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All Journal Jurnal Manajemen Bisnis Prosiding Conference on Research and Community Services Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Media Bina Ilmiah Journal of Social Commerce Indonesian Journal Economic Review (IJER) Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Mahkota Bisnis (Makbis) Jurnal Pengabdian dan Inovasi Masyarakat Pariwisata
Ali Syah Putra
Universitas Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Physical Environment and Customer’s Satisfaction towards Customer’s Loyalty Ali Syah Putra; Eddy; Erina Alimin; Hengky Kosasih; Albert
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 1: January 2024 - International Journal of Health, Economics, and Social Sciences (IJHESS
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i1.4899

Abstract

The purpose of this study was to determine the effect of physical environment and customer satisfaction on customer loyalty at Zen Okane Pematang Siantar. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Zen Okane Pematang Siantar, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value tcount (4.858) > ttable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Physical Environment on the Customer Loyalty. The value of tcount (4.748) > tTable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Customer Satisfaction on the Customer Loyalty. Simultaneous Testing Results (F-Test), the value of Fcount (27.409) > FTable (3.09) with a significant of 0.00 < 0.05 so it can be concluded that H3 is accepted with the understanding that there is an influence between Physical Environment and Satisfaction on the Customer Loyalty.
THE IMPACT OF BRAND AWARENESS AND BRAND PERCEIVED QUALITY TOWARDS PURCHASE DECISION Ali Syah Putra; Erina Alimin; Eddy Eddy; Felix Leonardi; Bertha Nerpy Siahaan
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2423

Abstract

Apple Company is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells personal computers, computer software and consumer electronics, such as iMac, iPhone and iPad with the brand name “Apple”. In this research, the problem observed is Apple Company failed to get a good portion of market share in Indonesia despite their success worldwide. And the customers in Indonesia tend to feel that the Apple Company charged the price too high for their products. As the result, it influences the purchase decision of customers which tend to switch their choice to another brand. In conducting the research, the writer uses interview, observation and questionnaire in analyzing data. In getting data, the writer distributed the questionnaire to 33 respondents at IB IT&B Campus Medan that are using iPhone by using purposive sampling method. The questions in the questionnaire consists of 12 questions that include brand awareness, brand perceived quality and purchase decision variables. The result of the calculation and its analysis show that brand awareness and brand perceived quality has impact toward the purchase decision as the tcount(t0) > ttable. The use of F-test shows that
Co-Authors Agus Susanto Albert Albert Alimin, Erina Amin Hou Andoko Arifin Arifin Arifin Arifin Benny Lim Benny Lim Ciptawan, Ciptawan Debora Tambunan Denni Diana Afriani Eddy Eddy Eddy, Eddy Eddy Gunawan Edward Harnjo Edward, Yusuf Ronny Elyzabeth Wijaya Erina Alimin Erina Alimin Errie Margery Errie Margery Errie Margery Errie Margery Errie Margery Ester Fariz, Luthfi Ahmad Felix Leonardi Fitria Halim Gurning, Lenny Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendra Sakti Putra Siagian Hutabarat, Gloria Cahaya Julida Juliana, Juliana Jung Sen Kosasih, Hengky Lusiah Lusiah Lusiah Lusiah Nasib Nora Anisa Br Sinulingga Ratnawita Rosita Rosita Sahara Abdy Saputra, Jumadil Sari Mariahma Nova Sipayung Sari Mariahma Nova Sipayung SIAHAAN, BERTHA NERPY Simamora, Javerson Siti Alhamra Salqaura Sri Aprianti Tarigan Sri Ramadhany Sungguh Ponten Pranata Theng, Bestadrian Prawiro Yenni Yenni Yenni Yenni