Article Per Year (5 Year)
p-Index From 2021 - 2026
11.224
P-Index
This Author published in this journals
All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy
Rita Ambarwati Sukmono
Department Of Management, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

Published : 86 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 86 Documents
Search

 5   6   7   8   9 
Exploratory Analysis Affecting Self-Efficacy in the Leadership of Female Village Heads : Analisis Eksploratori yang Mempengaruhi Efikasi Diri pada Kepemimpinan Kepala Desa Perempuan Sri Susilawati Wati; Rita Ambarwati Sukmono
Academia Open Vol. 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.5.2021.1945

Abstract

Leadership is one of the most decisive factors in the development and progress of an organization. With a capable leadership that will have an impact on the progress of the organization. Public leadership by women has less legitimacy by society. Self-leadership has a significant effect on self-efficacy, self-efficacy has a significant effect on performance, self-leadership has a significant effect on performance. In order to optimize the ability of women's public leadership, self-efficacy in leadership by female headman indirectly affects the quality of leadership and service to the community. This study aims to explore the self-efficacy of female headman in the region and identify factors that influence the self-efficacy of female headman when in office as village government. This research was conducted through a self-administered questionnaire. In addition, exploration and confirmation of factor analysis were carried out. The validity and reliability tests were carried out before using exploratory factor analysis (EFA). The results of the factoring will show the communalities table, and after the rotation, a loading factor will be formed which will show the interpretation of the factors that have been formed, in particular giving names to the factors that are considered to represent these indicators. The results showed that 2 factors were formed which influenced the self-efficacy of female headman in leading village officials. These factors are Leadership Self Efficacy and Development of the Leadership Self-efficacy. The factor 1 is namely Leadership Self Efficacy which includes leading change, delegating tasks, influencing members, being flexible. Factor 2, namely Development of the Leadership Self-efficacy which includes self-identification, motivating members, leading the organization, and encouraging the organization.
Exploring Factors Influencing Purchase Decisions: A Case Study of a Rapidly Growing Bakery: Menganalisis Dampak Citra Merek, Kepercayaan Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian: Studi Kasus Sebuah Toko Roti yang Berkembang Pesat Devan Kertajasa; Rita Ambarwati Sukmono
Academia Open Vol. 7 (2022): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.7.2022.3484

Abstract

This research examines the influence of brand image, brand trust, product quality, and price on the purchase decisions of consumers in a rapidly growing bakery, Kampoeng Roti Tropodo, Sidoarjo. A quantitative research approach was employed, utilizing a questionnaire-based survey conducted with 100 consumers of Kampoeng Roti in Tropodo, Sidoarjo. The Likert scale was used to measure the variables, and multiple linear regression analysis was performed using IBM Statistical Package for the Social Sciences (SPSS) version 24. The findings reveal that brand image, brand trust, product quality, and price individually exert a significant influence on the purchase decisions. Moreover, when considered collectively, these factors have a significant impact on purchase decisions. The implications of these results highlight the importance of managing brand image, building trust, maintaining product quality, and pricing strategies to enhance purchase decisions for businesses operating in the competitive bakery market. Highlights: The study examines the impact of brand image, brand trust, product quality, and price on purchase decisions in a rapidly growing bakery. Each factor individually influences the purchase decisions of consumers in the bakery industry. When considered together, brand image, brand trust, product quality, and price significantly affect purchase decisions, emphasizing the importance of these factors in bakery marketing strategies. Keywords: Brand Image, Brand Trust, Product Quality, Price, Purchase Decisions
Shopee on Twitter: Uncovering Digital Marketing Strategies through Network Analysis: Menggambarkan Interaksi Konsumen Shopee di Twitter: Mengungkap Strategi Pemasaran Digital melalui Analisis Jaringan Sosial Miranda Nindi Grazia; Rita Ambarwati Sukmono
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.3983

Abstract

This qualitative descriptive study aims to map the interactions and structures among Shopee consumers on Twitter, utilizing the Social Network Analysis (SNA) method. Secondary data from Twitter were collected, and data analysis was facilitated using various tools, including Google Colab, Dictionary, Wordij, and Gephi. The network properties, such as nodes, edges, average degree, diameter, and average path length, were calculated for different promotional content keywords. The findings revealed that the flash sale keyword in 2020 exhibited a significant number of nodes and interactions, indicating extensive discussions on social media. This research offers valuable insights for digital marketing strategies within the Shopee marketplace, based on the observed patterns and implications derived from the SNA results. Highlights: In-depth analysis: This research provides an in-depth analysis of consumer interactions on Twitter within the context of Shopee, shedding light on the dynamics and structures of these interactions. Valuable insights: The study offers valuable insights into digital marketing strategies for the Shopee marketplace by examining the patterns and trends identified through social network analysis. Implications for promotion: By mapping the interactions and structures among Shopee consumers on Twitter, this research helps identify effective promotional strategies, such as utilizing flash sales, to engage with users on social media platforms. Keywords: Shopee, Twitter, Consumer Interactions, Digital Marketing Strategies, Social Network Analysis.
Analyzing Content Promotion Strategies on a Marketplace: A Social Network Study: Studi Analisis Jaringan Sosial Strategi Promosi Konten di Platform Marketplace Hafif Wisnu Wahyudi; Rita Ambarwati Sukmono
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.4021

