Article Per Year (5 Year)
p-Index From 2021 - 2026
8.158
P-Index
This Author published in this journals
All Journal Paradigma : Journal of Science, Religion and Culture Studies Laa Maisyir Jurnal Ekonomi Islam HIMMAH Risâlah, Jurnal Pendidikan dan Studi Islam Syntax Literate: Jurnal Ilmiah Indonesia Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Al-Jinayah: Jurnal Hukum Pidana Islam JURNAL YURIDIS UNAJA Al-Bukhari: Jurnal Ilmu Hadis Tematik : Jurnal Teknologi Informasi Komunikasi Akrab Juara : Jurnal Ilmu-ilmu Sosial JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Cahaya Mandalika JOURNAL SCIENTIFIC OF MANDALIKA (JSM) EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Ta’wiluna: Jurnal Ilmu Al-Qur’an,Tafsirdan Pemikiran Islam Journal Transformation of Mandalika Jurnal Informatika Progres Jurnal Pengabdian Pada Masyarakat Najwa International Journal of Educational and Life Sciences (IJELS) Al-Shamela : Journal of Quranic and Hadith Studies Taqrib : Journal of Islamic Studies and Education RESLAJ: Religion Education Social Laa Roiba Journal Horizon: Indonesian Journal of Multidisciplinary Shād : Jurnal Ilmu Al-Qur'an dan Tafsir Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Contemporary Quran Ma'had Aly Journal Of Islamic Studies LANCAH Jurnal Inovasi dan Tren Jurnal Wicara Desa JEMIL Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Publikasi Manajemen Informatika
Muhajirin
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Veterinary Other

Published : 63 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 63 Documents
Search

 3   4   5   6   7 
Pengaruh Diskon dan Flash Sale Terhadap Impulsivitas Konsumen pada Marketplace Tiktok Shop Juniar, Dwi Juni; Ismunandar; Muhajirin
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6553

Abstract

This study aims to analyze the effect of discounts and flash sales on consumer impulsivity in the TikTok Shop marketplace, focusing on Generation Z consumers in Bima City. This research employed a quantitative approach using a survey method. The sample consisted of 90 respondents selected through purposive sampling, with criteria including Generation Z consumers residing in Bima City, owning a TikTok Shop account, and having made purchases during flash sale programs. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial (t) tests, simultaneous (F) tests, and the coefficient of determination. The results indicate that discounts have a positive and significant effect on consumer impulsivity, whereas flash sales do not have a significant effect on consumer impulsivity. Simultaneously, discounts and flash sales have a positive and significant effect on consumer impulsivity in the TikTok Shop marketplace. These findings suggest that discount programs are a more dominant factor in encouraging impulse buying behavior among Generation Z consumers. This study is limited to Generation Z consumers in Bima City; therefore, future research is recommended to expand the study area and incorporate additional variables that may influence consumer impulsivity  
Pengaruh Cafe Atmosphere, Menu Variation dan Price Terhadap Kepuasan Pengunjung Resto Super Geprek Sape Kabupaten Bima Hairunisa, Hairunisa; Muhajirin; Aryani, Feni
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6367

Abstract

This study aims to analyze the influence of cafe atmosphere, menu variation, and price on customer satisfaction at Super Geprek Sape Restaurant in Bima Regency. The study used a quantitative approach with an associative research type. The study population was all customers at Super Geprek Sape Restaurant in Bima Regency, with a sample of 96 respondents selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of the SPSS program. Data analysis included validity tests, reliability tests, classical assumption tests, correlation coefficients, determination coefficients, t-tests, and F-tests. The results showed that cafe atmosphere, menu variation, and price had a positive and significant effect on customer satisfaction, both partially and simultaneously. These findings indicate that a comfortable restaurant atmosphere, diverse menu variations, and prices that are in accordance with the quality of products and services are important factors in increasing customer satisfaction. These three variables were able to explain 37.8% of the variation in customer satisfaction, while the rest was influenced by other factors outside the study. Thus, improving the quality of the restaurant atmosphere, menu innovation, and appropriate pricing can be effective strategies to increase customer satisfaction.
Analisis Perilaku Konsumen dan Bauran Pemasaran Terhadap Keputusan Pembelian pada Usaha Kopi Keliling di Kota Bima Qamar, Al; Muhajirin; Yulianti, Rosa
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6550

