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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Indigenous: Jurnal Ilmiah Psikologi SAINTIFIK@ : Jurnal Pendidikan MIPA Jurnal Ilmiah Ekonomi Islam DWIJA CENDEKIA: Jurnal Riset Pedagogik JURNAL EDUCATION AND DEVELOPMENT El Midad : Jurnal Jurusan PGMI Jurnal Kesehatan Jurnal Biomedika as-sibyan : Jurnal Pendidikan Anak Usia Dini Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal) Jurnal Ilmiah Kesehatan Jurnal Review Pendidikan Dasar : Jurnal Kajian Pendidikan dan Hasil Penelitian Journal Of Millennial Community Infokes : Jurnal Ilmiah Rekam Medis dan Informasi Kesehatan Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Serambi Abdimas Journal Of Business, Finance, and Economics (JBFE) BULETIN BISNIS & MANAJEMEN (BBM) INFORMATIKA Prosiding University Research Colloquium Borobudur Counseling Review Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Pengabdian Kesehatan Beguai Jejama Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Bisnis Kreatif dan Inovatif Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Bhamada: Jurnal Ilmu dan Teknologi Kesehatan (E-Journal)
Purwati Purwati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Marketing Strategy In An Islamic Economic Perspective (Study On The Uliq Food Kudus) Nur Hikmah; Muhammad Ali Subkan; Purwati Purwati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 2 (2023): April : Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i2.486

Abstract

The aim of writing this research is to find out the marketing strategy, the advantages and disadvantages of the marketing strategy, and the implementation of the marketing strategy for Uliq Food Pedawang Kudus from an Islamic economic perspective. Apart from theory, marketing strategies need to be applied in the real business world. Whether successful or not, marketing strategies can be a place for future evaluation. Descriptive qualitative methods were used as instruments in discussing this research. Observations and interview techniques will support this research. The theoretical basis of marketing strategy formulates a thought to be applied in all the company's economic activities in order to achieve the company's goals and for the company's survival. The research results show that Uliq Food's marketing strategy broadly includes four aspects, namely product strategy, price strategy, promotion strategy and distribution strategy. Overall the marketing strategy aims to increase sales results and increase profits. Uliq Food's marketing strategy from an Islamic economic perspective is based on the belief that owners as humans must run businesses in accordance with Islamic principles. The Islamic economic attitude that underlies Uliq Food's marketing strategy includes an ethical, realistic and humanistic attitude.
ANALISIS SISTEM INFORMASI PENGARUH INTEGRASI IOT DAN AI TERHADAP PENGELOLAAN RANTAI PASOKAN DALAM INDUSTRI MANUFAKTUR Sumaryanto Sumaryanto; Purwati Purwati; Setiyo Prihatmoko
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 1 (2025): MEI : JURNAL INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i1.997

Abstract

Perkembangan teknologi digital, khususnya dalam bidang Internet of Things (IoT) dan Artificial Intelligence (AI), telah mengubah cara perusahaan manufaktur mengelola rantai pasokan (supply chain) mereka. Sistem pengelolaan rantai pasokan yang efisien sangat penting untuk memastikan kelancaran operasi dan mengurangi biaya dalam industri yang sangat kompetitif. Penelitian ini bertujuan untuk menganalisis pengaruh integrasi IoT dan AI terhadap pengelolaan rantai pasokan dalam industri manufaktur, dengan fokus pada peningkatan efisiensi, pengelolaan inventaris, dan pengurangan biaya operasional. Metode yang digunakan dalam penelitian ini adalah pendekatan analisis deskriptif dengan studi kasus pada beberapa perusahaan manufaktur yang telah mengimplementasikan teknologi IoT dan AI dalam sistem pengelolaan rantai pasokan mereka. Data dikumpulkan melalui wawancara mendalam, survei, serta observasi terhadap penerapan kedua teknologi tersebut dalam berbagai aspek rantai pasokan, seperti pemantauan real-time inventaris, prediksi permintaan, serta manajemen pengiriman. Hasil penelitian menunjukkan bahwa integrasi IoT dan AI mampu memberikan dampak positif yang signifikan terhadap peningkatan visibilitas rantai pasokan, memungkinkan pengelolaan inventaris yang lebih akurat dan responsif terhadap perubahan permintaan pasar. Selain itu, teknologi ini juga berkontribusi dalam pengurangan biaya operasional, pengoptimalkan proses produksi, dan meningkatkan kepuasan pelanggan melalui pengiriman yang lebih cepat dan tepat waktu. Namun, penelitian ini juga menemukan beberapa tantangan, seperti kesiapan infrastruktur yang diperlukan, biaya implementasi yang tinggi, serta kebutuhan akan keterampilan sumber daya manusia yang lebih terampil dalam mengelola dan menganalisis data yang dihasilkan. Kesimpulannya, penerapan IoT dan AI dalam pengelolaan rantai pasokan dapat meningkatkan efisiensi dan daya saing industri manufaktur. Penelitian ini diharapkan memberikan wawasan dan rekomendasi praktis bagi perusahaan dalam mengintegrasikan kedua teknologi tersebut untuk mencapai pengelolaan rantai pasokan yang lebih baik dan lebih adaptif terhadap dinamika pasar.
Meningkatkan Kinerja Karyawan Logistik melalui Self-Efficacy dan Prosocial Motivation : Analisis Mediasi Work Engagement di Surakarta Rohmawan Adi Pratama; Purwati Purwati; Indah Novita Sari; Filda Khoirun Nikmah
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6802

