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Journal : Jurnal Manajemen Teknologi

Examining The Impact of Customer Satisfaction and Brand Image toward Consumer Loyalty on Bank Syariah Indonesia Nofirda, Fitri Ayu; Susanto, Perengki
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.3

Abstract

Abstract. Bank Syariah Indonesia is a financial institution whose principal business is to provide credit and services in payment and money circulation that operates in accordance with sharia principles. This research is intended to see the role of customer satisfaction and brand image mediating customer engagement on Bank Syariah Indonesia customer loyalty. Through the purposive sampling method, the number of samples is determined to be at least 120 respondents. Data collection using questionnaire dissemination. Structural Equation Modeling (SEM- AMOS) analysis technique version 26 was used in this study. These results show that Customer Satisfaction has a significant effect on Customer Loyalty, Brand Image has a significant effect on Customer Loyalty, Customer Engagement has a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty through Customer Engagement, and Brand Image has a significant effect on Customer Loyalty through Customer Engagement. Keywords: Customer satisfaction, brand image, customer engagement customer loyalty   Abstrak. Bank Syariah Indonesia suatu lembaga keuangan yang usaha pokoknya memberikan kredit dan jasa-jasa dalam pembayaran serta peredaran uang yang beroperasi disesuaikan dengan prinsip-prinsip syariah. Penelitian ini dimaksudkan guna melihat peran customer satisfaction dan brand image memediasi customer engagement terhadap loyalitas nasabah Bank Syariah Indonesia. Melalui purposive sampling method ditentukan jumlah sampel yaitu minimal 120 responden. Pengumpulan data menggunakan penyebaran kuisioner. Teknik analisis Structural Equation Modeling (SEM-AMOS) versi 26 digunakan pada penelitian ini. Hasil tersebut menunjukkan Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah, Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah, Customer Engagement berpengaruh signifikan terhadap Loyalitas Nasabah. Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement, dan Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement. Kata kunci: Customer satisfaction, brand image, loyalitas nasabah, customer engagement.  
Does Shopping Orientation and Gender Different Affect Online Shopping Lifestyle? Nofirda, Fitri Ayu; Dwita, Vidyarini
Jurnal Manajemen Teknologi Vol. 23 No. 3 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.3.2

Abstract

Abstract. This study aims to determine the Influence of Shopping Orientation and Gender Different on Online Shopping Lifestyle in Pekanbaru City. This research was conducted in Pekanbaru City with 104 respondents. This study used quantitative methods by drawing research samples using the purposive sampling method. Data testing using validity tests, reliability tests, classical assumption tests, multiple linear regression tests, there are two hypothesis tests and determination tests with the help of SPSS 23 software. The results of this study show that Market Orientation and Gender Different partially affects Online Shopping Lifestyle, Gender Different partially affects Online Shopping Lifestyle, and Shopping Orientation and Gender Different partially affects Online Shopping Lifestyle The findings suggest that market orientation can enhance their position for success by improving their online shopping lifestyle. Overall, this study provides valuable insights into the importance of market orientation in enhancing production performance for manufacturing SMEs, and its implications can be useful for practitioners, policymakers, and scholars interested in ecommerce platform competitiveness. Keywords: Market orientation, shopping orientation, gender different, online shopping lifestyle, e-commerce Abstrak. Penelitian ini bertujuan untuk mengetahui Pengaruh Orientasi Belanja dan Gender Different Terhadap Online Shopping Lifestyle di Kota Pekanbaru. Penelitian ini dilakukan di Kota Pekanbaru dengan jumlah responden 104 orang. Penelitian ini menggunakan metode kuantitatif dengan penarikan sampel penelitian menggunakan metode purposive sampling. Pengujian data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji hipotesis dan uji determinasi dengan bantuan software SPSS 23. Hasil penelitian ini menunjukkan bahwa Orientasi Belanja secara parsial berpengaruh terhadap Online Shopping Lifestyle,Gender Different secara parsial berpengaruh terhadap Online Shopping Lifestyle, dan Orientasi Belanja dan Gender Different secara parsial berpengaruh terhadap Online Shopping Lifestyle Kata kunci: Orientasi Pasar, orientasi belanja, perbedaan gender, gaya hidup belanja online, e-commerce
Entrepreneurial Orientation and SMEs Business Peformance: The Role of Technology and Competitive Intensity as Mediating Nofirda, Fitri Ayu; Azhari, Intan Putri
Jurnal Manajemen Teknologi Vol. 24 No. 1 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.1.1

Abstract

Abstract. The purpose of this study is to analyze the influence of entrepreneurial orientation including innovation, proactiveness and courage in taking risks in Pekanbaru City, Riau Province Indonesia. SMEs contributes largely to Indonesia's economy. However, these enterprises often struggle with limited resources leading to weaker performance. The research problem centers on identifying factors that can enhance the BP, mainly through Technology and CI. This study uses quantitative and descriptive research methods using SEM - AMOS 26. Data is collected using online survey. The research sample is a portion of the leaders or owners of SMEs in the songket business commodity using a non-probability delivery method, namely a purposive sampling. Sample of the study was 240 respondents. Conceptually, this study found interesting relationship between innovation, proactive, risk taking, technology, competitive intensity and business perfomance then called as entrepreneurial orientation. The empirical results reveal that technology and competitive intensity significantly mediate the relationship between EO and SME performance. Therefore, with new findings, the study extends the literature on serial mediation in the EO-performance of SMEs. This study has important implications for SMEs that are seeking to gain a competitive advantage.  The findings offer an additional insight to managers on entrepreneurial orientation strategy to increase business performance. Keywords: Business Performance, Entrepreneurial Orientation, Innovation, SMEs  
Co-Authors AA Sudharmawan, AA Abunawas, Abunawas Adani, Muhammad Rafid Afista, Tiara Ledy Afrina, Wella Agellita, Zefania Agrecia, Angel Agusti, Risa Vionita Ahmad, Ikhbal Akhmad, Ikhbal Aldi, Rizki Alfaiz, Dimas Naufal Alfriandica, Ananda Alwi, Desi Sri Rezeki Ananto, Ghardo Vito Anggraini, Reza Silvia Anisa Putri Ardani, Septia Sari Arfis, Alif Hatta Arimbi, Gilang Arwana, M. Reza Asri, Mutiara Hanifah Asrila, Widra Asro, Muhammad Astutik, Endang Fuji Atikah, Mahdiyah Atmajaya, Dhimas Atsyari, Salma Al Aulia, Refi Ayu, Nadya Gusti Azhari, Intan Putri Bakaruddin Bakaruddin Bakrinur, M. Danil Berliana, Indah Cahyani, Regita Candra, Diva Hesti Chandra, Reza Daniel, Muhammad Daratullaila, Intan Desi Ratna Sari, Desi Ratna Dewita, Selsy Arya Dhia, Royhan Ali Dmk, Muhammad Alvino Dinova Dwi Hastuti Dwi Putri, Adinda Azmi Dwindri , Radinda Dwita, Vidyarini Elmiati, Salviyah Erika, Silvia Evi Susanti Fadilla, Fadilla Fahnel, Hafidh Fajri, Zul Faladhin, Johan Faneri, Muhammad Alhaadiy Fauzi, Faradiba Kamilia Febi, Rahma Novita Fendari, Mutiara Ferdian Syah Fikri, Khusnul Fina, Zahra Firmathoina, Aisyah Fitri Rahmadani, Fitri Fitri Wulandari Frizawati, Nia Fuadina, Aysyah Lulu Gunawan, Muhammad Isral Guntur