Abstract

This study aims to examine the user response to content promotion strategies on Bukalapak Marketplace, focusing on interactions related to discounts, free shipping, and cashback. Qualitative research methods were employed, using data collected from Twitter through data pulling and processed using Wordij and Gephi for data filtering. Social Network Analysis (SNA) with Crawl Data was applied to determine the map of interactions on the platform. The results revealed that user response varied across different promotional strategies and time periods. Specifically, the most frequent user response was observed for content promoting "free shipping" during 2020-2021, while "cashback" promotions were less often responded to. These findings have implications for marketers and platform managers in optimizing content promotion strategies to effectively engage users and enhance marketing outcomes. Highlights: User engagement: Analyzing the response of users to content promotion strategies on a marketplace platform using Social Network Analysis. Effective marketing tactics: Investigating the impact of different promotional approaches such as discounts, free shipping, and cashback on user engagement. Optimization for engagement: Identifying the most and least successful content promotion strategies based on user response and implications for enhancing marketing outcomes. Keywords: Content promotion, Marketplace platform, User response, Social Network Analysis, Marketing strategies
Social Network Analysis: User Responses to Lazada Marketplace Promotions: Analisis Jaringan Sosial: Respon Pengguna terhadap Promosi di Lazada Marketplace Meynur Rohmah Ubaidillah; Rita Ambarwati Sukmono
Academia Open Vol. 8 No. 1 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.4023

Abstract

This study employs qualitative research methods to measure and map user interactions with marketing promotional content on Lazada Marketplace, focusing on images related to vouchers, cashback offers, and flash sales. Data was collected from Twitter and analyzed using Wordij and Gephi to filter and process the data. Social Network Analysis (SNA) with Crawling Data was applied to determine user responses. The findings reveal the patterns of user interactions within the Lazada Marketplace, specifically in relation to vouchers, cashbacks, and flash sales. Furthermore, the study identifies the user response trends between 2018-2019 and 2020-2021, highlighting the marketing promotional content that received the most and least responses. Notably, the results indicate a significant user response to "cashback" marketing promotional content in 2020-2021, while user engagement with such content in 2018-2019 was relatively low. This study contributes to a better understanding of user behavior in response to marketing strategies and provides implications for optimizing promotional content on e-commerce platforms. Highlights: User engagement patterns: This study examines the interactions of Lazada Marketplace users with marketing promotional content, shedding light on the dynamics of user responses and engagement. Cashback effectiveness: The research identifies the effectiveness of "cashback" marketing promotional content, revealing the extent to which users respond to such offers during different time periods. Implications for optimization: The findings have practical implications for e-commerce platforms, providing insights into optimizing promotional strategies and content to enhance user engagement and maximize marketing effectiveness. Keywords: User Responses, Marketing Promotional Content, Lazada Marketplace, Social Network Analysis, E-commerce Platforms
The Influence Of Organizational Dynamics, Quality Of Life, And Motivation For Achievement On Commitment And Work Behavior at XYZ Hospital Ayung Wandira Machsa; Vera Firdaus; Rita Ambarwati Sukmono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9734

Abstract

This study aims to analyze the influence of organizational dynamics, quality of life, and achievement motivation on employee commitment and work behavior at XYZ Hospital, Sidaorjo. The type of research conducted by the author in this study is quantitative descriptive research, in quantitative descriptive research, the sampling technique used is the purposive sampling technique in data collection. The location of the research conducted by the author to test the hypothesis is at XYZ Hospital located in Sidoarjo, East Java. The number of respondents in this study is assumed to be 100 respondents. The data analysis techniques used were multiple linear regression analysis, t-test, and f-test. The results of this analysis not only provide statistical significance values but also parameter estimation that explains the strength of the relationship between variables.
EFEKTIVITAS PERCEIVED EASE OF USE DAN USER EXPERIENCE TERHADAP BUYING INTENTION DAN CONSUMER ATTITUDE SEBAGAI VARIABEL INTERVENING PADA SHOPEE Dwi Sukma Wardani; Alshaf Pebrianggara; Rita Ambarwati Sukmono
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v12i2.440

Abstract

This research aims to determine the effectiveness of perceived ease of use, user experience on buying intention through consumer attitude as an intervening variable. This research uses primary data with a quantitative approach. The sampling technique in this research used the Purposive Sampling method and the number of samples in this research was 165 respondents. The results of this research show that Perceived Ease of Use has a positive and significant effect on Buying Intention, User Experience has a positive and significant effect on Buying Intention, Consumer Attitude has a positive and significant effect on Buying Intention, Perceived Ease Of Use can be mediated by Consumer Attitude on Buying Intention, and User Experience can be mediated by Consumer Attitude towards Buying Intention
Pengaruh Promosi, Harga, Lokasi, dan Kualitas Produk terhadap Keputusan Pembelian Produk Pada UMKM Kue Kering Rissa Cake Didesa Pungging Meriska Rossana Yanuar Masri; Mas Oetarjo; Rita Ambarwati Sukmono
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1392

