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All Journal Buletin Peternakan Jurnal Ilmu Ternak Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Bakti Cendana: Jurnal Pengabdian Masyarakat Journal of Tropical Animal Science and Technology Bantara Journal of Animal Science Jurnal Nukleus Peternakan Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Mejuajua Tropical Animal Science Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Ilmu-Ilmu Peternakan Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Mutiara : Jurnal Ilmiah Multidisiplin Indonesia West Science Social and Humanities Studies West Science Agro Habitat: Jurnal Ilmiah Ilmu Hewani dan Peternakan International Journal of Management, Accounting & Finance Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Agriprecision & Social Impact Journal of Sustainable Agriculture Extension Jurnal Pengabdian Kepada Masyarakat FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Business, Marketing, Economics & Leadership Jurnal Bersama Ilmu Ekonomi Indonesian Journal of Small Scale Farming Integrated Nutrition Journal
I Putu Gede Didik Widiarta
Department Of Animal Science, Faculty Of Agriculture, Mulawarman University
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Entrepreneurial Marketing for Enhancing Competitiveness in the Beef Cattle Industry among Smallholder Farmers I Putu Gede Didik Widiarta; Cori Qamara; Alina Azzara; Muhammad Fahrul; Rahmat Budi Ramadhani
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.335

Abstract

The beef cattle industry plays a vital role in rural economies, especially among smallholder farmers, who face numerous challenges in accessing markets, reducing production costs, and competing with larger, industrial-scale producers. This study examines the role of entrepreneurial marketing (EM) in enhancing the competitiveness of smallholder beef cattle farmers. The study aims to identify the entrepreneurial marketing strategies employed by smallholders to overcome barriers to market access and enhance their profitability and sustainability. Using a systematic literature review (SLR) methodology, this paper synthesises findings from various studies published between 2019 and 2024 to explore how smallholder farmers implement innovative strategies, such as digital marketing, product differentiation, and the development of value propositions, to gain a competitive edge. The results show that digital marketing plays a crucial role in expanding market reach, while product differentiation, particularly through sustainable practices and ethical production, enables smallholders to command premium prices. Cooperative marketing networks provide an effective means for overcoming logistical barriers and accessing larger markets. The study concludes that policy support is essential in fostering an environment conducive to the adoption of entrepreneurial marketing practices, particularly through digital literacy programs and subsidies for sustainable farming practices. The findings offer actionable insights for policymakers, industry stakeholders, and smallholder farmers to promote the sustainability and growth of the smallholder beef cattle sector.
An Integrated Agro-Livestock Model for Sustainable Intensification of Marginal Lands Qamara, Cori; Hendarto, Tri; Sinaga, Yustinus C; Pramana, Revaldo Adhi; Widiarta, I Putu Gede Didik
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 4 (2025): October: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i4.361

Abstract

Degraded post-mining lands in East Kalimantan suffer from low soil fertility, reduced biodiversity, and limited economic value for local communities. Previous efforts, such as monoculture reforestation or single-sector agriculture, have produced limited ecological recovery and economic resilience. This study aims to develop a community-based sustainable business model and assess the ecological and economic impacts of an integrated cattle–forage–stingless bee system in post-mining regions. A mixed-methods approach combined qualitative techniques (in-depth interviews, focus group discussions) with quantitative analyses (carbon footprint, R/C ratio, B/C ratio) across five regencies, involving five key informants and thirty farmers. The system advances SDGs by increasing income through diversified products (SDGs 1, 2, 8), converting degraded land into carbon sinks (-12.05 tCO₂e/ha/year) (SDGs 13, 15), and supporting biodiversity through pollination (SDG 15). Its cyclical approach, aligned with SDG 12, transforms wastelands into sustainable agricultural landscapes, addressing climate and livelihood challenges. This is the first empirical study to link carbon sequestration and biodiversity gains with economic viability in a three-tier cattle–forage–stingless bee integration for post-mining landscapes.
Production Cost Analysis of Broiler Business with Semi Closed House System Cori Qamara; Widiarta, I Putu Gede Didik; Aldiyanti, Amani; Fatmarischa, Novemia; Wijakesuma, Made Herdinata
Journal of Agriprecision & Social Impact Vol. 2 No. 1 (2025): March: JAPSI (Journal of Agriprecision & Social Impact)
Publisher : CV. Komunitas Dunia Peternakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62793/japsi.v2i1.45

