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All Journal Management Analysis Journal IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science Budimas : Jurnal Pengabdian Masyarakat Jumat Ekonomi: Jurnal Pengabdian Masyarakat East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) J-LEE - Journal of Law, English, and Economics Jurnal Pengabdian Mandiri Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Science and Education Journal Midang Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal IJMA Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Pengabdian Kepada Masyarakat Kalam JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Pelayanan Masyarakat Jurnal Pengabdian Indonesia Journal of Society, Community and Business Development
Randikaparsa, Irawan
Universitas Muhammadiyah Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee Saputri, Dinda Indah; Randikaparsa, Irawan; Astuti, Herni Justiana; Bagis, Fatmah
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 9 No. 2 (2026): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v9i2.56923

Abstract

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buying of Glad2Glow products on Shopee. A quantitative approach was employed using a survey of 333 students of Universitas Muhammadiyah Purwokerto, analyzed through PLS-SEM. The results indicate that all variables simultaneously affect impulse buying. Partially, E-WOM has no significant effect, while Hedonic Shopping, Sales Promotion, and FOMO show positive and significant effects. These findings suggest that impulse buying is driven more by emotional and situational factors than by online review information. This research is expected to contribute to business actors in designing more effective marketing strategies on digital platforms.
Peran Kepuasan Pelanggan dalam Memediasi Pengaruh Product Quality, Brand Image, dan Brand Trust Terhadap Loyalitas Pelanggan Produk Sunscreen Azarine di Shopee: Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Purwokerto Talita Richi Stefani; Irawan Randikaparsa; Herni Justiana Astuti; Hermin Endratno
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11225

Abstract

This study analyzes the influence of product quality, brand image, and brand trust on customer loyalty with customer satisfaction as a mediating variable in Azarine sunscreen consumers, which is based on Expectation Confirmation Theory as a theoretical basis in explaining the formation of consumer satisfaction and loyalty. The research method used in this study is a quantitative approach with a purposive sampling technique, namely a sampling technique based on certain criteria that have been determined in accordance with the research objectives. The number of respondents collected was 350 respondents, but 10 respondents were eliminated because they did not meet the research criteria, so the total sample used in the analysis was 340 respondents. Data were analyzed using Structural Equation Modeling–Partial Least Squares 3.0 (SEM-PLS 3.0). The results showed that product quality, brand image, and brand trust had a positive and significant effect on customer satisfaction. Subsequently, brand image and brand trust were proven to have a positive and significant effect on customer loyalty, while product quality did not have a significant direct effect on customer loyalty. Customer satisfaction was proven to be able to mediate the influence of product quality, brand image, and brand trust on customer loyalty. These findings indicate that companies need to ensure product quality meets consumer expectations, maintain a positive brand image, and increase customer trust to ensure consumer satisfaction and increase customer loyalty sustainably.
The Influence of Product Quality and Word of Mouth on Repurchase Intention with Purchase Decision as a Mediating Variable in the Use of Online Transportation Asmarani Pandabandjal; Arini Hidayah; Wida Purwidianti; Irawan Randikaparsa
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5255

Abstract

This study aims to analyze the influence of product quality and word of mouth on repurchase intention, with purchase decision as a mediating variable among users of Gojek services. This research adopts a quantitative approach through a survey of active Gojek users. The population in this study consists of all Gojek service users in Indonesia. The sample was determined using the Lemeshow formula, resulting in a total of 200 respondents. Data were analyzed using the Structural Equation Modeling (SEM) method. The results indicate that product quality and word of mouth have a positive effect on purchase decision and repurchase intention. Furthermore, purchase decision significantly mediates the relationship between product quality and word of mouth on repurchase intention. These findings highlight the importance of improving service quality and encouraging positive word of mouth to build
PENGARUH INFLUENCER MARKETING, ONLINE CUSTOMER REVIEW DAN LIVE STREAMING SHOPPING TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK DI TIKTOK SHOP Nayla Auroravita; Muchammad Agung Miftahuddin; Irawan Randikaparsa; Tri Septin Muji Rahayu; Ika Yustina Rahmawati
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7190

