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All Journal Jurnal Kajian Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Information System, Applied, Management, Accounting and Research Journal Of Management Science (JMAS) JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Management Science eCo-Buss Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Dinamika Ekonomi Syariah Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Disrupsi Bisnis International Journal of Finance Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of General Education and Humanities Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Ekonomika Manajemen Dan Bisnis Journal of Public Representative and Society Provision International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business Adpebi International Journal of Multidisciplinary Sciences Inaba Journal Of Psychology
Muttaqin, Ridlwan
Universitas Indonesia Membangun (INABA)
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Kualitas Produk, Citra Merek, dan Promosi Penjualan terhadap Keputusan Pembelian Produk Somethinc oleh Generasi Z melalui Platform Shopee di Kabupaten Bandung Salsabila, Annisa; Karamang, Ezra; Muttaqin, Ridlwan
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2276

Abstract

Consumers' choices to purchase Somethinc things are influenced by product quality, brand image, and sales promotion. This research aims to analyze and assess these factors. The study population includes Somethinc product users; specifically, it includes a sample of Bandung Regency residents from Generation Z, ranging in age from 18 to 28, who have purchased Somethinc goods. The sample size was 120 people. Multiple linear regression was one of the data analysis strategies used using SPSS version 25, and the research instruments were evaluated using a Likert scale ranging from 1 to 5. Brand perception and product quality were shown to have a substantial and positive effect on customers' purchasing choices. Conversely, the variabel of sales promotion had no impact on the choice to purchase Somethinc items.
Pengaruh Disiplin Kerja, Semangat Kerja, dan Komunikasi terhadap Kinerja Karyawan pada CV Maxprint Cabang Padasuka Kota Bandung Yusuf, Maulana; Muttaqin, Ridlwan
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 5 No. 1 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v5i1.1651

Abstract

This research aims to identify the influence of work discipline, work enthusiasm, and communication on employee performance at CV Maxprint Padasuka Branch, Bandung City. The research population includes 31 employees, and the method used is multiple linear regression analysis. The independent variable involves work discipline, morale, and communication, while the dependent variable is employee performance. Data was collected through questionnaires and observations. Data analysis includes various statistical methods, including coefficient of determination analysis and hypothesis testing, both partially and simultaneously. The research results show that work discipline, work morale and communication partially positively and significantly affect employee performance. Simultaneously, these three variables also positively and significantly influence employee performance. The contribution of the independent variables (work discipline, work morale, and communication) to employee performance reached 83.3%.
The Influence of Work Performance Assessment and Leadership Style on Employee Loyalty with Job Satisfaction as an Intervening Variable at PT. XYZ West Java Regional Head Office Bandung Ramadhani, Fadhilah Dwiputri; Jaya, Rama Chandra; Natigor, Dayan Hakim; Karamang, Ezra; Muttaqin, Ridlwan
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2154

Abstract

This study aims to determine and explain the effect of work performance assessment and leadership style on employee loyalty with job satisfaction as an intervening variable (Case study at PT. XYZ West Java Regional Head Office Bandung). This research is a quantitative study with 53 employees as a population and uses non-probability sampling techniques, so the sample size uses the entire population. The data sources used are primary data and secondary data, then processed with the help of SPSS 26.0 for windows. The results showed that there was a significant influence of 78,4% of the work performance assessment variable and leadership style on job satisfaction. And also this study shows a significant influence of 93,4% of the job satisfaction variable in mediating work performance assessment and leadership style on employee loyalty.
Product Quality, Digital Marketing, and Content Marketing Effects on Visitor Decisions at Saung Jembar Wanda, Syalwa Nazhifah Aulya; Karamang, Ezra; Muttaqin, Ridlwan
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7628

Abstract

The development of digital technology has changed the way consumers make purchasing decisions, especially in the culinary and tourism sectors. This study aims to analyze the influence of product quality, digital marketing, and content marketing on visitor decision-making at Saung Jembar, Tasikmalaya Regency. This study uses a quantitative approach with a descriptive-verificative method, where data is collected through questionnaires distributed to 85 visitors to Saung Jembar. Data analysis is carried out using multiple linear regression tests to examine the influence of the three variables on visitor decisions. The results show that product quality has a significant influence on visitor decisions, with food taste and product consistency as the dominant factors in creating a positive experience. Digital marketing also has a positive effect, although overly frequent promotions can reduce its effectiveness. Content marketing, especially through storytelling and authentic visual content, has been proven to have a significant influence on visitor decisions. Simultaneously, these three variables explain 95.6% of the variation in Saung Jembar visitors' decision-making. In conclusion, the success of Saung Jembar's marketing strategy is highly dependent on the synergy between product quality and effective and authentic digital marketing. This study recommends that Saung Jembar pay more attention to the alignment between expectations built through digital promotions and the reality on the ground, as well as improving the quality of content to make it more attractive and relevant in order to attract more visitors.
PENGARUH KESEMPATAN PROMOSI KARYAWAN, KOMPETENSI KARYAWAN DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) TERHADAP TURNOVER KARYAWAN DI PT LEN INDUSTRI (PERSERO) Putri, Elvina Azalia Eka; Muttaqin, Ridlwan; Recky, Recky
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1940

Abstract

The direction of this research is centered on comprehending the magnitude of the influence of Employee Promotion Opportunities, Employee Competence, and Organizational Citizenship Behavior (OCB) on the Employee Turnover level at PT LEN Industri (Persero). The study employed a quantitative method with 80 respondents determined using Slovin’s formula and selected through simple random sampling. A Likert scale was used as the research instrument, and data were analyzed using SPSS 26. The results indicate that Promotion Opportunities have a positive and significant effect on Employee Turnover (β = 0.287; p < 0.05), while Employee Competence (β = 0.200; p > 0.05) and Organizational Citizenship Behavior (OCB) (β = 0.098; p > 0.05) do not show a significant partial effect. Collectively, the three variables simultaneously exert a significant effect on Employee Turnover. The research model explains 48.6% of turnover variation, while 51.4% is influenced by other factors. These findings highlight the importance of promotion opportunities in reducing turnover and provide strategic insights for the company to strengthen career systems, competency development, and employee rewards.
Studi Fenomenologi Tentang Etika Kerja dan Kesehatan Mental Karyawan Satuan Pengamanan PT Putra Mandiri Purabaya Fauzan, Krisna; Muttaqin, Ridlwan; Hamdani, Deni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4992

Abstract

PT Putra Mandiri Purabaya merupakan perusahaan yang bergerak dibidang usaha jasa pengamanan (BUJP). PT Putra Mandiri Purabaya memiliki peranan dalam menjaga keamanan serta ketertiban di lingkungan kerja mitra perusahaan. Namun ditemukan beberapa masalah di lapangan yang berkaitan diantaranya terkait etika kerja dan kesehatan mental yang dialami karyawan dalam menjalankan tugas sehari-hari. Artikel ini bertujuan untuk memaparkan bagaimana etika kerja diterapkan di PT Putra Mandiri Purabaya, khususnya yang berkaitan dengan kedisplinan dan kondisi kesehatan mental terhadap karyawan sebagai upaya dari upaya peningkatan kinerja. Metode yang peneliti pakai adalah kualitatif memakai pendekatan fenomenologi yaitu suatu pendekatan yang berfokus pada upaya memahami pengalaman hidup karyawan dan persepsi karyawan terkait etika kerja dan kesehatan mental di lingkungan kerja. Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Pada tahap wawancara melibatkan 3 informan diantaranya, Komandan Regu (Danru) dan anggota satuan pengamanan. Hasil penelitian menunjukan bahwa karyawan pada umumnya telah memahami konsep etika kerja, namun dalam mengimplementasikan masih memerlukan penguatan, khususnya dalam segi komunikasi dan koordinasi antara pimpinan dan anggota satuan pengamanan.  Semua data diolah kemudian dianalisa secara teliti. Artikel ini menemukan temuan bahwa informan memiliki harapan terkait, peningkatan perhatian perusahaan terhadap aspek psikologi karyawan, seperti penyediaan layanan konseling atau program pelatihan motivasi, sebagai upaya menjaga kesehatan mental dan meningkatkan kinerja secara berkesinambungan. Upaya tersebut dinilai penting untuk menjaga kesehatan mental karyawan sekaligus mendorong peningkatan kinerja yang berkelanjutan dan professional.
Analisis Pengaruh Influencer Marketing, Social Media Marketing dan Brand Image terhadap Keputusan Pembelian Produk Garnier di Tiktok Shop (Survei pada Generasi Z di Kota Bandung) Wahyudi, Faizal; Karamang, Ezra; Muttaqin, Ridlwan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5040

