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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis SEGMEN Jurnal Manajemen dan Bisnis MEDIA LITBANG SULTENG JOURNAL AGRIBUSINESS Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Yumary: Jurnal Pengabdian kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Batara Wisnu : Indonesian Journal of Community Services Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Tadulako International Journal of Applied Management (TaJAM) Mitra Sains Economic and Business Horizon
Rosida P. Adam
Program Studi Manajemen, Program Studi Di Luar Kampus Utama (PSDKU), Universitas Tadulako, Jl. Raya Soekarno-Hatta, Tondo, Kota Palu 94683
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PERAN EMOTIONAL CONTENT MARKETING PADA INSTAGRAM TRIDEA HILLS DALAM MEMBANGUN BRAND AWARENESS Haliza, Siti Nur; Sutomo, Maskuri; Adam, Rosida Panuki; Tambaru, Rachman
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13936

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis strategi emotional content marketing yang diterapkan Tridea Hills melalui Instagram dalam meningkatkan brand awareness. Studi ini mengeksplorasi bagaimana fitur-fitur Instagram seperti Reels, Stories, dan Feeds digunakan untuk menciptakan keterlibatan emosional dan memperkuat kesadaran merek di kalangan audiens. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui wawancara terstruktur, observasi, dan analisis konten akun Instagram Tridea Hills. Hasil penelitian menunjukkan bahwa konten emosional, seperti visualisasi suasana relaksasi dan pemandangan estetis, berhasil meningkatkan interaksi dengan audiens dan mendorong jangkauan merek secara organik. Strategi ini membawa audiens melalui tahapan piramida brand awareness, dari tidak sadar (unaware of brand) hingga pengenalan merek (brand recognition). Peningkatan jumlah pengunjung Instagram dari 5.004 menjadi 63.081 dalam kurun waktu empat bulan menunjukkan efektivitas pendekatan ini. Temuan penelitian menggarisbawahi pentingnya storytelling dan konten berbasis emosi dalam menciptakan keterlibatan konsumen yang berdampak langsung pada kesadaran merek. Meskipun demikian, penelitian ini memiliki keterbatasan pada cakupan platform yang hanya berfokus pada Instagram dan durasi studi yang relatif singkat. Dengan hasil ini, penelitian menyimpulkan bahwa emotional content marketing dapat menjadi strategi efektif untuk membangun brand awareness, terutama bagi usaha lokal dalam menghadapi persaingan di era digital. Penelitian lanjutan direkomendasikan untuk mengeksplorasi lintas platform dan dampak jangka panjang dari strategi ini.
Enhancing Economic Competitiveness: Analysis of Competitive Advantage Strategies for Durian at PT. Silvia Amerta Jaya Lukman, Riska Salsabila Ramadani; Adam, Rosida P; Bachri, Syamsul; Lamusa, Faruq
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.7028

Abstract

This study aims to analyze the competitive advantage strategies implemented by PT. Silvia Amerta Jaya in marketing durian fruit and to identify the factors supporting the company's competitive advantage. The durian market offers profitable prospects, particularly for farmers, to enhance competitive advantage strategies and encourage investments in production growth. A descriptive qualitative approach was employed in this research, with data collected through interviews and analyzed using a SWOT framework. The analysis of internal and external strategic factors revealed the following scores: SO (Strength-Opportunity) at 11.46, ST (Strength-Threat) at 11.02, WO (Weakness-Opportunity) at 11.22, and WT (Weakness-Threat) at 7.78. Based on the SWOT analysis diagram, PT. Silvia Amerta Jaya is positioned in Quadrant I, indicating the presence of significant strengths and opportunities that enable the company to achieve a competitive advantage. These findings suggest that PT. Silvia Amerta Jaya has a robust foundation to capitalize on its market opportunities and maintain its strategic positioning.
Challenges and Strategic Issues in Regional Development: Analysis of Regional Performance Enhancement Strategies Husnah, Husnah; Adam, Rosida P.
Economic and Business Horizon Vol. 1 No. 2 (2022): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research focuses on examining the challenges and strategic issues in the regional development of Palu, Central Sulawesi. Using a qualitative approach, the study identifies crucial issues and aspirations of the city's residents for the future. The research highlights five strategic issues, including environmental concerns, disaster management, economic growth, public safety, and governance, which have been identified as critical obstacles in achieving sustainable development in Palu. Through a comprehensive analysis of various sources, including literature studies, focus group discussions, public workshops, and surveys, the study develops a roadmap for Palu's development plan from 2021 to 2026. The identified strategic issues serve as key areas for targeted solutions to facilitate a more inclusive and sustainable future for the city. The research provides theoretical insights into urban planning and sustainable development practices and has practical implications for policymakers, aiding them in formulating effective policies. The recommendations offer a framework for regional performance enhancement, contributing to the achievement of the Sustainable Development Goals and the overall well-being of Palu's residents. By encouraging collaborative efforts between the government, civil society, and stakeholders, this study aims to create a better future for Palu and its citizens through strategic regional development.
THE INFLUENCE OF CUSTOMERS’ VALUE ON SATISFACTION AND ITS IMPACT TOWARDS LOYALTY USING IPHONE BRAND SMARTPHONE IN PALU CITY Tandigala, Ishak Sandy; P. Adam, Rosida; Sutomo, Maskuri
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 2 (2022): Article
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.311 KB) | DOI: 10.59769/tajam.v4i2.29

