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Journal : JURNAL LENTERA BISNIS

MEMBANGUN BRANDING MELALUI KOMUNIKASI DIGITAL Saipul, Saipul; Rahmawati, Umi; Widyastuti, Widyastuti; Elisabeth, Christine Riani; Haryanto, Rudy
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1665

Abstract

The purpose of this study is to determine the effectiveness of building branding through digital communication. This research approach collects data through literature studies, which involve reading literature from various sources including reports, books, articles, and journals using qualitative and deductive approaches. The results of this study are that building branding through digital communication is not just following trends, but a strategic need in facing the dynamics of the modern market. Digital communication allows brands to reach a wider audience, establish more personal relationships, and manage brand image efficiently and measurably. With the right strategies such as building a strong digital identity, optimizing social media, providing quality content, optimizing websites and SEO, email marketing, and collaborating with influencers can form strong branding
Co-Authors Amriadi, Amriadi Anindita Septiarini, Anindita Annisa Anggraini, Annisa Aquarini, Aquarini Arlina Arlina, Arlina Bambang Irawan Buana , Ierene Patra Cathas Teguh Prakoso Cianstury, Irvan Cornelia, Geby Daryono Daryono, Daryono Didit Suprihanto, Didit Dipa, Pradeka Reza Djoko Wijono Ekariana S Pandia Elisabeth, Christine Riani Ernita, Lina Ery Burhandenny, Aji Evi Septiana, Dyna Firdiansyah, Firdiansyah Fitri, Rahmani Hamzani Hamzani Hapidah, Hapidah Harianti Harianti Hastina, Hastina Herlina, Yuni Hidayanti, Rakhmah Idris, Adam Indah Tri Handayani Izza Mahdiana Apriliani Jumiati Siska, Jumiati Junaidi Junaidi Junaidi, H. Kartika Sari, Enda Kristina Kristina Kus, Indarto M. Fatchurahman Marupi, Zamir Maulana Maulana, Maulana Mesterjon, Mesterjon Momoh, Zekeri Muhammad Aqil Muhammad Arsyad Muhammad Ilhamuddin Dahri Muliyani Muliyani Nadriati, Sri Ngabito, Meriyanti Ningsih, Asniati Nonon Saribanon Noorrachmi, Noorrachmi Nur Faliza Nur Wahyunianti Dahri Nurhaerani Tenriwaru Nurhasanah Nurhasanah Nurul Auliyah, Nurul Oktobrian, Ivan Priyodigdo, Achmad Arief Puspitasari, Novianti Raden Biroum Bernardianto Rahim, Muhammad Nur Ramadhona, Yudha Ramadlan, Ahmad Ramdani, M. Yuda Rohelly, Rohelly Rudy Haryanto Rudy Suryadi, Rudy Rusdiansyah Rusdiansyah Sarifudin Sarifudin Sri Ekanti Sabardini Subagyo, Banu Sukirdi, Sukirdi Sundari, Sri Surya , Iman Tejawati, Andi Tiono, Muhamad Ilham Umi Rahmawati Walenta, Abdi Sakti Widyastuti Widyastuti Wulan Oktavia, Ellisa Yulya Muharmi Zico Patera, Rega