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Pengaruh Kualitas Produk, Citra Merek, dan Promosi Penjualan terhadap Keputusan Pembelian Produk Somethinc oleh Generasi Z melalui Platform Shopee di Kabupaten Bandung Salsabila, Annisa; Karamang, Ezra; Muttaqin, Ridlwan
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2276

Abstract

Consumers' choices to purchase Somethinc things are influenced by product quality, brand image, and sales promotion. This research aims to analyze and assess these factors. The study population includes Somethinc product users; specifically, it includes a sample of Bandung Regency residents from Generation Z, ranging in age from 18 to 28, who have purchased Somethinc goods. The sample size was 120 people. Multiple linear regression was one of the data analysis strategies used using SPSS version 25, and the research instruments were evaluated using a Likert scale ranging from 1 to 5. Brand perception and product quality were shown to have a substantial and positive effect on customers' purchasing choices. Conversely, the variabel of sales promotion had no impact on the choice to purchase Somethinc items.
Pengaruh Disiplin Kerja, Semangat Kerja, dan Komunikasi terhadap Kinerja Karyawan pada CV Maxprint Cabang Padasuka Kota Bandung Yusuf, Maulana; Muttaqin, Ridlwan
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1651

Abstract

This research aims to identify the influence of work discipline, work enthusiasm, and communication on employee performance at CV Maxprint Padasuka Branch, Bandung City. The research population includes 31 employees, and the method used is multiple linear regression analysis. The independent variable involves work discipline, morale, and communication, while the dependent variable is employee performance. Data was collected through questionnaires and observations. Data analysis includes various statistical methods, including coefficient of determination analysis and hypothesis testing, both partially and simultaneously. The research results show that work discipline, work morale and communication partially positively and significantly affect employee performance. Simultaneously, these three variables also positively and significantly influence employee performance. The contribution of the independent variables (work discipline, work morale, and communication) to employee performance reached 83.3%.
The Influence of Work Performance Assessment and Leadership Style on Employee Loyalty with Job Satisfaction as an Intervening Variable at PT. XYZ West Java Regional Head Office Bandung Ramadhani, Fadhilah Dwiputri; Jaya, Rama Chandra; Natigor, Dayan Hakim; Karamang, Ezra; Muttaqin, Ridlwan
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2154

Abstract

This study aims to determine and explain the effect of work performance assessment and leadership style on employee loyalty with job satisfaction as an intervening variable (Case study at PT. XYZ West Java Regional Head Office Bandung). This research is a quantitative study with 53 employees as a population and uses non-probability sampling techniques, so the sample size uses the entire population. The data sources used are primary data and secondary data, then processed with the help of SPSS 26.0 for windows. The results showed that there was a significant influence of 78,4% of the work performance assessment variable and leadership style on job satisfaction. And also this study shows a significant influence of 93,4% of the job satisfaction variable in mediating work performance assessment and leadership style on employee loyalty.