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Keberlanjutan Pendidikan dalam Upaya Peningkatan Kualitas Sumber Daya Manusia di Era Globalisasi Syaifulloh, Muhammad; Yugo, Tri; Muhardi, Muhardi
Jurnal Indonesia Sosial Sains Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i1.1529

Abstract

Sustainable education plays an important role in improving the quality of human resources (HR) in the era of globalization. This study aims to analyze the concept and application of education sustainability in an effort to improve the quality of human resources, as well as identify factors that affect education sustainability and the policies that support it. The approach used in this study is descriptive with a literature review method, by collecting data from scientific journals, official government reports, and related articles. The results of the study show that the sustainability of education does not only depend on academic quality, but also on the development of individual skills, character, and adaptability to changing times. Continuing education must be responsive to rapid technological, economic, and social developments. In this case, education policies that support improving the quality of teachers, equitable access to education, and integrating technology are important factors in achieving the goal of quality and inclusive education. The Indonesian government has implemented various policies, such as teacher certification programs, continuous training, and teacher professional development to improve the competence of educators. However, the main challenges faced are the gap in access to education between regions, as well as the need to adapt the curriculum to technological developments and the job market. This study concludes that the sustainability of education is an important long-term investment in shaping a generation that is ready to compete at the global level.
Academic Productivity of Private University Lecturers: Analysis of the Impact of Workload, Motivation, and Institutional Support Syaifulloh, Muhammad; Triputra, Dedi Romli; Riono, Slamet Bambang; Mulyanto, Heru; Wulandari, Anna; Utami, Suci Nur
Journal La Edusci Vol. 6 No. 5 (2025): Journal La Edusci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallaedusci.v6i5.2719

Abstract

This study examines the relationship between workload, motivation, institutional support, and academic productivity among lecturers in private universities. Despite the growing emphasis on research output and academic productivity in higher education institutions, private university lecturers face unique challenges that may impact their productivity. Using a quantitative approach with a cross-sectional survey design, this study collected data from 217 full-time lecturers from 7 private universities across Brebes Regency, Tegal City, and Tegal Regency. The research employed stratified random sampling and utilized validated questionnaires measuring workload dimensions, academic motivation, perceived institutional support, and academic productivity indicators. Multiple regression analysis revealed that workload has a significant negative effect on academic productivity (β = -0.342, p < 0.01), while motivation (β = 0.418, p < 0.001) and institutional support (β = 0.376, p < 0.001) both demonstrated significant positive effects. Institutional support was found to moderate the relationship between workload and productivity, suggesting that strong institutional support can mitigate the negative effects of high workload. Path analysis indicated that motivation partially mediates the relationship between institutional support and academic productivity. The findings highlight the importance of balanced workload allocation, motivational strategies, and institutional support systems in enhancing academic productivity. This research contributes to the growing literature on academic productivity determinants in private higher education institutions in Indonesia and provides practical implications for institutional policy development aimed at fostering productive academic environments.
Program Agrofood Technopreneur Sebagai Wadah Membangun Jiwa Wirausaha Berbasis IPTEK di Mahasiswa Faperta UMUS Brebes Hasdar, Muhamad; Fera, Melly; Syaifulloh, Muhammad
Jurnal SOLMA Vol. 8 No. 1 (2019)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29405/solma.v8i1.3206