Syahputra, Guntur H, Emi Kristina Br Hadipura, Hugo Hafiz, Raka Khansa Al Hamersat, Danu Hanifa, Syafira Harahap, Hikmah Indah Putri Yana Hardilawati, Wan laura Hasbi, M Nanda Ikhsanul Hesti, Nasila Ghaniya Hinggo S, Hichmaed Tachta Hinggo S., Hichmaed Tachta Hinggo, Hichmaed Tachta Ilahi, Bunga Dina Wahyu Ilham, Robby Aprilo Inaya, Chaiza Intan Diane Binangkit Ismiarti, Ratna Julita Jamila Wati Jasril Jasril Juliandra, Galih Khairani, Radha Khairumminnisa, Khairumminnisa KIrana, Alfameita Citra Kristian, Issarah Kristina, Riski Wahyu Kuntoro, Ardino Alit Kusanggraini, Mitha Kusumah, Alum Larossy, Aditya Lastari, Dian Lawreina, Phamela Lestari, Pebriyanti Amalia Lestari, Rizki Dwinda Maharani, Adek Puan Maharani, Marshanda Maharani, Najwa Bintang Maulidya, Syifa Khairani Misral, Misral Muhammad Aldi, Muhammad Muhammad Fajar Mukhti, Rifqy Ariq Muliani, Muti Munthe, Cindi Alichia MZ, Al Agib Lutfi Nainggolan, Missi Yanti.s Mayline Elisabeth Nduru, Usman Nindia Husna Marsandya Ningrum, Indri Setia Ningrum, Tisya Diah Ayu Nurdin, Diana Nurhaliza, Fanny P, Glorya Putri Alisia Pamungkas, Arya Bagus Perengki Susanto Pernanda, Aprival Jacky Pracelya, Chinky Pransiska, Laina Prasetiyo, Tegar Pratiwi, Gangsar Widi Dwi Prayoga, Yunandar Purba, Hanna Yemima Puspita, Citra Putra, Kelvin Nasdi Putri, Anggi Dalma Putri, Desi Putri, Dinda Nurlaila Putri, Indah Purnama Putri, Nadia Pradana Putri, Sari Yuinda Putri, Shesa Nadila Putri, Tessa Aulia Putri, Yulia Maysa Rafli, Muhammad Rahadi, Johan Rahmadani, Nia Rahmah, Adillah Rahmayani, Putri Raihan, Muhammad Ramadhan, Alif Rambang Ramadhan, Rian Rahmat Ramadhan, Sultan Rafly Ramadhani, Sulistia Ramayanis, Dipa Refaies, Widya Renata, Renata Ridho, Tri Ibnu Roidias, Raja Havizul Romauli, Jessika Roza, Indri Erlia Rusad, M.Syauqan Rusadi, Muhammad Syauqan S, Issarah Kristina H. Safika, Nur Safitri, Adilla Samosir, Cindy Maylani Sapitri, Rahmalia Saputra, Nanda Saputri, Tika Dwi Sari, Desi Mayang Sari, Tia Ananda Mulya Septiansyah, Rizki Sermina, Ayu Setianingsih, Rahayu Sijabat, Maria Emmes Fernanda Sitompul, Shekina Ester Sofyan, Syaharani Dwi Sovia, Kanti Nur Stevan, Muhammad Suci Irawati Sufi, Komar Ali Suganda, Rivani Sulistyandari, Sulistyandari Surya Pratama Suryani, Atika Syakira, Viska Zira Syaputra, Fadhel Muhammad Sya’ban, Muhammad Adib T, Castroufyan Parluhutan Tanjung, Nanda Togatorop, Ivan Rezenstar Trisakti, Pradinta Tuti, Mayes Uchro, Fendha Umar, Said Nur Utomo, Arif Prastyo Valecia, Vella Gisella Viona, Aliah Wahyudi, M. Reno Widari, Aliya Widya, Firda Wulandari, Cindy Wulandari, Yunike Sri Yana, Azzahra Diva Yani, Zetty Handa Yanto, Hery Novitri Yeni Kurniawati, Yeni Yudha, M. Asra Yuna, Ribby Yuslim Yuslim Zaki, Hammam Zalni, Dhiny Zalukhu, Suku Berkat Zettira, Zahara Zidan, Muhammad Zikra, Nadila