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana keputusan pembelian yang dibuat oleh UMKM kue kering Rissa Cake di Desa Pungging dipengaruhi oleh promosi, harga, lokasi, dan kualitas produk. Penelitian ini menggunakan pendekatan kuantitatif dan survei. Populasi dari penelitian ini adalah setiap konsumen yang pernah membeli kue kering Rissa Cake. Jumlah peserta penelitian adalah 230, dan teknik pengambilan sampel purposive digunakan. Data dikumpulkan melalui kuesioner Google Form dengan skala Likert lima poin. Untuk analisis data, model persamaan struktural (SEM-PLS) digunakan. Hasil uji menunjukkan bahwa semua indikator yang digunakan dalam penelitian ini memenuhi persyaratan validitas dan reliabilitas. Hasil uji model struktural menunjukkan bahwa, secara bersamaan, promosi, harga, lokasi, dan kualitas produk dapat mempengaruhi keputusan pembelian sebesar 94,7%. Promosi, harga, dan kualitas produk secara parsial dan signifikan berdampak positif terhadap keputusan pembelian, sedangkan lokasi berdampak negatif secara signifikan. Produk UMKM Rissa Cake paling banyak dipengaruhi oleh promosi. Hasil penelitian menunjukkan bahwa mempertahankan kualitas produk, meningkatkan promosi, dan menetapkan harga yang kompetitif adalah faktor penting yang mendorong pelanggan untuk membeli produk UMKM Rissa Cake di Desa Pungging.
THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP) Andhika Ayu Luthfiyani; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.457

Abstract

Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims present in the marketing of skincare products, specifically for Indonesia generally and for Daviena Skincare in particular, contributed to consumer uncertainty, which can hamper brand trust, perceived risk, and customer loyalty. Method: The approach and strategy for this study are quantitative, specifically represented by surveys, with 150 respondents who are customers of Daviena Skincare, having transacted at least twice at TikTok Shop. Results: The findings from this study show that brand trust and perceived risk affected customer satisfaction on TikTok Shop, customer satisfaction affected customer loyalty, and brand trust and perceived risk directly affected customer loyalty. The findings show that customer satisfaction can mediate the relationship between Brand Trust, Perceived Risk, and Customer Loyalty for Daviena Skincare on TikTok Shop. Novelty: The development of social media and e-commerce, specifically TikTok Shop, has fueled competition in the local skincare industry in Indonesia, highlighting the role of customer satisfaction as a mediating variable in the relationship between brand trust, perceived risk, and customer loyalty for Daviena Skincare products distributed through TikTok Shop.
THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z Muhammad Anugerah Ramadhan; Muhammad Yani; Mochamad Rizal Yulianto; Rita Ambarwati Sukmono
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.465

Abstract

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Online Impulsive Buying with Shopping Enjoyment as a mediating variable. Method: The study used a quantitative approach with a survey method of 150 Generation Z respondents who actively shop through e-commerce platforms. The data was analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) method. Results: The results of the study show that Hedonic Shopping Motivation and Promotion have a positive and significant effect on Online Impulsive Buying. In addition, Shopping Enjoyment has been shown to have a significant effect on Online Impulsive Buying and is able to mediate the influence of Hedonic Shopping Motivation and Promotion on this behavior. Novelty: These findings confirm that emotional aspects, engaging promotions and shopping experiences have an important role in shaping Generation Z's impulsive buying behavior.
Co-Authors Adhelia Cahya Puspita Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Andhika Ayu Luthfiyani Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Attalia Reinita Erlitna Putri Ayung Wandira Machsa Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Dwi Sukma Wardani Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Hamzah Lutfi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Iffat, Emmira Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Karima Nabila Yulia Rahmawati Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Kumara Adji Kusuma Lestari, Putri Indah Lilik Indayani Lita Marshella Fitriani Mas Oetarjo Mas Oetarjo Melania, Dewi Riski Meriska Rossana Yanuar Masri Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Anugerah Ramadhan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muhammad Yani Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Octhavia , Ristha Oksi Wijaya Kusuma Efendi Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Ramadani, Mita Putri Rizky Eka Febriansah Rizky Hidayat, Rizky Shofi Maulana Ardiansyah Sigit Hermawan Silmi, Fahmi Amil Siti Sopiyah Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Steven Owen Purnawan Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Tariq Tawfeeq Yousif Alabdullah Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna UB, A. Riyadh Vera Firdaus Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wiwik Sulistiyowati Yahya, Moch Roziqi Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq Zatul Karamah Ahmad Baharul Ulum