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All Journal Publikasi Pendidikan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Martabe : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Mattawang: Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Abdimas Langkanae Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Cross-border IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Metta: Jurnal Penelitian Multidisiplin Ilmu (JIMBE) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Akademik Pengabdian Masyarakat Journal of Innovative and Creativity Sigma: Jurnal Pembelajaran dan Pendidikan Matematika Sawerigading Journal of Economics, Bussiness and Management Issues SMART: Jurnal Pengabdian Kepada Masyarakat Macca: Science-Edu Journal Mammiri: Jurnal Pengabdian Masyarakat Padaidi: Journal of Tourism Dedication PESHUM Padaidi: Journal of Tourism Dedication Journal of Economics and Management Technologies Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review
Hasisa Haruna
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Membangun Pertumbuhan Berkelanjutan melalui Aliansi Strategis dan Inovasi Model Bisnis: Studi Eksplorasi dalam Industri Teknologi Indonesia Dwiyanti, Dwiyanti; Haruna, Hasisa
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 3 (2025): November 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i3.231

Abstract

Industri teknologi Indonesia telah mengalami ekspansi pesat yang didorong oleh transformasi digital, peningkatan adopsi konsumen, dan arus investasi. Namun, mempertahankan pertumbuhan jangka panjang tetap menjadi tantangan krusial akibat keterbatasan sumber daya, ketidakpastian regulasi, dan persaingan pasar yang semakin ketat. Studi ini mengeksplorasi bagaimana aliansi strategis dan inovasi model bisnis secara bersama-sama berkontribusi pada pertumbuhan berkelanjutan di antara perusahaan teknologi di Indonesia. Menggunakan desain kualitatif eksploratif, beberapa studi kasus dilakukan yang melibatkan perusahaan rintisan dan perusahaan mapan, dengan data dikumpulkan melalui wawancara semi-terstruktur, analisis dokumen, dan pengkodean tematik. Temuan penelitian mengungkapkan bahwa aliansi strategis memungkinkan perusahaan mengakses sumber daya eksternal, memperkuat jaringan distribusi, dan mempercepat penetrasi pasar, terutama bagi perusahaan rintisan dengan kapasitas internal terbatas. Sementara itu, inovasi model bisnis terutama model langganan, platform digital, dan perluasan ekosistem, membantu perusahaan menghasilkan pendapatan berulang dan meningkatkan keterlibatan pelanggan. Studi ini menyoroti sinergi yang kuat antara kedua strategi: aliansi menyediakan kapabilitas yang saling melengkapi, sementara model bisnis inovatif mengubah kapabilitas ini menjadi penciptaan nilai jangka panjang. Namun demikian, hambatan seperti resistensi internal terhadap perubahan, ketidakselarasan budaya antar mitra, dan lingkungan regulasi yang dinamis menghambat implementasi. Penelitian ini berkontribusi pada literatur manajemen strategis di pasar negara berkembang dengan menunjukkan bahwa pertumbuhan berkelanjutan tidak hanya memerlukan kolaborasi dan inovasi, tetapi juga kemampuan beradaptasi organisasi dan konsistensi strategis.
Pelatihan Pemanfaatan Platform Digital untuk Menumbuhkan Kewirausahaan Berkelanjutan Rakib, Muhammad; Halim, Nur; Isma, Andika; Haruna, Hasisa; Dewantara, Hajar
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 5, No 2 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : Univeristas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v5i2.79641

Abstract

Abstrak. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam memanfaatkan berbagai platform digital sebagai sarana untuk mengembangkan kewirausahaan yang berkelanjutan. Sasaran kegiatan ini adalah siswa SMA Negeri 11 Sidenreng Rappang yang memiliki minat dan potensi dalam bidang kewirausahaan. Metode pelaksanaan PKM ini dilakukan dalam dua pendekatan yaitu pelatihan dan pendampingan praktik langsung kepada mitra sasaran dan menggunakan metode ceramah, diskusi, demonstrasi, dan praktik langsung. Materi pelatihan tentang konsep dasar kewirausahaan berkelanjutan, pemanfaatan media sosial dan marketplace untuk promosi, e-commerce, cara membuat dan mengelola toko online serta pembuatan akun di platform e-commerce, platform digital, dan praktik atau simulasi promosi bisnis digital. Hasil kegiatan menunjukkan bahwa siswa memperoleh peningkatan pengetahuan dan keterampilan dalam memanfaatkan teknologi digital untuk mendukung kegiatan kewirausahaan. Siswa mampu memahami konsep kewirausahaan berkelanjutan, mengenal berbagai platform digital yang dapat digunakan untuk promosi dan penjualan, serta berlatih secara langsung membuat konten digital kreatif yang relevan dengan dunia usaha modern. Selain peningkatan kemampuan teknis, kegiatan ini juga berhasil menumbuhkan motivasi, kreativitas, dan rasa percaya diri siswa untuk mulai merintis ide bisnis secara mandiri. Pihak sekolah pun memperoleh manfaat berupa peningkatan minat dan partisipasi siswa dalam kegiatan kewirausahaan, serta munculnya gagasan untuk menjadikan kegiatan serupa sebagai program berkelanjutan di lingkungan sekolah. Kata Kunci: pelatihan, e-commerce, platform digital, kewirausahaan, berkelanjutan
Purr-suasion in Action: How Catvertising BoostsBrand Recall through Cognitive Fluency Achmad Ridha; Hasisa Haruna; Fina Ruzika Zaimar; Wiwin Riski Windarsari; Adriansyah
Journal of Economics and Management Technologies Vol. 1 No. 3 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i3.12

Abstract

The Objectives – This study investigates how catvertising, or the strategic use of cat imagery in social-media advertising, influences brand recall through the mediating role of cognitive fluency. The research aims to understand how emotional engagement and cognitive simplicity jointly enhance advertising effectiveness in digital environments. The Methods/approaches – Using a quantitative, cross-sectional approach, data were collected from 100 active social-media users aged 18–35 in Makassar City, Indonesia. Respondents were exposed to simulated social-media advertisements containing or excluding cat imagery and subsequently completed a seven-point Likert-scale questionnaire measuring catvertising, cognitive fluency, and brand recall. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method, consisting of two stages: outer-model and inner-model evaluation. The Results – The results reveal that catvertising has a significant positive effect on brand recall, while cognitive fluency also enhances recall independently. However, the interaction effect between catvertising and cognitive fluency is not significant, indicating that emotional appeal and processing ease operate as parallel rather than moderating mechanisms. The Research Implications – These findings contribute to the theoretical integration of affective and cognitive perspectives in digital advertising research and highlight the importance of emotionally resonant yet cognitively simple designs. For practitioners, the study emphasizes the managerial relevance of incorporating familiar and emotionally appealing visuals to strengthen brand memorability in competitive social-media contexts.
Pengaruh Personal Branding Influencer terhadap Keputusan Pembelian melalui Kepercayaan Konsumen pada Mahasiswa Kewirausahaan Fakultas Ekonomi Universitas Negeri Makassar Asmayanti Asmayanti; Andi Reski Nurhikmah; Hasisa Haruna; Andi Rinda Oktariani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3935

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh personal branding influencer terhadap keputusan pembelian melalui kepercayaan konsumen pada mahasiswa Kewirausahaan Fakultas Ekonomi Universitas Negeri Makassar. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan kausal, serta analisis data dilakukan menggunakan Structural Equation Modeling (SEM) Partial Least Square (PLS). Populasi penelitian ini adalah seluruh mahasiswa aktif Program Studi Kewirausahaan yang menggunakan media sosial dan pernah terpapar konten influencer, dengan sampel sebanyak 120 responden yang diambil menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa personal branding influencer berpengaruh positif dan signifikan terhadap kepercayaan konsumen dan keputusan pembelian. Selain itu, kepercayaan konsumen terbukti memediasi hubungan antara personal branding influencer dan keputusan pembelian. Temuan ini menegaskan bahwa influencer yang kredibel, konsisten, dan interaktif dapat meningkatkan kepercayaan mahasiswa terhadap produk, sehingga mendorong niat dan keputusan pembelian secara signifikan.
EKSPLORASI PERAN MEDIASI LITERASI KEUANGAN DAN SISTEM INFORMASI AKUNTANSI DALAM HUBUNGAN TIPE KEPRIBADIAN MBTI DAN STRATEGI PENGELOLAAN KEUANGAN MAHASISWA AKUNTANSI Zaimar, Fina Ruzika; Achmad Ridha; Wiwin Riski Windarsari; Adriansyah; Hasisa Haruna
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.5009

Abstract

erbedaan strategi pengelolaan keuangan di kalangan mahasiswa Akuntansi menunjukkan bahwa penguasaan konsep akuntansi dan keuangan belum sepenuhnya membentuk perilaku keuangan yang efektif. Kondisi ini mengindikasikan adanya peran faktor psikologis dan sistemik dalam pengambilan keputusan keuangan. Penelitian ini bertujuan untuk mengeksplorasi peran mediasi literasi keuangan dan Sistem Informasi Akuntansi (SIA) dalam hubungan antara tipe kepribadian Myers-Briggs Type Indicator (MBTI) dan strategi pengelolaan keuangan. Penelitian ini dilakukan pada mahasiswa Program Studi Akuntansi di Universitas Negeri Makassar dan memberikan implikasi praktis bagi pengembangan pembelajaran literasi keuangan serta pemanfaatan sistem informasi akuntansi dalam meningkatkan strategi pengelolaan keuangan mahasiswa di lingkungan perguruan tinggi. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam terhadap mahasiswa yang dipilih secara purposive berdasarkan variasi tipe kepribadian MBTI, serta didukung oleh observasi dan dokumentasi terkait pemanfaatan sistem dan aplikasi keuangan. Analisis data dilakukan menggunakan analisis tematik melalui tahapan pengodean terbuka, aksial, dan selektif. Hasil penelitian menunjukkan bahwa tipe kepribadian MBTI memengaruhi kecenderungan mahasiswa dalam mengambil keputusan keuangan, namun literasi keuangan dan pemanfaatan SIA berperan sebagai mekanisme mediasi yang membantu mahasiswa mengendalikan kecenderungan kepribadian tertentu. Literasi keuangan memperkuat pemahaman dan rasionalitas dalam pengelolaan keuangan, sedangkan SIA berfungsi sebagai alat pengendalian dan pendukung keputusan keuangan. Penelitian ini memberikan kontribusi teoretis pada pengembangan akuntansi perilaku serta implikasi praktis bagi pembelajaran literasi keuangan dan Sistem Informasi Akuntansi berbasis karakter di perguruan tinggi.
EDUKASI PERSONAL HYGIENE PADA SISWA SDN 291 LOBI KECAMATAN BONTOTIRO KABUPATEN BULUKUMBA Widiastini Arifuddin; Hasisa Haruna; Dwiyanti Dwiyanti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i5.1649-1655

Abstract

Personal Hygiene atau kebersihan diri merupakan perilaku seseorang dalam menjaga kebersihan dan kesehatan tubuh. Keterampilan dalam personal hygiene menjauhkan diri dari berbagai bakteri patogen yang dapat menimbulkan berbagai penyakit. Kegiatan pengabdian kepada masyarakat yang telah dilaksanakan di SDN 291 Lobi, Kecamatan Bontotiro, Kabupaten Bulukumba bertujuan memberikan edukasi kepada siswa mengenai personal hygiene berupa cara mencuci tangan  dan menggosok gigi dengan baik dan benar. Metode yang digunakan pada saat pelaksanaan kegiatan pengabdian kepada masyarakat yaitu ceramah, tanya jawab, demonstrasi dan praktek. Pada saat pelaksanaan kegiatan jumlah peserta yang hadir sebanyak 18 siswa dengan rentang umur 6-9 tahun yang didampingi oleh guru kelas dan orang tua. Semua peserta yang hadir sangat senang dan antusias mengikuti serangkaian kegiatan mulai dari pemberian informasi dan pengetahuan tentang cara mencuci tangan dan menggosok gigi hingga praktek secara mandiri. Evaluasi dilakukan dengan mengamati secara langsung dan hasilnya semua peserta telah mengetahui dan mampu mempraktekkan secara mandiri cara mencuci tangan dan menggosok gigi dengan baik dan benar. 
Kekuatan Voice of Customer di Media Sosial: Dampaknya terhadap Respons dan Perbaikan CRM Perbankan Wiwin Riski Windarsari; Fina Ruzika Zaimar; Hasisa Haruna; Achmad Ridha; Andi Rahmatullah Mangga
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4344