Abstract

This research aims to determine the influence of customers’ value on satisfaction and its impact towards loyalty using iPhone brand smartphone in Palu city. This is descriptive-causal research. The research sample is 165 consumers who use iPhone brand smartphones in Palu City selected through purposive sampling method. The research used data analysis methods carried out by looking at the assumptions of Structural Equation Modeling (SEM) as well as conformity tests and statistical tests which are all carried out with the AMOS 16.0 and SPSS 23 programs. The research results reveal that 1) Customer value has a positive and significant influence on satisfaction using an iPhone brand smartphone in Palu City., 2) Customers’ value has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 3) Customers’ satisfaction has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 4) Satisfaction can mediate the influence of customers’value on loyalty using iPhone brand smartphone in Palu City. Keywords: Customers Value, Customers Satisfaction, and Customers Loyalty.
THE INFLUENCE OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. TOYOTA HASJRAT ABADI MUTIARA IN PALU CITY Indriany, Indriany; P. Adam, Rosida; Ponirin, Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 3 (2022): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.515 KB) | DOI: 10.59769/tajam.v4i3.43

Abstract

This research aims to find out the influence of service quality and brand image on customer loyalty with customer satisfaction as an intervening variable atPT. Toyota Hasjrat Abadi Mutiara Palu. The population consists of customers in Palu City who use the PT. Toyota Hasjrat Abadi Mutiara Palu. This type of research is explanatory research using a quantitative approach with a total sample of 120 respondents. The data analysis technique used was Partial Least Square (PLS) with the sampling technique using the structural Equation Modeling (SEM) method. The results of the research show that service quality has a positive and insignificant influence on customer loyalty, brand image has a positive and significant influence on customer loyalty, service quality has a positive and significant influence on customer satisfaction, brand image has a positive and significant influence on customer satisfaction, customer loyalty has a positive and significant influence on customer satisfaction, service quality through customer satisfaction has a positive and significant influence on customer loyalty, and brand image through customer satisfaction has a positive and significant influence on customer loyalty. Keywords: ServiceQuality, Brand Image, Customer Loyalty, Customer Satisfaction.
The Role Of Instagram Promotions And Taste On Customer Satisfaction Mediated By Purchasing Decisions At Tetufresh Slamet, Nurhudi; Rombe, Elimwaty; Adam, Rosida P.; Auriza, Mohammad Zeylo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7952

Abstract

This study aims to analyze the effect of promotion through Instagram and taste on customer satisfaction mediated by purchasing decisions at Tetufresh in Palu City. The population of this study are customers who often use the Instagram Platform and have purchased Tetufresh products with a sample size of 120 respondents. The technique in collecting this data uses a Google Form-based questionnaire. The technique in this sampling uses purposive sampling. The technique in analyzing the data of this study uses Stuructural Equation Modeling (SEM) with SmartPLS software. The results of this study indicate that social media promotion has a positive effect on customer satisfaction, social media promotion has a positive effect on purchasing decisions, Taste has a positive effect on customer satisfaction, Taste has a positive effect on purchasing decisions, purchasing decisions have a positive effect on customer satisfaction, Instagram promotion mediated Purchasing decisions have a positive effect on customer satisfaction, Taste mediated Purchasing decisions have a positive effect on customer satisfaction.
Penguatan Kelembagaan Bumdes melalui Peningkatan Kapasitas Pengelolan Potensi Desa Masaingi Ibrahim, Andi Indriani; Zahara, Zakiyah; Adam, Rosida P.; Islianty, Nur Risky; Nugraha, Mohammad Ega
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v5i4.3545

