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All Journal Publikasi Pendidikan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Martabe : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Mattawang: Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Abdimas Langkanae PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Cross-border IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Metta: Jurnal Penelitian Multidisiplin Ilmu (JIMBE) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Akademik Pengabdian Masyarakat Journal of Innovative and Creativity Sigma: Jurnal Pembelajaran dan Pendidikan Matematika Sawerigading Journal of Economics, Bussiness and Management Issues SMART: Jurnal Pengabdian Kepada Masyarakat Macca: Science-Edu Journal Mammiri: Jurnal Pengabdian Masyarakat Padaidi: Journal of Tourism Dedication PESHUM Padaidi: Journal of Tourism Dedication Journal of Economics and Management Technologies Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Hasisa Haruna
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ON, TO, AT, IN RISK ANALYSIS BASED ON ISO 31000 TO IMPROVE OPERATIONAL EFFECTIVENESS AT RAKHA LAUNDRY IN GOWA REGENCY: ANALISIS RISIKO BERBASIS ISO 31000 DALAM MENINGKATKAN EFEKTIFITAS OPERASIONAL PADA USAHA RAKHA LAUNDRY DI KABUPATEN GOWA Asmayanti, Asmayanti; Syam, Agus; Sudarmi, Sudarmi; Haruna, Hasisa; Nurhikmah, Andi Reski
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.170

Abstract

This research aims to analyze and mitigate risks to improve operational effectiveness at Rakha Laundry in Pattallassang, Gowa Regency. This business has been operating for a year but has encountered operational challenges that lead to waste, machine breakdowns, service delays, and even customer losses. These issues must be addressed to maintain business stability and sustainability. The research method used was a qualitative approach, utilizing primary and secondary data through observation and interviews. The risk mitigation tool used was ISO 31000. The results of the study show that risks and their mitigation are grouped into three levels, namely High, Medium, and Low. High Level Risk (1) Limited Human Resources; Education and Training, (2) Machine Damage; routine maintenance and supervision. (3) Lost/Exchanged clothes; SOP, CCTV, and employee training. Medium Level Risk (1) Power outages; procurement of generators or communicating to customers. (2) Floods; Prepare security, control receipts, and predict flooding based on the volume and duration of rain. (3) Poor quality, ironing is not neat, not clean, faded or damaged clothes; SOP, supervisor, reward and punishment. Low Level Risk (1) Employees are late; absenteeism, salary deductions and bonuses for disciplined employees. (2) Fluctuating material prices; Purchase materials from suppliers and determine prices by considering fluctuations. (3) Competitors; Improve skills through learning, training, and mentoring. Keywords: Risk Analysis, Effectiveness, ISO 31000.
Strategi Pengembangan Usaha Gula Merah di Desa Tungke Kecamatan Bengo Kabupaten Bone Haruna, Hasisa; Syam, Agus; Sudarmi, Sudarmi; Tahir, Sumiati; Asmayanti, Asmayanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2045

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat pendapatan, analisis kelayakan dan strategi pengembangan usaha gula merah di Desa Tungke Kecamatan Bengo Kabupaten Bone. Penelitian ini menggunakan metode analisis kuantitatif untuk mengetahui tingkat pendapatan dan analisis kelayakan usaha gula merah dan analisis deskriptif untuk menjelaskan analisis SWOT (Strengths, Weaknesses, Opportunities, and Threats) untuk melihat lingkungan internal yaitu kekuatan dan kelemahan serta lingkungan eksternal yaitu peluang dan ancaman usaha gula merah. Hasil penelitian menunjukan tingkat pendapatan sebesar Rp 1.818.990,03 dan analisis kelayakan R/C sebesar Rp 1,87 dan B/C sebesar Rp 0,87 bahwa usaha gula merah layak diusahakan tapi tidak untuk investasi. Beberapa alternatif strategi usaha gula merah S-O (Strengths-Opportunities): Mempertahankan jumlah produksi dan kualitas produk agar keinginan konsumen selalu terpenuhi serta bekerja sama dengan industri pangan yang memakai bahan baku gula merah. Strategi S-T (Strengths-Threats): Meningkatkan produksi dengan menambah inovasi produk kemudian melakukan promosi ke media sosial atau mengikuti bazar untuk memperluas pasar. Starategi W-O (Weaknesses- Opportunities): Menciptakan tampilan gula merah lebih menarik dan memanfaatkan perkebunan setempat untuk lebih mudah mendapatkan bahan baku. Strategi W-T (Weaknesses-Threats): Menigkatkan sarana dan prasarana dalam mengelola usaha gula merah untuk menghindari kurangnnya ketersediaan bahan baku sehingga permintaan terpenuhi dan memperluas pasar agar usaha lebih berkembang.
Dinamika Resistensi dan Adopsi QRIS pada UMKM Makassar: Analisis Kualitatif dengan Pendekatan Teori Nudge Zaimar, Fina Ruzika; Adriansyah, Adriansyah; Haruna, Hasisa; Windarsari, Wiwin Riski; Ridha, Achmad
Jurnal Liabilitas Vol 10 No 2 (2025): Volume 10 No.2, Agustus 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/liabilitas.v10i2.508

Abstract

This study aims to explore the dynamics of resistance and adoption of the Quick Response Code Indonesian Standard (QRIS) among Micro, Small, and Medium Enterprises (MSMEs) in Makassar City using a qualitative approach and the Nudge Theory framework. This study focuses on an in-depth understanding of the factors that encourage and hinder QRIS adoption, by exploring the perspectives of both user and non-user businesses. Data were obtained through in-depth interviews with 10 MSMEs in the culinary sector and analyzed using thematic analysis methods. The results show that the decision to adopt QRIS is influenced by factors such as ease of access (simplification), social influence (social norm), default option settings(default option), information visibility (salience), the way of conveying information (framing), and providing feedback (feedback). Conversely, resistance to QRIS is driven by limited digital literacy, a lack of understanding of the benefits, and concerns about the risks of digital transactions. This finding confirms the relevance of Nudge Theory in explaining MSME decision-making behavior. This research contributes to the development of behavior-based strategies to promote digital financial inclusion in the MSME sector. Keywords: QRIS, MSMEs, Nudge Theory, Technology Resistance, Digital Financial Inclusion
Peran Pendidikan Kewirausahaan dan Literasi Keuangan terhadap Minat Berwirausaha Mahasiswa Prodi Kewirausahaan Universitas Negeri Makassar Haruna, Hasisa; Dwiyanti, Dwiyanti
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 2 (2025): September 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i2.217

Abstract

Penelitian ini bertujuan untuk mengeksplorasi peran pendidikan kewirausahaan dan literasi keuangan terhadap minat berwirausaha mahasiswa Program Studi Kewirausahaan Universitas Negeri Makassar. Berbeda dengan mayoritas penelitian terdahulu yang menggunakan pendekatan kuantitatif, studi ini mengadopsi metode kualitatif dengan desain fenomenologis untuk menggali pengalaman subjektif mahasiswa. Data diperoleh melalui wawancara semi-terstruktur terhadap sepuluh mahasiswa yang dipilih secara purposive sampling, kemudian dianalisis menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan mampu membentuk pola pikir kreatif dan keberanian mahasiswa dalam mencoba usaha, sedangkan literasi keuangan memberikan fondasi kepercayaan diri melalui kemampuan mengelola modal, menyusun perencanaan keuangan, dan menilai risiko bisnis. Kedua aspek ini terbukti saling melengkapi dalam menumbuhkan minat berwirausaha mahasiswa. Penelitian ini juga menemukan bahwa keterbatasan modal, rasa takut gagal, serta minimnya pendampingan menjadi hambatan utama yang dihadapi mahasiswa, sehingga menegaskan pentingnya dukungan ekosistem kewirausahaan kampus. Secara teoretis, penelitian ini memperkaya literatur kewirausahaan berbasis kualitatif dengan menegaskan relevansi Theory of Planned Behavior, Human Capital Theory, dan konsep entrepreneurial ecosystem. Secara praktis, hasil penelitian merekomendasikan perlunya integrasi kurikulum kewirausahaan dan literasi keuangan, serta penguatan dukungan institusional untuk mendorong minat berwirausaha menjadi aksi nyata.
Peran Guru dalam Menumbuhkan Karakteristik Wirausaha pada Siswa SMK Melalui Pembelajaran Kewirausahaan Tahir, Sumiati; Tahir, Thamrin; Tahir, Muhammad Ilyas Thamrin; Syam, Agus; Haruna, Hasisa
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1616

