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All Journal JURNAL ECONOMIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Sinar Manajemen Syntax Literate: Jurnal Ilmiah Indonesia Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN AFEBI Economic and Finance Review Primanomics : Jurnal Ekonomi & Bisnis Procuratio : Jurnal Ilmiah Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Devotion: Journal of Research and Community Service Jurnal Pengabdian kepada Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Indonesian Journal of Multidisciplinary Science Journal of Social Research International Journal of Humanities Education and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM) Jurnal Ilmu Ekonomi Mulawarman (JIEM) International Journal of Economics and Management Research ABDIMU Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Approach Research and Science IIJSE Jurnal Dinamika Manajemen Indonesia Economic Journal International Journal of Economics and Management Research
Gusti Noorlitaria Achmad
Universitas Mulawarman
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THE INFLUENCE OF HEDONIC VALUE AND UTILITARIAN VALUE ON BRAND TRUST AND LOYALTY Achmad, Gusti Noorlitaria; Hudayah, Syarifah; Ilmi, Zainal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1287

Abstract

This study aims to examine and analyze the influence of Hedonic Value and Utilitarian Value on Brand Trust and loyalty on shoe products. This research will be conducted by distributing questionnaires to 100 respondents who use shoe products. The analysis technique used is quantitative analysis techniques with path analysis methods. The results of this study indicate that the hedonic value has a significant positive effect on brand trust. Utilitarian values do not have a significant influence on brand trust. Brand trust has a significant positive effect on Loyalty.
ANALYSIS OF DECISIONS TO PURCHASE VIRTUAL PRIVATE SERVER PRODUCT IN BALIKPAPAN Gozali, Lutfi Ahmad; Suharno, Suharno; Achmad, Gusti Noorlitaria
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1164

Abstract

The use of virtual private server technology is currently growing rapidly in companies to support companies developing applications that are implemented in the company. Lintasarta is a company that provides virtual private server products in Balikpapan which have 24-hour support and a team of internationally certified experts. Researchers are interested in analyzing the antecedents of purchasing decisions of virtual private server products in Balikpapan. The method used in this research is explanation by explaining the variables and objects examined through the collected data. Price, product quality, and technology acceptance models are the main focus discussed. This study took a sample of 30 companies in Balikpapan that use virtual private server products. The analysis technique used is Structural Equation Modeling (SEM) with partial Least Square (PLS) approach. The results showed that the price had a negative and not significant effect on purchase intentions. Product quality has a negative and not significant effect on purchase intention. Technology acceptance models have a positive and significant effect on purchase intentions. Price has a positive and not significant effect on purchasing decisions. Technology acceptance model has a negative and not significant effect on buying decisions. Intention to buy a positive and significant effect on product purchasing decisions. Keywords: Price, Product Quality, Technology Acceptance Model, Purchase Intentions and Purchasing Decisions
PENGARUH DAYA TARIK IKLAN DAN PENDUKUNG SELEBRITI TERHADAP CITRA MEREK DAN NIAT BELI SHAMPOO PANTENE Citra Saraswati; Suharno Suharno; Gusti Noorlitaria Achmad
Procuratio : Jurnal Ilmiah Manajemen Vol 8 No 2 (2020): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to analyze and prove the effect of the attractiveness of advertisements and endorser celebrities on brand image and buying interest. The population used in this study were all consumers who used the "pantene" brand shampoo in Samarinda. The number of respondents in this study amounted to 150 respondents who could represent consumers who use the "pantene" shampoo in Samarinda. The study used a data analysis method using Smart PLS software version 2.0.m3. The results showed that there was a positive and insignificant influence between the attractiveness of advertisements on brand image. There was a positive and significant influence between celebrity endorsers on brand image on shampoo pantene in Samarinda. a positive and significant influence between endorser celebrities on purchase intentions, there is a positive and significant effect between brand image on purchase intentions on the pantene shampoo in Samarinda. Tujuan dalam penelitian ini adalah untuk menganalisis dan membuktikan pengaruh daya tarik iklan dan selebriti endorser terhadap citra merek dan minat beli. Populasi yang digunakan pada penelitian ini adalah semua konsumen yang menggunakan shampoo merek “pantene” di Samarinda. Jumlah responden dalam penelitian ini berjumlah 150 responden yang dapat mewakili konsumen yang menggunakan shampoo “pantene” di Samarinda. Penelitian menggunakan metode analisis data dengan menggunakan software Smart PLS versi 2.0.m3. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan tidak signifikan antara daya tarik iklan terhadap citra merek Terdapat pengaruh yang positif dan signifikan antara selebriti endorser terhadap citra merek pada shampoo pantene di Samarinda, terdapat pengaruh yang positif dan signifikan antara daya tarik iklan terhadap niat beli, terdapat pengaruh yang positif dan signifikan antara selebriti endorser terhadap niat beli, terdapat pengaruh yang positif dan signifikan antara citra merek terhadap niat beli pada shampoo pantene di Samarinda.
Analisis Pengaruh Threat Emotion Konsumen, Brand Trust dan Corporate Image pada Keputusan Penggunaan Jasa Gusti Noorlitaria Achmad; Rahmawati Rahmawati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 1 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i1.17054

