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All Journal Buletin Peternakan Jurnal Ilmu Ternak JURNAL PETERNAKAN Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) TIJAB (The International Journal of Applied Business) Kumawula: Jurnal Pengabdian Kepada Masyarakat Bakti Cendana: Jurnal Pengabdian Masyarakat Journal of Tropical Animal Science and Technology Bantara Journal of Animal Science Jurnal Nukleus Peternakan Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Participative Journal (PJ) : Jurnal Pengabdian Pada Masyarakat Mejuajua Tropical Animal Science SEAS (Sustainable Environment Agricultural Science) Agriwar Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Ilmiah Ilmu-Ilmu Peternakan Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies West Science Interdisciplinary Studies Mutiara : Jurnal Ilmiah Multidisiplin Indonesia West Science Social and Humanities Studies West Science Agro Habitat: Jurnal Ilmiah Ilmu Hewani dan Peternakan International Journal of Management, Accounting & Finance Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Agriprecision & Social Impact Journal of Sustainable Agriculture Extension FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi International Journal of Business, Marketing, Economics & Leadership Jurnal Bersama Ilmu Ekonomi Indonesian Journal of Sustainable Agriculture and Environmental Sciences Integrated Nutrition Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) PIMS: Paser Institute Journal of Management and Business
I Putu Gede Didik Widiarta
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Analisis Ketersediaan Mineral Fe dan Zn serta Aktivitas Antioksidan pada Bee Pollen Snack Bar: Analysis of Fe and Zn Mineral Availability and Antioxidant Activity in Bee Pollen Snack Bar Qurratu Aini; Ananda Putra Agung; I Putu Gede Didik Widiarta; Cori Camara
Integrated Nutrition Journal Vol. 1 No. 2 (2025): Integr. Nutr. J.
Publisher : Program Studi Gizi, Fakultas Kesehatan Masyarakat, Universitas Mulawarman, Samarinda, Kalimantan Timur, Indonesia. Alamat: Jl. Sambaliung Kampus Gunung Kelua Samarinda 75123, Kalimantan Timur, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/8txa4113

Abstract

Latar belakang: Bee pollen merupakan bahan pangan alami yang kaya mineral esensial dan senyawa bioaktif, sehingga berpotensi dikembangkan sebagai pangan fungsional. Pengolahan bee pollen menjadi snack bar diharapkan dapat meningkatkan nilai tambah dan kemudahan konsumsi. Tujuan: Penelitian ini bertujuan menganalisis ketersediaan mineral Fe dan Zn serta aktivitas antioksidan pada produk bee pollen snack bar. Metode: Penelitian dilakukan secara eksperimental menggunakan rancangan acak lengkap dengan satu faktor yaitu penambahanbee pollen pada produk dengan lima taraf F0, F1, F2, F3 dan F4. Analisis Fe dan Zn dilakukan dengan Spektrofotometri Serapan Atom, sedangkan aktivitas antioksidan diuji menggunakan metode DPPH dan dinyatakan sebagai AEAC. Hasil: Bee pollen snack bar mengandung Fe sebesar 1,7 mg/100 g dan Zn sebesar 0,68 mg/100 g, serta memiliki aktivitas antioksidan sebesar 10,77 mg asam askorbat/g. Kesimpulan: Bee pollen snack bar berpotensi sebagai pangan fungsional sumber mineral Fe dan Zn dengan aktivitas antioksidan yang baik.
Integrating Agribusiness Management, Product Downstreaming, and Consumer Behavior for Sustainable Livestock-Based Food Enterprises Widiarta, I Putu Gede Didik; Ananda Putra Agung; I Gede Arie Mahendra Putra; Muhammad Eriansyah Al Hakim; Made Hardinata Wijakesuma; A.A. Gde Agung Nanda Perwira
Journal of Sustainable Agriculture Extension Vol 4 No 1 (2026): Journal of Sustainable Agriculture Extension
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/josae.v4i1.1801

Abstract

Latar belakang: Sistem pangan berbasis peternakan berkelanjutan memiliki peran penting dalam menjawab tantangan global terkait ketahanan pangan, gizi, dan kesejahteraan masyarakat pedesaan. Sektor ini masih menghadapi berbagai permasalahan seperti rendahnya efisiensi, keterbatasan nilai tambah, serta lemahnya kepercayaan konsumen terhadap kualitas dan keberlanjutan produk. Kondisi tersebut menuntut transformasi menyeluruh dari model produksi konvensional menuju sistem agribisnis terpadu yang menghubungkan kompetensi manajerial, inovasi produk, dan strategi berbasis perilaku konsumen. Penelitian ini bertujuan untuk mengembangkan kerangka konseptual integratif yang menghubungkan manajemen agribisnis, hilirisasi produk, dan perilaku konsumen untuk memperkuat keberlanjutan usaha pangan berbasis hasil ternak. Metode: Dengan menggunakan pendekatan kualitatif melalui tinjauan pustaka sistematis terhadap publikasi tahun 2020-2025, penelitian ini mensintesis temuan teoritis dan empiris dari konteks global dan Indonesia. Hasil: Hasil penelitian menunjukkan bahwa manajemen agribisnis yang efektif melalui kompetensi manajerial, integrasi rantai nilai sirkular, dan digitalisasi dapat meningkatkan efisiensi dan ketahanan usaha. Hilirisasi produk mendorong penciptaan nilai tambah dan daya saing pasar melalui inovasi teknologi dan pengolahan ramah lingkungan. Sementara itu, perilaku konsumen yang dipengaruhi oleh kesadaran keberlanjutan, kepercayaan sensorik, dan keterikatan emosional berperan penting dalam membentuk preferensi pembelian dan loyalitas merek. Kesimpulan: Integrasi ketiga dimensi tersebut menghasilkan sistem sinergis yang mendorong inovasi, mengurangi limbah, serta memperkuat pertumbuhan pasar berkelanjutan. Kerangka ini berkontribusi pada pengembangan teori agribisnis berkelanjutan dan memberikan implikasi strategis bagi pembuat kebijakan, praktisi, serta wirausaha muda peternakan.
Sustainable Marketing Strategies to Empower Stingless Bee Honey Agripreneurs for Competitive and Inclusive Agribusiness Growth I Putu Gede Didik Widiarta; Riki Andika; I Kadek Sudiarsana; Dinar Anindyasari; Lestari Gita Nur’aini
Indonesian Journal of Sustainable Agriculture and Environmental Sciences (IJSAES) Vol. 1 No. 3 (2025): Indonesian Journal of Sustainable Agriculture and Environmental Sciences (IJSAE
Publisher : CV. Truly Science Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65896/ijsaes.v1i3.19

Abstract

Background: Stingless bee honey presents a high-value niche within sustainable agrifood systems, yet small-scale agripreneurs face structural constraints in marketing, certification, and digital engagement that impede inclusive competitiveness. Aim: This study formulates sustainable marketing strategies to empower stingless bee honey agripreneurs in Samarinda, East Kalimantan, thereby enhancing market access, firm-level resilience, and socio-ecological sustainability. Methods: Employing a convergent mixed-methods design, primary data were collected between July and September 2025 through 27 semi-structured interviews, three focus group discussions (FGDs), direct observation, and structured questionnaires involving 65 agripreneurs, eight cooperative leaders, and six local government or institutional stakeholders. Participants were selected using a purposive sampling strategy to ensure representation across enterprise scales and cooperative membership. Internal and external determinants were assessed using IFE and EFE matrices; results were integrated via IE and SWOT frameworks to derive strategy clusters. Results: The IFE (score = 2.86) and EFE (score = 2.93) positions indicate a “Growth and Build” strategic posture. Four strategy clusters emerged: SO (eco-branding, certification, tourism linkages, e-commerce expansion), WO (digital literacy, quality assurance, managerial capacity building, inclusive finance), ST (value-chain diversification, R&D partnerships, sustainability differentiation, cooperative logistics), and WT (community microfinance, joint marketing, insurance/risk-sharing, partnership models). Triangulation of qualitative and quantitative findings strengthens the validity of these strategic priorities. Conclusion: Integrating sustainability principles with digital marketing and cooperative governance offers a viable pathway for transforming stingless bee honey firms into resilient, inclusive agribusinesses. Policy and institutional support that bolsters access to certification, digital capacity, and cooperative finance are pivotal in translating ecological strengths into competitive market outcomes.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER PURCHASING DECISIONS IN THE DIGITAL ECONOMY ERA Loso Judijanto; I Putu Gede Didik Widiarta; Luckhy Natalia Anastasye Lotte
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 6 (2025): JUNE
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of digital marketing on consumer purchasing decisions in the digital economy era through a literature review approach. The development of information technology has fundamentally changed the marketing landscape, where consumers are now increasingly active and selective in making purchasing decisions. This study was carried out using the library research method, by examining various scientific sources such as journals, books and research reports published in the last five to ten years. The analysis results show that digital marketing elements such as social media marketing, content marketing, and influencer marketing have a significant and consistent influence on the purchasing decision stages, especially in creating awareness, building interest, and encouraging action. Apart from that, this research also found that the influence of digital marketing is strengthened by factors such as consumer trust, brand loyalty, and the quality of digital content which act as mediators and moderators. The implications of these findings indicate that an effective digital marketing strategy must prioritize an integrated, relevant and consumer experience-oriented approach. Thus, strategic use of digital marketing can be the key to winning business competition in an increasingly competitive digital economy era.
Consumer Segmentation and Purchase Behavior in the Frozen Beef Market: Optimizing Product Attributes for Sustainability-Oriented Marketing Strategies I Putu Gede Didik Widiarta; Cori Qamara; Novemia Fatmarischa; Dani Nur Arifin; I Gede Arie Mahendra Putra; Made Hardinata Wijakesuma
SEAS (Sustainable Environment Agricultural Science) Vol. 9 No. 1 (2025)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.9.1.11601.63-74

Abstract

The frozen beef market is experiencing significant growth, driven by urbanization, rising incomes, and increasing consumer demand for convenient, high-quality protein sources. This study investigates consumer segmentation and purchasing behavior in this market, focusing on optimizing product attributes for sustainability-oriented marketing strategies. A cross-sectional quantitative design was employed, utilizing online surveys to gather data from 385 valid respondents. K-means clustering identified three distinct consumer segments: price-oriented consumers (35%), quality-oriented consumers (45%), and sustainability-conscious consumers (20%). Price-oriented consumers, predominantly from low-income groups, prioritize affordability and product availability, showing limited concern for sustainability attributes. Quality-oriented consumers, typically middle-income, emphasize product quality, hygiene, and safety certifications in their purchasing decisions. Sustainability-conscious consumers, predominantly high-income individuals, prioritize eco-friendly packaging and certifications, demonstrating high involvement and willingness to pay a premium for sustainable products. Regression analysis revealed key factors influencing purchase behavior: price sensitivity for low-income consumers, product quality and safety certifications for middle-income consumers, and sustainability attributes for high-income consumers. Younger and more educated consumers were more responsive to sustainability, while older consumers placed more value on traditional attributes. These findings emphasize the need for targeted marketing strategies, including affordability-focused campaigns for price-sensitive consumers, quality-driven branding for mid-level buyers, and sustainability-focused messaging for eco-conscious consumers. The study also highlights the broader implications of promoting sustainable practices in meat production to align with global Sustainable Development Goals (SDGs) and the increasing consumer demand for ethical consumption
Analysis of Artificial Insemination Success Rates and Sustainability in East Kalimantan Province Kirana Dara Dinanti Adiputra; I Putu Gede Didik Widiarta; Andi Nurmasytha; Desy Raharjo
SEAS (Sustainable Environment Agricultural Science) Vol. 9 No. 2 (2025)
Publisher : Warmadewa University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/seas.9.2.12433.115-125

Abstract

The reproductive performance of beef cattle in East Kalimantan remains a significant challenge, particularly concerning the success of artificial insemination (AI) in improving herd productivity. As the region aims to boost livestock production, understanding the effectiveness of AI becomes crucial. This study analyzes the success rate of AI in beef cattle in East Kalimantan from 2022 to 2024. Using a quantitative-descriptive approach, secondary data were obtained from the Indonesian National Animal Health Information System (iSIKHNAS) and verified by the Livestock and Animal Health Service Office of the East Kalimantan Provincial Government. The success rate of AI was measured through calving rate (CvR), relative effectiveness of AI compared to natural mating, and the proportion of calving births from both methods. The results show AI calving rates of 25.86% in 2022, 10.10% in 2023, and 45.36% in 2024. The relative effectiveness of AI compared to natural mating increased in 2024, with a ratio of 1.3. The proportion of calving births through AI fluctuated yearly, indicating that while AI adoption is growing, natural mating continues to play a critical role in the reproductive system of beef cattle in East Kalimantan Province.
Unveiling the Potential of Circular Economy in Cattle Waste Management for Achieving Sustainable and Green Growth Alina Azzara; I Putu Gede Didik Widiarta; Muhammad Fahrul; Rahmat Budi Ramadhani
SEAS (Sustainable Environment Agricultural Science) Vol. 9 No. 2 (2025)
Publisher : Warmadewa University Press

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Abstract

The cattle industry is a key component of the global agricultural economy, and faces significant challenges related to waste management and environmental sustainability. In response to growing concerns over greenhouse gas emissions and resource depletion, this study investigates the potential of circular economy (CE) principles in transforming cattle waste management practices to promote a green economy and sustainable development. This study employs a comprehensive literature review methodology to analyze various strategies for implementing CE approaches in the cattle sector, synthesizing findings from relevant publications. The study aims to identify effective methods for reducing methane emissions, enhancing resource utilization efficiency through biogas and organic fertilizer production, and fostering cross-sectoral integration between livestock and agricultural operations. The results highlight the potential for CE implementation to substantially reduce the environmental footprint of cattle farming while creating new revenue streams. Key challenges include the need for technological infrastructure investment, supportive government policies, and enhanced farmer education. The study concludes that strategic policy interventions are essential to incentivize the adoption of CE practices, promote technological innovation, and ensure the long-term sustainability of the cattle industry. The findings provide actionable insights for policymakers, industry stakeholders, and researchers to foster the transition toward a more resource-efficient and environmentally responsible cattle sector.
Income Analysis of Kalang Buffalo Farmers in the Tanjung Terakan Group Kutai Kartanegara Regency Kharidha Armina; Dinar Anindyasari; Ibrahim; Suhardi; I Putu Gede Didik Widiarta; Ardiansyah; Ruth Dameria Haloho
Agriwar Journal Vol. 4 No. 2 (2024): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Abstract

Buffalo farming is an integral part of Indonesia's agricultural system, particularly in the Tanjung Terakan group, Muara Wis District, Kutai Kartanegara Regency. Small-scale farmers in this area raise kalang buffaloes as a secondary enterprise, utilizing family labor. This study aims to assess the profitability and performance of buffalo farming in this region. The research employed a survey method to gather data on production costs and income of the farmers. The findings revealed that the average annual income of the Tanjung Terakan group is IDR 134,549,211.00, with a remarkable profit margin of 2,247%. Despite a 9% yearly interest rate charged by Bank Kaltimtara, the buffalo business in this area remains lucrative. Based on these results, it is recommended that the Tanjung Terakan group continue their buffalo farming efforts due to the significant value it brings.
The Role of Social Media Marketing and Electronic Word of Mouth on the Purchase Intention of Frozen Meat Products I Putu Gede Didik Widiarta; Dinar Anindyasari; Amalina Nur Wahyuningtyas
Agriwar Journal Vol. 4 No. 2 (2024): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

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Abstract

In the modern digital era, technology and the internet have become essential components of marketing strategies. This study aims to investigate the influence of Social Media Marketing (SMM) and Electronic Word of Mouth (eWOM) on the purchase intention of frozen meat products in Samarinda, Indonesia. Understanding consumer response to online promotions is increasingly important, particularly in the food industry, given the expanding role of digital marketing. The research employs a quantitative approach, engaging 400 respondents across different age groups, genders, and education levels. Data was collected through structured questionnaires to gauge the impact of SMM and eWOM on purchase intention, as well as the moderating role of demographic factors. The analysis indicates that both SMM and eWOM significantly enhance purchase intention, with eWOM exhibiting a stronger influence. Younger consumers aged 20-35 and those with higher education levels are more susceptible to online reviews and social media promotions compared to older or less-educated consumers. Moreover, women display greater responsiveness to interactive marketing content than men. The study recommends that companies in the frozen meat industry focus their digital strategies on leveraging positive reviews and social media promotions to elevate consumer engagement and purchase intentions. These findings contribute to the body of knowledge on digital marketing and provide practical insights for marketers aiming to maximize the impact of digital campaigns in the contemporary era.
Examining the Intersection of Corporate Social Responsibility and Social Entrepreneurship: Community Empowerment in Mining Sector I Putu Gede Didik Widiarta; Hamdi Mayulu; Ni Nyoman Suryani; Prihutomo Suharto; Cori Qamara; Riki Andika
Agriwar Journal Vol. 5 No. 1 (2025): Agriwar Journal
Publisher : Program Studi Magister Sains Pertanian Program Pascasarjana Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/aj.5.1.2025.47-57

Abstract

The mining industry, particularly in regions such as Samarinda East Kalimantan, has induced substantial socio-economic and environmental challenges, including land degradation, ecosystem disruption, and an over-reliance on an unstable economic sector. These challenges further exacerbate the vulnerabilities of local communities, particularly those dependent on traditional agricultural practices, which are increasingly threatened by environmental deterioration. In response to these issues, Corporate Social Responsibility (CSR) has emerged as a pivotal strategy for mitigating the adverse effects of mining operations. CSR initiatives, particularly those fostering social entrepreneurship, aim to promote sustainable livelihoods and community development. This study examines the impact of CSR-driven cattle farming programs in Bali as a means of community empowerment in mining-affected regions. Employing a mixed-methods approach, the research integrates qualitative and quantitative data gathered through surveys, semi-structured interviews, and field observations from 50 households in villages affected by mining activities. The findings reveal that CSR initiatives supporting Bali cattle farming have substantially enhanced household incomes, increased livestock ownership, and generated new employment opportunities. Additionally, these initiatives have contributed to environmental restoration, particularly in improving soil quality and reducing erosion in previously degraded areas. The results highlight the potential of CSR programs to promote long-term economic resilience and environmental sustainability in post-mining regions, thereby contributing to community empowerment and ecological restoration.
Co-Authors A.A. Gde Agung Nanda Perwira Adiputra, Kirana Dara Dinanti Aditya Alqamal Alianta Agung, Ananda Putra Ainun Zalsabila Akhmat Rizkuna Alina Azzara Alina Azzara Amalina Nur Wahyuningtyas Amalina Nur Wahyuningtyas Amalina Nur Wahyuningtyas Amalina Nur Wahyuningtyas Amani Aldiyanti Amani Aldiyanti Ananda Putra Agung Ananda Putra Agung Andi Nurmasytha Andi Nurmasytha Anhar Faisal Fanani Anindyasari, Dinar Anindyasari, Dinar Ardiansyah Ardiansyah Ari Wibowo Ari Wibowo Arinana Arinana Asniar, Nunut Azzahra, Jasmine Budi Rahayu Tanama Putri Budi Ramadhani Bunyamin, Ilham Akbar Cori Camara Cori Qamara Cori Qamara Cori Qamara Cori Qamara Cori Qamara Dani Nur Arifin Dani Nur Arifin Dani Nur Arifin Dede Aprylasari Desy Raharjo Dinar Anindyasari Dinar Anindyasari Dinar Anindyasari Dinar Anindyasari Dinar Anindyasari Dwi Yuzaria Fadhil Muharram Faisal Azmi Fajrih, Nurul Fatmarischa, Novemia Fuad Madarisa Hakim, Nur Hamdi Hamdi Hamdi Mayulu Hamdi Mayulu I Gede Arie Mahendra Putra I Gede Arie Mahendra Putra I Gede Made Widya Pustaka Jaya I Kadek Sudiarsana I Kadek Yoga Kertiyasa I Wayan Suarna I Wayan Suarna Ibrahim Iwan Harsono James Hellyward Judijanto, Loso Karenina Dwi Yulianti Karenina Dwi Yuliyanti Kharidha Armina Khoiru Indana Kirana Dara Dinanti Adiputra Kirana Dara Dinanti Adiputra Kirana Dara Dinanti Adiputra Kirana Dara Dinanti Adiputra Kirana Dara Dinanti Adiputra Kunaifi Wicaksana, Kunaifi Lestari Gita Nur’aini Loso Judijanto Luckhy Natalia Anastasye Lotte Madarisa, Fuad Made Hardinata Wijakesuma Made Hardinata Wijakesuma Made Hardinata Wijakesuma Made Hardinata Wijakesuma Made Hardinata Wijakesuma Muhammad Eriansyah Al Hakim Muhammad Eriansyah Al Hakim Muhammad Fahrul Muhammad Fahrul Muhtadi, Ammar N.L.G. Sumardani Ni Nyoman Suryani Ni Nyoman Suryani NI PUTU MARIANI Novemia Fatmarischa Novemia Fatmarischa Novemia Fatmarischa Novemia Fatmarischa Prihutomo Suharto Prihutomo Suharto Putra, Firdaus Qurratu Aini Qurratu Aini Qurratu Aini Rahmat Budi Ramadhani Rahmat Gusri Ramiyati, Nekky Revaldo Adhi Pramana Riki Andika Riki Andika Riki Andika Risa Juliadilla Roosena Yusuf Roosena Yusuf, Roosena Ruth Dameria Haloho Sofalina, Fresa Dwi Juniar Suhardi Suhardi Suhardi Suhardi Sukandi Taufan Purwokusumaning Daru Taufan Purwokusumaning Daru, Taufan Purwokusumaning Tri Hendarto Wahyuningtyas, Amalina Nur Wijakesuma, Made Hardinata Wijakesuma, Made Herdinata Yuliyanti, Karenina Dwi Yustinus C Sinaga