Abstract

This study aims to analyze the production costs of the boriler chicken farming business with a semi-closed house system with a population of 1000 chickens. The case study approach is the methodology employed in this study. Two categories of data are utilized: primary and secondary. Recording pricing from owners is the primary source of data. Reading resources that are secondary data and are taken from government records and earlier studies. The following cost formulas were used to examine the data: depreciation costs, variable costs, total costs, total revenue, profit, R/C, and BEP. The components of cages are sufficiently advanced to reduce the negative environmental effects on broilers. Semi-closed house cages are more affordable than closed house cages, despite having technology-based component. The result shows that that feed expenses are the most expensive aspect of manufacturing. The total cost for one semi-closed house cage with a population of 1000 chickens is IDR 49,469,122. The total revenue in this study was IDR 51,045,000 and profit was IDR 1,575,878/periode. The value of R/C for semi-closed house system in this study was 1.03. A semi-closed house farm with 1000 broilers has a BEP price of IDR 49,469.12/Kg.  It is possible to operate a broiler farm with 1000 chickens using a semi-closed system. In light of the semi-closed house system broiler business's production expenses, it is hoped that the study's findings will serve as a reference for readers.
The Effectiveness of Reproductive Innovations in Female Goats: A Qualitative Analysis of Productivity and Economic Sustainability in Goat Farming Widiarta, I Putu Gede Didik; Adiputra, Kirana Dara Dinanti; Yuliyanti, Karenina Dwi; Fatmarischa, Novemia; Suhardi, Suhardi
Jurnal Ilmiah Ilmu-Ilmu Peternakan Vol 28 No 2 (2025): November 2025
Publisher : Fakultas Peternakan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiiip.v28i2.39057

Abstract

Background: Goat farming in Indonesia plays a crucial role in enhancing rural incomes and improving food security. This study investigates the effectiveness of reproductive innovations, including artificial insemination (AI) and hormone synchronization, in boosting productivity and economic sustainability in goat farming. Purpose: This research aims to analyze the impact of artificial insemination (AI) and hormone synchronization on the reproductive efficiency of goats, to identify factors influencing the adoption of these technologies among small-scale goat farmers in Samarinda, Indonesia, and to determine the role of social capital in overcoming adoption barriers. Methods: This study uses a qualitative research approach with a survey method through in-depth interviews, focus group discussions (FGDs), and participatory observations. The sample consists of 15 small-scale goat farmers in Samarinda, Indonesia. Data were analyzed using thematic analysis to identify key challenges and benefits associated with the adoption of reproductive technologies. Results: The findings show that artificial insemination (AI) and hormone synchronization significantly increased reproductive efficiency, resulting in improved offspring production and reduced kidding intervals. However, adoption rates were constrained by high initial costs, limited technical support, and socio-economic barriers such as low education levels and restricted market access. Farmers who were part of cooperative networks achieved better outcomes, demonstrating the importance of social capital in overcoming adoption challenges. Conclusion: Based on the research findings, reproductive technologies have the potential to enhance goat farming productivity and economic sustainability. However, their successful implementation requires supportive policy interventions, including farmer training, improved access to resources, and strengthened market linkages to facilitate wider adoption.
Strategi Peningkatan Daya Saing Agribisnis Madu Kelulut melalui Inovasi Pemasaran dan Hilirisasi Produk I Putu Gede Didik Widiarta; Riki Andika; Qurratu Aini; Ananda Putra Agung; Cori Qamara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.329