Abstract

This study aims to analyze the role of teachers in fostering entrepreneurial characteristics among Vocational High School (SMK) students through entrepreneurship learning. The background of this study lies in the high unemployment rate among SMK graduates, indicating a gap between vocational education objectives and labor market demands. A qualitative descriptive approach was employed, with data collected through in-depth interviews, classroom observations, and documentation, then analyzed using Miles, Huberman, and Saldaña’s interactive model. The findings reveal that teachers play strategic roles in three main dimensions: motivators, facilitators, and role models. As motivators, teachers inspire entrepreneurial interest through motivational stories and direct encouragement. As facilitators, they provide experiential learning such as project-based learning and small business simulations. As role models, teachers with real business experience act as authentic examples for students. However, the study also identifies structural challenges, including limited practice facilities, low parental support, and weak collaboration with industry. The results highlight that entrepreneurship education should not only focus on cognitive knowledge but also emphasize attitudes, values, and entrepreneurial skills. Practically, this study recommends stronger collaboration between schools, government, parents, and industry to reinforce the entrepreneurship education ecosystem in vocational schools.
Pengembangan Jiwa Berwirausaha Bagi Ibu-Ibu Rumah Tangga Melalui Pembuatan Asinan Viral: Pengembangan Jiwa Berwirausaha Bagi Ibu-Ibu Rumah Tangga Melalui Pembuatan Asinan Viral Dwiyanti; Hasisa Haruna; Amaliah, Rezeki; Aslindawaty, Nur; Hamran
MAMMIRI: JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 3 (2024): October 2024
Publisher : Education and Talent Development Center Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/mammiri.v1i3.2349

Abstract

This program is implemented in the Green Marannu Land Housing Complex, Bontomarannu District, Gowa Regency. Bontomarannu District is one of the villages that produces quite abundant rambutan fruit, but there are many mangoes that are still underutilized so that an initiative emerged to run an entrepreneurial training program in utilizing rambutan fruit into pickles that are currently viral. With this activity, there are many benefits obtained by housewives in the Green Marannu Land Housing Complex who initially could not take advantage of opportunities, finally became enthusiastic about deepening their knowledge about entrepreneurship. Furthermore, our hope as speakers for housewives is to be able to implement the results obtained.
Pelatihan Digital Marketing Bagi Pemilik Rumah Kost Jalan Arung Sanrego Kota Makassar Menggunakan Piktochart: Digital Marketing Training for Boarding House Owners on Jalan Arung Sanrego, Makassar City Using Piktochart A. Reski Almaida Dg Macenning; Hardiyanti Hatibu; Hasisa Haruna; Novi Wulandari; Rifhani Handayani L
MAMMIRI: JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 3 (2024): October 2024
Publisher : Education and Talent Development Center Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/mammiri.v1i3.2419

Abstract

The rapid development of Makassar, particularly along the Arung Sanrego Street, has driven an increased demand for rental properties, particularly boarding houses, leading to intense competition among property owners. To succeed in this competition, an effective marketing strategy is required, one of which is digital marketing. This article aims to examine the application of digital marketing in the boarding house industry in Makassar, focusing on the utilization of digital platforms such as social media, websites, and property search applications. A training program was conducted for boarding house owners to enhance their understanding of digital marketing and the use of graphic design tools, such as Piktochart, to create attractive promotional materials. The results of the training showed a significant improvement in the participants' understanding of how to market their boarding houses effectively and efficiently, as well as expanding their market reach, even to other cities or provinces. Additionally, the training also had a positive impact on increasing the competitiveness of boarding house businesses, as owners were able to leverage data analytics to design more targeted marketing strategies. Overall, the implementation of digital marketing not only provides direct benefits to the boarding house owners but also contributes to the local economy through increased revenue and the creation of new jobs in the boarding house industry Keynote: Digitital Marketing, Piktochart,Kost
SYSTEMATIC LITERATURE MAPPING AND BIBLIOMETRIC SYNTHESIS: STUDY OF THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING PERFORMANCE Windarsari, Wiwin Riski; Ridha, Achmad; Mangga, Andi Rahmatullah; Haruna, Hasisa
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.3000