Abstract

Kondisi alam dengan pemandangan laut yang indah dan tersedianya hasil-hasil laut, membuat desa Masaingi memiliki potensi menjadi sentra hasil olahan laut. Fenomena yang dihadapi oleh pengurus BUMDes Masaingi adalah bagaimana mengsingkronkan program-program dari BUMDes dengan seluruh potensi alam yang dimiliki oleh desa Masaingi. Hal ini menunjukkan pengelolaan BUMDes yang belum dikelola secara profesional. Kemampuan pengurus BUMDes dalam mensingkronkan program desa dengan potensi desa menjadi prioritas utama dalam pengelolaan BUMDes, karena pengelolaan potensi desa melalui BUMDes akan dapat meningkatkan pendapatan desa. Tujuan dari kegiatan ini adalah memberikan penguatan terhadap pengelolaan BUMDes Masaingi agar benar-benar secara terlembaga dapat mensingkronkan antara potensi Desa yang dimiliki dengan perencanaan strategisnya. Target jangka pendek yang ingin dicapai adalah diharapkan para pengurus BUMDes Masaingi mampu melakukan identifikasi dan pemetaan potensi perekonomian desa Masaingi serta melakukan langkah-langkah strategis dalam upaya optimalisasi potensi-potensi tersebut, dan untuk target jangka panjangnya adalah terbentuknya kesadaran berkelanjutan dari masyarakat desa, pemerintah desa, dan pengurus BUMDes Masaingi untuk senantiasa melakukan peningkatan penguatan kelembagaan dengan mensingkronkan antara potensi Desa yang dimiliki dengan perencanaan strategisnya. Metode pelaksanaan kegiatan ini dilakukan dengan pendekatan andragogi. Results/findings: Kegiatan ini memberikan penguatan dari aspek pengetahuan (knowladge) agar dapat meningkatkan skill para pengurus Bumdesa dalam mengelola dan mengoptimalisasikan potensi-potensi desa Masaingi melalui penerapan beberapa langkah strategis yang harus dilakukan oleh pengurus Bumdes Masaingi. Conclusion: Dibutuhkan penguatan kelembagaan melalui peningkatan kapasitas pengelolan Bumdes dengan dukungan dari masyarakat desa dan pemerintah desa dalam rangka optimalisasi potensi-potensi perekonomian di Desa Masaingi”.
Pengaruh E-WOM (Electronic Word of Mouth) di Facebook terhadap Kepuasan Konsumen Dimediasi Keputusan Pembelian pada Markasku Hamza, Moh.; Adam, Rosida P.; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10786

Abstract

The study aims to analyze the influence of E-WOM (electronic word of mouth) on the facebook social media platform on the level of consumer satisfaction at SMEs Markasku, with purchasing decisions as a mediating variable. Using a quantitative survey approach to 100 active consumers, the data was processed using the structural equation modeling partial least squares (SEM-PLS) method. The results indicate E-WOM significantly and positively influences consumer satisfaction, both directly and through mediation of purchasing decisions. Positive reviews on facebook have been shown to increase consumer trust, influence purchasing decisions, and have an impact on increasing consumer satisfaction. In addition, purchasing decisions strengthen the relationship between E-WOM and consumer satisfaction. This study provides an important contribution to the development of digital marketing literature and offers practical recommendations for SMEs to maximize E-WOM as a strategy to increase consumer satisfaction in the digital era.
THE EFFECT OF PRODUCT QUALITY, PRICE PERCEPTIONS, AND PROMOTIONS ON PURCHASING DECISIONS MEDIATION OF BRAND IMAGE Lawasa, Abdul Mutakhir; Adam, Rosida P; Rombe, Elimawaty
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 2 (2023): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v5i2.54

Abstract

This research was conducted with the aim of understanding and analyzing the influence of product quality, price perception, promotion on purchasing decisions and brand image as mediating variables on iPhone consumers in Palu City. Explanatory research is used to find out the relationship between variables. The population size is not yet known with certainty so the sample was taken using a purposive sampling technique based on certain considerations and using the Roscoe method (number of variables multiplied by 20) so that the total research sample was 100 people. Data analysis uses descriptive statistics and SEM techniques through path analysis using Smart PLS. The research results show that (1) product quality has a significant effect on brand image, (2) Price perception has a significant effect on brand image, (3) Promotion has a significant effect on brand image, (4) Product quality has a significant effect on purchasing decisions, (5) Price perception has no significant effect on purchasing decisions, (6) Promotion has a significant effect on purchasing decisions, (7) Brand image has a significant effect on purchasing decisions, (8) Product quality has no significant effect on purchasing decisions through brand image (9) Price perception has an effect not significant on purchasing decisions through brand image (10) Promotion has no significant effect on purchasing decisions through brand image.
THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS AT IBL SHOP AND ITS IMPACT ON GENERATION Z CUSTOMER SATISFACTION IN PALU CITY Hasnianti; Adam, Rosida P.; Ponirin
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 3 (2024): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i3.148

