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Gusti Noorlitaria Achmad

Universitas Mulawarman

Author-ID : 218695

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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PENGARUH PENGALAMAN KERJA DAN PENDIDIKAN TERHADAP PRESTASI KERJA DAN PENGEMBANGAN KARIR KARYAWAN MUHAMMAD HATTA NURHIDAYAT; Prof. Dr. Muhammad Saleh, MS; Dr. Gusti Noorlitaria Achmad, SE, MM
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 5, No 4 (2020)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v5i4.7171

Abstract Job Satisfaction and Employee Performance are very important for the achievement of Vision and Mission Dinas Cipta Karya dan Tata Kota Samarinda.The purpose of this research is to find out and analyze the direct influence of the Job itself, Incentives, Promotion Opportunities, Supervision, Coworkers, Working Conditions on job satisfaction and employee performance, and to know and analyze the direct influence of job satisfaction and employee performance on Dinas Cipta Karya dan Tata Kota Samarinda. The results of the study show that the Job Directly has a positive and significant effect on job satisfaction, Direct incentives have a positive but not significant effect on Job Satisfaction, Promotion Opportunities directly have a positive and significant effect on Job Satisfaction, Direct supervision has a positive and significant effect on Satisfaction Work, coworkers directly have a positive and significant effect on Job Satisfaction, Working Conditions are directly negative and not significant towards Job Satisfaction, Jobs Alone are directly positive and significant to Employee Performance, Incentives are directly positive but not significant to Employee Performance, Opportunity Promotions are directly positive and significant towards Employee Performance, Supervision directly has a positive and significant effect on Employee Performance, Cooperation Partners directly have a positive and significant effect on Ki Employee Performance, Working Conditions are directly negative and not significant to Employee Performance, Job Satisfaction is directly positive but not significant to Employee Performance.Keywords : Work Alone, Incentives, Promotion Opportunities, Supervision, Colleagues, Working Conditions, Job Satisfaction, Employee Performance

Pengaruh brand image dan quality product terhadap keputusan pembelian smartphone Abdurobbi Robi Jibril; Gusti Noorlitaria Achmad; Mohammad Wasil
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 6, No 2 (2021)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v6i2.7029

Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image dan Quality Product Terhadap Keputusan Pembelian Smartphone OPPO di Surya Phone Kota Samarinda. Adapun teknik sampling atau sampel yang digunakan dalam penelitian ini yaitu nonprobability sampling dengan teknik Purposive Sampling. Sampling yang digunakan dalam penelitian ini adalah sebanyak 100 Responden. Metode Analisis yang digunakan adalah analisis regresi linier berganda. Hasil dari pengujian ini menunjukkan bahwa Brand Image dan Quality Product berpengaruh positif signifikan Terhadap Keputusan Pembelian Smartphone OPPO di Surya Phone Kota Samarinda.

Effect of Price, Brand Image, and Product Quality on Customer Loyalty Ade Perdana Siregar; Pandu Adi Cakranegara; Ovita Charolina; Gusti Noorlitaria Achmad; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7230

In the current era of globalization, many industries have developed rapidly and become industries that are able to provide consumer goods. However, with the development of the times, consumer needs are also increasing and varied. There are also many new companies that have been established and can also fulfill human needs. The human population is also increasing every day, so the need will also be endless. The purpose of this study is to analyze effect of price, brand image, and product quality on customer loyalty. The type of research used in this research is quantitative research. The population in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. The samples taken in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. Data analysis in the study of multiple linear regression analysis. The results show that price has a positive and insignificant effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty. Brand image has a positive and significant effect on product quality.

Effect of Product Brand Trust on Customer Loyalty Revi Sesario; Pandu Adi Cakranegara; Gusti Noorlitaria Achmad; Nansi Rianindita; Dedik Wiryawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7222

The growing world of property in Indonesia has contributed to the growing size of the existing plastic putty industry and the emergence of a new industry in plastic putty. Plastic putty in addition to having a function as an aesthetic. Industrial development in Indonesia is increasing. The government has implemented development in all fields, both physical and non-physical. One form of development is industrial development in Indonesia. The purpose of this study is to analyze effect of product brand trust on customer loyalty. This research uses quantitative research. The sampling technique used is saturated sampling. The population who is also part of the sample in the study are 90 respondents at CV Usaha Jaya Binjai. The type of data used in this research is quantitative. Data analysis used partial test (t). The results show that product brand trust has a positive and unsignificant effect on customer loyalty at CV Usaha Jaya Binjai. There are recommendations that can be used as suggestions for companies to pay more attention to brand loyalty and trust in customers so that customers can feel satisfied with the products they produce. Companies must take promotional actions and expand marketing techniques so that market segmentation of the brands sold.

