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All Journal Buletin Peternakan Jurnal Peternakan Tropika Jurnal Ilmu Ternak JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Tropical Animal Science and Technology Bantara Journal of Animal Science Jurnal Nukleus Peternakan Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Mejuajua Tropical Animal Science Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Ilmu-Ilmu Peternakan Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Mutiara : Jurnal Ilmiah Multidisiplin Indonesia West Science Social and Humanities Studies West Science Agro Habitat: Jurnal Ilmiah Ilmu Hewani dan Peternakan International Journal of Management, Accounting & Finance Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Agriprecision & Social Impact Jurnal Pengabdian Kepada Masyarakat FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Business, Marketing, Economics & Leadership Jurnal Bersama Ilmu Ekonomi Indonesian Journal of Sustainable Agriculture and Environmental Sciences
I Putu Gede Didik Widiarta
Department Of Animal Science, Faculty Of Agriculture, Mulawarman University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Sustainability-based Agroindustry Business Model for Local Economic Strengthening Judijanto, Loso; Widiarta, I Putu Gede Didik; Wahyuni, Ira
West Science Agro Vol. 3 No. 01 (2025): West Science Agro
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsa.v3i01.1698

Abstract

This study examines the role of sustainability-based agroindustry business models in strengthening the local economy in Indonesia. Using a quantitative approach, data were collected from 100 respondents via a Likert scale questionnaire and analyzed with Structural Equation Modeling - Partial Least Squares (SEM-PLS). The findings reveal that environmental sustainability (β = 0.35, p < 0.01), economic viability (β = 0.45, p < 0.01), and social equity (β = 0.28, p < 0.05) significantly contribute to local economic strengthening. The model explains 65% of the variance in the local economy, underscoring the importance of a balanced approach to sustainability. This study highlights the practical and policy implications of adopting sustainable practices in agroindustry, emphasizing the need for stakeholder collaboration, government support, and community engagement to foster economic and environmental resilience.
A Bibliometric Analysis of the Effectiveness of Green Labeling in Enhancing Consumer Value Perceptions Judijanto, Loso; Didik Widiarta, I Putu Gede; Juliadilla , Risa
West Science Social and Humanities Studies Vol. 3 No. 02 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i02.1684

Abstract

Green labeling has emerged as a critical tool for promoting sustainable consumption by signaling a product’s environmental benefits. However, the effectiveness of green labels in enhancing consumer value perceptions remains a subject of debate due to issues such as greenwashing, label proliferation, and consumer skepticism. This study employs a bibliometric analysis using data exclusively from Scopus and analyzed through VOSviewer to systematically map the intellectual structure of research on green labeling and consumer value perceptions. The findings reveal that key research themes include sustainability, green marketing, consumer behavior, purchase intention, and willingness to pay, with a noticeable shift towards consumer-driven sustainability trends in recent years. Co-authorship network analysis indicates that research is dominated by two major clusters—Western scholars focusing on behavioral models and Asian researchers emphasizing corporate sustainability and trust in eco-labels. While green labels positively influence perceived consumer value, their effectiveness is contingent on factors such as label credibility, standardization, and consumer education. Challenges such as eco-label confusion, cost barriers, and inconsistent regulatory enforcement remain pressing concerns. The study highlights the need for standardized regulations, technological integration (e.g., blockchain for label verification), and cross-cultural studies to improve green labeling’s impact. The insights from this research provide a comprehensive understanding of the evolution of green labeling literature, offering practical implications for businesses, policymakers, and researchers seeking to enhance consumer trust in sustainable products.
Entrepreneurial Marketing for Enhancing Competitiveness in the Beef Cattle Industry among Smallholder Farmers I Putu Gede Didik Widiarta; Cori Qamara; Alina Azzara; Muhammad Fahrul; Rahmat Budi Ramadhani
International Journal of Business, Marketing, Economics & Leadership (IJBMEL) Vol. 2 No. 3 (2025): August: International Journal of Business, Marketing, Economics & Leadership
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/ijbmel.v2i3.335

Abstract

The beef cattle industry plays a vital role in rural economies, especially among smallholder farmers, who face numerous challenges in accessing markets, reducing production costs, and competing with larger, industrial-scale producers. This study examines the role of entrepreneurial marketing (EM) in enhancing the competitiveness of smallholder beef cattle farmers. The study aims to identify the entrepreneurial marketing strategies employed by smallholders to overcome barriers to market access and enhance their profitability and sustainability. Using a systematic literature review (SLR) methodology, this paper synthesises findings from various studies published between 2019 and 2024 to explore how smallholder farmers implement innovative strategies, such as digital marketing, product differentiation, and the development of value propositions, to gain a competitive edge. The results show that digital marketing plays a crucial role in expanding market reach, while product differentiation, particularly through sustainable practices and ethical production, enables smallholders to command premium prices. Cooperative marketing networks provide an effective means for overcoming logistical barriers and accessing larger markets. The study concludes that policy support is essential in fostering an environment conducive to the adoption of entrepreneurial marketing practices, particularly through digital literacy programs and subsidies for sustainable farming practices. The findings offer actionable insights for policymakers, industry stakeholders, and smallholder farmers to promote the sustainability and growth of the smallholder beef cattle sector.
An Integrated Agro-Livestock Model for Sustainable Intensification of Marginal Lands Qamara, Cori; Hendarto, Tri; Sinaga, Yustinus C; Pramana, Revaldo Adhi; Widiarta, I Putu Gede Didik
International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 4 (2025): October: International Journal of Management, Accounting & Finance (KBIJMAF)
Publisher : LPPM STIE Kasih Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70142/kbijmaf.v2i4.361

Abstract

Degraded post-mining lands in East Kalimantan suffer from low soil fertility, reduced biodiversity, and limited economic value for local communities. Previous efforts, such as monoculture reforestation or single-sector agriculture, have produced limited ecological recovery and economic resilience. This study aims to develop a community-based sustainable business model and assess the ecological and economic impacts of an integrated cattle–forage–stingless bee system in post-mining regions. A mixed-methods approach combined qualitative techniques (in-depth interviews, focus group discussions) with quantitative analyses (carbon footprint, R/C ratio, B/C ratio) across five regencies, involving five key informants and thirty farmers. The system advances SDGs by increasing income through diversified products (SDGs 1, 2, 8), converting degraded land into carbon sinks (-12.05 tCO₂e/ha/year) (SDGs 13, 15), and supporting biodiversity through pollination (SDG 15). Its cyclical approach, aligned with SDG 12, transforms wastelands into sustainable agricultural landscapes, addressing climate and livelihood challenges. This is the first empirical study to link carbon sequestration and biodiversity gains with economic viability in a three-tier cattle–forage–stingless bee integration for post-mining landscapes.
Production Cost Analysis of Broiler Business with Semi Closed House System Cori Qamara; Widiarta, I Putu Gede Didik; Aldiyanti, Amani; Fatmarischa, Novemia; Wijakesuma, Made Herdinata
Journal of Agriprecision & Social Impact Vol. 2 No. 1 (2025): March: JAPSI (Journal of Agriprecision & Social Impact)
Publisher : CV. Komunitas Dunia Peternakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62793/japsi.v2i1.45

Abstract

This study aims to analyze the production costs of the boriler chicken farming business with a semi-closed house system with a population of 1000 chickens. The case study approach is the methodology employed in this study. Two categories of data are utilized: primary and secondary. Recording pricing from owners is the primary source of data. Reading resources that are secondary data and are taken from government records and earlier studies. The following cost formulas were used to examine the data: depreciation costs, variable costs, total costs, total revenue, profit, R/C, and BEP. The components of cages are sufficiently advanced to reduce the negative environmental effects on broilers. Semi-closed house cages are more affordable than closed house cages, despite having technology-based component. The result shows that that feed expenses are the most expensive aspect of manufacturing. The total cost for one semi-closed house cage with a population of 1000 chickens is IDR 49,469,122. The total revenue in this study was IDR 51,045,000 and profit was IDR 1,575,878/periode. The value of R/C for semi-closed house system in this study was 1.03. A semi-closed house farm with 1000 broilers has a BEP price of IDR 49,469.12/Kg.  It is possible to operate a broiler farm with 1000 chickens using a semi-closed system. In light of the semi-closed house system broiler business's production expenses, it is hoped that the study's findings will serve as a reference for readers.
The Effectiveness of Reproductive Innovations in Female Goats: A Qualitative Analysis of Productivity and Economic Sustainability in Goat Farming Widiarta, I Putu Gede Didik; Adiputra, Kirana Dara Dinanti; Yuliyanti, Karenina Dwi; Fatmarischa, Novemia; Suhardi, Suhardi
Jurnal Ilmiah Ilmu-Ilmu Peternakan Vol 28 No 2 (2025): November 2025
Publisher : Fakultas Peternakan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiiip.v28i2.39057

Abstract

Background: Goat farming in Indonesia plays a crucial role in enhancing rural incomes and improving food security. This study investigates the effectiveness of reproductive innovations, including artificial insemination (AI) and hormone synchronization, in boosting productivity and economic sustainability in goat farming. Purpose: This research aims to analyze the impact of artificial insemination (AI) and hormone synchronization on the reproductive efficiency of goats, to identify factors influencing the adoption of these technologies among small-scale goat farmers in Samarinda, Indonesia, and to determine the role of social capital in overcoming adoption barriers. Methods: This study uses a qualitative research approach with a survey method through in-depth interviews, focus group discussions (FGDs), and participatory observations. The sample consists of 15 small-scale goat farmers in Samarinda, Indonesia. Data were analyzed using thematic analysis to identify key challenges and benefits associated with the adoption of reproductive technologies. Results: The findings show that artificial insemination (AI) and hormone synchronization significantly increased reproductive efficiency, resulting in improved offspring production and reduced kidding intervals. However, adoption rates were constrained by high initial costs, limited technical support, and socio-economic barriers such as low education levels and restricted market access. Farmers who were part of cooperative networks achieved better outcomes, demonstrating the importance of social capital in overcoming adoption challenges. Conclusion: Based on the research findings, reproductive technologies have the potential to enhance goat farming productivity and economic sustainability. However, their successful implementation requires supportive policy interventions, including farmer training, improved access to resources, and strengthened market linkages to facilitate wider adoption.
Sustainable Marketing Strategies to Empower Stingless Bee Honey Agripreneurs for Competitive and Inclusive Agribusiness Growth Widiarta, I Putu Gede Didik; Riki Andika; Sudiarsana, I Kadek; Dinar Anindyasari; Lestari Gita Nur’aini
Indonesian Journal of Sustainable Agriculture and Environmental Sciences (IJSAES) Vol. 1 No. 3 (2025): Indonesian Journal of Sustainable Agriculture and Environmental Sciences (IJSAE
Publisher : CV. Truly Science Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: Stingless bee honey presents a high-value niche within sustainable agrifood systems, yet small-scale agripreneurs face structural constraints in marketing, certification, and digital engagement that impede inclusive competitiveness. Aim: This study formulates sustainable marketing strategies to empower stingless bee honey agripreneurs in Samarinda, East Kalimantan, thereby enhancing market access, firm-level resilience, and socio-ecological sustainability. Methods: Employing a convergent mixed-methods design, primary data were collected between July and September 2025 through 27 semi-structured interviews, three focus group discussions (FGDs), direct observation, and structured questionnaires involving 65 agripreneurs, eight cooperative leaders, and six local government or institutional stakeholders. Participants were selected using a purposive sampling strategy to ensure representation across enterprise scales and cooperative membership. Internal and external determinants were assessed using IFE and EFE matrices; results were integrated via IE and SWOT frameworks to derive strategy clusters. Results: The IFE (score = 2.86) and EFE (score = 2.93) positions indicate a “Growth and Build” strategic posture. Four strategy clusters emerged: SO (eco-branding, certification, tourism linkages, e-commerce expansion), WO (digital literacy, quality assurance, managerial capacity building, inclusive finance), ST (value-chain diversification, R&D partnerships, sustainability differentiation, cooperative logistics), and WT (community microfinance, joint marketing, insurance/risk-sharing, partnership models). Triangulation of qualitative and quantitative findings strengthens the validity of these strategic priorities. Conclusion: Integrating sustainability principles with digital marketing and cooperative governance offers a viable pathway for transforming stingless bee honey firms into resilient, inclusive agribusinesses. Policy and institutional support that bolsters access to certification, digital capacity, and cooperative finance are pivotal in translating ecological strengths into competitive market outcomes.
Strategi Peningkatan Daya Saing Agribisnis Madu Kelulut melalui Inovasi Pemasaran dan Hilirisasi Produk I Putu Gede Didik Widiarta; Riki Andika; Qurratu Aini; Ananda Putra Agung; Cori Qamara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.329

Abstract

Stingless bee honey agribusiness supports sustainable rural development and food security. Small-scale producers in Indonesia face challenges such as limited production capacity, weak branding, and low technological adoption. These barriers reduce their competitiveness in a rapidly expanding natural and functional food product market. This study aims to formulate strategies to enhance the competitiveness of stingless bee honey agribusiness through marketing innovation and product downstreaming in Lempake Village, Samarinda, East Kalimantan. Using a descriptive qualitative approach supported by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, this research identifies key internal and external factors influencing business performance. The results show that the kelulut honey agribusiness is positioned in the progressive strategic quadrant (Quadrant I), with strong internal resources and favourable market opportunities. The main strengths lie in high product quality, sustainable local resources, and active farmer institutions, while weaknesses include limited technological capacity and low digital marketing literacy. Opportunities arise from the increasing demand for natural products and government support for downstreaming, whereas threats stem from market competition and fluctuating supply conditions. Strategic recommendations include strengthening digital branding, enhancing post-harvest and processing technology, fostering institutional collaboration, and promoting product diversification to increase added value. These strategies are expected to reinforce local competitiveness, promote sustainable agribusiness growth, and contribute to Indonesia’s long-term food security.
Co-Authors Adiputra, Kirana Dara Dinanti Aditya Alqamal Alianta Agung, Ananda Putra Aini, Qurratu Akhmat Rizkuna Alina Azzara Amalina Nur Wahyuningtyas Amani Aldiyanti Ananda Putra Agung Anhar Faisal Fanani Anindyasari, Dinar Anindyasari, Dinar Ari Wibowo Ari Wibowo Asniar, Nunut Budi Rahayu Tanama Putri Bunyamin, Ilham Akbar Cori Qamara Dani Nur Arifin Dede Aprylasari Dwi Yuzaria Fajrih, Nurul Fatmarischa, Novemia Gusri, Rahmat Hakim, Nur Hamdi Hamdi Hamdi Mayulu Hendarto, Tri I Kadek Yoga Kertiyasa I Wayan Suarna Iwan Harsono James Hellyward Judijanto, Loso Juliadilla , Risa Kunaifi Wicaksana, Kunaifi Loso Judijanto Madarisa, Fuad Muhammad Fahrul Muhtadi, Ammar N.L.G. Sumardani Ni Nyoman Suryani NI PUTU MARIANI Nur'aini, Lestari Gita Nurmasytha, Andi Pramana, Revaldo Adhi Putra Agung , Ananda Putra, Firdaus Qurratu Aini Rahmat Budi Ramadhani Ramiyati, Nekky Riki Andika Risa Juliadilla Roosena Yusuf, Roosena Sinaga, Yustinus C Sofalina, Fresa Dwi Juniar Sudiarsana, I Kadek Suhardi Suhardi Suhardi Suharto, Prihutomo Taufan Purwokusumaning Daru, Taufan Purwokusumaning Tomasoa, Sefnat Kristianto Wahyuningtyas, Amalina Nur Wijakesuma, Made Hardinata Wijakesuma, Made Herdinata Yuliyanti, Karenina Dwi