Abstract

This study aims to examine the impact of self-efficacy and prosocial motivation on employee performance in the logistics sector in Surakarta, with a particular focus on the mediating role of work engagement. This empirical quantitative study surveyed 110 respondents and used SEM-PLS to examine how self-efficacy and prosocial motivation directly affect work engagement and employee performance, including work engagement’s mediating role. The findings show that self-efficacy positively impacts both work engagement and employee performance. Likewise, prosocial motivation significantly boosts work engagement and performance. Work engagement stands out as the strongest predictor of performance and plays a key mediating role between self-efficacy, prosocial motivation, and performance. Therefore, strengthening employees’ confidence and prosocial motivation enhances work engagement, which ultimately improves performance in the fast-paced logistics sector.
Strategi Pengembangan Usaha pada AK Laundry dengan Menggunakan Analisis Swot Rizkia Umami; Purwati Purwati; Dewi Fadila
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.777

Abstract

This research aims to formulate a business development strategy for AK Laundry, a micro, small, and medium enterprise (MSME) located in Palembang that operates in the laundry service industry. As competition in this sector continues to intensify, MSMEs are required to adapt quickly through effective strategic planning. The study employed a descriptive qualitative approach, with data collected through interviews, direct observations, documentation, and questionnaires, ensuring a holistic understanding of both internal and external conditions. The analysis was carried out using the SWOT framework, which identifies internal strengths and weaknesses, as well as external opportunities and threats. The findings reveal that AK Laundry possesses several strengths, including good relationships with its loyal customer base, competitive pricing that appeals to a wide range of market segments, and a strategic location that facilitates accessibility. However, weaknesses were also identified, such as limited promotional efforts, particularly in digital channels, and occasional delays in completing customer orders, which may affect satisfaction and trust. From an external perspective, AK Laundry has opportunities to expand its services, particularly through the growing demand for pickup and delivery facilities, as well as changes in consumer lifestyles that increasingly prioritize practicality and efficiency. Nevertheless, the enterprise must also address potential threats, such as intense competition in pricing strategies among similar businesses and the risk of item loss, which could undermine its reputation. Based on the SWOT matrix, AK Laundry is positioned in Quadrant I, indicating that it holds considerable potential for aggressive growth. Therefore, the recommended strategies include strengthening digital marketing initiatives, introducing innovative services to differentiate from competitors, enhancing employee competencies through training programs, and upgrading equipment to improve service quality and speed. These strategies are expected to help AK Laundry leverage its strengths and opportunities effectively, ensuring sustainable development and competitiveness in the MSME laundry service sector.
Analisis Perencanaan Anggaran Operasional Mebel X Adinda Hesti Wulandari; Purwati Purwati; Neneng Miskiyah
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.828

Abstract

The purpose of this study was to gain a better understanding of how the operational budget planning process is applied to the Mebel Serba Usaha (Mebel Serba Usaha) business, which falls into the micro, small, and medium-sized business category. A quantitative descriptive approach was used, collecting data through direct interviews and observing business activities. The obtained data was then examined to determine costs. Furthermore, sales records over the past four years were evaluated for their use. The analysis revealed that Mebel Serba Usaha has never created an operational budget. This situation makes it difficult for the company to manage its finances, which ultimately impacts performance and profitability. The study shows that an operational budget is a crucial tool for more targeted financial management. Operational budget planning helps companies develop long-term business plans and organize and monitor expenses. The results of this study also emphasize that the absence of a budget tends to make companies lack a clear reference point for determining sales targets and controlling production costs. With structured budget planning, companies can more easily identify spending priorities, estimate cash flow, and assess the efficiency of resource use. Furthermore, implementing an operational budget can improve managerial discipline because every financial decision is based on careful planning, not just on immediate needs. Another benefit is increased transparency in fund management, thereby minimizing the risk of waste or misallocation of costs. Therefore, this study provides a practical contribution in the form of recommendations on the importance of implementing an operational budget for micro, small, and medium enterprises, particularly in maintaining sustainability and increasing competitiveness amidst increasingly fierce business competition.This research is expected to be a reference for other MSMEs in developing a more effective and sustainable financial system.
ANALISIS IMPLEMENTASI CYBER SECURITY PADA SISTEM INFORMASI INVENTORY DI PERUSAHAAN DAGANG Sumaryanto Sumaryanto; Purwati Purwati; Setiyo Prihatmoko
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 2 (2025): Oktober : JURNAL TEKNIK INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i2.1396