Abstract

Introduction: This study explores the impact of Artificial Intelligence (AI) technologies on marketing performance through a systematic literature mapping and bibliometric analysis approach. The study identifies dominant AI technologies such as machine learning, natural language processing, predictive analytics, and generative AI and evaluates their impact on key marketing metrics, including customer engagement, conversion rates, and Return on Marketing Investment (ROMI). Methods: The data collection and analysis process was conducted during the period of March to April 2025 on the Scopus database. 69 articles as of April 2025 with the keyword Technology and AI Trends in Marketing. The top 30 articles were downloaded for analysis and debate, then narrowed down to 13 selected scientific articles as secondary data. Results: Bibliometric mapping through keyword co-occurrence analysis revealed six major research clusters, emphasizing the integration of AI in digital marketing, customer interaction, e-commerce, luxury tourism, manufacturing, and big data analytics. The findings suggest that AI-driven personalization, automation, predictive analytics, and omnichannel strategies significantly improve marketing effectiveness and efficiency. Furthermore, customer responses indicated increased satisfaction, engagement, loyalty, and conversion rates after AI implementation. Critical success factors identified included big data integration, real-time strategic adaptation, seamless customer experience, and ethical considerations. This study contributes to the academic field by providing a comprehensive visual map of AI applications in marketing and highlighting future research directions focused on long-term customer loyalty and ethical AI adoption. Keywords: Artificial Intelligence, Bibliometric Analysis, Marketing Performance, Systematic Mapping, Customer Engagement
Integrasi Project-Based Learning (PjBL) dan Adversity Quotient dalam Meningkatkan Kesiapan Berwirausaha: Analisis Bibliometrik dan Systematic Literature Review Bakhtiar, Muhammad Ilham; Rosida, Vivi; Haruna, Hasisa; Satriadi, Satriadi; Syam, Suehartono; Verdian, Aldi Huda
Publikasi Pendidikan Vol 15, No 3 (2025)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/publikan.v15i3.76928

Abstract

Penelitian bertujuan untuk menganalisis tren dan arah penelitian terkait Project-Based Learning (PjBL) dalam pendidikan kewirausahaan yang terindeks di Scopus. Secara khusus, tujuan penelitian meliputi: (1) mengidentifikasi tren publikasi PjBL dalam pendidikan kewirausahaan sepuluh tahun terakhir, (2) menelusuri perkembangan tren penelitian periode 2003–2025, (3) memetakan topik dominan dalam kajian PjBL dan kewirausahaan, (4) mengeksplorasi keterbatasan serta peluang riset masa depan, dan (5) merumuskan kerangka konseptual integrasi PjBL dan Adversity Quotient (AQ) dalam membentuk kompetensi kewirausahaan yang tangguh dan adaptif. Metode penelitian menggunakan pendekatan Systematic Literature Review (SLR) dengan pedoman PRISMA berbasis data Scopus yang menghasilkan 221 terbitan 2003-2025 sebagai artikel awal. Setelah penyaringan dengan kriteria inklusi–eksklusi, kemudian Analisis bibliometris menggunakan aplikasi RStudi , OpenRefine dan Biblioshny. Hasil penelitian menunjukkan tren publikasi meningkat signifikan sejak 2015 dan mencapai puncak pada 2024. Tema penelitian berevolusi dari fokus manajemen proyek ke integrasi pengalaman nyata, keterampilan abad ke-21, digitalisasi, Ethno-STEM, hingga self-efficacy sebagai landasan teoritis. Tantangan masih terlihat pada minimnya integrasi social enterprise, startup, dan kolaborasi global, terutama di negara berkembang. Namun, peluang riset terbuka pada inovasi digital, kurikulum berbasis proyek, serta perluasan jejaring internasional. Secara konseptual, integrasi PjBL dan AQ berpotensi membentuk kompetensi kewirausahaan kreatif, resilien, dan adaptif, relevan dengan tantangan pendidikan abad ke-21. 
Kekuatan Voice of Customer di Media Sosial: Dampaknya terhadap Respons dan Perbaikan CRM Perbankan Windarsari, Wiwin Riski; Zaimar, Fina Ruzika; Haruna, Hasisa; Ridha, Achmad; Mangga, Andi Rahmatullah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4344

Abstract

Social media is increasingly serving as a primary channel for customers to voice their banking experiences, including complaints, questions, and appreciation. This study aims to analyze the power of Voice of Customer (VoC) on platform X and its impact on company responses and Customer Relationship Management (CRM) improvements. The study analyzed 1,456 posts from 998 unique accounts addressed to Bank C's official account during August 2025. The results showed that dominant complaints included failed transactions with balance deductions, application disruptions, OTP and verification issues, difficulties contacting customer service, and security and fraud issues. Company responses were generally directed to private channels (DM or phone) using template-based answers. However, personalization efforts were evident in innovative application features, such as transaction notifications, e-statements, and the Bank C keyboard. These findings confirm that VoC is not simply a source of complaints but also a strategic input that can drive system improvements and interaction quality. Practical implications include the need to strengthen social listening, improve the quality of personalized responses, and integrate VoC directly into CRM. The use of AI and automation can also support the initial response process, while maintaining human oversight for sensitive cases. This research was limited to a single banking institution, a single platform, and a specific period, so the results cannot be broadly generalized. Future studies are recommended to involve more institutions, communication channels, and take a longitudinal approach to assess the impact of CRM improvements on customer satisfaction and loyalty.
Co-Authors Achmad Ridha Adriansyah Adriansyah Adriansyah Adriansyah Agus Syam Ahmad Ahmad Alfiah Nurfadhilah AM Hindi Amaliah, Rezeki Anang Setiawan Andi Anggi Kemalasari Andi Reski Nurhikmah Andi Rinda Oktariani Andika Isma Aslindawaty, Nur Asmayanti Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Bahri, Nur Alim Bakhtiar, Muh. Ilham Dewiyanti Fadly Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti, Dwiyanti Fachry Abda El Rahman Fandi Ahmad Fina Ruzika Zaimar Gayang, Dominggus Hajar Dewantara Halim, Nur Hamran Hardiyanti Hatibu Harjuna, Hariani Hasyim, Sitti Hajerah Husain As Inayanti Fatwa Iwan Setiawan HR Jayawarsa, A.A. Ketut Kemalasari, Andi Anggi Khaidarsyah. S Lutfi, Mukhtar Mahmuddin Mahmuddin Mangga, Andi Rahmatullah Marlina, Sitti Mildayanti, Mildayanti Muh. Irshan Sachrir Muhammad Akbar Muhammad Ilham Bakhtiar, Muhammad Ilham Muhammad Ilyas Thamrin Tahir Muhammad Rakib Musdalifah Musdalifah Nasrul Nasrul Novi Wulandari Nurhayani Nurhayani Nurhikmah, Andi Reski Nurul Haeriyah Ridwan Pahrul, Pahrul Rifhani Handayani L Rostina Rostina Satria Putra Jaya Negara Satriadi, Satriadi Siradjuddin, Siradjuddin Sri Asmirani Suci Wulandhani Sudarmi Sudarmi Sutamrin, Sutamrin Syam, Agus Syam, Suehartono Tahir, Sumiati Thamrin Tahir Verdian, Aldi Huda Vika Puji Cahyani Vivi Rosida Widiastini Arifuddin Windarsari, Wiwin Riski Yusuf, Yulia Yunita Zaimar, Fina Ruzika