Abstract

The Influence of Consumer Threat Emotion and Brand Trust and corporate image to the Buying Decision at Rumah Sakit Pertamina Balikpapan). This study aimed to analyze the influence of Threat Emotions and Brand Trust and corporate image to the Buying Decision. The independent variables in this study are threat emotions and brand trust, while the dependent variable in this study is buying decisions. The type of research that is used is quantitative research. The research was conducted on customers of Rumah Sakit Pertamina Balikpapan. The sampling technique used purposive sampling. Data analysis techniques in this study used regression analysis. This study shows that threat emotion does not have a significant positive effect on buying decisions, brand trust does have a significant positive effect on buying decisions, and corporate image has a positive and significant effect on buying decisions.
PERAN POSTIVE EMOTION DALAM MEMEDIASI IN-STORE PROMOTION TERHADAP IMPULSE BUYING PADA KONSUMEN GIANT EKSTRA ALAYA SAMARINDA Indah Purnamasari; Syarifah Hudayah; Gusti Noorlitaria Achmad
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 5, No 2 (2020): Mei
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v5i2.15042

Abstract

The purpose of this study was to determine the role of positive emotion in mediating the effect of in-store promotion on impulse buying. The location is at Giant Extra Extra Samarinda. The method used in this research is quantitative method. The population in this study are consumers who have made purchases at Giant Extra Samarinda. Samples taken as many as 100 people with probability sampling method that is by utilizing snowball sampling techniques. Data collection was carried out through questionnaires. The data analysis technique used is the SEM method, namely PLS (Partial Least Square) with the help of Smart PLS software. The results showed that in-store promotion had an effect on impulse buying, in-store promotion also had an effect on positive emotion, and positive emotion had a positive effect on impulse buying. In this study also found that positive emotion mediates the effect of in-store promotion on impulse buying. 
Effect of Transformational and Transactional Leadership Styles on Employee Performance and Its Impact on Quality of Work Life in Oil Processing Companies in Balikpapan Gusti Noorlitaria Achmad; Fitriansyah Fitriansyah
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.506

Abstract

This study aims to find out: 1) The Effect of Transformational Leadership Style on Employee Performance of oil processing companies in Balikpapan; 2) Effect of Transactional Leadership Style on Employee Performance of oil processing companies in Balikpapan; 3) Transformational Leadership Style on Quality of Work Life of oil processing companies in Balikpapan; 4) Effect of Transactional Leadership Style on Quality of Work Life of oil processing companies in Balikpapan. This research is a quantitative descriptive study with a total sample of 80 respondent nurses' employees. Data collection techniques using questionnaires and purposive sampling methods. Data analysis techniques in this study used Simple Linear Regression. The results showed the Transformational Leadership Style affects the Employee Performance of oil processing companies in Balikpapan(H1); the Transactional Leadership Style affects the Performance of Employees of oil processing companies in Balikpapan(H2). From these results, it can be concluded that all indicators have a positive and significant effect.
Pengaruh Inovasi Pemasaran terhadap Kinerja Inovatif dan Kinerja Pemasaran pada Usaha Mikro Kecil dan Menengah (UMKM) Kota Bontang Ayu Dita Sari; Suharno Suharno; Gusti Noorlitaria Achmad
Jurnal Sinar Manajemen Vol. 8 No. 1: MARET 2021
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v8i1.1431

Abstract

Tujuan dalam penelitian ini adalah untuk menganalisis dan membuktikan pengaruh inovasi pemasaran terhadap kinerja inovasi dan kinerja pemasaran. Populasi yang digunakan pada penelitian ini adalah pelaku Usaha mikro kecil dan menengah (UMKM) Kota Bontang yang berfokus pada pengolahan hasil laut. Jumlah responden dalam penelitian ini berjumlah 72 responden pelaku UMKM yang ada di Kota Bontang. penelitian ini menggunakan metode analisis software SmartPLS versi 3.0. Hasil penelitian menunjukan bahwa terdapat pengaruh positif dan signifikan antara inovasi pemasaran terhadap kinerja inovatif, terdapat pengaruh positif dan signifikan antara inovasi pemasaran terhadap kinerja pemasaran serta terdapat pengaruh positif dan signifikan antara kinerja inovatif terhadap kinerja pemasaran.
The Effect of Psychological Capital on Employment Engagement with the Meaning of Work as Mediators on Educational Power Employees, Universitas Mulawarman Rectorate Tri Sutrisno; Eny Rochaida; Gusti Noorlitaria Achmad; Indra Suyoto Kurniawan
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4398