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh Influencer Marketing, Social Media Marketing, dan Brand Image terhadap Keputusan Pembelian konsumen. Perkembangan teknologi digital dan penetrasi media sosial yang semakin masif telah mendorong perubahan perilaku konsumen dalam mencari informasi, mengevaluasi produk, hingga mengambil keputusan pembelian. Kondisi tersebut menjadikan strategi pemasaran berbasis media sosial, khususnya melalui influencer dan penguatan citra merek, sebagai elemen penting dalam memenangkan persaingan pasar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan pengguna aktif media sosial dan memiliki pengalaman melakukan pembelian produk yang dipromosikan secara digital. Teknik pengambilan sampel menggunakan metode purposive sampling. Analisis data dilakukan dengan bantuan perangkat lunak statistik melalui serangkaian pengujian, meliputi uji validitas, uji reliabilitas, uji asumsi klasik (normalitas, multikolinieritas, dan heteroskedastisitas), serta analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan Influencer Marketing, Social Media Marketing, dan Brand Image berpengaruh signifikan terhadap Keputusan Pembelian. Secara parsial, Influencer Marketing dan Brand Image terbukti berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sedangkan Social Media Marketing tidak menunjukkan pengaruh yang signifikan secara langsung. Nilai koefisien determinasi menunjukkan bahwa ketiga variabel independen mampu menjelaskan sebagian besar variasi Keputusan Pembelian konsumen. Temuan ini mengindikasikan bahwa kepercayaan terhadap influencer dan citra merek yang kuat memiliki peranan dominan dalam memengaruhi perilaku konsumen. Penelitian ini diharapkan dapat memberikan implikasi praktis bagi perusahaan dalam merancang strategi pemasaran digital yang lebih efektif serta menjadi referensi akademik bagi penelitian selanjutnya yang mengkaji perilaku konsumen di era digital.
Peran Supervisi, Etika Kerja, dan Pelatihan terhadap Kepatuhan Kerja Satuan Pengamanan PT Putra Mandiri Purabaya Sudrajat, Rendi; Muttaqin, Ridlwan; Ismail, Gurawan Dayona
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5700

Abstract

Kepatuhan kerja merupakan salah satu aspek penting dalam mendukung efektivitas dan keberhasilan organisasi, khususnya pada sektor jasa pengamanan. Penelitian ini bertujuan untuk menganalisis pengaruh peran supervisi, etika kerja, dan pelatihan terhadap kepatuhan kerja satuan pengamanan di PT Putra Mandiri Purabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada 30 responden yang merupakan karyawan satuan pengamanan PT Putra Mandiri Purabaya. Teknik analisis data dilakukan menggunakan statistik deskriptif, uji asumsi klasik, serta analisis regresi linier berganda dengan bantuan perangkat lunak SPSS versi 26. Hasil penelitian menunjukkan bahwa secara simultan peran supervisi, etika kerja, dan pelatihan berpengaruh signifikan terhadap kepatuhan kerja karyawan. Namun, secara parsial hanya etika kerja yang berpengaruh positif dan signifikan terhadap kepatuhan kerja, sedangkan peran supervisi dan pelatihan tidak menunjukkan pengaruh yang signifikan. Nilai koefisien determinasi menunjukkan bahwa variasi kepatuhan kerja dapat dijelaskan oleh ketiga variabel independen, sementara sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa etika kerja merupakan faktor dominan dalam membentuk kepatuhan kerja karyawan. Oleh karena itu, perusahaan disarankan untuk memprioritaskan penguatan etika kerja guna meningkatkan kepatuhan kerja secara berkelanjutan.
Strategi Pemasaran Produk Tempe Kita Bandung Melalui Analisis SWOT dan Matriks IE Hakim, Mohamad Lukman; Oesman, Ida Farida; Jaya, Rama Chandra; Muttaqin, Ridlwan
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i1.3364