Abstract

Program agrofood technopreneur merupakan salah satu bentuk program pengabdian masyarakat yang bertujuan untuk memfasilitasi semua kreatifitas mahasiswa Fakultas Pertanian Universitas Muhadi Setiabudi (UMUS) Brebes yang bisa bernilai ekonomis. Metode pelaksanaan program ini dibagi menjadi tiga fase yaitu fase penyadaran kewirausahaan, fase peningkatan kapasitas dan fase pembinaan. Program agrofood technopreneur ini juga membuka pola pikir mahasiswa untuk dapat memanfaatkan waktu luang yang dimiliki untuk lebih produktif dengan memulai bisnis termasuk bisnis pengolahan pangan atau bidang agribisnis yang dapat dilakukan di rumah dengan konsep Small Office Home Office (SOHO). Program agrofood Technopreneur juga bekerja sama dengan laboratorium teknologi pangan UMUS untuk memberikan pelatihan-pelatihan dengan produk unggulan nata de coco dan nata de soya. Program ini juga melaukan pelatihan pemasaran secara ofline dengan mengikuti banyak event serta pemasaran secara online dengan aktif memasarkan produk di bukalapak, shoope, tokopedia, dan google bisnisku.
Pengaruh Produktivitas Terhadap Pendapatan Konveksi Bumiayu Beauty of Java (Studi Empiris Produksi Tahun 2020-2021) M. Ulinnuha; Indah Dewi Mulyani; Nur Khojin; Muhammad Syaifulloh
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3970

Abstract

AbstrakKonveksi Bumiayu Beauty Of Java adalah salah satu usaha manufaktur yang ada di brebes. konveksi sudah berdiri sejak 2016 sampai sekarang. kata Bumiayu Beauty Of Java menjadi Brand dengan tujuan mempromosikan kota Bumiayu dan Wisata-wisata yang ada di Brebs khususnya wilayah selatan. Penelitian ini bertujuan untuk mengetahui Proses produksi dan pendapatan pada tahun 2020 – 2021. Penelitian menggunakan data primer dan sekunder, dimana Jumlah Populasi sebanyak 9 Orang dan Sampel 2 Orang . Pengumpulan data dengan wawancara langsng bersama CEO Bumiayu Beauty Of Java dan Bagian Produksi sebagai Narasumber. Hasil penelitian menunjukan bahwa Produktivitas Produksi dan pendapatan pada konveksi Bumiayu Beauty Of Java Mengalami penurunan produksi pada tahun 2020 hanya memproduksi 5110 dan terjual 4804 dari yang sebelumnya produksi 10.692 pada tahun 2019 dan terjual 10.185. tetapi pada tahun 2021 mengalami kenaikan produksi yaitu 6391dan terjual 6199 produk. Pendapatan pada konveksi Bumiayu Beauty Of java mengalami naik turun penjualan. bisa dilihat dari produksi yang terjual pada tahun 2018 sebanyak 7705 produk terjual. tahun 2019 sebanyak 10.185 produk terjual. tahun 2020 mengalami penurunan yaitu 4804 produk terjual. pada tahun 2021 penjualan mengalami kenaikan sebanyak 6199. Sehingga Pendapatan mengalami kenaikan sebanyak 204.960.000 pada tahun 2021. sedangkan tahun 2020 mengalami penurunan penjualan yaitu total pendapatan bersih sebanyak 128.880.000. Sehingga dapat disimpulkan bahwa Produktivitas berpengaruh positif terhadap pendapatan terlihat dari beberapa bahan baku baru. pengeluaran tambahan selama pandemi covid mengakibatkan harga jual bertambah yang sebelumnya 120.000/pcs menjadi 130.000/pcs.Kata Kunci: Produktivitas, Proses Produksi dan Pendapatan AbstractBumiayu Beauty Of Java Convection is one of the manufacturing businesses in Brebes. convection has been established since 2016 until now. said Bumiayu Beauty Of Java to become a brand with the aim of promoting the city of Bumiayu and tourism in Brebs, especially the southern region. This study aims to determine the production process and income in 2020 - 2021. The study uses primary and secondary data, where the total population is 9 people and the sample is 2 people. Data collection by direct interviews with the CEO of Bumiayu Beauty Of Java and the Production Department as resource persons. The results showed that production productivity and income at Bumiayu Beauty Of Java convection experienced a decline in production in 2020, only producing 5110 and selling 4804 from the previous production of 10,692 in 2019 and selling 10,185. but in 2021 there was an increase in production, namely 6391 and sold 6199 products. Revenue at Bumiayu Beauty Of Java convection experienced ups and downs in sales. it can be seen from the production sold in 2018 as many as 7705 products were sold. In 2019, 10,185 products were sold. in 2020 decreased, namely 4804 products sold. in 2021 sales increased by 6199. So that Revenue increased by 204,960,000 in 2021. While in 2020 there was a decrease in sales, namely total net income of 128,880,000. So it can be concluded that productivity has a positive effect on income as seen from several new raw materials. additional expenses during the covid pandemic resulted in the selling price increasing from 120,000/pcs to 130,000/pcsKeywords: Productivity, Production Process and Revenue
Analisis Pengaruh Kualitas Produk, Harga dan Promosi Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Sofy Elektronik dan Meubel di Kecamatan Losari) Dimas Shobikhatunnisa; Indah Dewi Mulyani; Muhammad Syaifulloh
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.4110

Abstract

Abstrak Tujuan dalam penelitian ini untuk menguji dan menganalisis apakah kualitas produk, harga promosi berpengaruh terhadap keputusan pembelian. Penelitian ini dilakukan di Sofy Elektronik dan Meubel, Losari menggunakan metode kuantitatif dengan membagikan kuesioner kepada pelanggan melalui angket dan google form. Dengan sampel 80 responden. Kemudian data dikumpulakan dan diproses menggunakan SPSS versi 22 dengan teknik analisis menggunakan uji instrumen yaitu uji validitas dan uji reliabilitas, uji analisis berganda, uji asumsi klasik yaitu uji normalitas, uji heteroskedastisitas, uji multikolinieritas dan uji hipotesis yaitu uji parsial (t), uji simultan (f) dan uji koefisien determinasi (R2) untuk melihat pengaruh dari masing-masing variabel. Penelitian ini memiliki hasil secara parsial menunjukan variabel kualitas produk tidak berpengaruh terhadap keputusan pembelian, harga dan promosi berpengaruh terhadap keputusan pembelian. Kemudian kualitas produk, harga dan promosi secara simultan berpengaruh terhadap keputusan pembelian hal ini dapat dibuktikan dari hasil uji f hitung > f tabel. Dan kekuatan hubungan antara variabel kualitas produk (X1), harga (X2) dan promosi (X3) terhadap keputuan pembelian (Y) sebesar 99,6% selebihnya sebesar 0,4% dipengaruhi oleh faktor lain. Kata Kunci: Kualitas Produk, Harga, Promosi, Keputusan Pembelian. Abstract The purpose of this study is to test and analyze whether product quality, promotional prices have an effect on purchasing decisions. This research was conducted at Sofy Electronics and Furniture, Losari using quantitative methods by distributing questionnaires to customers through questionnaires and google forms. With a sample of 80 respondents. Then the data were collected and processed using SPSS version 22 with analytical techniques using instrument tests, namely validity and reliability tests, multiple analysis tests, classical assumption tests, namely normality tests, heteroscedasticity tests, multicollinearity tests and hypothesis tests, namely partial tests (t), simultaneous tests (f) and test the coefficient of determination (R2) to see the effect of each variable. This study has partial results showing product quality variables have no effect on purchasing decisions, price and promotions affect purchasing decisions. Then product quality, price and promotion simultaneously affect the purchase decision this can be proven from the results of the test f count > f table. And the strength of the relationship between product quality (X1), price (X2) and promotion (X3) variables on purchasing decisions (Y) is 99.6%, the rest 0.4% is influenced by other factors. Keywords: Product Quality, Price, Promotion, Purchase Decision.
Pengaruh Kompetensi Pegawai, Disiplin Kerja, dan sarana Prasarana Terhadap Efektivitas Pelayanan Publik di Balai Desa Jubang Kecamatan Bulakamba Kabupaten Brebes Yuyun L Sinaga; Nur Khojin; Muhammad Syaifulloh
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1183