Pengaruh ekuitas merek terhadap keputusan pembelian Dolly Martin Jenau; Pamasang S Siburian; Gusti Noorlitaria Achmad
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 3 (2017): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i3.852

Penelitian ini bertujuan untuk mengetahui apakah kinerja merek, citra social merek, nilaimerek, kepercayaan, dan peresaan pribadi berpengaruh positif dan signifikan terhadap keputusan pembelian. Variable bebas dalam penelitian ini adalah kinerja merek, citra social merek, nilai merek, kepercayaan, dan perasaan pribadi. Sementara variable terkait adalah keputusan pembelian. Penelitian ini dilakukan di TokoBening Jaya di Kutai Barat yang terdiridari 120 orang. Penelitian ini bersifat kuantitatif, pengumpulan data dilakukan dengan mengumpulkan kuesioner dengan menguji kinerja merek, citra social merek, nilai merek, kepercayaan, dan perasaan pribadi secara bersama – sama dan secara parsial. Data dianalisis dengan menggunakan regresi linier berganda. Hasil penelitian ini menunjukan bahwa keputusan pembelian didukung oleh kinerja merek, citra social merek ,nilai merek, kepercayaan dan perasaan pribadi berpengaruh positif.

Pengaruh e-marketing, features dan design terhadap kepuasan pengguna whatsapp di kecamatan samarinda utara Krisdayanti Krisdayanti; Gusti Noorlitaria Achmad; Muhammad Wasil
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 4, No 2 (2019): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v4i2.3646

Penelitian ini bertujuan untuk mengetahui pengaruh e-marketing, features dan design terhadap kepuasan pengguna WhatsApp di kecamatan samarinda utara. Teknik pengambilan sampel yang digunakan adalah dengan cara mengambil keseluruhan populasi yang ada di Kecamatan Samarinda Utara untuk dijadikan sampel penelitian, sehingga sampel yang digunakan dalam penelitian ini adalah sebanyak 100 responden. Metode analisis data yang digunakan yaitu analisis regresi linear berganda. Hasil dari pengujian menunjukkan bahwa e-marketing, features dan design berpengaruh secara positif signifikan terhadap kepuasan pengguna WhatsApp di kecamatan samarinda utara.

PENGARUH KEPUASAN MEREK, KEPERCAYAAN, KOMITMEN MEREK TERHADAP LOYALITAS KONSUMEN (STUDI EMPIRIK PADA PENGGUNA HANDPHONE SAMSUNG di FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MULAWARMAN) Eko Agus Supian; Jusuf Kuleh; Gusti Noorlitaria Achmad
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 4, No 4 (2019): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v4i4.5130

Eko Agus Supian, lahir di Muara Jawa Kabupaten Kutai Kartanegara pada 05 Agustus 1991, anak pertama dari Bapak Dwi Yono dan Ibu Widyawati. Dua bersaudara anak kedua yaitu Muhammad Novi Dwi Anggara. Jenjang pendidikan dimulai dari SDN 006 1997-2002, dilanjutkan ke jenjang Sekolah Menengah Pertama yaitu SMPN 1 Muara Jawa pada tahun 2003-2005, dilanjutkan ke jenjang Sekolah Menengah Atas di SMK Nasional Muara Jawa pada tahun 2006-2008. Kemudian melanjutkan studi ke Perguruan Tinggi Negeri Universitas Mulawarman Samarinda Kalimantan Timur pada tahun 2012 di Fakultas Ekonomi dan Bisnis Jurusan Manajemen hingga sekarang.

Analisis Pengaruh Threat Emotion Konsumen dan Brand Trust Pada Keputusan Pembelian Produk HIT Aerosol (Studi Kasus Di Hypermart Plaza Mulia Samarinda) Sulistiyowati Sulistiyowati; Jusuf Kuleh; Gusti Noorlitaria Achmad
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 1 (2017): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i1.193

This study aimed to analyze the influence of Threat Emotions and Brand Trust to the Buying Decision. The independent variables in this study are threat emotions and brand trust, while the dependent variable in this study is buying decision. The type of research that is used is quantitative research. The research was conducted on customers of Hypermart Plaza Mulia Samarinda who have made a purchase HIT Aerosol. The sampling technique used purposive sampling. Data analysis techniques in this study using quantitative analysis. This study shows that threat emotion and brand trust has a significant influence to the buying decision.Key Words: Threat Emotion, Brand Trust, Buying Decision.

PENGARUH PRAKTEK MANAJEMEN SUMBER DAYA MANUSIA TERHADAP KOMITMEN ORGANISASI DI PT SYAM SURYA MANDIRI SAMARINDA Masfah Masfah; Eny Rochaida; Gusti Noorlitaria Achmad
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 4, No 4 (2019): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v4i4.4771

Masfah, 2018, Pengaruh Praktek Manajemen Sumber Daya Manusia terhadap Komitmen Organisasi di PT Syam Surya Mandiri Samarinda, Fakultas Ekonomi dan Bisnis Universitas Mulawarman dibawah Bimbingan Ibu Prof Dr. Hj. Eny Rochaida, S.E., M.Si selaku Dosen Pembimbing I dan ibu Dr. Gusti Noorlitaria Achmad, S.E., MM selaku Dosen Pembimbing II. Penelitian ini bertujuan untuk mengetahui pengaruh praktek manajemen sumber daya manusia yang terdiri atas (pelatihan dan pengembangan), (penilaian kinerja), dan (kompensasi) terhadap komitmen organisasi di PT Syam Surya Mandiri Samarinda. Penentuan sampel dalam penelitian ini menggunakan rumus slovin, Sampel yang di ambil 85 karyawan dari total karyawan PT Syam Surya Mandiri Samarinda yang berjumlah 576 karyawan. Pengambilan sampel mengunakan random sampling dimana karyawan yang sudah bekerja lebih dari 3 tahun. Teknik Analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda dengan menggunakan program SPSS 23. Hasil penelitian ini menunjukkan bahwa indikator praktek manajemen sumber daya manusia yang terdiri atas (pelatihan dan pengembangan), (penilaian kinerja), dan (kompensasi) berpengaruh positif dan signifikan terhadap Komitmen Organisasi di PT Syam Surya Mandiri Samarinda.

Pengaruh brand image dan quality product terhadap keputusan pembelian smartphone Abdurobbi Robi Jibril; Gusti Noorlitaria Achmad; Mohammad Wasil
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 6, No 2 (2021): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v6i2.7029

Co-Authors Aat Ruchiat Nugraha Abdurobbi Robi Jibril Adinda N Nisha Aditya Pratama Adjie Sofyan Afan, Ahmad Afandi, Firman Agus Sofiansyah Ahmad, Afan Al Hidayah, Rahmawati Ali Ahmad Yasin Amhar, Rovan Andriya Risdwiyanto Arif Wicaksono Ashar Ashar Asnawati Asnawati Asta Kinan Prayoga Aulia Fitriani Ayu Dita Sari Cakranegara, Pandu Adi Cantika Virgores Citra Saraswati David, Maichel Josua Dewi Masithah Dewi Nur Septyarini Dewi Sartika Dinata, Andi Irma Dio Caisar Darma Doddy Adhimursandi Dolly Martin Jenau Eddy Trioko Ekasari, Silvia Eko Agus Supian Elizabeth Yohanes Eny Rochaida Fachmi Azhari Fadillah Ridho Pangestu fajar rahmadi Fakhruddin, Fuad Fakhruddin, Fuad Fauzi Arham Fitria Rachmatiah Fitriansyah Fitriansyah Fitriansyah Fitriansyah Fitriansyah, Fitriansyah Fuad Fakhruddin Gozali, Lutfi Ahmad Heny Hidayati Herning Indriastuti I Nyoman Tri Sutaguna Ikawati, Kartina Indah Purnamasari Indra Permana Kusuma Putra Indra Suyoto Kurniawan Irsan Tricahyadinata Ita Nurcholifah Iwan Haryanto Jusuf Kuleh Jusuf Kuleh Kaunang, Vincensius Kelvin Krisdayanti Krisdayanti Kuleh, Yohanes Leilani, Adelia Lisa Indah Pertiwi Luh Komang Candra Dewi Luis Nanda Sukmana Masfah Masfah Meidhita Meissy Amalia Michael Hadjaat Mochamad Ridwan Mochamad Ridwan, Mochamad Mohamad Hendriyanto Mokhamad Arwani Muhammad Arik Azhar MUHAMMAD HATTA NURHIDAYAT Muhammad Iqbal Fajri Muhammad Muhammad Wasil Muhammad Saleh Muhammad Wasil Muhammad Wasil Muhammad Yusuf MUHAMMAD YUSUF Musran Munizu Nabila Nur Fajrina Nansi Rianindita Nia Kurniadin Noorfitri, Karin Cetta Putri Nova Tita Sari Noviana, Nengah Mekka Sucia Nurhikmah Nurhikmah Oktawiranti, Anggi Ovita Charolina Pamasang S Siburian Prof. Dr. Suharno, MM Putra, Bagus Adhitama Putra, Indra Permana Kusuma Rahmawati, Rahmawati Ramayanti, Noor Lisa Revi Sesario Riadi, Sukisno Selamet Rizqin Ilman Robiansyah, Robiansyah Rudiansyah Rudiansyah Rusdiah Iskandar S.Pd. M Kes I Ketut Sudiana . Sary, Kezia Arum Setiadi, Muhammad Yusup shibghati Mutia Hasanah Silvia Ekasari Sinaga, Unggul Raga Tua Siregar, Ade Perdana Situmorang, Gloria Rochelly Sofiansyah, Agus Sri Mintarti Sri Wahyuni Sri Yanna Suharno Suharno Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Sukmana, Luis Nanda Sulistiyowati Sulistiyowati Sumarni Sumarni Sumarni Sumarni Syachrani, Syaparliddin Syahidul Syahidul Syamsul Arifin Syarifah Hudayah Teguh Setiawan Wibowo Theresia Militina Theresia Militina TRI SUTRISNO Untung Hayati Wakhidah, Esti Nur Warohma, Syaqinah Shiva Wasil, Mohammad Wiryawan, Dedik Wiwik Suyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran YUNI, YUNI Yusniar Yusniar ZA, Saida Zainurossalamia Zainal Ilmi Zainal Ilmi Zarina Zulkifli

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