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All Journal Management Analysis Journal IJBE (Integrated Journal of Business and Economics) Empowerment : Jurnal Pengabdian Masyarakat Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Mantik Dinasti International Journal of Education Management and Social Science Al-Kharaj: Journal of Islamic Economic and Business East Asian Journal of Multidisciplinary Research (EAJMR) J-LEE - Journal of Law, English, and Economics Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah Asian Journal of Management Analytics Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Business and Applied Economics (IJBAE) Paradoks : Jurnal Ilmu Ekonomi IJMA Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Pelayanan Masyarakat
Randikaparsa, Irawan
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Pelatihan Pemanfaatan ChatGPT untuk Meningkatkan Literasi Digital UMKM Ibu-Ibu PKK di Kecamatan Rakit, Kabupaten Banjarnegara Budi Wicaksana, Prasetyo; Randikaparsa, Irawan; Nuryana Fatchan, Ilham; Pramurindra, Rezky; Rimdang Kusuma, Hasna
Jurnal Pelayanan Masyarakat Vol. 2 No. 4 (2025): Desember:Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i4.2702

Abstract

Micro, Small, and Medium Enterprises (MSMEs) managed by PKK women in Rakit District, Banjarnegara Regency, still face limitations in utilizing digital technology, particularly in supporting marketing and business communication activities. Low digital literacy and limited assistance have become major challenges in optimizing the role of PKK in community economic empowerment. This community service program aims to enhance the digital literacy of PKK women’s MSMEs through training and assistance in using ChatGPT as a business marketing support tool. The methods employed include pre-test, material presentation using PowerPoint, hands-on practice in using ChatGPT, and post-test as an evaluation tool. The results indicate an improvement in participants’ understanding after the training, as reflected by higher post-test scores compared to pre-test scores among all participants. Furthermore, participants were able to produce simple product descriptions and promotional content relevant to their respective businesses. These findings suggest that ChatGPT can serve as a practical solution to improve digital literacy and support MSME management and marketing at the local level.
Brand Image, Kualitas Produk dan Persepsi Harga Dalam Membentuk Keputusan Pembelian: Bukti Dari Pasar Air Minum Kemasan di Indonesia Pratiwi, Kurnia Anggi; Widyaningtyas, Dian; Randikaparsa, Irawan; Astuti, Herni Justiana; Innayah, Maulida Nurul
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2211

Abstract

Penellitian ini bertujuan untuk mengkaji pengaruh brand image, kualitas produk, dan harga terhadap keputusan konsumen dalam membeli Aqua merupakan produk Air Mineral Dalam Kemasan (AMDK). Penelitian ini menerapkan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner daring yang disebarkan kepada 200 pelanggan Aqua di Purwokerto. Responden yang dipilih merupakan pelanggan usia produktif yang telah melakukan pembelian dalam tiga bulan terakhir, dengan penentuan sampel menggunakan teknik purposive sampling. Analisis dilakukan menggunakan Partial Last Square-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS. Temuan ini mengungkapkan bahwa semua variabel brand image, kualitas produk dan harga secara positif serta signifikan mempengaruhi keputusan pembelian. Variabel harga merupakan faktor yang paling dominan dalam mempengaruhi keputusan pembelian, yang menunjukkan bahwa konsumen sangat memperhatikan kesesuaian antara harga yang dibayarkan dengan manfaat yang diperoleh. Ketiga variabel tersebut mampu menjelaskan variasi keputusan pembelian. Temuan penelitian ini menunjukkan bahwa kualitas produk, harga, dan brand image memiliki peran strategis dalam menjaga daya saing perusahaan AMDK. Secara praktis, hasil ini dapat dijadikan dasar penyusunan strategi pemasaran yang berfokus pada nilai konsumen, sementara secara teoretis memperkuat kajian pemasaran terkait faktor-faktor yang memengaruhi keputusan pembelian.
The Influence of Product Quality and Word of Mouth on Repurchase Intention with Purchase Decision as a Mediating Variable in the Use of Online Transportation Pandabandjal, Asmarani; Hidayah, Arini; Purwidianti, Wida; Randikaparsa, Irawan
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5255

Abstract

This study aims to analyze the influence of product quality and word of mouth on repurchase intention, with purchase decision as a mediating variable among users of Gojek services. This research adopts a quantitative approach through a survey of active Gojek users. The population in this study consists of all Gojek service users in Indonesia. The sample was determined using the Lemeshow formula, resulting in a total of 200 respondents. Data were analyzed using the Structural Equation Modeling (SEM) method. The results indicate that product quality and word of mouth have a positive effect on purchase decision and repurchase intention. Furthermore, purchase decision significantly mediates the relationship between product quality and word of mouth on repurchase intention. These findings highlight the importance of improving service quality and encouraging positive word of mouth to build
PENGARUH USER INTERFACE, BRAND IMAGE, DIGITAL LITERACY, DAN USER EXPERIENCE TERHADAP MINAT PENGGUNAAN SEABANK PADA MAHASISWA GENERASI Z DI PURWOKERTO Sururiyah, Mar'atun; Muji Rahayu, Tri Septin; Endratno, Hermin; Randikaparsa, Irawan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/x61mpa74

Abstract

Transformasi teknologi digital telah mengubah lanskap industri perbankan secara signifikan, salah satunya ditandai dengan kehadiran layanan bank digital seperti SeaBank yang mempermudah proses transaksi keuangan. Penelitian ini bertujuan untuk mengetahui pengaruh user interface, brand image, digital literacy, dan user experience terhadap minat penggunaan aplikasi Seabank pada mahasiswa Generasi Z di Purwokerto. Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner dan dianalisis menggunakan SEM-PLS 3.0. Populasi dalam studi ini mencakup mahasiswa dari tiga perguruan tinggi di Purwokerto yang berjumlah 51.389 orang, dengan 119 responden yang dipilih menggunakan teknik proportional random sampling. Hasil analisis menunjukkan bahwa keempat variabel memiliki pengaruh positif dan signifikan terhadap minat menggunakan SeaBank. Temuan ini menunjukkan pentingnya pengembangan layanan perbankan digital yang sesuai dengan karakteristik generasi muda masa kini.
The Influence of E-WOM, Hedonic Shopping, Sales Promotion, and FOMO on Glad2Glow at Shopee Saputri, Dinda Indah; Randikaparsa, Irawan; Astuti, Herni Justiana; Bagis, Fatmah
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 9 No. 2 (2026): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v9i2.56923

Abstract

This study examines the effect of Electronic Word of Mouth (E-WOM), Hedonic Shopping, Sales Promotion, and Fear of Missing Out (FOMO) on impulse buying of Glad2Glow products on Shopee. A quantitative approach was employed using a survey of 333 students of Universitas Muhammadiyah Purwokerto, analyzed through PLS-SEM. The results indicate that all variables simultaneously affect impulse buying. Partially, E-WOM has no significant effect, while Hedonic Shopping, Sales Promotion, and FOMO show positive and significant effects. These findings suggest that impulse buying is driven more by emotional and situational factors than by online review information. This research is expected to contribute to business actors in designing more effective marketing strategies on digital platforms.
Co-Authors Abiansyah, Iqbal Nafis Afrian, Melidya Nines Afurisac, Tsabita Maryam Aji, Alan Bayu Akhmad Darmawan Alfalisyado Alfalisyado, Alfalisyado Amanah, Naning Dwi Anggara, Ali Akbar Arini Hidayah, Arini Aryoko, Yudhistira Pradhipta Bagis, Fatmah Budi Wicaksana, Prasetyo Chandra Suparno, Chandra Darmawan , Althaffauz Najwa Dian Setya Rini Fadzilah, Rizqiya Nur Fatchan, Fuad Hudaya Firjatilah, Azalia Kumala Frida Utami, Restu Hana Pratiwi, Atik Handayani, Erna Hasanah , Uswatun Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Ilham Nuryana Fatchan, Ilham Nuryana Irfanesa, Irfanesa Kharismasyah, Alfato Yusnar Kirani, Nabila Sasi Maulida Nurul Innayah Ma’ruf, Nasir Muhammad Fuad Najri Aziz Nurjannah, Afifah Zahroh Nuryana Fatchan, Ilham Pandabandjal, Asmarani Pramurindra, Rezky Pratiwi, Kurnia Anggi Purnadi Purnadi, Purnadi Radani, Abrar Syarom Rafinda, Ascariena Rimdang Kusuma, Hasna Rizqiyah, Riza Royani, Fikri Awang Saputra, Raji Saputri, Dinda Indah saraswati, esti Satria, Agri Bayu Setiawan, Miko Solahudin, Muhamad Sofyan Sururiyah, Mar'atun Suyoto Suyoto Tri Septin Muji Rahayu, Tri Septin Wida Purwidianti Widyaningtyas, Dian Zamakhsyari, Luthfi