Abstract

This study aims to determine and analyze the influence of Employee Competence, Work Discipline, and Facilities and Infrastructure on the Effectiveness of Public Services at the Jubang Village Hall, Bulakamba District, Brebes Regency. The type of research applied is associative research (explanatory research) with a quantitative approach. The population in this study is the people of Jubang Village who are in the age range of 20 to 49 years with a total of 2,889 people. Based on calculations using the Slovin formula with a 5% leniency level, the official research sample size was 352 respondents determined through a simple random sampling technique. Primary data collection was carried out directly by distributing questionnaire instruments that had been tested for validity and reliability. The data analysis method used to test the hypothesis was Multiple Linear Regression Analysis with the help of SPSS software. The results of partial testing (t-test) showed that Employee Competence had a positive and significant effect on the Effectiveness of Public Services with a calculated t-value of 11.612 and a significance of 0.000 <0.05. The Work Discipline variable was also proven to have a positive and significant influence on Public Service Effectiveness with a calculated t-value of 8.745 and a significance level of 0.000 <0.05. Furthermore, Infrastructure had a positive and significant influence on Public Service Effectiveness with a calculated t-value of 16.773 and a significance level of 0.000 <0.05. Simultaneously (F-test), the three independent variables together had a significant influence on Public Service Effectiveness with a calculated F-value of 181.409 and a significance level of 0.000. The results of this study also confirm that Infrastructure is the variable that provides the most dominant contribution to Public Service Effectiveness at Jubang Village Hall, achieving the highest Standardized Beta Coefficients value of 0.564.
Pengaruh Harga Kompetitif, Variasi Produk, dan Pengalaman Belanja Digital Terhadap Keputusan Pembelian Konsumen Dengan Persepsi Nilai Ekonomi Sebagai Variabel Intervening pada Toko SRC Rulli Cel Sopiyah; Akbar NPD Wahana; Syariefful Ikhwan; Nur Afridah; Muhammad Syaifulloh
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8766

Abstract

Perkembangan teknologi digital telah mengubah perilaku konsumen dalam melakukan transaksi, sehingga pelaku usaha ritel perlu menyesuaikan strategi pemasarannya agar tetap mampu bersaing. Toko SRC Rulli Cel menghadapi kondisi berupa fluktuasi jumlah pembeli serta tingkat kepuasan konsumen yang belum optimal. Penelitian ini bertujuan mengkaji peran harga kompetitif, variasi produk, dan pengalaman belanja digital terhadap keputusan pembelian konsumen dengan mempertimbangkan persepsi nilai ekonomi sebagai variabel mediasi. Pendekatan kuantitatif digunakan dengan melibatkan 100 responden yang dipilih melalui teknik nonprobability sampling. Data dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Hasil analisis menunjukkan bahwa harga kompetitif, variasi produk, dan pengalaman belanja digital berkontribusi positif terhadap keputusan pembelian maupun persepsi nilai ekonomi. Selain itu, persepsi nilai ekonomi terbukti meningkatkan keputusan pembelian sekaligus menjadi mekanisme yang menjembatani pengaruh ketiga variabel tersebut terhadap keputusan konsumen. Temuan ini mengindikasikan bahwa upaya meningkatkan persepsi konsumen mengenai manfaat ekonomi yang diperoleh dapat memperkuat kecenderungan konsumen untuk melakukan pembelian. Penelitian selanjutnya disarankan mempertimbangkan faktor lain seperti kualitas layanan, promosi digital, maupun loyalitas pelanggan agar menjadi lebih komprehensif.
Pengaruh Promosi Penjualan dan Kualitas Pelayanan Terhadap Keputusan Pembelian Busana Muslimah Etika (Studi Kasus pada Bintang Fasion Shop Sitanggal) Nur Zahrotun Nisaa; Muhammad Syaifulloh; Nur Aisyah
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.2628

