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Studi Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Intervening serta Budaya Organisasi dan Employee Engagement sebagai Prediktor di Destinasi Pariwisata Kopi Luwak Mataram Group Yogyakarta Hasbi, Sirajudin; Hendrajaya, Hendrajaya; Supriyadi, Andhi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 8, No 2 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v8i2.2914

Abstract

Culinary tourism is becoming more and more popular around the world. Many travelers enjoy trying traditional foods and drinks from different regions as part of their journeys. This study looks into how 1) the company's culture and how much employees feel involved at work affect how satisfied they are with their jobs; 2) the company's culture, employee involvement, and job satisfaction affect how productive employees are at work; and 3) the company's culture and employee involvement affect how well employees perform, with job satisfaction acting as a middle factor. The study used numbers and data to find answers. It included 94 employees from the Kopi Luwak Mataram Group in Yogyakarta. Information was gathered through questionnaires given to the workers. The data was analyzed using SPSS, and tests were done to make sure the questions were good and consistent. Based on the results, the study found that 1) the company's culture and employee involvement do affect job satisfaction at Kopi Luwak Mataram Group. 2) The company's culture, employee involvement, and job satisfaction all have an effect on work productivity at the same company. 3) The company's culture and employee involvement influence employee performance, with job satisfaction playing a key role in this connection.
Pengaruh Marketing B2B (Business to Business) Terhadap Penjualan Meeting Room di Sekuro Village Beach Resort Jepara Intan Alifia; Andhi Supriyadi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 9 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i9.8719

Abstract

This study aims to determine how much influence the B2B (Business to Business) marketing variable has on meeting room sales at Sekuro Village Resort. This study uses a quantitative approach with a survey method involving 39 respondents from various companies or organizations that have used meeting room services at Sekuro Village Beach Resort. Data were collected through questionnaires and analyzed using simple linear regression analysis with the help of IBM SPSS software version 25. The results of the study indicate that there is a positive and significant influence between the B2B marketing strategy implemented and the increase in meeting room sales at Sekuro Village Beach Resort. The conclusion of this study is that the implementation of an effective B2B marketing strategy can substantially increase meeting room sales at Sekuro Village Beach Resort. The implication of this study is the importance of Sekuro Village Beach Resort to continue to develop a B2B marketing strategy that focuses on the needs and satisfaction of corporate clients to increase competitiveness and sales.
Co-Authors Aba Yayit Al Bustomi Adjie, Kemal Setia Agung Riyanto Ahmad Mansur Andrea Ragil Raharjo Andri Yuwono Anggraeni Tri Lestari Anik Ida Iryani APRI KUNTARININGSIH Aurilia Triani Aryaningtyas Bambang Guritno Bambang Guritno Catur Yulianto Chasanah, Ina Nikmatul Devense Daeli Dewi, Aprillia Kusuma Dwi Ermayanti Susilo eka rahmawati Hadi, Firno Haniek Listyorini Hartati, Henny Susilo Retno Hartoyo Soehari Hasbi, Sirajudin Hendrajaya Hendrajaya Hendrajaya Hendrajaya, Hendrajaya Heri Usodo Heru Yulianto Heru Yulianto Heru Yulianto Ikhlasandi, Hesky Ilham Intan Alifia Julian Andriani Putri Junita Duha Krisna Tri Argo Krisna Tri Argo Laia, Flores Harliesyahputra Laraswati Lontoh, Shafigh Pahlevi Marhendi, Mengku Maria Th, Aletta Dewi Mochamad Ainan Mudrik Mudrik Mudrik Mudrik Nitorman Zalukhu Nugraheni, Krisnawati Setyaningrum Nunuk Supraptini Palupiningtyas, Dyah Puput Pujonarko Purba, Darwin Marasi Putri, Julian Andriani Rahayu, Enik Rama Yudha Hastungkoro Ray Octafian Rizky Hadi Purnomo Rumanul Hidayat Rusmawan, Teddy Samtomo Samtomo Samtono . Samtono Samtono Sapto Supriyanto Setiyowati, Dewi Setyo Legowo Setyo Legowo Wiryono Singkiran Duha Soekami, Solichoel Sri Lestari Subekti, Iwan Sunarmi Supriyanto, Sapto Susilo, Dwi Ermayanti Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Taufik Hidayat Trenggono Trenggono Trenggono, Trenggono Tri Maryani Umar Abdul Jabbar Veronika Waruwu Wahidah, Erna Nur Wardono, Tino Indra Winti Windrati Wiryono, Setyo Legowo Wuntu, Gana Yuliamir, Henry Yustina Denik Risyanti