Abstract

Social media is increasingly serving as a primary channel for customers to voice their banking experiences, including complaints, questions, and appreciation. This study aims to analyze the power of Voice of Customer (VoC) on platform X and its impact on company responses and Customer Relationship Management (CRM) improvements. The study analyzed 1,456 posts from 998 unique accounts addressed to Bank C's official account during August 2025. The results showed that dominant complaints included failed transactions with balance deductions, application disruptions, OTP and verification issues, difficulties contacting customer service, and security and fraud issues. Company responses were generally directed to private channels (DM or phone) using template-based answers. However, personalization efforts were evident in innovative application features, such as transaction notifications, e-statements, and the Bank C keyboard. These findings confirm that VoC is not simply a source of complaints but also a strategic input that can drive system improvements and interaction quality. Practical implications include the need to strengthen social listening, improve the quality of personalized responses, and integrate VoC directly into CRM. The use of AI and automation can also support the initial response process, while maintaining human oversight for sensitive cases. This research was limited to a single banking institution, a single platform, and a specific period, so the results cannot be broadly generalized. Future studies are recommended to involve more institutions, communication channels, and take a longitudinal approach to assess the impact of CRM improvements on customer satisfaction and loyalty.
How Entrepreneurship Education and Creativity Shape Entrepreneurial Intention: The Role of Self-Efficacy? Yuniar, Fira; Dewantara, Hajar; Nurhayani, Nurhayani; Haruna, Hasisa; Adelia, Nur
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 2 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the effects of entrepreneurship education and creativity on entrepreneurial intention by considering the role of self-efficacy. A quantitative explanatory design was employed, using data collected from 100 respondents selected through proportional random sampling from a population of 492 students. The research instrument was a five-point Likert scale questionnaire, and the data were analyzed using descriptive statistics, hypothesis testing, and path analysis. The findings indicate that entrepreneurship education has a significant positive effect on entrepreneurial intention, although its effect on self-efficacy is not statistically significant. In contrast, creativity has a significant positive effect on both entrepreneurial intention and self-efficacy. The indirect analysis further suggests that self-efficacy plays an important explanatory role, particularly in strengthening the contribution of creativity to entrepreneurial intention. These findings imply that entrepreneurship education alone may not be sufficient to build strong entrepreneurial confidence unless it is accompanied by learning experiences that foster creativity, opportunity recognition, and problem-solving capacity. This study highlights the importance of integrating entrepreneurship education with creativity development to cultivate stronger entrepreneurial intention and more robust self-belief. The findings offer practical implications for higher education institutions in designing entrepreneurship programs that are more experiential, confidence-building, and innovation-oriented.
Bridging Informal Learning and Sustainable Development: The Mediating Role of Entrepreneurial Mindset in Shaping SDG-Oriented Entrepreneurial Intention Nurhayani, Nurhayani; Haruna, Hasisa; Kemalasari, Andi Anggi; Akbar, Muhammad
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 1 (2026): Vol. 4, No. 1, February 2026: Indonesian Journal of Business and Entrepreneursh
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i1.193