Abstract

The dynamics of information technology advances have encouraged changes in consumer behavior, especially in online shopping activities through social media such as TikTok Shop. The purpose of this study is to examine the application of influencer marketing, online customer reviews, and live streaming shopping in influencing the purchase decision of cosmetic products in students in the city of Purwokerto. This research is based on the increasing intensity of online shopping activities through social media on changes in consumer behavior towards the purchase decision-making process. Quantitative with a causal approach was used as the basis of the research, involving 127 respondents selected by purposive sampling using non-probability sampling techniques, then given questionnaires as a source of research data, analyzed using SPSS software version 27. The findings of the study indicate that influencer marketing, online customer reviews, and live streaming shopping simultaneously have a positive and significant effect on purchase decisions and contribute to increasing consumer confidence and interest in buying cosmetic products in students in the city of Purwokerto who shop through TikTok Shop.
Edukasi Hukum Pidana bagi Masyarakat Desa Cihonje, Kecamatan Gumelar, Kabupaten Banyumas Prasetyo Budi Wicaksana; Irawan randikaparsa; Muhammad Amir Biky; Rhis Ogie Dewandaru; Indah Kresti Cahayani; Muhammad Sodikul Amin
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19654

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran hukum masyarakat Desa Cihonje, Kecamatan Gumelar, Kabupaten Banyumas melalui edukasi hukum dasar dalam bidang hukum pidana. Kegiatan ini dilaksanakan dengan pendekatan partisipatif yang melibatkan 30 peserta pada tanggal 5 Februari 2026. Pelaksanaan kegiatan meliputi penyampaian materi, diskusi, dan tanya jawab. Hasil kegiatan menunjukkan bahwa peserta aktif, dengan beberapa peserta mengajukan pertanyaan terkait prosedur hukum, khususnya pelaporan di kepolisian. Selain itu, peserta menunjukkan peningkatan keberanian dalam menyampaikan permasalahan hukum serta pemahaman terhadap prosedur hukum dasar. Secara keseluruhan, kegiatan ini efektif dalam meningkatkan kesadaran hukum masyarakat.
INSPIRING AND ENHANCING THE SUCCESS MOTIVATION OF JUNIOR HIGH SCHOOL STUDENTS AT SMP ISLAM BELIK Randikaparsa, Irawan; Fauzan, Akhmad; Arofah, Rifka Utami; Salsabila, Deska
Midang Vol 1 No 3 (2023): Midang, Oktober 2023
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v1i3.50018

Abstract

Education is the main pillar in shaping the future of the younger generation. In the midst of a critical phase of development for junior high school children, motivation plays a central role in encouraging them to achieve success in education and personal development. In this context, this service journal, entitled “Inspiring and Enhancing the Success Motivation of Junior High School Students at SMP Islam Belik,” documents collaborative efforts aimed at increasing student learning motivation at Belik Islam Middle School. The service is carried out using presentations and also watching motivational films to encourage students to learn. The results of this activity show that Beluk Islamic Middle School students are motivated to continue their education and achieve their dreams..
PENGARUH USER INTERFACE, BRAND IMAGE, DIGITAL LITERACY, DAN USER EXPERIENCE TERHADAP MINAT PENGGUNAAN SEABANK PADA MAHASISWA GENERASI Z DI PURWOKERTO Mar'atun Sururiyah; Tri Septin Muji Rahayu; Hermin Endratno; Irawan Randikaparsa
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/x61mpa74

