologi dan Sistem Tertanam Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal Teknologi dan Sistem Informasi Journal Social Science And Technology For Community Service KLIK: Kajian Ilmiah Informatika dan Komputer JURNAL REKAYASA INFORMASI SWADHARMA (JRIS) BEES: Bulletin of Electrical and Electronics Engineering Jurnal Sisfotek Global Jurnal Telematics and Information Technology (TELEFORTECH) Jurnal Ilmiah Sistem Informasi Akuntansi (JIMASIA) Journal of Computing and Informatics Research Journal of Engineering, Computer Science and Information Technology (JECSIT) Jurnal Ilmiah Informatika dan Ilmu Komputer Nuansa Informatika Journal of Informatics, Electrical and Electronics Engineering Bulletin of Informatics and Data Science Jurnal Ilmiah Computer Science Jurnal Media Borneo Jurnal Media Celebes Journal of Data Science and Information System Journal of Artificial Intelligence and Technology Information Journal of Information Technology, Software Engineering and Computer Science Bulletin of Artificial Intelligence Journal of Decision Support System Research
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Decision Support System Research

Penerapan Kombinasi Metode Pembobotan ROC dan SAW dalam Rekomendasi Media Marketing Bagi UMKM Rahmanto, Yuri; Mesran; Sintaro, Sanriomi; Setiawansyah
Journal of Decision Support System Research Vol. 1 No. 3 (2024): May 2024
Publisher : ADA Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64366/dss.v1i3.58

Abstract

Problems in choosing marketing media for MSMEs are often related to limited resources and knowledge. One of the main challenges is in choosing the right media platform according to the characteristics of their target market. Due to the large selection of social media and other digital channels, MSMEs often struggle to determine where they should focus or allocate their marketing budgets effectively. The application of a combination of ROC and SAW weighting methods in media marketing recommendations for MSMEs can provide more accurate and relevant results in the selection of promotional media. With this approach, MSMEs can more easily identify the most effective marketing media based on various factors such as cost, audience reach, and promotion effectiveness. The implementation of this combination of methods helps MSMEs in optimizing their marketing budgets, increasing the visibility of products or services, and ultimately, encouraging faster and more sustainable business growth Media marketing is essential for MSMEs to increase the visibility and sales of their products. Through the right combination of media marketing strategies, MSMEs can build strong brands, increase customer loyalty, and ultimately achieve sustainable business growth. The results of MSME media marketing recommendations using a decision support system approach using the ROC and SAW weighting methods show that the first rank with a final score of 0.7919 was obtained by Email Marketing, the second rank with a final score of 0.7314 was obtained by Tiktok Ads, and the third rank with a final score of 0.6908 was obtained by Facebook Ads.
Co-Authors Ade Dwi Putra Ade Surahman Ade Surahman Ade Surahman Ade Yusupa Adhie Thyo Priandika Aditya Lapu Kalua Agung Taroreh, Gabriell Cristiano Agus Wantoro Ahmad Ari Aldino Ahmad Ari Aldino Albani Boutje Johanes Alfonsius, Eric Arinda Rifaini Arshad, Muhammad Waqas Arundaa, Rillya Bernard Bernard, Bernard Budiono, Andiswar Muhamad Catra Adi Pranata Christian Alderi Jeffta Soewoeh Daniel Wolayan, Delon Dedi Darwis Deiby T Salaki DINGSE PANDIANGAN Djoni Hatidja Dodisutarma Lapihu Donaya Pasha Dr. Nelson Nainggolan, M.Si Eko Dedi Listiono Eliasta Ketaren Fenty ariany Goma, Shotya Henry Tampi, Christian Ronaldo Hutasoit, Las D. Idrajat Pangestu Irfan Fauzan Iriansu, Irfah Syagitsyah Islam, Noorul Isnain, Auliya Rahman Izudin Ismail Johanes, Albani Boutje Kadek Tame Jaya Kaplale, Jaidun Ramadhan Khafidlin Triatama Kurnia Noviyanti A. Mantu Lapu Kalua, Aditya Latumakulita, Luther Aleander Lili Andraini Lulud Oktaviani Lusiana Indawa Luther Latumakulita M. Ghufroni An’ars Mahardika Inra Takaendengan Mapalie, Natassya Klarissa Ribka Massie Hihola, Maharani Margareth Melvitasari Tinambunan Mesran, Mesran Muhammad Rahadiyan Bagaskara Nainggolan, Verina Putri Gloria NELSON NAINGGOLAN Ngangi, Stephano Caesar Wenston ningtyas, Kurnia rimadhanti Nofri Khairandi Pamungkas, Nurhuda Budi Pasaribu, A. Ferico Octaviansyah Putra, Ade Dwi Raintung, Stephanie Marceline Rillya Arundaa Ryan Randy Suryono Salaky, Deiby Tineke Setiawansyah Setiawansyah Setiawansyah Setiawansyah Siska Ayu Widiana Soleman, Kurniawan Stephano Caesar Wenston Ngangi SUAIDAH SUAIDAH, SUAIDAH Sulung, Sharon Tabita Sumanto, Sumanto Surahman, Ade Takaendengan, Mahardika Inra Tenda, Edwin Tien Yulianti Turnip, Rama Ijon Tutu, Erlica M.I. Van Gobel, Amelya Ramadhanty Vederico Pitsalitz Sabandar Very Hendra Saputra Very Hendra Saputra Wahyudi, Agung Deni Waqas Arshad, Muhammad Wisard Widsli Kalengkongan Yessi Yunitasari YOHANA TRI UTAMI, YOHANA TRI Yohanes Bery Mokalu Yuni Tri Lestari, Yuni Tri Yuri Rahmanto