Abstract

This study examines the role of informal entrepreneurship education in shaping SDG-oriented entrepreneurial intention, with entrepreneurial mindset as a mediating variable among students of the Department of Economics and Development Studies, Faculty of Economics, Universitas Tadulako. Using a quantitative approach, data were collected from 90 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that informal entrepreneurship education does not have a significant direct effect on SDG-oriented entrepreneurial intention. However, it has a positive and significant effect on entrepreneurial mindset, which in turn significantly influences SDG-oriented entrepreneurial intention. Furthermore, the findings reveal that entrepreneurial mindset fully mediates the relationship between informal entrepreneurship education and SDG-oriented entrepreneurial intention. These results highlight that informal learning alone is insufficient to foster sustainable entrepreneurial intention unless it is transformed into a strong entrepreneurial mindset. This study contributes to the literature by emphasizing the critical role of entrepreneurial mindset as a key mechanism linking informal learning and sustainability-oriented entrepreneurial intention. The findings also provide practical implications for educators and policymakers in designing entrepreneurship programs that support the achievement of the Sustainable Development Goals (SDGs).
Home-Based Entrepreneurship Training for Enhancing Family Income in Takalar Regency Nurhayani Nurhayani; Hasisa Haruna; Andi Anggi Kemalasari; Nur Rahmi; Sumiati Tahir
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

Abstract

This community service program aims to enhance the economic capacity and independence of the community through home-based entrepreneurship training in Takalar Regency. The primary challenges faced by the community include limited skills in developing home-based businesses, a lack of product innovation, and insufficient knowledge of marketing and business management. Therefore, this program was implemented as a community empowerment initiative, particularly targeting housewives and small-scale entrepreneurs, to enable them to transform local resources into products with economic value. The implementation method consisted of several stages, including observation, socialization, training, hands-on practice, and business mentoring. The training materials covered the fundamentals of entrepreneurship, home-based product processing, packaging techniques, basic digital marketing, and financial management for small businesses. The program was conducted using a participatory approach that actively involved community members in both the training sessions and production practices. The results demonstrated a significant improvement in participants’ knowledge and skills in managing home-based businesses. Participants were able to produce more attractive products with higher market value than before. In addition, they gained a better understanding of the importance of marketing strategies through social media to expand their consumer reach. The program also positively influenced participants’ motivation to develop independent businesses as a means of increasing family income. In conclusion, home-based entrepreneurship training has proven effective in supporting community economic empowerment in Takalar Regency. This initiative is expected to serve as an initial step toward creating productive and sustainable enterprises based on local potential.
Co-Authors Achmad Ridha Adelia, Nur Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Adriansyah Agus Syam Alfiah Nurfadhilah AM Hindi Amaliah, Rezeki Anang Setiawan Andi Anggi Kemalasari Andi Rahmatullah Mangga Andi Reski Nurhikmah Andi Rinda Oktariani Andika Isma Aslindawaty, Nur Asmayanti Asmayanti Asmayanti ASMAYANTI, ASMAYANTI Asriyani Amrullah Dewiyanti Fadly Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti, Dwiyanti Fachry Abda El Rahman Fandi Ahmad Fina Ruzika Zaimar Fina Ruzika Zaimar Gayang, Dominggus Hajar Dewantara Halim, Nur Hamran Hardiyanti Hatibu Harjuna, Hariani Hasyim, Sitti Hajerah Husain As Inayanti Fatwa Iwan Setiawan HR Jayawarsa, A.A. Ketut Kemalasari, Andi Anggi Khadijah Khadijah Khaidarsyah. S Mahmuddin Mahmuddin Mangga, Andi Rahmatullah Marlina, Sitti Mildayanti Mildayanti Muh. Irshan Sachrir Muhammad Akbar Muhammad Ilham Bakhtiar Muhammad Ilyas Thamrin Tahir Muhammad Rakib Mukhtar Lutfi Musdalifah Musdalifah Nur Aslindawaty Nur Rahmi Nurhayani Nurhayani Nurhayani Nurhayani Nurhayani nurhayani Nurhikmah, Andi Reski Nurul Haeriyah Ridwan Pahrul, Pahrul Rifhani Handayani L Rostina Rostina Rufi'i Satria Putra Jaya Negara Satriadi, Satriadi Siradjuddin Sri Asmirani Suci Wulandhani Sudarmi Sudarmi Sumiati Tahir Sutamrin, Sutamrin Syam, Agus Syam, Suehartono Tahir, Sumiati Thamrin Tahir Verdian, Aldi Huda Vika Puji Cahyani Vivi Rosida Widiastini Arifuddin Windarsari, Wiwin Riski Wiwin Riski Windasari Yuniar, Fira Yusuf, Yulia Yunita Zaimar, Fina Ruzika