Abstract

This study aims to analyze the influence of consumer behavior and marketing mix on purchasing decisions in mobile coffee businesses in Bima City. The research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS 26. The results indicate that consumer behavior has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.519 and a significance value of 0.000. The marketing mix also has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.438 and a significance value of 0.000. Simultaneously, consumer behavior and marketing mix significantly influence purchasing decisions, as indicated by an F-value of 721.347 and a significance level of 0.000. The coefficient of determination (R²) of 0.937 shows that 93.7% of the variation in purchasing decisions can be explained by both variables. These findings suggest that understanding consumer characteristics and implementing an effective marketing mix are essential for increasing consumer purchasing decisions in mobile coffee businesses in Bima City.
Co-Authors A Rahman Azhari Abdul Salam Almuhtasib ABDULLAH, MUH. RUSLAN Abdussalam Ach. Zubairi Adha, Dia’ul Ainun Fitriani Akbar Al Akbar Aliah Pratiwi Amirul Mukminin Andi Yulia Muniar, Andi Yulia ANGRIAWAN, RANDY Annah April Setiawan Aris Munandar Asfar, Akbar Asshidiqi , Achmad Hasbi Busrah Cahyani, Mega Darmawan, Imam Elmi Jannah Fachry Abda El Rahman Fajriatin, Putri Fathurrahman, Hamdan Febianah , Mita Firmansyah Ismail Fitri, Rafika Hadi Santoso Hairunisa Hairunisa, Hairunisa Hamidah, Nur Khusnul Hari Nur Evendi Hariyadi, Rizki Hariyadi Hasbi Abdul Al-Wahhab KH Hedhri Nadhiran Herdifa Pratama Hidayanti, Mawar Imron Taslim Intisari Haryanti Irma Mardian Ismunandar Ita Purnama Jaenab Jiehad Akbar Putra Julaiha Juniar, Dwi Juni Juwani Kamaluddin Kartin Aprianti Kemas Imron Rosadi Khairul Atfal Kusumayadi, Firmansyah M Irham Jaelani M. Riyan Hidayat Maisah Mei Karlina Melinda Eka Kartika Muhamad Dhani Inzaghi Muhamad Fathul Arifin Muhammad Ahlun Najhir Muhammad Alwi Muhammad Djul Fathona Muhammad Farhan Muhammad Nur, Sulaiman Muhammad Shiddiq Muhammad Yusuf Mujahidin, Muhammad Ilham Munandar, Is Musyfiq Amrullah Nafisah, Alyah Ninawati Novita Safitri Nugroho, Muhammad Syarif Nur Khusnul Hamidah Nuraini Nurchalidin Nurfaujia, Eka Nurlia Rahma Arman Nurul Hidayanti Nurul Huda Nyimas Umi Kalsum Ovriyadin Pathur Rahman Poetmayona, Pranestya Diva Puji Muniarty Putri Azka Syofarina Qamar, Al Rahim, Abdullah Rahman Nasir, Khaidir Rahmatiah, Nafisah Nurul Rakien, M. Aryabin Adzqia Rangga Kautsar Triananda Rani, Rahmat Reli Sulyani Restu amandani Ridlo, Muhammad Rasyid Roslaili, Yuni Rusdhiansyah sari, Intisari Setiawan, Rendra Noer Siskawati Siti Yuhanah, Siti Solikhah, Farkhatus Sulaiman Mohammad Nur Sulfanwandi Supiati Suryadi Syamsu, Suryadi Suryana, Anisa Maulita Syahraini Nabila Syamsuddin Tyas, Shelly Janu Setyaning Ummah , Muhammad Fikrul Utami, Pertiwi Nurul Wan Sulastri Emin Wulandari Agustina Yahya Riva’i Yufitasari, Pipin Yulianti, Rosa Yulita, Sulistia Ilma Yusrah Taqiyah Yuwidasari