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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies BISMA (Bisnis dan Manajemen) Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JAIDE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing Academia Open
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Eksplorasi Faktor-Faktor Pengaruh Keputusan Pembelian Di Aplikasi Tiktok: Celebrity Marketing, Live Streaming, Dan Viral Marketing Sudiarto, Dimas Arfi; Ambarwati, Rita
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24307

Abstract

What is currently stirring up the public is the TikTok application with a high level of existence compared to other applications, because TikTok provides various features that are very superior and diverse compared to other applications, this is what attracts someone to use the TikTok application. The purpose of this study was to determine the effect of celebrity marketing affiliates, live streaming and viral marketing on consumer purchasing decisions on TikTok, this study used quantitative methods, namely through distributing questionnaires with answers from 100 respondents, with a random sampling technique. Furthermore, this study applies the Smartpls application data processing media with validity tests, reliability tests and T tests as hypothesis testing to determine the results to be measured. The results obtained from measuring the relationship of variable x to y, show that all celebrity marketing affiliate, live streaming and viral marketing variables have positive results or a significant effect on purchasing decisions. The implications of this research on business people continue to strive to implement innovations or up to date ideas in marketing strategies to improve consumer behavior in deciding to purchase a product.
Workplace Hazard Identification through Near-Miss Reports: A Social Network Analysis Anggraini , Dita Putri; Ambarwati, Rita; Dedy, Dedy; Toirxonovna, Alimova Mashhura
Indonesian Journal of Information Systems Vol. 7 No. 1 (2024): August 2024
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v7i1.8891

Abstract

Occupational Safety and Health (OHS) is an effort to create a safe and healthy working environment. The company, which is engaged in power generation, experienced many near-miss cases from 2016 to 2023. Near-miss incidents are an early signal of the potential for severe accidents in the future if not resolved immediately. Identifying and addressing potential hazards early is necessary to prevent fatal work accidents. This study aims to analyze the reporting pattern of near-miss incidents by company employees through the IZAT application (Zero et al.) with a social network analysis (SNA) approach. This method identifies relationships and interaction patterns between employees in reporting near-miss incidents, thus revealing objects that need special attention. Data was obtained from September 2020 to July 2023. The analysis showed that 276 employees actively reported various near-miss incidents through IZAT (Zero Accident Assistant Application). This pattern reflects employees' sensitivity to potential hazards in their work environment. The findings of this study make a positive contribution to the improvement of the occupational safety and health management system in the company regarding the mitigation of potential hazards based on incoming report data. The recommendations provided are related to occupational safety aspects that need to be prioritized for management improvement. The implication of this research is to increase employee awareness in identifying and reporting potential hazards so as to prevent work accidents in the future.
Twitter Visualitation of Healty Catering Food Promotion Strategy Nafis, Khilyatun; Ambarwati, Rita; Pebrianggara, Alshaf
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i1.4176

Abstract

This analysis aims to determine whether there are differences in marketing strategies and which strategy is superior between the two health catering industries. Intermediary of Twitter as a place to retrieve data, where Twitter is a social media with the fastest spread of news through hashtags and trending topics of a phenomenon that is busy being discussed. They use qualitative methods by utilizing Social Network Analysis (SNA) and are assisted by several supporting tools such as Gephi, Wordji, Notepad++, and Dictionaries to make it easier for researchers to analyze the data obtained so that it is concrete and relevant. From the visualization of Twitter user tweet data, the researcher found that Twitter users discussed Yellowfit Kitchen health catering more than Gorygourmet, as evidenced by a large number of data visualizations obtained. Then on average, customers choose to subscribe to health catering Yellowfit Kitchen with the pure aim of dieting. At the same time, healthy catering Gorygourmet customers subscribe to a more nutritious diet to avoid disease.
Data-Driven Strategies for Fuel Distribution in Indonesia: A Case Study of PT Pertamina Patra Niaga Tiarazahra, Kania Lovia; Ambarwati, Rita
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 13 No. 1 (2024): MARET
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i1.2030

Abstract

Fuel oil or what is often referred to as BBM is one of the basic needs to drive all community activities. So the government appointed PT Pertamina as a single company which is a state-owned company to facilitate fuel needs for all levels of society. However, with increasing demand, the government formed a new policy to allow private companies to come in to meet all fuel demand. With this, PT Pertamina is no longer the only fuel supplier in Indonesia and must continue to develop mature strategies so that profits do not fade. One way is by examining sales data and predicting customer loyalty. The RFM method followed by the decision tree algorithm and k-means clustering is applied in this research, with the output being able to determine the level of customer loyalty, the level of salesman performance, as well as predicting the potential for customers to churn and its correlation with the salesman's skills. The data used as a reference for the research is sales transaction data obtained from PT Pertamina Patra Niaga Regional Jatimbalinus. And from the research, results showed that the majority of PT Pertamina Patra Niaga Regional Jatimbalinus customers are loyal customers. With a salesman, performance is divided into good performance and less good performance. This grouping is obtained based on the salesman's overall performance track record. As for customer churn predictions, it was found that there was 1 group of customers who were predicted to churn heavily, but this was not influenced by salesman performance, as evidenced by transaction track records in existing data
Conceptual Framework Performance Contributor from Internal Organizations of Corporate Social Responsibility Activities Handiwibowo, Gogor Arif; Astuti, Rini Puji; Ambarwati, Rita
International Journal of Mechanical Engineering Technologies and Applications Vol. 2 No. 1 (2021)
Publisher : Mechanical Engineering Department, Engineering Faculty, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/MECHTA.2021.002.01.10

Abstract

In this 20th century era, the business environment is more demanding that a business organization not only have a profit orientation. However, aspects of the impact on the environment and surrounding communities must also receive adequate attention in line with the increasing quantity and quality of business organizations. The concept of sustainable development is proposed to be a concept that tries to provide a balanced effect between financial performance factors, community welfare factors and environmental sustainability factors. In balancing the three factors above, CSR (Corporate Social Responsibility) activities of business organizations are expected to be the answer to the stigma that business organizations are only looking for profit. This paper will describe several hypotheses as well as a conceptual framework of factors originating from internal business organizations that have an impact on the performance of CSR activities. There are four factors that are proposed to be a hypothesis from the internal organization that must be fulfilled so that CSR activities show their performance. The four factors are fulfilment of human resources, fulfilment of the business organization's strategic vision, fulfilment of operating system implementation, and fulfilment of the business organization's financial capability.
The Influence of Motivation, Work Discipline and Leadership on Employee Performance: Pengaruh Motivasi, Disiplin Kerja dan Kepemimpinan Terhadap Kinerja Karyawan Sudibyo, Eko; Sukmono, Rita Ambarwati
Indonesian Journal of Law and Economics Review Vol. 16 (2022): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1592.436 KB) | DOI: 10.21070/ijler.v16i0.797

Abstract

This study aims to analyze and prove the effect of motivation, work discipline and leadership on the performance of employees of PT. Djabes Tunas Utama Mojokerto. The study was conducted with a quantitative approach, with sampling using probability sampling technique totaling 142 employees. The analysis technique used is multiple linear regression. Based on the results of research data analysis, the results obtained either partially or simultaneously motivation, work discipline and leadership proved to have a significant contribution to the performance of employees of PT. Djabes Tunas Utama Mojokerto. Other results show that motivation, work discipline and leadership have a contribution of 82.5% to employee performance.
The Effect of Brand Image and Product Quality on Fast Food Consumer Loyalty in East Java Province: Pengaruh Citra Merek Dan Kualitas Produk Terhadap Loyalitas Konsumen Makanan Cepat Saji di Provinsi Jawa Timur Melania, Dewi Riski; Sukmono, Rita Ambarwati
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.028 KB) | DOI: 10.21070/ijler.v17i0.832

Abstract

This study aims to determine the effect of brand image and product quality on consumer loyalty at McDonald's in East Java. This study uses a quantitative approach with a questionnaire survey method. The method of determining the sample is simple random sampling. The sample used is 100 respondents who have bought McDonald's products in East Java. The data analysis used is outer model test and the inner model test on the Smart PLS software application. The results of this study indicate that there is an influence of brand image on consumer loyalty McDonald's in East Java, With the results of a good brand reputation indicator which dominantly reflects the brand image variable and the less dominant loyalty indicator reflects the brand image variable. There is an effect of product quality on consumer loyalty McDonald's in East Java, with the result that the dominant flavor variant indicator reflects the product quality variable and the less dominant product shelf life indicator reflects the product quality variable.
The Influence of Consumer Focus, Operational Focus on Business Results of Cafe and Warkop Angkringan Owners in East Java: Pengaruh Fokus Konsumen, Fokus Operasi Terhadap Hasil Bisnis Pemilik Kafe dan Warkop Angkringan di Jawa Timur Nugroho, Brilian; Sukmono, Rita Ambarwati
Indonesian Journal of Law and Economics Review Vol. 17 (2022): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.055 KB) | DOI: 10.21070/ijler.v17i0.833

Abstract

The purpose of this study was to determine the effect of consumer focus, operations focus on business results on cafe owners and Angkringan Warkop owners in East Java. This research is a descriptive study using quantitative methods. Probability sampling technique to determine the population, and using accidential sampling for sampling. for the number of samples in this study took as many as 150 respondents to be the research sample. Then the validity test and reliability test will be carried out by using the Smart PLS method as a data processing application to conclude the proposed hypothesis and to answer the problem formulation. The results of this study, show results that can prove that Consumer Focus, Operations Focus has an effect on Business Results owners of Cafes and Warkop Angkringan in East Java.
Factors Influencing Consumer Purchase Decisions: A Study on Pawon Klotok Ning Ninik Products in Surabaya: Faktor-faktor yang Mempengaruhi Keputusan Pembelian Konsumen: Sebuah Studi pada Produk Pawon Klotok Ning Ninik di Surabaya Ghianti, Anneke Chitra; Sukmono, Rita Ambarwati
Indonesian Journal of Law and Economics Review Vol. 18 No. 4 (2023): November
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i4.975

Abstract

This quantitative study investigates the impact of packaging, product quality, price, and brand on consumer purchasing decisions for Pawon Klotok Ning Ninik products in Surabaya. Employing non-probability accidental sampling, data from 97 consumers who purchased these products were analyzed using IBM SPSS Statistics version 22. The findings confirm that packaging, product quality, price, and brand individually influence purchasing decisions, and collectively, they significantly impact consumer choices. This research sheds light on the dynamics of consumer behavior in the context of food products and provides valuable insights for marketers and businesses seeking to enhance their market strategies. Highlights: The study explores factors influencing consumer purchase decisions. Pawon Klotok Ning Ninik products in Surabaya serve as the research context. Packaging, product quality, and brand significance in consumer choices are highlighted. Keywords: Consumer Purchase Decisions, Pawon Klotok Ning Ninik, Packaging, Product Quality, Brand Influence
Analysis of cashback promotion in the fintech industry among user interaction Nurjanah, Firda Awalul; Ambarwati, Rita; Sari, Herlinda Maya Kumala
Jurnal Fokus Manajemen Bisnis Vol. 13 No. 2 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v13i2.8515

Abstract

The development of technology and the ease of use of online-based services have given rise to various forms of breakthroughs in the field of new technology in society. This study aims to determine whether cashback promotions can shape customer engagement in the social customer relationship management network on Gopay, OVO, and LinkAja on Twitter. The data used in this study is secondary data, which is tweets containing interactions between Twitter users regarding three fintechs in Indonesia, namely Gopay, OVO, and LinkAja. The total tweet data in all e-wallets is 3,603 from 2018-2022. Data analysis used by researchers uses the social network analysis method by calculating and comparing the network properties of cashback promotional content for the three research objects from 2018-2020 and 2020-2022. The results show that cashback promotional content on the Gopay e-wallet in 2020-2022 has better network property performance to form more optimal customer engagement.
Co-Authors Adji Kusuma, Kumara Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirxonovna Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Husna, Rofiatul Iffat, Emmira Illahi, Utami Nur Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Karima Nabila Yulia Rahmawati Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Lestari, Putri Indah Lilik Indayani Luthfiyani, Andhika Ayu Mas Oetarjo Masri, Meriska Rossana Yanuar Melania, Dewi Riski Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Nurjanah, Firda Awalul Octhavia , Ristha Oetarjo, Mas Prasetyo, Deddy Prasetyo, Wahyu Eko Putri, Attalia Reinita Erlitna Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Ramadani, Mita Putri Ramadhan, Muhammad Anugerah Rizky Hidayat, Rizky Sari , Dewi Komala Sigit Hermawan Silmi, Fahmi Amil Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Sriyono Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna Turekulova, Dametken Medihanovna UB, A. Riyadh Wardani, Dwi Sukma Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wilujeng, Aura Masdena Nur Wiwik Sulistiyowati Yahya, Moch Roziqi Yani , Muhammad Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq