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All Journal Publikasi Pendidikan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Martabe : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Mattawang: Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Cross-border IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Indonesian Journal Of Business And Entrepreneurship Research Metta: Jurnal Penelitian Multidisiplin Ilmu (JIMBE) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Journal of Innovative and Creativity Sigma: Jurnal Pembelajaran dan Pendidikan Matematika Sawerigading Jurnal Sipakatau Journal of Economics, Bussiness and Management Issues SMART: Jurnal Pengabdian Kepada Masyarakat Macca: Science-Edu Journal Mammiri: Jurnal Pengabdian Masyarakat Padaidi: Journal of Tourism Dedication PESHUM Padaidi: Journal of Tourism Dedication Journal of Economics and Management Technologies Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Hasisa Haruna
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Entrepreneurship Education as a Catalyst for Women's Economic Empowerment Asmayanti; Pahrul; Mahmuddin; Andi Anggi Kemalasari; Hasisa Haruna
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 3 April 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2515

Abstract

Women's Economic Empowerment is crucial in supporting the Sustainable Development Goals. One aspect of women's economic empowerment that has been widely studied is women's involvement in entrepreneurial activities. Women have great potential to develop businesses. However, they often face barriers such as a lack of management education, access to capital, building business networks, and the persistence of community understanding that causes gender discrimination that women are not obliged to earn a living. This assumption can be an obstacle to the growth of the nation's economy. One of the efforts to overcome this is to educate the community on the importance of women's economic empowerment through Entrepreneurship Education. The purpose of entrepreneurship education for women is to encourage the national economy and improve family welfare. Economically empowered women can play a positive role in meeting personal needs, family and social activities.
Pelatihan Fundamental Akuntansi : Langkah Awal Mengelola Keuangan dalam Bisnis Yusuf, Yulia Yunita; Zaimar, Fina Ruzika; Adriansyah, Adriansyah; Ridha, Achmad; Haruna, Hasisa
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 5 No. 1 (2025): Februari 2025
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v5i1.643

Abstract

Abstract:  This community service activity aims to improve basic accounting literacy for Micro, Small, and Medium Enterprises (MSMEs). This training emphasizes understanding the fundamentals of accounting as a foundation in managing business finances. The method of implementing the activity is carried out through interactive lectures, simple transaction recording simulations, and group discussions. The results of the activity show an increase in participants' understanding of the importance of financial recording and basic skills in preparing simple financial reports. It is hoped that this activity will be the first step for MSMEs to manage their business finances in a more orderly and structured manner.  
ON, TO, AT, IN RISK ANALYSIS BASED ON ISO 31000 TO IMPROVE OPERATIONAL EFFECTIVENESS AT RAKHA LAUNDRY IN GOWA REGENCY: ANALISIS RISIKO BERBASIS ISO 31000 DALAM MENINGKATKAN EFEKTIFITAS OPERASIONAL PADA USAHA RAKHA LAUNDRY DI KABUPATEN GOWA Asmayanti, Asmayanti; Syam, Agus; Sudarmi, Sudarmi; Haruna, Hasisa; Nurhikmah, Andi Reski
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.170

Abstract

This research aims to analyze and mitigate risks to improve operational effectiveness at Rakha Laundry in Pattallassang, Gowa Regency. This business has been operating for a year but has encountered operational challenges that lead to waste, machine breakdowns, service delays, and even customer losses. These issues must be addressed to maintain business stability and sustainability. The research method used was a qualitative approach, utilizing primary and secondary data through observation and interviews. The risk mitigation tool used was ISO 31000. The results of the study show that risks and their mitigation are grouped into three levels, namely High, Medium, and Low. High Level Risk (1) Limited Human Resources; Education and Training, (2) Machine Damage; routine maintenance and supervision. (3) Lost/Exchanged clothes; SOP, CCTV, and employee training. Medium Level Risk (1) Power outages; procurement of generators or communicating to customers. (2) Floods; Prepare security, control receipts, and predict flooding based on the volume and duration of rain. (3) Poor quality, ironing is not neat, not clean, faded or damaged clothes; SOP, supervisor, reward and punishment. Low Level Risk (1) Employees are late; absenteeism, salary deductions and bonuses for disciplined employees. (2) Fluctuating material prices; Purchase materials from suppliers and determine prices by considering fluctuations. (3) Competitors; Improve skills through learning, training, and mentoring. Keywords: Risk Analysis, Effectiveness, ISO 31000.
Strategi Pengembangan Usaha Gula Merah di Desa Tungke Kecamatan Bengo Kabupaten Bone Haruna, Hasisa; Syam, Agus; Sudarmi, Sudarmi; Tahir, Sumiati; Asmayanti, Asmayanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2045

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat pendapatan, analisis kelayakan dan strategi pengembangan usaha gula merah di Desa Tungke Kecamatan Bengo Kabupaten Bone. Penelitian ini menggunakan metode analisis kuantitatif untuk mengetahui tingkat pendapatan dan analisis kelayakan usaha gula merah dan analisis deskriptif untuk menjelaskan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman usaha gula merah. Hasil penelitian menunjukan tingkat pendapatan sebesar Rp 1.818.990,03 dan analisis kelayakan R/C sebesar Rp 1,87 dan B/C sebesar Rp 0,87 bahwa usaha gula merah layak diusahakan tapi tidak untuk investasi. Beberapa alternatif strategi usaha gula merah S-O (Strengths-Opportunities): Mempertahankan jumlah produksi dan kualitas produk agar keinginan konsumen selalu terpenuhi serta bekerja sama dengan industri pangan yang memakai bahan baku gula merah. Strategi S-T (Strengths-Threats): Meningkatkan produksi dengan menambah inovasi produk kemudian melakukan promosi ke media sosial atau mengikuti bazar untuk memperluas pasar. Starategi W-O (Weaknesses- Opportunities): Menciptakan tampilan gula merah lebih menarik dan memanfaatkan perkebunan setempat untuk lebih mudah mendapatkan bahan baku. Strategi W-T (Weaknesses-Threats): Menigkatkan sarana dan prasarana dalam mengelola usaha gula merah untuk menghindari kurangnnya ketersediaan bahan baku sehingga permintaan terpenuhi dan memperluas pasar agar usaha lebih berkembang.
Dinamika Resistensi dan Adopsi QRIS pada UMKM Makassar: Analisis Kualitatif dengan Pendekatan Teori Nudge Zaimar, Fina Ruzika; Adriansyah, Adriansyah; Haruna, Hasisa; Windarsari, Wiwin Riski; Ridha, Achmad
Jurnal Liabilitas Vol 10 No 2 (2025): Volume 10 No.2, Agustus 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/liabilitas.v10i2.508

Abstract

This study aims to explore the dynamics of resistance and adoption of the Quick Response Code Indonesian Standard (QRIS) among Micro, Small, and Medium Enterprises (MSMEs) in Makassar City using a qualitative approach and the Nudge Theory framework. This study focuses on an in-depth understanding of the factors that encourage and hinder QRIS adoption, by exploring the perspectives of both user and non-user businesses. Data were obtained through in-depth interviews with 10 MSMEs in the culinary sector and analyzed using thematic analysis methods. The results show that the decision to adopt QRIS is influenced by factors such as ease of access (simplification), social influence (social norm), default option settings(default option), information visibility (salience), the way of conveying information (framing), and providing feedback (feedback). Conversely, resistance to QRIS is driven by limited digital literacy, a lack of understanding of the benefits, and concerns about the risks of digital transactions. This finding confirms the relevance of Nudge Theory in explaining MSME decision-making behavior. This research contributes to the development of behavior-based strategies to promote digital financial inclusion in the MSME sector. Keywords: QRIS, MSMEs, Nudge Theory, Technology Resistance, Digital Financial Inclusion
Peran Pendidikan Kewirausahaan dan Literasi Keuangan terhadap Minat Berwirausaha Mahasiswa Prodi Kewirausahaan Universitas Negeri Makassar Haruna, Hasisa; Dwiyanti, Dwiyanti
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 2 (2025): September 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i2.217

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran pendidikan kewirausahaan dan literasi keuangan terhadap minat berwirausaha mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar. Berbeda dengan mayoritas penelitian terdahulu yang menggunakan pendekatan kuantitatif, studi ini mengadopsi metode kualitatif dengan desain fenomenologis untuk menggali pengalaman subjektif mahasiswa. Data diperoleh melalui wawancara semi-terstruktur terhadap sepuluh mahasiswa yang dipilih secara purposive sampling, kemudian dianalisis menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan mampu membentuk pola pikir kreatif dan keberanian mahasiswa dalam mencoba usaha, sedangkan literasi keuangan memberikan fondasi kepercayaan diri melalui kemampuan mengelola modal, menyusun perencanaan keuangan, dan menilai risiko bisnis. Kedua aspek ini terbukti saling melengkapi dalam menumbuhkan minat berwirausaha mahasiswa. Penelitian ini juga menemukan bahwa keterbatasan modal, rasa takut gagal, serta minimnya pendampingan menjadi hambatan utama yang dihadapi mahasiswa, sehingga menegaskan pentingnya dukungan ekosistem kewirausahaan kampus. Secara teoretis, penelitian ini memperkaya literatur kewirausahaan berbasis kualitatif dengan menegaskan relevansi Theory of Planned Behavior, Human Capital Theory, dan konsep entrepreneurial ecosystem. Secara praktis, hasil penelitian merekomendasikan perlunya integrasi kurikulum kewirausahaan dan literasi keuangan, serta penguatan dukungan institusional untuk mendorong minat berwirausaha menjadi aksi nyata.
Peran Guru dalam Menumbuhkan Karakteristik Wirausaha pada Siswa SMK Melalui Pembelajaran Kewirausahaan Tahir, Sumiati; Tahir, Thamrin; Tahir, Muhammad Ilyas Thamrin; Syam, Agus; Haruna, Hasisa
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1616

Abstract

This study aims to analyze the role of teachers in fostering entrepreneurial characteristics among Vocational High School (SMK) students through entrepreneurship learning. The background of this study lies in the high unemployment rate among SMK graduates, indicating a gap between vocational education objectives and labor market demands. A qualitative descriptive approach was employed, with data collected through in-depth interviews, classroom observations, and documentation, then analyzed using Miles, Huberman, and Saldaña’s interactive model. The findings reveal that teachers play strategic roles in three main dimensions: motivators, facilitators, and role models. As motivators, teachers inspire entrepreneurial interest through motivational stories and direct encouragement. As facilitators, they provide experiential learning such as project-based learning and small business simulations. As role models, teachers with real business experience act as authentic examples for students. However, the study also identifies structural challenges, including limited practice facilities, low parental support, and weak collaboration with industry. The results highlight that entrepreneurship education should not only focus on cognitive knowledge but also emphasize attitudes, values, and entrepreneurial skills. Practically, this study recommends stronger collaboration between schools, government, parents, and industry to reinforce the entrepreneurship education ecosystem in vocational schools.
Enhancing the Capacity of Prospective Young Entrepreneurs in Schools through Financial Literacy Training and the Utilization of Artificial Intelligence Hasyim, Sitti Hajerah; Dewantara, Hajar; Isma, Andika; Haruna, Hasisa; Kemalasari, Andi Anggi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 6 October 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i6.2539

Abstract

The rapid development of digital technology and artificial intelligence (AI) has significantly transformed education and entrepreneurship. However, many young school entrepreneurs still face limitations in financial literacy, technological understanding, and the use of data to support business decision-making. These conditions create challenges in equipping them with adaptive and innovative entrepreneurial competencies in the digital era. This community service program aims to enhance the capacity of young prospective entrepreneurs through financial literacy training and the utilization of artificial intelligence. The implementation method consisted of three main stages: preparation, implementation, and evaluation. The preparation stage included initial observations, the development of training modules, and the design of evaluation instruments. The implementation stage involved financial literacy training and AI-based training, particularly in business simulation and data visualization. Evaluation was carried out using participant satisfaction surveys as well as pre-test and post-test assessments to measure improvements in knowledge and skills. The results indicated a significant increase in participants’ understanding of financial literacy, business budgeting, AI concepts, and data visualization skills. Participant satisfaction surveys revealed that most participants expressed satisfaction and high appreciation for the training materials and delivery methods. This program successfully addressed the identified problems and contributed to preparing inclusive, adaptive, and competitive young entrepreneurs in the era of digital transformation.
Pengembangan Jiwa Berwirausaha Bagi Ibu-Ibu Rumah Tangga Melalui Pembuatan Asinan Viral: Pengembangan Jiwa Berwirausaha Bagi Ibu-Ibu Rumah Tangga Melalui Pembuatan Asinan Viral Dwiyanti; Hasisa Haruna; Amaliah, Rezeki; Aslindawaty, Nur; Hamran
MAMMIRI: JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 3 (2024): October 2024
Publisher : Education and Talent Development Center Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/mammiri.v1i3.2349

Abstract

This program is implemented in the Green Marannu Land Housing Complex, Bontomarannu District, Gowa Regency. Bontomarannu District is one of the villages that produces quite abundant rambutan fruit, but there are many mangoes that are still underutilized so that an initiative emerged to run an entrepreneurial training program in utilizing rambutan fruit into pickles that are currently viral. With this activity, there are many benefits obtained by housewives in the Green Marannu Land Housing Complex who initially could not take advantage of opportunities, finally became enthusiastic about deepening their knowledge about entrepreneurship. Furthermore, our hope as speakers for housewives is to be able to implement the results obtained.
Pelatihan Digital Marketing Bagi Pemilik Rumah Kost Jalan Arung Sanrego Kota Makassar Menggunakan Piktochart: Digital Marketing Training for Boarding House Owners on Jalan Arung Sanrego, Makassar City Using Piktochart A. Reski Almaida Dg Macenning; Hardiyanti Hatibu; Hasisa Haruna; Novi Wulandari; Rifhani Handayani L
MAMMIRI: JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 3 (2024): October 2024
Publisher : Education and Talent Development Center Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/mammiri.v1i3.2419

Abstract

The rapid development of Makassar, particularly along the Arung Sanrego Street, has driven an increased demand for rental properties, particularly boarding houses, leading to intense competition among property owners. To succeed in this competition, an effective marketing strategy is required, one of which is digital marketing. This article aims to examine the application of digital marketing in the boarding house industry in Makassar, focusing on the utilization of digital platforms such as social media, websites, and property search applications. A training program was conducted for boarding house owners to enhance their understanding of digital marketing and the use of graphic design tools, such as Piktochart, to create attractive promotional materials. The results of the training showed a significant improvement in the participants' understanding of how to market their boarding houses effectively and efficiently, as well as expanding their market reach, even to other cities or provinces. Additionally, the training also had a positive impact on increasing the competitiveness of boarding house businesses, as owners were able to leverage data analytics to design more targeted marketing strategies. Overall, the implementation of digital marketing not only provides direct benefits to the boarding house owners but also contributes to the local economy through increased revenue and the creation of new jobs in the boarding house industry Keynote: Digitital Marketing, Piktochart,Kost
Co-Authors Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Agus Syam Ahmad Ahmad Alfiah Nurfadhilah AM Hindi Amaliah, Rezeki Andi Anggi Kemalasari Andika Isma Aslindawaty, Nur Asmayanti ASMAYANTI, ASMAYANTI Bahri, Nur Alim Dewiyanti Fadly Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti, Dwiyanti Fachry Abda El Rahman Fandi Ahmad Fina Ruzika Zaimar Gayang, Dominggus Hajar Dewantara Halim, Nur Hamran Hardiyanti Hatibu Harjuna, Hariani Hasyim, Sitti Hajerah Husain As Inayanti Fatwa Iwan Setiawan HR Jayawarsa, A.A. Ketut JUMARDI Kemalasari, Andi Anggi Khaidarsyah. S Lutfi, Mukhtar Mahmuddin Mahmuddin Mangga, Andi Rahmatullah Marlina, Sitti Muhammad Ilham Bakhtiar, Muhammad Ilham Muhammad Ilyas Thamrin Tahir Muhammad Rakib Musdalifah Musdalifah Novi Wulandari Nurhayani Nurhayani Nurhikmah, Andi Reski Pahrul, Pahrul Reski Nurhikmah, Andi Rifhani Handayani L Rinda Oktariani, Andi Satriadi, Satriadi Siradjuddin, Siradjuddin Sri Asmirani Suci Wulandhani Sudarmi Sudarmi Sutamrin, Sutamrin Syam, Agus Syam, Suehartono Tahir, Sumiati Thamrin Tahir Verdian, Aldi Huda Vika Puji Cahyani Vivi Rosida Widiastini Arifuddin Windarsari, Wiwin Riski Yusuf, Yulia Yunita Zaimar, Fina Ruzika