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All Journal Jurnal Kajian Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Information System, Applied, Management, Accounting and Research Journal Of Management Science (JMAS) JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Management Science eCo-Buss Jurnal Abdi Insani Dinasti International Journal of Digital Business Management Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Dinamika Ekonomi Syariah Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Finance Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Economica: Media Komunikasi ISEI Riau Padma: Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business Mestaka: Jurnal Pengabdian Kepada Masyarakat Eduvest - Journal of Universal Studies Indonesian Journal of Multidisciplinary on Social and Technology Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Akademik Pengabdian Masyarakat Gudang Jurnal Pengabdian Masyarakat Adpebi International Journal of Multidisciplinary Sciences Inaba Journal Of Psychology Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
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Pendampingan Perumusan Strategi Pengembangan Usaha pada UMKM Saung Granit Menggunakan Pendekatan SWOT, IFE, dan EFE Risna Ananda Aryani; Keysha Valloma Fardhaniati Putriku; Frili Asia Musfrida; Stella Valencia Kurniawan; Refina Hilda Pratiwi; Ridlwan Muttaqin
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11335

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting national economic growth. However, increasing business competition requires MSME actors to implement appropriate strategies to sustain and develop their businesses. This community service activity aimed to assist Saung Granit MSME in formulating business development strategies based on an analysis of the company's internal and external conditions. The assistance process involved observation, interviews, and documentation. Strategic analysis was conducted using the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, and SWOT Analysis. The results of the assistance indicated that Saung Granit MSME possesses favorable internal and external conditions to support business growth. Based on the Internal–External (IE) Matrix analysis, Saung Granit MSME is positioned in the Growth Stability (Quadrant V) category. Therefore, the recommended strategies include strengthening digital marketing, enhancing business branding, expanding cooperation networks, and improving customer service quality. Through this assistance program, Saung Granit MSME is expected to improve its competitiveness and achieve sustainable business development
Pengaruh Gaya Kepemimpinan, Pengembangan Kompetensi, dan Pemanfaatan Teknologi terhadap Efektivitas Kerja Pegawai Puskesmas Soreang Tassa Nurul Septiani; Ridlwan Muttaqin; Palupi Permata Rahmi
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.10899

Abstract

Melalui pendekatan kuantitatif deskriptif dan verifikatif, studi ini menginvestigasi peran gaya kepemimpinan, pengembangan kompetensi, dan adopsi teknologi dalam memengaruhi efektivitas pegawai di lingkungan Puskesmas Soreang, Kabupaten Bandung. Data dijaring menggunakan kuesioner terstruktur dengan melibatkan seluruh populasi pegawai sebagai partisipan melalui metode sampling total. Hasil penafsiran deskriptif menempatkan seluruh variabel dalam rentang predikat sangat baik. Mengenai pengujian hipotesis, arah hubungan parsial menunjukkan bahwa variabel gaya kepemimpinan dan pengembangan kompetensi terbukti menjadi determinan penting yang memicu peningkatan efektivitas pegawai secara searah dan signifikan. Fenomena sebaliknya terjadi pada variabel pemanfaatan teknologi yang menunjukkan ketiadaan pengaruh positif. Kendati demikian, hasil konfirmasi simultan menyatakan bahwa ketiga faktor penjelas tersebut secara terintegrasi memiliki andil yang signifikan dalam mendikte efektivitas pegawai, dengan tingkat kemampuan model yang kokoh dalam menjelaskan fenomena di lapangan.
The Effect of Non-Physical Work Environment, Motivation, and Workload on Employee Performance with Job Satisfaction as an Intervening Variable on Perum DAMRI MAC Bus Drivers Amal Fazri Nur Ridwan; Gurawan Dayona Ismail; Asti Nur Aryanti; Ridlwan Muttaqin; Recky Recky
Eduvest - Journal of Universal Studies Vol. 6 No. 7 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i7.53280

