Article Per Year (5 Year)
p-Index From 2021 - 2026
3.883
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis jurnal ilmiah hospitality Prosiding Conference on Research and Community Services Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Media Bina Ilmiah Journal of Social Commerce Indonesian Journal Economic Review (IJER) Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Mahkota Bisnis (Makbis) Jurnal Pengabdian dan Inovasi Masyarakat
Ali Syah Putra
Universitas Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ERA EKONOMI DIGITAL Ali Syah Putra
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 2 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i2.128

Abstract

The advancement of digital technology has changed how businesses market to their customers. One of the primary strategies for raising brand awareness and influencing customer purchase decisions is now digital marketing. The purpose of this study is to examine how brand recognition and digital marketing affect customer purchasing decisions. Customers who actively utilize digital media are given surveys to complete as part of the quantitative research method. Regression analysis was used to examine the gathered data in order to ascertain the correlation between the variables under investigation. The findings demonstrate that brand recognition and customer purchasing decisions are positively and significantly impacted by digital marketing. Furthermore, it has been demonstrated that brand awareness has a significant impact on purchasing decisions. It is anticipated that this study would help businesses create more successful digital marketing plans to boost their competitiveness in the age of the digital economy.
Optimalisasi Pemasaran Produk Olahan Makanan melalui Penerapan Strategi Digital Marketing bagi UMKM di Medan Hendra Jonathan Sibarani; Yenni; Nora Anisa Br Sinulingga; Sari Mariahma Nova Sipayung; Sri Ramadhany; Sahara Abdy; Denni; Errie Margery; Ali Syah Putra; Debora Tambunan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3827

Abstract

The development of digital technology has significantly changed product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). It is known that many MSME food processing actors in Medan Marelan District have not been able to take advantage of the potential of digital marketing optimally in developing their businesses. The main problems faced include limited knowledge about digital marketing strategies, lack of ability to manage business social media, and lack of understanding of the importance of digital content-based promotion. This Community Service Activity (PKM) aims to empower food processing MSME actors in Medan Marelan through training and assistance in the implementation of digital marketing strategies to increase marketing reach and product competitiveness. The method of implementing activities includes the socialization stage, theoretical training on the basic concepts of digital marketing, direct practice of creating business accounts, creating promotional content, using marketplaces and social media, and evaluating the results of mentoring. The results of the activity showed that participants experienced an increase in knowledge and skills in the application of digital marketing. Business actors are starting to be able to create and manage business accounts independently, create attractive promotional content, and utilize various digital platforms such as Instagram, Facebook, and TikTok to expand the market.
Co-Authors Agus Susanto Albert Albert Albert Alimin, Erina Amin Hou Andoko Arifin Arifin Arifin Arifin Benny Lim Benny Lim Benny Lim Ciptawan, Ciptawan Debora Tambunan Denni Diana Afriani Eddy Eddy Eddy, Eddy Eddy Gunawan Edward Harnjo Edward, Yusuf Ronny Erina Alimin Erina Alimin Errie Margery Errie Margery Errie Margery Errie Margery Errie Margery Ester Fariz, Luthfi Ahmad Felix Leonardi Fitria Halim Gurning, Lenny Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendra Sakti Putra Siagian Hutabarat, Gloria Cahaya Julida Juliana, Juliana Jung Sen Kosasih, Hengky Lusiah Lusiah Lusiah Lusiah Nasib Nora Anisa Br Sinulingga Ratnawita Ratnawita Rosita Rosita Sahara Abdy Saputra, Jumadil Sari Mariahma Nova Sipayung Sari Mariahma Nova Sipayung SIAHAAN, BERTHA NERPY Simamora, Javerson Siti Alhamra Salqaura Sri Aprianti Tarigan Sri Ramadhany Sungguh Ponten Pranata Theng, Bestadrian Prawiro Wijaya, Elyzabeth Yenni Yenni Yenni Yenni