Abstract

Tempe Kita Bandung, which has been operating since 1988, faces challenges of fluctuating revenue and intense price competition, as well as limited distribution that is still focused on traditional markets, making it difficult to reach a wider and more modern market segment. This study aims to analyze internal and external factors, determine the strategic position of the business, and formulate the most effective marketing strategy through a SWOT Analysis approach and an Internal-External (IE) Matrix. This descriptive study uses a mixed approach (quantitative and qualitative). Primary data were obtained through in-depth interviews with the owner or manager and questionnaires to key informants, while secondary data were obtained from internal company documents. The data analysis techniques used were the IFAS and EFAS Matrices to obtain weighted scores, which were then plotted on the IE Matrix to determine strategic position, and further processed through the SWOT Matrix to generate alternative strategies. The expected analysis results indicate that Tempe Kita Bandung has strengths in product experience and quality, but is weak in digital marketing adaptation. The strategic position of the business is estimated to be in the quadrant that requires a Hold and Maintain strategy. Therefore, the recommended marketing strategies are Weakness-Opportunity (WO) and Strength-Threat (ST) strategies, which are implemented through digital market penetration to address distribution weaknesses and premium product differentiation to counter the threat of low-price competition. This strategy is expected to increase business competitiveness and expand market reach.
Pengaruh Pelatihan, Beban Kerja,dan Gaya Kepemimpinan terhadap Produktivitas Karyawan Jendral Kardus Bandung Dini, Asri Wulan; Rahmi, Palupi Permata; Muttaqin, Ridlwan
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.56134

Abstract

The purpose of this research is to analyze how Jendral Kardus's training, workload, and leadership style impact worker productivity. Thirty one participants made up the sample for this research. The study used SPSS for hypothesis testing, multiple linear regression analysis, correlation coefficient testing, and validity testing. The descriptive analysis yielded modest categories for the following variables: leadership style, workload, training, and staff productivity. Observation and questionnaires were used to gather data. Employee productivity is positively and significantly impacted by training, according to the data. Increases in workload are positively and significantly correlated with gains in productivity. There is a positive and statistically significant relationship between leadership style and staff output. There is a favorable and statistically significant relationship between leadership style, workload, and training all having an impact on staff productivity.
Co-Authors Abdulrahman, Al Shikhy Agriawan, Azmi Alcaf, Audy Fitriana Alfaridzi, Muhammad Sholeh Alfiani, Rika Fitri Andre Suryaningprang Arianti, Yuni Arie Hendra Saputro Asti Nur Aryanti Azahra, Syifa Aulia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Darmawan, Gugun Dayona, Gurawan Dini, Asri Wulan Erna Herlinawati Fadhilah, Alfi Fauzi Fanji Wijaya Fauzan, Krisna Fitri Lestari Fitri Lestari, Fitri G, Syahrul Nursapni Gheulizka Amanda Putri Hakim, Mohamad Lukman Hamdani, Deni Hasanah, Siti Aisyah Ida Farida Ida Farida Oesman Indri Vani Yoyano Indrianti, Resa Putri Irena Deisti Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Listri Herlina Lusiana, Irna Mahirah, Nadhya Husna Malau, Mestika Lestari Mardhiyah, Shafa Amalia Masyar, Sangkala Fajar Maulana Yusuf Maulana, Bima Rizky Rahmat Meilani, Tita Mulyana, Adellya Mustika, Sheli Nadila Wamnebo Natigor, Dayan Hakim Nunung Ayu Sofiati (Efi) Nur Afifah, Salsabila Palupi Permata Rahmi Pranoto Pranoto Puspita, Astria Sandra Putri, Dea Marliana Putri, Elvina Azalia Eka Putri, Nathania Amelia Ramadhani, Fadhilah Dwiputri Recky, Recky Ridho Riadi Akbar Rifqi Farisan Akbar Rikko Oktaviano Baktiar Rizal Aji Darmawan Salfa, Ghaitsa Zahira Salsabila, Adinda SALSABILA, ANNISA Sastri, Prinska Damara Selly Yantini Saputri Agustiani Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Sitanggang, Pernando Sri Mulyani Sudrajat, Rendi Susy Supartina Syamsiar, Syamsiar Tawaqal, Rizki Surya Wahyudi, Faizal Wanda, Syalwa Nazhifah Aulya