Abstract

Stingless bee honey agribusiness supports sustainable rural development and food security. Small-scale producers in Indonesia face challenges such as limited production capacity, weak branding, and low technological adoption. These barriers reduce their competitiveness in a rapidly expanding natural and functional food product market. This study aims to formulate strategies to enhance the competitiveness of stingless bee honey agribusiness through marketing innovation and product downstreaming in Lempake Village, Samarinda, East Kalimantan. Using a descriptive qualitative approach supported by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, this research identifies key internal and external factors influencing business performance. The results show that the kelulut honey agribusiness is positioned in the progressive strategic quadrant (Quadrant I), with strong internal resources and favourable market opportunities. The main strengths lie in high product quality, sustainable local resources, and active farmer institutions, while weaknesses include limited technological capacity and low digital marketing literacy. Opportunities arise from the increasing demand for natural products and government support for downstreaming, whereas threats stem from market competition and fluctuating supply conditions. Strategic recommendations include strengthening digital branding, enhancing post-harvest and processing technology, fostering institutional collaboration, and promoting product diversification to increase added value. These strategies are expected to reinforce local competitiveness, promote sustainable agribusiness growth, and contribute to Indonesia’s long-term food security.
Digital Communication for Empowering Small -Scale Livestock Farmers Qamara, Cori; Widiarta, I Putu Gede Didik
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 2 No. 1 (2026): Volume 2, Number 1, 2026
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2026.v02.i01.p07

Abstract

BACKGROUND AND OBJECTIVES: Farmers in rural East Kalimantan face significant challenges, including limited access to information, low digital literacy, and inadequate technology infrastructure, which hinder the implementation of sustainable farming practices. Despite the increasing availability of digital communication tools and platforms, farmers in remote areas continue to struggle with utilizing technology to manage livestock operations, access markets, and enhance animal health. This study aims to examine the use of digital communication tools by small-scale livestock farmers in East Kalimantan, as well as the benefits they gain and the barriers that limit wider adoption. The objective of this research is to understand the role of digital communication in supporting sustainable livestock practices in rural communities. METHODS: This study employs a qualitative approach, utilizing semi-structured in-depth interviews and focus group discussions (FGDs) with farmers, agricultural extension officers, and relevant stakeholders. The research was conducted in East Kalimantan Province, Indonesia, which was selected for its significant challenges, including limited access to technology and low digital literacy among farmers. Despite these challenges, East Kalimantan also holds great potential for the development of sustainable livestock farming, particularly through the use of digital communication tools. The data was analyzed thematically to identify patterns related to technology adoption, perceived benefits, barriers, and the contribution of digital tools to sustainable livestock management. FINDINGS: The study's findings reveal that farmers utilize smartphones, mobile apps, and social media platforms to access market information, livestock health consultations, and knowledge about sustainable farming practices. The adoption of advanced technologies such as the Internet of Things (IoT) and automation systems remains limited due to high costs, limited digital skills, and weak internet infrastructure. Farmers reported benefits such as improved animal health, better decision-making, and increased efficiency in livestock management; challenges related to digital literacy and access to technology remain significant. CONCLUSION: Digital communication tools have significant potential to enhance sustainable livestock practices among small-scale farmers in rural areas. Several key barriers, primarily the digital literacy gap, infrastructure limitations, and high technology costs, need to be addressed for wider adoption. Strengthening digital training programs, improving internet connectivity in rural areas, and supporting farmer-centered technological initiatives are important steps to maximize the benefits of digital tools. This study contributes to the understanding of digital empowerment in rural livestock farming, emphasizing the need for integrated policy interventions. The limitations of this research include its focus on a single region and a relatively small sample size, indicating the need for further, broader, and comparative research
Sensitivity Analysis of Live Sales Prices and Broiler Feed Costs Cori Qamara; I Putu Gede Didik Widiarta
Journal of Tropical Animal Science and Technology Vol. 7 No. 3 (2025): Journal of Tropical Animal Science and Technology
Publisher : Animal Husbandry Study Program, Faculty of Agriculture, Timor University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/jtast.v7i3.9857

Abstract

The purpose of this study is to assess the sensitivity of broiler chicken producers' income to fluctuations in live chicken selling prices and feed costs in Samarinda City. The research was conducted using a simulation approach under several scenarios of price and cost adjustments, ranging from - 20% to + 20% of the base value. The findings show that changes in selling prices had a more linear influence on income, with a 10% increase in live chicken prices increasing revenue by about 13%. Feed expenses, on the other hand, have a more unequal effect on revenue, particularly as costs grow, resulting in significant profit margin reduction. These findings imply that farmers' income is extremely vulnerable to external market dynamics, both in terms of income and production costs. This study validates earlier research findings published in international journals, emphasizing the necessity of risk mitigation methods and cost efficiency as critical variables for the long-term viability of small- and medium-sized poultry farming operations. As a result, governmental measures are required to safeguard farmers from volatility in both input and product prices.
Analisis Ketersediaan Mineral Fe dan Zn serta Aktivitas Antioksidan pada Bee Pollen Snack Bar: Analysis of Fe and Zn Mineral Availability and Antioxidant Activity in Bee Pollen Snack Bar Qurratu Aini; Ananda Putra Agung; I Putu Gede Didik Widiarta; Cori Camara
Integrated Nutrition Journal Vol. 1 No. 2 (2025): Integr. Nutr. J.
Publisher : Program Studi Gizi, Fakultas Kesehatan Masyarakat, Universitas Mulawarman, Samarinda, Kalimantan Timur, Indonesia. Alamat: Jl. Sambaliung Kampus Gunung Kelua Samarinda 75123, Kalimantan Timur, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/8txa4113

Abstract

Latar belakang: Bee pollen merupakan bahan pangan alami yang kaya mineral esensial dan senyawa bioaktif, sehingga berpotensi dikembangkan sebagai pangan fungsional. Pengolahan bee pollen menjadi snack bar diharapkan dapat meningkatkan nilai tambah dan kemudahan konsumsi. Tujuan: Penelitian ini bertujuan menganalisis ketersediaan mineral Fe dan Zn serta aktivitas antioksidan pada produk bee pollen snack bar. Metode: Penelitian dilakukan secara eksperimental menggunakan rancangan acak lengkap dengan satu faktor yaitu penambahanbee pollen pada produk dengan lima taraf F0, F1, F2, F3 dan F4. Analisis Fe dan Zn dilakukan dengan Spektrofotometri Serapan Atom, sedangkan aktivitas antioksidan diuji menggunakan metode DPPH dan dinyatakan sebagai AEAC. Hasil: Bee pollen snack bar mengandung Fe sebesar 1,7 mg/100 g dan Zn sebesar 0,68 mg/100 g, serta memiliki aktivitas antioksidan sebesar 10,77 mg asam askorbat/g. Kesimpulan: Bee pollen snack bar berpotensi sebagai pangan fungsional sumber mineral Fe dan Zn dengan aktivitas antioksidan yang baik.
STRATEGI KOMUNIKASI PEMASARAN BERBASIS SOSTAC PADA KELOMPOKTANI LEBAH MADU KELULUT DALAM UPAYA OPTIMALISASI PROMOSI DAN PENGUATAN KEMITRAAN PASAR: STRATEGI KOMUNIKASI PEMASARAN BERBASIS SOSTAC PADA KELOMPOKTANI LEBAH MADU KELULUT DALAM UPAYA OPTIMALISASI PROMOSI DAN PENGUATAN KEMITRAAN PASAR Widiarta, I Putu Gede Didik; Wijakesuma, Made Hardinata; Anindyasari, Dinar; Al Hakim, Muhammad Eriansyah; Wahyuningtyas, Amalina Nur
Tropical Animal Science Vol. 8 No. 1 May (2026): TROPICAL ANIMAL SCIENCE
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/tas.v8i1.2202

Abstract

The stingless bee honey agribusiness in Indonesia demonstrates strong economic potential but faces constraints in effective promotion and sustainable market network expansion. This study aims to analyze the implementation of a SOSTAC-based (Situation, Objectives, Strategy, Tactics, Action, and Control) marketing communication strategy among stingless bee farmer groups in Samarinda to optimize promotion and strengthen market partnerships. A descriptive qualitative method was employed, with data collected through field observation, in-depth interviews, and documentation. Data were analyzed using the Miles and Huberman interactive model and validated through triangulation of sources and methods. The results revealed that 30 stingless bee farmer groups operate in Samarinda, of which only 41% utilize digital media for promotion. Implementation of the SOSTAC-based strategy increased brand awareness by 33%, online sales by 35%, and active partnerships by 67%. The most effective strategies included ecological digital storytelling, localized visual branding, and collaboration with culinary SMEs and online marketplaces. The SOSTAC-based communication strategy has proven effective in improving promotional performance, expanding partnerships, and strengthening the position of stingless bee honey as a competitive and sustainable local agribusiness product.
Strengthening Young Farmers’ Capacity in Implementing a Circular Economy through Zero-Waste for Sustainable Beef Cattle Farming in Tani Bhakti Village, Kutai Kartanegara Widiarta, I Putu Gede Didik; Cori Qamara; Dani Nur Arifin; Novemia Fatmarischa; Kirana Dara Dinanti Adiputra
Bakti Cendana Vol 9 No 1 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.v9i1.9779

Abstract

Efficient waste management becomes a key factor in reducing negative environmental impacts while improving the operational efficiency of livestock farming. This community service activity aims to enhance young livestock farmers' understanding and skills in Tani Bhakti Village, Loa Janan Subdistrict, Kutai Kartanegara Regency, in applying zero-waste, circular-economy principles in livestock waste management. This activity involved 20 young farmers from diverse backgrounds and genders. The activity included socialization, extension services, technical training, and direct demonstrations in processing livestock waste into value-added products, such as organic fertilizer and bioenergy. The method used was Participatory Action Research (PAR), which involved farmers as active participants at every stage of the activity. Evaluation was conducted through pre-test and post-test questionnaires to measure improvements in knowledge, as well as direct observation of the application of waste management techniques. The results showed that 90% of participants successfully improved their understanding of the circular economy, and 85% applied the acquired waste management techniques. The main constraints identified were limited technical understanding and access to technology. This community service activity successfully enhanced the operational sustainability of livestock farming and reduced environmental impacts.
Co-Authors A.A. Gde Agung Nanda Perwira Adiputra, Kirana Dara Dinanti Aditya Alqamal Alianta Agung, Ananda Putra Aini, Qurratu Akhmat Rizkuna Al Hakim, Muhammad Eriansyah Alina Azzara Amalina Nur Wahyuningtyas Amani Aldiyanti Ananda Putra Agung Anhar Faisal Fanani Anindyasari, Dinar Anindyasari, Dinar Ari Wibowo Ari Wibowo Arinana Arinana Asniar, Nunut Budi Rahayu Tanama Putri Bunyamin, Ilham Akbar Cori Camara Cori Qamara Dani Nur Arifin Dani Nur Arifin Dede Aprylasari Dwi Yuzaria Fajrih, Nurul Fatmarischa, Novemia Hakim, Nur Hamdi Hamdi Hamdi Mayulu Hendarto, Tri I Gede Arie Mahendra Putra I Kadek Yoga Kertiyasa I Wayan Suarna Iwan Harsono James Hellyward Judijanto, Loso Juliadilla , Risa Kirana Dara Dinanti Adiputra Kunaifi Wicaksana, Kunaifi Loso Judijanto Madarisa, Fuad Made Hardinata Wijakesuma Muhammad Eriansyah Al Hakim Muhammad Fahrul Muhtadi, Ammar N.L.G. Sumardani Ni Nyoman Suryani NI PUTU MARIANI Novemia Fatmarischa Nurmasytha, Andi Pramana, Revaldo Adhi Putra Agung , Ananda Putra, Firdaus Qurratu Aini Qurratu Aini Rahmat Budi Ramadhani Rahmat Gusri Ramiyati, Nekky Riki Andika Risa Juliadilla Roosena Yusuf, Roosena Sinaga, Yustinus C Sofalina, Fresa Dwi Juniar Suhardi Suhardi Suhardi Suharto, Prihutomo Taufan Purwokusumaning Daru, Taufan Purwokusumaning Wahyuningtyas, Amalina Nur Wijakesuma, Made Hardinata Wijakesuma, Made Herdinata Yuliyanti, Karenina Dwi Zalsabila, Ainun