Abstract

Employeeoperformance isothe level of success or workoresults achievedoby anoindividual inocarrying outotheir dutiesoand responsibilities during a certain period, which is measured based on standards or targets set by the organization. Theopurpose ofothis studyois toodetermine the analysis of non-physical work enviironment, motivation, and workload on employeoperformance withojob satisfactionoas an interveningovariable. Theoresearch methodoused inothis studyois a quantitativeoresearch method with a descriptiveoandoverification approach. Dataocollection techniques in thisostudy are interviews, questionnaires, andoobservations with a population of 90 drivers. Theosampling techniqueoused in thisostudy is a non-probability samplingotechnique with sensus sampling. The analytical tool in thisostudy is SmartPLS 4 for verification analysis. Testing of measurement models or outer models in this study is convergentovalidity, discriminantovalidity, AverageoVariance Extractedo (AVE), compositeoreliability, Cronbachoalpha. The structural model or inner models tested in this study were the coefficientoof determinationo (R2) and predictiveorelevance (Q2). Theoresults of thisostudy indiicate thatothe non-physiical work enviironment and motivation have a positiive and signiificant effectt on job satisfactiion partially, while workload has no effectt on job satisfactiion partially. Workload and satiisfaction have a posiitive and signifiicant effectt on peerformance, while the non-physiical work enviironment and motiivation have nooeffect onoperformance partially. Simultaneously, the effect is 76.1%, and the remaiining 23.9% is inflluenced by other facttors. Job satisfaction can mediate the non-physiical work enviironment and motivation on emplloyee perforrmance, but cannot mediate the effect of workload on emplloyee peerformance.
Pemberian Simulasi Wawancara Kerja pada Generasi Gen Z di Kota Bandung Rifqi Farisan Akbar; Yoyo Sudaryo; Pratidina Ekanesia; Gunawan Dayona Ismail; Andre Suryaningprang; Riyandi Nur Sumawidjaja; Ridlwan Muttaqin
MUTIARA: Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 3 (2026): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v4i3.517

Abstract

Generation Z faces increasingly intense competition in the labor market; however, many individuals continue to encounter difficulties during job interviews due to limited experience, low self-confidence, and insufficient professional communication skills. This study aims to analyze the implementation of job interview simulations and examine their impact on the job readiness of Generation Z in Bandung City. The study employed a descriptive-evaluative method involving 45 Generation Z participants. Data were collected through observation, performance assessments, documentation, and participant feedback. The findings indicate that job interview simulations effectively enhanced participants’ readiness, as evidenced by 85% of participants reporting that they felt highly prepared and confident, while the remaining 15% reported feeling prepared and confident after completing the program. Interviewers’ evaluations revealed that 70% of participants demonstrated a very good improvement in their ability to respond to interview questions, 18% showed good improvement, and 12% exhibited fairly good improvement. Participant satisfaction with the program was also notably high, with 77% reporting being very satisfied, 15% satisfied, and 8% fairly satisfied with the implementation of the activity. The results confirm that job interview simulations are effective in improving participants’ self-confidence, communication competence, and overall job readiness. The novelty of this study lies in the application of interview simulations based on authentic recruitment scenarios, evaluated through the dimensions of job readiness, communication competence, and participant satisfaction, thereby offering a practical career development model for Generation Z.
THE EFFECT OF EMPLOYEE MOTIVATION AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH JOB SATISFACTION AS A MEDIATING VARIABLE (A CASE STUDY AT PT METAL SMELTINDO SELARAS) Rohmatullah; Asti Nur Aryanti; Gurawan Dayona; Nunung Ayu Sofiati; Ridlwan Muttaqin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486382

Abstract

This study aims to analyze the effect of employee motivation and organizational culture on organizational citizenship behavior (OCB), with job satisfaction as a mediating variable at PT Metal Smeltindo Selaras. The research employs a quantitative approach using a survey method, involving 160 employees as the sample. The sampling technique used is Proportionate Stratified Random Sampling. Data were collected through questionnaires and analyzed using descriptive statistics and path analysis. The results show that employee motivation has a positive and significant effect on job satisfaction and OCB, and organizational culture also has a positive and significant effect on job satisfaction and OCB. Job satisfaction is proven to have a positive and significant effect on OCB. Furthermore, job satisfaction partially mediates the influence of employee motivation and organizational culture on OCB. These findings indicate that increasing employee motivation and fostering a conducive organizational culture will enhance job satisfaction and OCB, which in turn can improve company performance and productivity.
Product Quality, Digital Marketing, and Content Marketing Effects on Visitor Decisions at Saung Jembar Syalwa Nazhifah Aulya Wanda; Ezra Karamang; Ridlwan Muttaqin
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7628

Abstract

The development of digital technology has changed the way consumers make purchasing decisions, especially in the culinary and tourism sectors. This study aims to analyze the influence of product quality, digital marketing, and content marketing on visitor decision-making at Saung Jembar, Tasikmalaya Regency. This study uses a quantitative approach with a descriptive-verificative method, where data is collected through questionnaires distributed to 85 visitors to Saung Jembar. Data analysis is carried out using multiple linear regression tests to examine the influence of the three variables on visitor decisions. The results show that product quality has a significant influence on visitor decisions, with food taste and product consistency as the dominant factors in creating a positive experience. Digital marketing also has a positive effect, although overly frequent promotions can reduce its effectiveness. Content marketing, especially through storytelling and authentic visual content, has been proven to have a significant influence on visitor decisions. Simultaneously, these three variables explain 95.6% of the variation in Saung Jembar visitors' decision-making. In conclusion, the success of Saung Jembar's marketing strategy is highly dependent on the synergy between product quality and effective and authentic digital marketing. This study recommends that Saung Jembar pay more attention to the alignment between expectations built through digital promotions and the reality on the ground, as well as improving the quality of content to make it more attractive and relevant in order to attract more visitors.
Strategi Pemasaran Produk Tempe Kita Bandung Melalui Analisis SWOT dan Matriks IE Mohamad Lukman Hakim; Ida Farida Oesman; Rama Chandra Jaya; Ridlwan Muttaqin
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i1.3364

Abstract

Tempe Kita Bandung, which has been operating since 1988, faces challenges of fluctuating revenue and intense price competition, as well as limited distribution that is still focused on traditional markets, making it difficult to reach a wider and more modern market segment. This study aims to analyze internal and external factors, determine the strategic position of the business, and formulate the most effective marketing strategy through a SWOT Analysis approach and an Internal-External (IE) Matrix. This descriptive study uses a mixed approach (quantitative and qualitative). Primary data were obtained through in-depth interviews with the owner or manager and questionnaires to key informants, while secondary data were obtained from internal company documents. The data analysis techniques used were the IFAS and EFAS Matrices to obtain weighted scores, which were then plotted on the IE Matrix to determine strategic position, and further processed through the SWOT Matrix to generate alternative strategies. The expected analysis results indicate that Tempe Kita Bandung has strengths in product experience and quality, but is weak in digital marketing adaptation. The strategic position of the business is estimated to be in the quadrant that requires a Hold and Maintain strategy. Therefore, the recommended marketing strategies are Weakness-Opportunity (WO) and Strength-Threat (ST) strategies, which are implemented through digital market penetration to address distribution weaknesses and premium product differentiation to counter the threat of low-price competition. This strategy is expected to increase business competitiveness and expand market reach.
PENGARUH SELF-EFFICACY, KNOWLEDGE, DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI PT. FORE KOPI INDONESIA TBK Pranoto Pranoto; Ridlwan Muttaqin; Asti Nur Aryanti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8f311071

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh pengetahuan, disiplin kerja, dan efikasi diri terhadap kinerja karyawan di PT. Fore Kopi Indonesia Tbk. Penelitian ini memadukan teknik kuantitatif dengan metode survei. Untuk mengumpulkan data, staf operasional penelitian diberikan kuesioner untuk diisi. Instrumen penelitian dibuat menggunakan skala Likert dan telah melewati penilaian reliabilitas dan validitas. Dampak parsial dan simultan dari faktor independen terhadap variabel dependen dapat diuji menggunakan teknik analisis data yang dikenal sebagai regresi linier berganda. Hasil penelitian menunjukkan bahwa efikasi diri, disiplin kerja, dan pengetahuan semuanya memiliki dampak besar dan positif terhadap kinerja karyawan. Selain itu, ketiga elemen ini semuanya memiliki dampak simultan yang besar terhadap kinerja karyawan. Menurut temuan ini, karyawan dapat berkinerja lebih baik jika mereka memiliki kepercayaan diri yang lebih besar, mempelajari lebih banyak tentang pekerjaan mereka, dan mempraktikkan disiplin kerja secara berkelanjutan. Untuk meningkatkan kualitas kinerja dan daya saing bisnis di industri makanan dan minuman, diharapkan penelitian ini dapat menjadi dasar pertimbangan manajemen dalam menciptakan strategi manajemen sumber daya manusia.
Pemberdayaan UMKM Seblak Cobek Teh Ida Braga Bandung melalui Pendampingan Analisis SWOT dalam Strategi Pengembangan Usaha Ratna Nengsih; Nur Ria Azahra; Nabilah Siti Fadiyah; Ghefira Rhoudotul Jannah; Putri Nur Maulidya; Salsabila Azahra; Ridlwan Muttaqin
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2026): JUNI 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i3.1037

Abstract

Within the modern economic framework, Micro, Small, and Medium Enterprises (MSMEs) serve as vital engines for driving financial growth and generating local employment. Nonetheless, these smaller enterprises frequently navigate a complex landscape marked by fierce market rivalry, evolving customer tastes, and rapid digital advancements. This empirical investigation centers on utilizing a SWOT matrix to formulate an optimal growth strategy for the Seblak Teh Ida Braga Bandung MSME. Methodologically, the project adopts a descriptive quantitative design, gathering primary data via direct observation, structural interviews, and archival documentation. The analytical framework categorizes internal capabilities alongside external environmental dynamics affecting the enterprise. The empirical findings reveal that Seblak Teh Ida Braga Bandung benefits from robust core strengths, including a unique flavor profile, budget-friendly pricing, and a highly accessible storefront location. Conversely, its operational vulnerabilities stem from inadequate online marketing and constraints in manpower. Externally, the business can capitalize on a rising consumer appetite for fiery culinary items and the expansive reach of social platforms for promotion. However, it must also counter substantial headwinds from market saturation by direct competitors and volatile consumer preferences. Ultimately, the strategic roadmap derived from this matrix highlights the necessity of upgrading digital outreach, preserving core product integrity, introducing innovative menu options, and widening market distribution to secure long-term viability and competitive advantage.
Pengaruh Work-life balance, Komunikasi Kerja, Pengembangan Karir terhadap Employee engagement Elly Muamillah; Ridlwan Muttaqin; Asti Nur Aryanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9457

Abstract

Rendahnya tingkat keterlibatan karyawan (employee engagement) merupakan tantangan serius dalam pengelolaan sumber daya manusia, khususnya di sektor manufaktur. Penelitian ini bertujuan untuk menganalisis pengaruh work-life balance, komunikasi kerja, dan pengembangan karir terhadap employee engagement karyawan PT Adira Semesta Industry, sebuah perusahaan manufaktur yang bergerak dalam produksi sarung tangan golf berlokasi di Bandung. Latar belakang penelitian ini didasarkan dari hasil pra-survei yang mengindikasikan bahwa rata-rata hanya 32% karyawan menyatakan setuju. Faktor-faktor yang teridentifikasi meliputi work-life balance yang belum optimal (56% tidak setuju), komunikasi kerja yang kurang efektif (90% tidak setuju terhadap feedback atasan), serta pengembangan karir yang tidak transparan (74% tidak setuju). Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif dan subjek studi ini meliputi keseluruhan 219 karyawan, di mana 70 responden dipilih melalui teknik simple random sampling menggunakan rumus Slovin. Data dikumpulkan melalui kuesioner berskala Likert 5 poin dan dianalisis menggunakan regresi linier berganda, uji korelasi, koefisien determinasi, serta uji hipotesis parsial (uji-t) dan simultan (uji-F). Hasil penelitian menunjukkan bahwa work-life balance melegitimasi dampak positif dan substansial terhadap keterlibatan karyawan (employee engagement) (t=4,411; sig.=0,000), sementara komunikasi kerja (sig.=0,250) dan pengembangan karir (sig.=0,983) tidak menunjukkan signifikansi ekstensif secara parsial. Secara kolektif, ketiga prediktor tersebut memberikan pengaruh yang berarti terhadap employee engagement (F=10,824; sig.=0,000) dengan kontribusi sebesar 33,0% (R²=0,330). Penelitian ini memberikan implikasi bagi manajemen untuk memprioritaskan kebijakan work-life balance guna meningkatkan keterlibatan karyawan secara berkelanjutan.
Co-Authors Abdulrahman, Al Shikhy Agriawan, Azmi Alcaf, Audy Fitriana Alfaridzi, Muhammad Sholeh Alia Angginie Amal Fazri Nur Ridwan Amanda Putri Anandita Andre Suryaningprang Apina Auliya Arianti, Yuni Arie Hendra Saputro Asti Nur Aryanti Asti Nur Aryanti Asti Nur Aryanti Azahra, Syifa Aulia Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Darmawan, Gugun Dayan Hakim Natigor Deni Hamdani Dini, Asri Wulan Elly Muamillah Elvia Luthfiah Nurohmah Erna Herlinawati Fadhil Yusa Raiswan Fanji Wijaya Fauzan, Krisna Febrianti Enjelina Dewi Fitri Lestari Fitri Lestari, Fitri Frili Asia Musfrida Ghefira Rhoudotul Jannah Gheulizka Amanda Putri Gunawan Dayona Ismail Gurawan Dayona Gurawan Dayona Ismail Hasanah, Siti Aisyah Herwati Fuji Lestari Ida Farida Ida Farida Oesman Indri Vani Yoyano Indrianti, Resa Putri Irena Deisti Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Keysha Valloma Fardhaniati Putriku Listri Herlina Livia Salsabilla Lusiana, Irna Mahirah, Nadhya Husna Malau, Mestika Lestari Mardhiyah, Shafa Amalia Masyar, Sangkala Fajar Maudhy Rahmawati Hartono Putri Maulana Yusuf Maulana, Bima Rizky Rahmat Meilani, Tita Mohamad Lukman Hakim Mulyana, Adellya Mustika, Sheli Mutia Fatimah Nabilah Siti Fadiyah Nadia Aulia Melenia Nadila Wamnebo Najwa Aliya Ayulingga Nenden Nur Asiah Jamil Neng Syifa Sari Fatimah Norman Burhanuddin Nunung Ayu Sofiati Nur Ria Azahra Palupi Permata Rahmi Pranoto Pranoto Pratidina Ekanesia Puspita, Astria Sandra Putri Nur Maulidya Putri, Dea Marliana Putri, Elvina Azalia Eka Putri, Nathania Amelia Raden Andhika Rahman Rama Chandra Jaya Ramadhani, Fadhilah Dwiputri Ramlan Septiandi Kurnia Ratna Nengsih Recky, Recky Refina Hilda Pratiwi Ridho Riadi Akbar Rifqi Farisan Akbar Rikko Oktaviano Baktiar Risna Ananda Aryani Riyandi Nur Sumawidjaja Riyandi Nur Sumawidjaja Rizal Aji Darmawan Rohmatullah Roy Febrian Tobing Salfa, Ghaitsa Zahira Salma Nur Aulia Achmad Salsabila Azahra Salsabila Nur Afifah Salsabila, Adinda SALSABILA, ANNISA Selly Yantini Saputri Agustiani Shilvira Osaesa Yoallanda Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Sitanggang, Pernando Siti Sarah Sofi Esha Putri Sri Mulyani Stella Valencia Kurniawan Sudrajat, Rendi Susy Supartina Syalwa Nazhifah Aulya Wanda Syamsiar, Syamsiar Tassa Nurul Septiani Tawaqal, Rizki Surya Wahyudi, Faizal Wiqoyatur Rohmah Yoyo Sudaryo