Abstract

This study aims to determine and analyze the direct and indirect effects of digital marketing and product quality on consumer satisfaction on purchasing decisions at IBL Shop and its impact on generation Z consumer satisfaction in Palu City. Data collection was carried out by distributing questionnaires to consumers who shop at IBL Shop. The sampling technique used a purposive sampling technique using the Roscoe formula with a sample size of 100 respondents. The data analysis technique uses the SEM-Partial Least Square (PLS) method. The results showed that (1) Digital marketing has a positive and significant effect on customer satisfaction at IBL Shop for Generation Z in Palu City (2) Product quality has a positive and significant effect on customer satisfaction at IBL Shop for Generation Z in Palu City (3) Digital marketing has a positive and significant effect on purchasing decisions at IBL Shop for Generation Z in Palu City (4) Product quality has a positive and significant effect on purchasing decisions at IBL Shop for Generation Z in Palu City (4) Product quality has a positive and significant effect on purchasing decisions at IBL Shop for Generation Z in Palu City. (5) Purchasing decisions have a positive and significant effect on customer satisfaction at IBL Shop for Generation Z in Palu City (6) Digital marketing has a positive and significant effect on customer satisfaction through purchasing decisions at IBL Shop for Generation Z in Palu City (7) Product quality has a positive and significant effect on customer satisfaction through purchasing decisions at IBL Shop for Generation Z in Palu City
Co-Authors Aan Maulana Adelia, Isnada Adfiyani Fadjar Amirudin, Muhammad Andi Indriani Ibrahim Arie Kurniawan Asngadi Asngadi Bakri Hasanuddin Benyamin Parubak DG. PARANI, SYAMSUL BAHRI Diky Dwiyanto Dwiyanto, Diky Elimawaty Rombe Erwan Sastrawan Erwan Satrawan Faris Erwan Satrawan Satrawan Faris Farid Farid Farid Farid, Farid Faris, Erwan Satrawan Fatlina Z Haliza, Siti Nur Hamza, Moh. Harnida Wahyuni Adda Hasnianti Heni Pujiastuti Husnah Husnah Husnah Husnah Husnah Husnah I Made Antara Idris Idris Ila, Nurfadilah Indriany, Indriany IRA NURIYA SANTI Jeki Jeki Jusriadi KORNELIUS, YOBERTH Lamusa, Arifudin Lamusa, Faruq Latjinala, Randy Lawasa, Abdul Mutakhir Lina Mahardiana Lukman, Riska Salsabila Ramadani Mahmud Lahay Masjaya Kamaliono Maskuri Sutomo Mattalatta, Wisra Max Nur Alam Max Nur Alam Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Thaib Muhammad Amiruddin Muhammad Amiruddin Muhammad Amiruddin Muzakir Muzakir Nur Risky Islianty Nuranisa N Nuranisa Nuranisa Nuranisa, Nuranisa Nurfia N P. Adam, Fauziah Padaro, Wilna Dg. Palawa, Muh. Riswandi Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Putri Dwi Avriani Rahmatio Rahmatio Rahmawati Rahmawati Rismanto Rismanto Rizcky Ardiansyah Rombe, Elimwaty Rustam Abd. Rauf Rustam Rustam Saiful Darman Sangkota, Megawaty Sarjun, Sri Siti Aminah H. Karim Sitti Aminah Hamzah Karim Slamet, Nurhudi Soegoto, Suryatno Wiganepdo Sofhan Sofhan Sofhan, Sofhan Sri Sarjun Sri Sarjuni Suaib, Fadila H. Suardi S Suardi Suardi suardi suardi Suci Rohmawati Sulvia Verawaty Susilawati, Resky Syahbuddin Syahbuddin Syahir Natsir Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Tandigala, Ishak Sandy Umar Syarifuddin Vera Ningsih Vitayanti Fattah Wahyuningsih Wahyuningsih Wiri Wirastuti Wisra W Wiwik Handayani Zainuddin, Fatlina Zakiyah Zahara Zalyanti, Nur Afni Zulfan Monoarfa