Abstract

Digital transformation in the business world has driven trading companies to utilize inventory information systems to improve operational efficiency and stock data accuracy. However, along with the increasing dependence on digital systems, serious challenges related to data and system security have emerged, especially in facing cyber threats. This study aims to analyze the implementation of cybersecurity in the inventory information system of a trading company, in order to evaluate the extent of protection applied to data and infrastructure. The research method used is a qualitative approach with data collection techniques through observation, interviews, and documentation studies at a trading company. The results show that the implementation of cybersecurity in the inventory information system is still not optimal, characterized by weak access controls, the absence of an intrusion detection system, and a lack of documented security policies. This study provides recommendations such as the implementation of role-based access control, strengthening data encryption, as well as the development of security policies and regular training for system users. With improved cybersecurity implementation, companies are expected to minimize the risk of system disruptions and protect critical data from both external and internal threats.
Analisa Perancangan Sistem Informasi Akuntansi dalam pengelolaan Laporan Keuangan pada Perusahaan Sumaryanto Sumaryanto; Purwati Purwati; Setiyo Prihatmoko
Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi Vol. 2 No. 4 (2024): Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/bridge.v3i1.331

Abstract

Computer-based Accounting Information Systems (AIS) have become a vital element in managing organizational finances in the digital era. To explore the role and benefits of computer-based AIS in increasing efficiency, accuracy and transparency of financial reports. By integrating information technology in the accounting process, AIS enables real-time data collection, processing and analysis, thereby supporting faster and data-based decision making, while also identifying challenges faced in implementing AIS, such as user training needs and issues. data security. That computer-based AIS not only speeds up transaction recording and information management, but also increases collaboration between departments and allows for more accurate and timely reporting. Therefore, computer-based AIS has proven to be an important strategic tool for organizations to improve financial performance and competitiveness in increasingly competitive markets.
Co-Authors Adelia Nur Fadila Adi Saputra Adinda Hesti Wulandari Aiman Faiz Alfi Noviyana Purwati Alfi Noviyana, Alfi Ana Fitrotun Nisa, Ana Fitrotun Anisa Tahira Anita Anita Aprih Santoso Astiwi Kurniati Astiwi Kurniati Atun Raudotul Ma'rifah Atun Raudotul Ma’rifah Baihaqi Baihaqi Dewi Fadila Egia Juliatul Paidah Fadila Rahmah Filda Khoirun Nikmah Firman Firman Galih Istiningsih Heri Yusuf Muslihin Hijrah Eko Putro Imas Kurniawaty Indah Novita Sari Indah Tri Susilowati Indiati Indiati Intan Sila Irin Febry Ikhtiarawati Irma Dewi Isda Laksono Trisnantoro Lianasari Lianasari Lili Suratmi Lucky Nugroho M. Halim M. Syahirman Yusi Manzilatul Fathy Mar'atus Sholikah Mardiyah Kurniasih Mariana Sri Rahayu Merina Devira Miskiyah, Neneng Muammar Muammar Muhammad Ali Subkan Muhammad Hardwin Adi Sucipto Nazila Adistiarachma Nelly Indrasari Nila Ayu Kusuma Wardani Nofi Nur Yuhenita Nur Hikmah Nururrokhmah Nururrokhmah Nuruzahra Luthfillah Okvia Rhani Wijayanti Putri Chaerunnisa Rahma Sukmara Putri Richardo Reynaldi Sakka Alelo Rifasya Nurfadillah Rizki Maghfiroh Rizkia Umami Rohayati Rohayati Rohmawan Adi Pratama Salsa Nurkhaliza Seli Amalia Kotrunnada Setiyo Prihatmoko Sima Mulyadi, Sima Siska Devi Wulansari Siti Dwi Andriyanti Sofia Ulfah Soleman Saidi Sumaryanto Sumaryanto Sumiyati Sumiyati Susio Maryati Taopik Rahman Tasya Nur Ramdhani Tri Rinawati Yetti Elidar Yuli Astuti Zulfahmi Zulfahmi Zusfahair Zusfahair