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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Equator Journal of Management and Entrepreneurship Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Media Wisata Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) JCES (Journal of Character Education Society) Owner : Riset dan Jurnal Akuntansi Journal of Education, Humaniora and Social Sciences (JEHSS) JMD: Jurnal Riset Manajemen & Bisnis Dewantara Community Development Journal Jurnal Ilmiah Edunomika (JIE) BISECER (Business Economic Entrepreneurship) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal E-Bis: Ekonomi Bisnis Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Pengabdian Masyarakat Waradin Gema Wisata Media Bina Ilmiah Jurnal Manajemen Pariwisata dan Perhotelan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology International Journal of Economics and Management Research
Supriyadi, Andhi
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Transportation Other

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Pengaruh Marketing B2B (Business to Business) Terhadap Penjualan Meeting Room di Sekuro Village Beach Resort Jepara Intan Alifia; Andhi Supriyadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8719

Abstract

This study aims to determine how much influence the B2B (Business to Business) marketing variable has on meeting room sales at Sekuro Village Resort. This study uses a quantitative approach with a survey method involving 39 respondents from various companies or organizations that have used meeting room services at Sekuro Village Beach Resort. Data were collected through questionnaires and analyzed using simple linear regression analysis with the help of IBM SPSS software version 25. The results of the study indicate that there is a positive and significant influence between the B2B marketing strategy implemented and the increase in meeting room sales at Sekuro Village Beach Resort. The conclusion of this study is that the implementation of an effective B2B marketing strategy can substantially increase meeting room sales at Sekuro Village Beach Resort. The implication of this study is the importance of Sekuro Village Beach Resort to continue to develop a B2B marketing strategy that focuses on the needs and satisfaction of corporate clients to increase competitiveness and sales.
Co-Authors Aba Yayit Al Bustomi Adjie, Kemal Setia Agung Riyanto Ahmad Mansur Andrea Ragil Raharjo Andri Yuwono Anggraeni Tri Lestari Anik Ida Iryani APRI KUNTARININGSIH Aurilia Triani Aryaningtyas Bambang Guritno Bambang Guritno Catur Yulianto Chasanah, Ina Nikmatul Devense Daeli Dewi, Aprillia Kusuma Dwi Ermayanti Susilo eka rahmawati Hadi, Firno Haniek Listyorini Hartati, Henny Susilo Retno Hartoyo Soehari Hasbi, Sirajudin Hendrajaya Hendrajaya Hendrajaya Hendrajaya, Hendrajaya Heri Usodo Heru Yulianto Heru Yulianto Heru Yulianto Ikhlasandi, Hesky Ilham Intan Alifia Julian Andriani Putri Junita Duha Krisna Tri Argo Krisna Tri Argo Laia, Flores Harliesyahputra Laraswati Lontoh, Shafigh Pahlevi Marhendi, Mengku Maria Th, Aletta Dewi Mochamad Ainan Mudrik Mudrik Mudrik Mudrik Nitorman Zalukhu Nugraheni, Krisnawati Setyaningrum Nunuk Supraptini Palupiningtyas, Dyah Puput Pujonarko Purba, Darwin Marasi Putri, Julian Andriani Rahayu, Enik Rama Yudha Hastungkoro Ray Octafian Rizky Hadi Purnomo Rumanul Hidayat Rusmawan, Teddy Samtomo Samtomo Samtono . Samtono Samtono Sapto Supriyanto Setiyowati, Dewi Setyo Legowo Setyo Legowo Wiryono Singkiran Duha Soekami, Solichoel Sri Lestari Subekti, Iwan Sunarmi Sunarmi Sunarmi Supriyanto, Sapto Susilo, Dwi Ermayanti Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Taufik Hidayat Trenggono Trenggono Trenggono, Trenggono Tri Maryani Umar Abdul Jabbar Veronika Waruwu Wahidah, Erna Nur Wardono, Tino Indra Winti Windrati Wiryono, Setyo Legowo Wuntu, Gana Yuliamir, Henry Yustina Denik Risyanti