Abstract

Transformasi teknologi digital telah mengubah lanskap industri perbankan secara signifikan, salah satunya ditandai dengan kehadiran layanan bank digital seperti SeaBank yang mempermudah proses transaksi keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh user interface, brand image, digital literacy, dan user experience terhadap minat penggunaan aplikasi Seabank pada mahasiswa Generasi Z di Purwokerto. Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner dan dianalisis menggunakan SEM-PLS 3.0. Populasi dalam studi ini mencakup mahasiswa dari tiga perguruan tinggi di Purwokerto yang berjumlah 51.389 orang, dengan 119 responden yang dipilih menggunakan teknik proportional random sampling. Hasil analisis menunjukkan bahwa keempat variabel memiliki pengaruh positif dan signifikan terhadap minat menggunakan SeaBank. Temuan ini menunjukkan pentingnya pengembangan layanan perbankan digital yang sesuai dengan karakteristik generasi muda masa kini.
Pengaruh Work-Life Balance, Disiplin Kerja, Lingkungan Kerja dan Kompensasi terhadap Kinerja Karyawan PT Slamet Langgeng Purbalingga Iqbal Fadholi; Hermin Endratno; Akhmad Darmawan; Irawan Randikaparsa
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 4 No. 3 (2026): Agustus: Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v4i3.2477

Abstract

This study aims to analyze the influence of Work-Life Balance, work discipline, work environment, and compensation on employee performance at PT. Slamet Langgeng Purbalingga. This study employed a quantitative approach using a survey method involving 100 respondents selected through questionnaire distribution to employees who met the research criteria. The collected data were analyzed using multiple linear regression with the assistance of SPSS statistical software. Hypothesis testing was conducted using the simultaneous F-test and the t-test to examine the effect of each independent variable on employee performance at a significance level of 5% (α = 0.05). The results indicate that Work-Life Balance, work discipline, work environment, and compensation simultaneously have a significant effect on employee performance. Partially, work discipline has the most dominant influence among the independent variables, while compensation shows a relatively lower effect compared to the other variables. These findings contribute theoretically to the development of human resource management literature, particularly regarding the factors influencing employee performance, and provide practical implications for companies in formulating policies to improve productivity, work effectiveness, human resource quality, and sustainable employee performance.
Peran Alternatif Penyelesaian Sengketa Dalam Mewujudkan Prinsip Keadilan Restoratif Di Indonesia : Tinjauan Yuridis Normatif prasetyo budi wicaksana; Irawan Randikaparsa; Feryal Sadidah Basrawy
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.865

Abstract

Alternatif Penyelesaian Sengketa (APS) merupakan upaya penyelesaian sengketa melalui jalur non litigasi atau diluar pengadilan. Mekanisme ini mengutamakan musyawarah dan kesepakatan para pihak. APS dapat dilakukan melalui negoisasi, mediasi dan konsiliasi. Kehadiran APS menjadi instrumen penting dalam mewujudkan keadilan restoratif, yaitu keadilan yang berorientasi pada pemulihan hubungan para pihak yang bersengketa. Penelitian ini bertujuan menilai peran penerapan APS dalam mewujudkan keadilan restoratif di Indonesia. Dengan pendekatan yuridis normatif yang diperkaya studi kepustakaan, penelitian ini mengkaji sejauh mana APS mampu menghadirkan penyelesaian sengketa yang cepat, adil, dan berfokus pada pemulihan. Namun, peran penerapannya masih menghadapi hambatan, seperti rendahnya kesadaran hukum masyarakat, keterbatasan kompetensi mediator, dan belum optimalnya pengaturan teknis. Oleh karena itu, diperlukan penguatan kebijakan serta peningkatan kapasitas lembaga pelaksana agar prinsip keadilan restoratif dapat diimplementasikan secara maksimal melalui APS. Penelitian ini menyoroti peran APS tidak hanya sebagai mekanisme penyelesaian sengketa non litigasi, tetapi sebagai instrumen konkret dalam mewujudkan keadilan restoratif di Indonesia melalui pendekatan pemulihan hubungan para pihak. APS terbukti berperan signifikan dalam menghadirkan penyelesaian sengketa yang cepat, partisipatif, dan berorientasi pada pemulihan, namun perannya masih terkendala oleh rendahnya kesadaran hukum, keterbatasan kompetensi mediator, dan belum optimalnya pengaturan teknis.
Pelatihan Pemanfaatan ChatGPT untuk Mendukung Pemasaran Digital bagi Perempuan Eks Buruh Migran dan Ibu Rumah Tangga Irawan Randikaparsa; Prasetyo Budi Wicaksana; Rezky Pramurindra; Indah Kresti Cahyani
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/px120g69

Abstract

The development of generative artificial intelligence technology offers new opportunities for micro-entrepreneurs to enhance the effectiveness of their digital marketing. However, the adoption of this technology remains limited in rural communities due to low digital literacy and a lack of understanding regarding the use of ChatGPT as a marketing tool. This community service initiative aimed to improve the knowledge and skills of women—specifically former Indonesian migrant workers and housewives—in Cihonje Village, Gumelar District, Banyumas Regency, regarding the use of ChatGPT to support digital marketing activities. The program was conducted through educational sessions, demonstrations, and hands-on practice involving 20 participants. Training materials covered an introduction to ChatGPT, prompt engineering techniques, promotional content creation, and content scheduling for digital media. The results demonstrated that all participants were able to independently use ChatGPT to generate marketing content, draft social media captions, and design publication schedules. The training also enhanced participants' understanding of how digital technology can support business development. This initiative highlights that practice-based training is an effective approach to improving community digital literacy and encouraging the adoption of artificial intelligence as an accessible marketing solution for small-scale entrepreneurs.
Co-Authors Afrian, Melidya Nines Afurisac, Tsabita Maryam Aji, Alan Bayu Akhmad Darmawan Akhmad Darmawan Akhmad Fauzan Akhmad Fauzan Alfalisyado Alfalisyado, Alfalisyado Alfato Yusnar Kharismansyah Ali Akbar Anggara Amanah, Naning Dwi Anggara, Ali Akbar Ani Kusbandiyah Arini Hidayah Arini Hidayah, Arini Arofah, Rifka Utami Aryoko, Yudhistira Pradhipta Asmarani Pandabandjal Bagis, Fatmah Chandra Suparno, Chandra Chusnul Maulidina Hidayat Darmawan , Althaffauz Najwa Deska Salsabila Dian Setya Rini Erna Handayani Erny Rachmawati Erny Rachmawaty Fadzilah, Rizqiya Nur Fatchan, Fuad Hudaya Feryal Sadidah Basrawy Firjatilah, Azalia Kumala Frida Utami, Restu Hana Pratiwi, Atik Handayani, Erna Hasanah , Uswatun Hengky Widhiandono, M.Si. S.E. Hengky Windhiandoni Hermin Endratno Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Ika Yustina Rahmawati Ilham Nuryana Fatchan, Ilham Nuryana Indah Kresti Cahayani Indah Kresti Cahyani Iqbal Fadholi Irfanesa, Irfanesa Kharismasyah, Alfato Yusnar Kirani, Nabila Sasi Luthfi Zamakhsyari Mar'atun Sururiyah Ma’ruf, Nasir Muchammad Agung Miftahuddin Mudjiyanti, Rina Muhammad Amir Biky Muhammad Fuad Muhammad Sodikul Amin Najri Aziz Nayla Auroravita Nurjannah, Afifah Zahroh Nuryana Fatchan, Ilham Pandabandjal, Asmarani Pramurindra, Rezky Prasetyo Budi Wicaksana Purnadi Purnadi, Purnadi Radani, Abrar Syarom Rafinda, Ascariena Rahmatunnisa Rezky Pramunindra Rhis Ogie Dewandaru Rifka Utami Arofah Rifka Utami Arofah Rimdang Kusuma, Hasna Royani, Fikri Awang Salsabila, Deska Saputri, Dinda Indah Satria, Agri Bayu Setiawan, Miko Solahudin, Muhamad Sofyan Sulfah Anjarwati Suyoto Suyoto Suyoto Talita Richi Stefani Tri Septin Muji Rahayu Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Wida Purwidianti Widyaningtyas, Dian Yayan Raihan Herdiansyah Yudhistira Pradhipta Aryoko