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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis SEGMEN Jurnal Manajemen dan Bisnis MEDIA LITBANG SULTENG JOURNAL AGRIBUSINESS Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN MOTIVASI Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Yumary: Jurnal Pengabdian kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Batara Wisnu : Indonesian Journal of Community Services Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Tadulako International Journal of Applied Management (TaJAM) Journal of Innovative and Creativity Mitra Sains Economic and Business Horizon
Rosida P. Adam
Program Studi Manajemen, Program Studi Di Luar Kampus Utama (PSDKU), Universitas Tadulako, Jl. Raya Soekarno-Hatta, Tondo, Kota Palu 94683
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Pengaruh Kebijakan Harga, Citra Merek, dan Kualitas Produk terhadap Kepuasan Pelanggan Telkomsel Ila, Nurfadilah; Dg. Parani, Syamsul Bahri; Adam, Rosida P.; Palawa, Muh. Riswandi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4570

Abstract

Purpose: This study aims to analyze the influence of price policy, brand image, and product quality on customer satisfaction among Telkomsel card users in Palu City. Research Methodology: This study used a quantitative approach with non-probability sampling, specifically purposive sampling, involving 120 respondents. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 30. Results: Price policy, brand image, and product quality each had a significant partial effect on customer satisfaction. Simultaneously, all the independent variables significantly influenced customer satisfaction. Conclusion: The study concludes that improving price policies, strengthening brand image, and ensuring consistent product quality are essential strategies for enhancing customer satisfaction. Companies that prioritize these aspects are more likely to build stronger customer loyalty and maintain their competitiveness in the telecommunications industry. Limitations: This study only examined price policy, brand image, and product quality, while other factors potentially affecting customer satisfaction were not analyzed. Additionally, the research was conducted only in Palu City, which limited its scope. Contribution: This study demonstrates that price policy, brand image, and product quality significantly affect customer satisfaction. The findings can assist companies in formulating effective strategies and serve as a reference for future studies.
ANALISIS DAMPAK PELAKSANAAN KEGIATAN EVENT TERHADAP PENDAPATAN PELAKU USAHA DI KABUPATEN PARIGI MOUTONG PROVINSI SULAWESI TENGAH INDONESIA Adam, Rosida P; Zainuddin, Fatlina; Husnah, Husnah; Asngadi, Asngadi; Rauf, Rustam Abd
SEGMEN: Jurnal Manajemen dan Bisnis Vol 20, No 2 (2024): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v20i2.9131

Abstract

Tujuan penelitian ini menganalisis dampak pelaksanaan kegiatan event terhadap pendapatan pelaku usaha selama kegiatan event berlangsung Di Kabupaten Parigi Moutong. Kegiatan event telah 4 (empat) kali dilakukan, tahun 2022 tiga agenda nasional yakni (1) Word Food Day (Hari Pangan Nasional), (2) Harkanas (Hari Ikan Nasional), dan (3) event internasional Equator Run 10 K.Metode penelitian ini dikategorikan penelitian kuantitatif dan selanjutnya dilakukan analisis data dengan metode regresi liner berganda. Metode survey dilakukan sebanyak 59 sampel pelaku usaha. Tteknik penarikan sampel secara purposive sampling. Hasil penelitian menunjukan: (1) Besarnya koefisien korelasi (R) antara event, lama usaha, pendidikan, tenaga kerja dan modal yangdigunakan sangat kuat yaitu 0,904. (2) Variabel event, lama usaha, pendidikan, tenaga kerja dan modal memberikan dampak yang sifnifikan terhadap pencapaian pendapatan UMKM di Kabupaten Parigi Moutong dengan nilai F hitung sebesar 96,759; pada taraf sifnifikansi 0,000. (3) Dari lima factor penentu capaian pendapatan UMKM, yakni pelaksanaan event adalah factor dominan dengan nilai koefisien 2.438.984,2. (4) Pendapatan UMKM meningkat + 70 % dengan adanya event (tanpa event Rp. 4.021.398,3 meningkat menjadi sebesar Rp.6.831.525,4, dengan adanya event). (5) Besarnya produksi dengan adanya event adalah 101,9, sedangkan tanpa event adalah 44,6. (6) Tingkat hunian hotel dengan adanya event sebanyak 8 kamar (Full), tanpa event sebanyak 5 kamar (7) Kebutuhan dana UMKM dengan adanya event sebesar Rp.2.243.694, kemudian tanpa adanya event sebesar Rp.1.771.169. (8) Kebutuhan tenaga kerja saat event adalah 5 orang, sedangkan tanpa event adalah 4 orang. (9) Jumlah kunjungan dengan adanya event per jenis usaha sebanyak 41,8 pengunjung dan tanpa event per jenis usaha sebanyak 14,4 pengunjung.
Pengaruh Kebijakan Harga, Citra Merek, dan Kualitas Produk terhadap Kepuasan Pelanggan Telkomsel Ila, Nurfadilah; Dg. Parani, Syamsul Bahri; Adam, Rosida P.; Palawa, Muh. Riswandi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4570

Abstract

Purpose: This study aims to analyze the influence of price policy, brand image, and product quality on customer satisfaction among Telkomsel card users in Palu City. Research Methodology: This study used a quantitative approach with non-probability sampling, specifically purposive sampling, involving 120 respondents. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 30. Results: Price policy, brand image, and product quality each had a significant partial effect on customer satisfaction. Simultaneously, all the independent variables significantly influenced customer satisfaction. Conclusion: The study concludes that improving price policies, strengthening brand image, and ensuring consistent product quality are essential strategies for enhancing customer satisfaction. Companies that prioritize these aspects are more likely to build stronger customer loyalty and maintain their competitiveness in the telecommunications industry. Limitations: This study only examined price policy, brand image, and product quality, while other factors potentially affecting customer satisfaction were not analyzed. Additionally, the research was conducted only in Palu City, which limited its scope. Contribution: This study demonstrates that price policy, brand image, and product quality significantly affect customer satisfaction. The findings can assist companies in formulating effective strategies and serve as a reference for future studies.
"Pengaruh Kredibilitas Influencer Terhadap Niat Beli Gen Z Di Tokopedia" Nasywa Nabila; Valentino C.H; Rosida P. Adam
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6198

Abstract

This study aims to analyze the effect of influencer credibility on Generation Z’s purchase intention on the Tokopedia e-commerce platform. Influencer credibility is measured through three dimensions: expertise, trustworthiness, and attractiveness. The study employs a quantitative method with a causal approach involving 30 Generation Z students from the Faculty of Economics and Business who actively use Tokopedia. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that influencer credibility has a significant simultaneous effect on purchase intention (F = 4.488; p = 0.011), explaining 34.1% of the variance (R² = 0.341). Although each dimension does not have a significant partial effect, influencer credibility collectively plays a role in shaping Generation Z’s purchase intention. These findings suggest that influencer marketing is an effective strategy for increasing purchase intention on Tokopedia.
Pengaruh Literasi Digital Terhadap Minat Berwirausaha Online Pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Tadulako Ihsan Catur Pramono; Zahwa Amelia Putri; Mellby Wihilda; Sri Indah Setianingsih; Rosida p. Adam
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6234

Abstract

Perkembangan teknologi digital telah mentransformasi lanskap ekonomi, menempatkan literasi digital sebagai kompetensi krusial bagi mahasiswa dalam mengeksplorasi peluang bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital terhadap minat berwirausaha online pada mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Universitas Tadulako. Kajian teoretis dalam studi ini mengintegrasikan konsep literasi digital yang mencakup kecakapan teknologi, budaya, etika, dan keamanan, dengan teori minat berwirausaha sebagai fondasi psikologis dalam mengidentifikasi serta mengeksekusi model bisnis berbasis internet. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Data dikumpulkan melalui kuesioner tertutup berskala Likert terhadap 30 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan bantuan software SPSS versi 25 untuk menguji instrumen melalui uji validitas dan reliabilitas, serta menguji hipotesis melalui analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif dan signifikan terhadap minat berwirausaha online mahasiswa. Berdasarkan uji statistik, diperoleh nilai signifikansi sebesar 0,025 (p < 0,05) dengan koefisien determinasi (R2) sebesar 16,6%. Temuan ini mengindikasikan bahwa peningkatan kemampuan mahasiswa dalam mengakses dan mengelola informasi digital secara efektif berkontribusi pada kesiapan mereka dalam memulai usaha tanpa hambatan modal tradisional. Penelitian menyimpulkan bahwa penguasaan kompetensi digital merupakan prediktor penting dalam membentuk niat kewirausahaan generasi muda di era ekonomi modern.
The Influence Of Relationship Marketing And Price On Customer Satisfaction: A Case Study Of Alfamidi Super Masigi Parigi Outlet Rahmat, Randi; Adam, Rosida P.; Bachri, Syamsul; Wanti, Sri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9879

Abstract

This study aims to determine the effect of Relationship Marketing and Price on Customer Satisfaction at Alfamidi Super Masigi Parigi outlets. This study uses a quantitative approach with purposive sampling techniques on 84 respondents who have shopped at Alfamidi. Data collection was carried out through interviews and questionnaires, then analyzed using multiple linear regression with the help of the SPSS program. The results show that both Relationship Marketing and Price variables have a positive and significant effect on Customer Satisfaction, both partially and simultaneously. This indicates that the implementation of effective Relationship Marketing strategies and pricing policies that are in line with consumer purchasing power can increase customer satisfaction. Thus, good customer relationship management and appropriate pricing are important factors in building and maintaining customer satisfaction at Alfamidi Super Masigi Parigi.
The Effect of Human Resource Quality on Employee Performance at the Ulubongka District Office, Tojo Una-Una Regency Hartati, Dita; Andi Indriani Ibrahim; Lindanur Sipatu; Wisra Matalatta; Rosida P. