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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Academia Open Jurnal Fokus Manajemen Bisnis Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies BISMA (Bisnis dan Manajemen) Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JAIDE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing

Rita Ambarwati Sukmono

Universitas Muhammadiyah Sidoarjo

Author-ID : 1807791

Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery: Brand Image, dan Food Quality Terhadap Keputusan Pembelian pada Produk Industri Pengolahan Daging, Makanan Kaleng, dan Bakery Lestari, Indah; Sukmono, Rita Ambarwati
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

This research aims to determine the influence of Brand image, and Food Quality on Purchasing Decisions on Bernardi Frozen Food Products in Sidoarjo.The sample used amounted to 100 respondents. Samples are taken by the Acidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study show that Brand image affects Purchasing Decisions, Food Quality affects Bernardi product Purchase Decisions in Sidoarjo.

Analysis of Cashback Marketing Content to Increase Business Competitiveness Through the Electronic Trading Company Marketplace: Analisis Konten Pemasaran Cashback Guna Meningkatkan Daya Saing Bisnis Melalui Marketplace Perusahaan Perdagangan Elektronik Nasrudiansyah, Dicky Septian; Sukmono, Rita Ambarwati
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

The nature of writing this research has the first purpose to map the interactions and structures that occur among tokopedia consumers on social media twitter, the second to find out strategy recommendations digital marketing on tokopedia marketplace processed using methods social network analysis. Today's global civilization, manufacturing activities are beginning to witness tremendous changes in various countries. With the emergence of information technology and its increasingly advanced convenience, we all have the ability to think creatively in the face of more and more competition, the most important thing in the era of Covid-19 is the decline of the world economy. Business actors are expected to continue to think and be creative in order to improve, advance and maintain their business in order to obtain maximum profits and be known to the wider community. This research is qualitative descriptive research using data Secondary derived from Twitter. Methods used in this study Using the Social Network Analysis (SNA) method by using big data. In data retrieval assisted by a variety of tools. The support that will be used in this research is Google Colab, Jupyter Colab, Dictionary, Wordij and Gephi.

Enhancing Tofu Product Development: Integrating KANO and QFD Models for Consumer-Driven Satisfaction: Meningkatkan Pengembangan Produk Tahu: Mengintegrasikan Model KANO dan QFD untuk Kepuasan yang Dikendalikan oleh Konsumen Hidayat, Anastasya Putri; Sukmono, Rita Ambarwati
Indonesian Journal of Innovation Studies Vol. 24 (2023): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i.969

This study seeks to optimize product development within the tofu industry by synthesizing the KANO and Quality Function Deployment (QFD) models, leveraging consumer preferences as the cornerstone for classification and gauging their profound influence on overall customer satisfaction. Employing a quantitative approach with a descriptive framework, this research employs the KANO model and Quality Function Deployment (QFD) as analytical methodologies. The outcomes unveil a structured approach that effectively aligns product attributes with consumer expectations, thereby enhancing customer satisfaction in the tofu market. This study's implications underscore its potential to revolutionize the tofu industry's product development strategies, emphasizing a consumer-centric approach for global applicability. Highlights: Integration of KANO and QFD: Efficient fusion of KANO and QFD models for enhanced product development. Consumer-Centric Approach: Prioritizing consumer preferences to boost customer satisfaction. Industry Transformation: Potential to revolutionize tofu product development strategies globally. Keywords: Tofu, Product Development, KANO Model, QFD, Consumer Preferences

Optimizing Footwear Manufacturing Through Defect Analysis and Spare Parts Optimization: Mengoptimalkan Produksi Alas Kaki Melalui Analisis Cacat dan Optimalisasi Suku Cadang Silmi, Fahmi Amil; Sukmono, Rita Ambarwati; Sriyono, Sriyono; Fitriyah, Hadiah
Indonesian Journal of Innovation Studies Vol. 25 No. 1 (2024): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i1.1082

This study investigates the causes of defects in the production line of inlay soles in footwear manufacturing, focusing on the impact of malfunctioning machine spare parts. Using Failure Mode and Effects Analysis (FMEA), critical machines—splitting, cutting, and moulding—are identified, along with their associated spare parts influencing defect occurrence. Process FMEA (PFMEA) prioritizes actions based on discussions with maintenance managers and quality staff. Results highlight top spare parts affecting defects, such as Fertinak, grinding stone, and V-belt for the splitting machine; hydraulic motor, hydraulic seal, and hydraulic filter for the cutting machine; and Solid State Relay, Thermocouple, and Heater for the moulding machine. These findings underscore the importance of maintaining machine performance and addressing spare part malfunctions to enhance product quality and operational efficiency in footwear manufacturing, providing actionable insights for industry practitioners. Hightligh: Critical Machines Identified: Splitting, cutting, and moulding machines analyzed for defect occurrence. Spare Parts Influence: Fertinak, Solid State Relay impact defect occurrence. Practical Industry Insights: Strategies for improving product quality and efficiency highlighted. Keywords: Defect analysis, Footwear manufacturing, Spare parts, Failure Mode and Effects Analysis (FMEA), Product quality.

Enhancing Sugar Sales Through Quality Improvement and Customer Preferences: Meningkatkan Penjualan Gula Melalui Peningkatan Kualitas dan Preferensi Pelanggan Firdaus, Handika; Sukmono, Rita Ambarwati
Indonesian Journal of Innovation Studies Vol. 25 No. 1 (2024): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i1.1089

This study investigates factors influencing the selling price of PT PG Candi Baru's sugar products, utilizing the Importance Performance Analysis (IPA) - Kano method and Quality Function Deployment (QFD). Despite consistent sales growth, the company's selling value needs enhancement. Findings reveal PT PG Candi Baru's superiority in product design, packaging durability, and availability compared to competitors. However, deficiencies in the weight measurement parameter of the 1 kg retail sugar product are noted. Renewing the 1 kilogram retail machine, integrated with a scale with an error rate of less than 0.5, is proposed to address this issue. Additionally, tightening quality control selection related to weight measurement is recommended. This research offers insights for improving PT PG Candi Baru's product competitiveness, contributing to the understanding of customer preferences and suggesting actionable strategies for the company's development. Hightligh: Customer priorities identified: IPA-Kano and QFD methods used. Product superiority: Design, packaging, availability excel. Renewal recommendations: Update machine, improve quality control for weight. Keywords: Sugar products, Selling price, Quality improvement, Industrial engineering, Customer preferences

Perencanaan Bisnis Strategis untuk Sistem Informasi untuk Meningkatkan Layanan Kesehatan Masyarakat Ambarwati, Rita; Widyasari, Dwi Fitri
Jurnal Teknik Informatika dan Sistem Informasi Vol 10 No 2 (2024): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v10i2.8458

The system management strategy plays a vital role in maintaining profitability to achieve revenue with a strategic plan that starts in all sectors of life to replace conventional technology-based services. This study aims to improve public health services through hospital environmental conditions so that performance increases and provides added value to increase the hospital's competitive advantage. There are several systems that need to be optimized, so it is necessary to group data with the ease of application systems. The study uses a descriptive descriptive approach with IS business strategy methods, internal and external environmental analysis, SWOT analysis, and McFarlan Strategic Grid analysis on IS applications. From the results of the research that has been done, IS planning is influential in helping management make decisions about a policy in a hospital that is useful for evaluating IS applications that continue to change for the better in the future.

EFFECTIVENESS OF SCHOOL ADMINISTRATION SERVICE SYSTEM IN THE DIGITAL ERA: CASE STUDY AT SMAN 1 KREMBUNG UB, A. Riyadh; Sukmana, Hendra; Sukmono, Rita Ambarwati
Journal of Geography, Regional Planning and Development Vol. 1 No. 2 (2024): Journal of Geography, Regional Planning and Development
Publisher : ANTIS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jgrpd.v1i2.1259

Objective: This study aims to analyze the effectiveness of the school administration service system at SMAN 1 Krembung in responding to the demands and challenges of the digital era. The research focuses on identifying strengths, weaknesses, and areas for development in the implementation of digital administrative practices within the school environment. Method: A mixed methods approach was utilized, combining both qualitative and quantitative techniques. Data were collected through structured interviews with administrative staff and school leaders, observations of administrative workflows, and surveys distributed to staff and stakeholders. The integration of these methods allowed for a comprehensive analysis of administrative practices and perceptions. Results: The findings reveal that SMAN 1 Krembung has begun to implement several digital technologies to support its administrative processes. However, a notable gap remains between the desired efficiency and the actual performance of the system. Key challenges include insufficient digital infrastructure, limited staff digital competencies, and a lack of system integration across different administrative units. Novelty: This study offers one of the few in-depth evaluations of school administration service systems in an Indonesian public high school context during the digital transformation era. It contributes practical recommendations for improving administrative service quality, emphasizing the importance of infrastructure upgrades, targeted staff training, and the development of an integrated administrative system to support educational management in the digital age.

Utilization Of Social Network Analysis To Analysis Content Beauty Influencer On The Twitter Application Tinah, Tinah; Ambarwati, Rita; Indayani, Lilik
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19596

Research Aim: This research was conducted to determine the interaction analysis of Beauty Influencer social networks on Twitter users who focused on beauty influencers. Design/Method/Approach: This type of research was qualitative descriptive with the SNA method. Researchers use secondary data from Twitter—data collection techniques through data collection techniques, data preprocessing, analysis, and data visualization. Research Finding: The results show that beauty influencers are connections with nodes that can build social networks between influencers and audiences. Theoretical Contribution/Originality: This study's contributions can be used as a marketing strategy to increase the beauty business's competitiveness. Practitioner/Policy Implication: The implication is to increase brand awareness because they get exposure from influencer followers, build audience trust in products, and increase sales. Research Limitation: Further research on beauty influencer content should be conducted with different and more complete methods.

The Key To Success For 'Kefi' Coffee Shop In The New Normal Era: An Analysis of Adaptive Strategies Wilujeng, Aura Masdena Nur; Ambarwati, Rita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22276

Research aim: This study aims to analyze the implementation of adaptive strategies in Coffe Shop "Kefi" in terms of product quality, service quality, and facilities in timplementingthe new normal era in Sidoarjo Regency. Method: Using qualitative methods, data collection techniques with interviews, documentation and observation. This research focuses on analyzing the adaptive strategies carried out by Coffee Shop "Kefi with SWOT Analysis. Data analysis includes data collection. Presentation of data, Conclusion Drawing, and Verification Research Finding: Adaptive Coffee Shop "Kefi" strategies to improve product quality include providing a delicious and varied menu of coffee and non-coffee drinks, preparing superior coffee quality, in the aspect of service quality, namely friendly, responsive service, and in the aspect of facilities provided are comfortable seating, a pleasant atmosphere, and attractive interior design, WiFi access, music played at Coffee Shop "Kefi" and the availability of clean and well-maintained toilets. Theoretical contribution: This research contributes to analyzing the way to build a model approach. This research can help coffee shops identify market trends and changes and adjust their strategies effectively to stay relevant and attract customers. Practical implication: In the café industry, adaptive strategies can be developed regarding product quality, service quality and facilities. Research limitation : This study is constrained by its focus solely on coffee shop environments

Pengaruh Keberagaman Produk, Gaya Hidup, Serta Kemudahan Transaksi Terhadap Keputusan Pembelian Pada Tokopedia Syifa Novia Pradita; Mas Oetarjo; Rita Ambarwati Sukmono
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1313

Penelitian ini bertujuan untuk mengetahui pengaruh keberagaman produk, gaya hidup, dan kemudahan transaksi terhadap keputusan pembelian pengguna Tokopedia di Kabupaten Sidoarjo. Dengan latar belakang bahwa faktor-faktor tersebut diyakini berperan dalam memengaruhi perilaku konsumen dalam konteks e-commerce, penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 100 responden yang aktif berbelanja di platform tersebut. Data yang diperoleh dianalisis menggunakan SEM-PLS untuk mengetahui pengaruh masing-masing variabel terhadap keputusan pembelian serta pengaruh secara simultan. Hasil penelitian menunjukkan bahwa keberagaman produk, gaya hidup, dan kemudahan transaksi secara signifikan memengaruhi keputusan pembelian, di mana variabel kemudahan transaksi menunjukkan pengaruh paling kuat dan menjadi faktor utama yang mendukung keputusan pembelian. Secara parsial, ketiga variabel tersebut berkontribusi secara positif terhadap keputusan pembelian dan mampu menjelaskan sebanyak 97, 5% variasi keputusan pembelian pada pengguna Tokopedia di Kabupaten Sidoarjo. Temuan ini menegaskan pentingnya keberagaman produk, penyesuaian gaya hidup, serta kemudahan transaksi dalam strategi pemasaran bagi platform e-commerce agar dapat meningkatkan keputusan pembelian konsumen secara efektif. Kata kunci yang digunakan dalam penelitian ini meliputi keberagaman produk, gaya hidup, kemudahan transaksi, keputusan pembelian, Tokopedia.

Co-Authors Adji Kusuma, Kumara Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirxonovna Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Husna, Rofiatul Iffat, Emmira Illahi, Utami Nur Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Lestari, Putri Indah Lilik Indayani Luthfiyani, Andhika Ayu Mas Oetarjo Masri, Meriska Rossana Yanuar Melania, Dewi Riski Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Nurjanah, Firda Awalul Octhavia , Ristha Oetarjo, Mas Prasetyo, Deddy Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Rahmawati, Karima Nabila Yulia Ramadani, Mita Putri Ramadhan, Muhammad Anugerah Rizky Hidayat, Rizky Sigit Hermawan Silmi, Fahmi Amil Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Sriyono Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna Turekulova, Dametken Medihanovna UB, A. Riyadh Wahyuni, Eka Risma Wardani, Dwi Sukma Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wilujeng, Aura Masdena Nur Wiwik Sulistiyowati Yahya, Moch Roziqi Yani , Muhammad Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq

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