Abstract

Abstrak Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh promosi, dan kualitas pelayanan terhadap keputusan pembelian di Bintang Fasion Shop Sitanggal. Variabel penelitian ini adalah promosi, kualitas pelayanan dan keputusan pembelian. Populasi penelitian ini adalah seluruh pelanggan Bintang Fasion Shop Sitanggal dan sampel dengan jumlah 70 responden. Metode dalam mengumpulkan data penelitian adalah memakai kuesioner dengan memberikan kepada pelanggan Bintang Fasion Shop Sitanggal. Untuk menganalisis data pada penelitian ini yaitu menggunakan uji asumsi klasik, uji F, uji t serta uji korelasi determinasi namun sebelumnya harus mengujikan validitas dan reliabilitas terlebih dahulu datanya. Hasil penelitian ini menunjukkan bahwa promosi berpengaruh signifikan terhadap keputusan pembelian di Bintang Fasion Shop Sitanggal, dibuktikan dengan nilai t hitung untuk variabel X1 (3,541) lebih besar dari t tabel (1,995). Kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian di Bintang Fasion Shop Sitanggal, dibuktikan dengan thitung untuk variabel X2 (2.652) lebih besar dari t tabel (1,995). Promosi dan kualitas pelayanan berpengaruh signifikan secara simultan terhadap keputusan pembelian di Bintang Fasion Shop Sitanggal. hal ini dibuktikan dengan nilai signifikan lebih kecil dari 0,05 atau 0,000 < 0,05 dan F hitung ( 12,443) lebih besar dari F tabel (3,132). Kata Kunci: Promosi, Kualitas Pelayanan, Keputusan Pembelian Abstract The purpose of this study was to determine and analyze the effect of promotion and service quality on purchasing decisions at Bintang Fasion Shop Sidatel. The variables of this research are promotion, service quality ad purchasing decisions. The population of this research is all customers of Bintang Fasion Shop Sidatel and a sample of 70 respondents. The method in collecting research data is to use a questionnaire by giving it to Bintang Fasion Shop Sidatel's customers. To analyze the data in this study, using the classical assumption test, F test, t test and correlation test of determination, but first the validity and reliability of the data must be tested. The results of this study indicate that promotion has a significant effect on purchasing decisions at Bintang Fasion Shop Sidatel, as evidenced by the t value for the X1 variable (3.541) which is greater than t table (1.995). Service quality has a significant effect on purchasing decisions at Bintang Fasion Shop Sidatel, as evidenced by the tcount for the variable X2 (2.652) which is greater than t table (1.995). Promotion and service quality simultaneously have a significant effect on purchasing decisions at Bintang Fasion Shop Sidatel. this is evidenced by a significant value less than 0.05 or 0.000 <0.05 and F count (12.443) is greater than F table (3.132). Keywords: Promotion, Service Quality, Purchasing Decision
Pengaruh Lingkungan Kerja dan Motivasi Kerja pada Masa Pandemi terhadap Kinerja Pegawai di Puskesmas Kecamatan Banjarharjo Nur Annisa; Muhammad Syaifulloh; Nur Aisyah
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3296

Abstract

Abstrak Tujuan pada penelitian ini adalah untuk mengukur berapa tingkat pengaruh lingkungan kerja dan motivasi kerja terhadap kinerja pegawai Puskesmas Banjarharjo. Metode yang dilakukan dalam penelitian ini menggunakan metode kuantitatif, dimana data akan diukur menggunakan skala likert. Pengambilan data pada penelitian ini menggunkan data primer yang berupa kuisioner yang dibagikan kepada 86 pegawai Puskesmas. Dari hasil pengumpulan kuisioner, data akan diolah menggunakan bantuan aplikasi statistik yaitu SPSS versi 22, dengan analisis deskriptif, uji hipotesis dan uji asumsi klasik. Hasil penelitian yang diperoleh dari data tersebut menunjukan bahwa variabel lingkungan kerja dan motivasi kerja secara simultan berpengaruh terhadap kinerja pegawai dengan dibuktikan hasil uji F sebesar 9,422 dengan probabilitas 0,000 lebih kecil dari 0,05. Sedangkan dalam uji T bahwa variabel lingkungan kerja berpengaruh terhadap kinerja pegawai dengan hasil nilai t hitung sebesar 4,210 > t tabel 1,988 dan variabel motivasi kerja berpengaruh terhadap kinerja pegawai dengan hasil nilai t hitung sebesar 4.633 > t tabel 1,988. Kata Kunci: Lingkungan Kerja, Motivasi Kerja, dan Kinerja Pegawai Abstract The purpose of this study is to measure the level of influence of the work environment and work motivation on the performance of employees of the Banjarharjo mas health center. The method carried out in this study uses quantitative methods, where the data will be measured using a likert scale. The data collection in this study used primary data in the form of questionnaires distributed to 86 employees of the Center for Public Health. From the results of the questionnaire collection, the data will be processed using the help of a statistical application, namely SPSS version 22, with descriptive analysis, hypothesis testing and classical assumption testing. The results of the study obtained from the data showed that the variables of the work environment and work motivation simultaneously affected employee performance by proving the results of the F test of 9.422 with a probability of 0.000 smaller than 0.05. Meanwhile, in the T test, the work environment variable affects employee performance with a calculated t value result of 4,210 > t table 1,988 and the work motivation variable affects employee performance with a calculated t value result of 4,633 > t table 1,988. Keywords: Work Environment, Work Motivation, Employee Performance
Faktor-Faktor yang Mempengaruhi Daya Beli Masyarakat pada Masa Pandemi Covid-19 (Studi Kasus Pada Batik Bangsin Desa Dukuh Tengah Kecamatan Ketanggungan Kabupaten Brebes) Sukma Herlina; Muhammad Syaifulloh; Khalid Iskandar
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.4027

Abstract

ABSTRAKRiset ini bertujuan buat mengenali Faktor- faktor yang mempengaruh Daya Beli Masyarakat terhadap pandemic COVID- 19 pada Batik BangSin. Tipe riset ini merupakan riset kuantitatif. Populasi konsumen Batik BangSin sebanyak 653 orang dengan sampel diambil sebanyak 196 responden. Hasil riset ini menampilkan hasil uji T, pendapatan mempengaruhi positif serta signifikan terhadap daya beli t- hitung 1, 709 < 2. 60115 serta signifikansi 0, 089 < 0, 05, harga mempunyai t- hitung 3, 403 > 2. 60115 serta signifikansi 0, 001 < 0, 05 terhadap daya beli, mutu mempunyai t- hitung 4, 799 > 2. 60115 serta signifikansi 0, 000 < 0, 05 terhadap daya beli serta posisi mempunyai t- hitung 3, 654 > 2. 60115 serta signifikansi 0, 000 < 0, 05 mempengaruhi positif terhadap daya beli. Anjuran dari riset ini merupakan Pemerintah sepatutnya sungguh- sungguh dalam menata serta mempertahankan eksistensi dari Batik Bnagsin tersebut. Pemerintah sepatutnya menyadari kalau keberadaan Batik sebagian masih sangat diperlukan oleh warga luas.Kata Kunci : Daya Beli Masyarakat, Pendapatan, Harga, Kualitas produk,lokasi AbstractThis research aims to identify the factors that influence the people's purchasing power of the COVID-19 pandemic on BangSin Batik. This type of research is quantitative research. The population of BangSin Batik consumers is 653 people with 196 respondents as samples taken. The results of this research show the results of the T test, income has a positive and significant influence on purchasing power t-count 1.709 <2.60115 and a significance of 0.089 <0.05, price has a t-count of 3, 403> 2.60115 and a significance 0.001 < 0.05 on purchasing power, quality has a t-count of 4, 799 > 2.60115 and a significance of 0, 000 < 0.05 on purchasing power and the position has a t-count of 3, 654 > 2.60115 and a significance 0, 000 < 0.05 has a positive effect on purchasing power. The suggestion from this research is that the Government should be serious in managing and maintaining the existence of the Bnagsin Batik. The government should realize that the existence of some Batik is still very much needed by the wider community.Keywords: People's Purchasing Power, Income, Price, Product Quality, Location
Co-Authors Abdul Bashir, Abdul Bashir Afridah, Nur Akbar NP Darma Wahana Akbar NPD Wahana Akbar Nuur PDW Akbar Nuur Purnama Akbar Nuur Purnama Darma W. Akbar Nuur Purnama Darma Wahana Akbar Nuur Purnama Darma Wahana Akhsiva Nurul Maulida Aminuyati AN, Gita Ayu Andi Yulianto Andi Yulianto Andiyatul Lu’lu Apriliani, Rosema Dina Ari Kristiana Ari Kristiana Arie Nastio Reza Aris Armunanto Aris, Muhammad Adam Ariyani, Deva Chaerul Anam Chaerunnisa, Septy Cintami Ira Yuniar Citra Mau’idatul Khasanah Dedi Romli Triputra Deni Irawan Desvitriani Nurakza Dian Fitria Ningsih Dimas Shobikhatunnisa Dimas Shobikhatunnisa Dumadi, Dumadi Dwi Harini DWI HARINI Dwi Harini Faninda Ayu Khumaeroh Faqih, Abdulah Farhan Saefudin Wahid Feby Istifarini Fera, Melly Gian Fitralisma Hargisati Gendis Budihani Hendri Sucipto Hendri Sucipto Herawati, Tri Heru Mulyanto Hilda Kumala wulandari Ika Novita Ardelia Ikhwan, Syariefful Ikhwan, Syariefull Indah Dewi Mulyani Indah Dewi Mulyani Indriyani, Azizah Irmawati Dewi Jamilatun Hikmah Khalid Iskandar Khojin, Nur Kristiana, Ari Kristiana, Ari Laeli Istifana M. Ulinnuha Maya Nur Indah Sari Moh. Nurizki Muafatun Muhamad Hasdar Muhammad Badrun Zaman Muhardi Muhardi Mujahid Mujahid, Mujahid Mukson Mukson Mukson Mukson Mulyani, Indah Dewi Murdiono Nabilla Putri Jullizir Nasiruddin, Nasiruddin Nur Afridah Nur Afridah NUR AISYAH Nur Annisa Nur Khojin Nur Khojin Nur Khojin Nur Kiman Nur Zahrotun Nisaa Primadani Yoga Siwi Putri Putri, Putri Ramdhan, Nur Ariesanto Rani Reviyana Purwanti Riono, Slamet Bambang Ririn Marshelina Risma Al-Fain Rismayanti, Aisyah Nur Rizqika Solekhah Roby Setiadi Roni Roni Roni Roni Sabila Imelda Putri Salsa Ainurrohmah Saprilia Tri Lestari Setiadi, Roby Sopiyah Sri Wulandari Suara, Citra Mega Suci Nur Utami Sucipto, Hendri Sukma Herlina Syamsurijal A Kadir, Syamsurijal A Kadir Syarif Durahman Tata Aulia Rahma TITI RAHMAWATI Tri Herawati Ujianto, Nur Tulus Ulinnuha, M. Valentine, Listantia Wahana, Akbar Nuur Purnama Darma Wahyu Wibowo Wahyu Wibowo Wahyu Wibowo Warpuah Warpuah Widiya Ananda Windy Oktafiana Wulandari, Anna Wulandari, Hilda Kumala Yugo, Tri Yuyun L Sinaga