Abstract

The Rectorate of Universitas Mulawarman acts as the head office in which educational administration and office administration services are carried out. The purpose of this study was to determine and analyze the effect of psychological capital on work engagement with the meaning of work as a mediator for the education staff who served at the Rectorate of Universitas Mulawarman. This research was conducted by census of all civil servants, education staff in 3 work units of the Rectorate of Universitas Mulawarman as many as 104 people. The analytical method used is the Partial Least Square (SmartPLS) approach. The results of the study show that psychological capital has a positive and significant effect on work meaningfulness, and psychological capital also has a positive and significant effect on work engagement and work meaningfulness has a positive and significant positive and significant effect on work engagement, but work meaningfulness cannot be a mediator on the influence of psychological capital on work engagement. The variable of psychological capital affects the meaningfulness of work by 60% and the remaining 40% is influenced by other variables outside of this study, while the variable of meaningfulness of work and psychological capital gives an influence of 83.60% on the work engagement variable and the remaining 16.40% is influenced by other variables outside of this research.
Storytelling Marketing, Content Marketing, and Social Media Marketing on the Purchasing Decision Saida Zainurossalamia ZA; Irsan Tricahyadinata; Robiansyah Robiansyah; Dio Caisar Darma; Gusti Noorlitaria Achmad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2150

Abstract

The development of technology in the digital age can’t be avoided in today's life. Nowadays social media is increasingly loved by marketers as a tool to introduce or promote their products because of low costs and can reach more audiences. The development of marketing in this digital era shows that consumers not only buy products but the experiences created and the emergence of emotions are also expected by consumers when consuming a product. This study uses multiple linear regression analysis tools and the data used are primary data respondents of users of Shinzu'i UME body mist products. The purpose of this study is to find out whether storytelling marketing, content marketing, and social media marketing have an influence on purchasing decisions of Shinzu'i UME body mist products. The results of this study indicate that storytelling marketing has no effect on purchasing decisions, content marketing has an effect on purchasing decisions, and social media marketing has no influence on purchasing decisions. The low coefficient of determination shown by these three variables in predicting purchasing decisions for Shinzu'i UME body mist products needs to be evaluated in the future.
The influence of brand image, Brand Personality and Brand Experience on Brand Love and Their Impact on Brand Loyalty of Cellular Card Users gusti noorlitaria achmad; syarifah Hudayah; Saida Zainurossalamia ZA; shibghati Mutia Hasanah
AFEBI Economic and Finance Review Vol 5, No 1 (2020)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/aefr.v5i01.457

Abstract

AbstractThe purpose of this research is to know: (1) influence of brand image to brand love (2) influence of brand personality to brand love, (3) influence of brand experience to brand love (4) influence of brand image to brand loyalty (5) influence of brandexperience to brand loyalty, (6) the influence of brand love on brand loyalty. This research was conducted using a sample of 131 people and data are taken by giving respondents structural questionaires. In terms of data analysis, this research used Partial Least Square (PLS)
Co-Authors Aat Ruchiat Nugraha Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Afan, Ahmad Afandi, Firman Agus Sofiansyah Ahmad, Afan Al Hidayah, Rahmawati Ali Ahmad Yasin Amhar, Rovan Andriya Risdwiyanto Arif Wicaksono Ashar Ashar Asnawati Asnawati Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati David, Maichel Josua Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Ekasari, Silvia Eko Agus Supian Elizabeth Yohanes Eny Rochaida Fachmi Azhari Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fitriansyah, Fitriansyah Fuad Fakhruddin Gozali, Lutfi Ahmad Heny Hidayati Herning Indriastuti I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Ita Nurcholifah Iwan Haryanto Jusuf Kuleh Jusuf Kuleh Kaunang, Vincensius Kelvin Krisdayanti Krisdayanti Kuleh, Yohanes Leilani, Adelia Lisa Indah Pertiwi Luh Komang Candra Dewi Luis Nanda Sukmana Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mochamad Ridwan, Mochamad Mohamad Hendriyanto Mokhamad Arwani Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Iqbal Fajri Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Yusuf MUHAMMAD YUSUF Musran Munizu Nabila Nur Fajrina Nansi Rianindita Nia Kurniadin Noorfitri, Karin Cetta Putri Nova Tita Sari Noviana, Nengah Mekka Sucia Nurhikmah Nurhikmah Oktawiranti, Anggi Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Putra, Bagus Adhitama Putra, Indra Permana Kusuma Rahmawati, Rahmawati Ramayanti, Noor Lisa Revi Sesario Riadi, Sukisno Selamet Rizqin Ilman Robiansyah, Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar S.Pd. M Kes I Ketut Sudiana . Sary, Kezia Arum Setiadi, Muhammad Yusup shibghati Mutia Hasanah Silvia Ekasari Sinaga, Unggul Raga Tua Siregar, Ade Perdana Situmorang, Gloria Rochelly Sofiansyah, Agus Sri Mintarti Sri Wahyuni Sri Yanna Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syachrani, Syaparliddin Syahidul Syahidul Syamsul Arifin Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wakhidah, Esti Nur Warohma, Syaqinah Shiva Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran YUNI, YUNI Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli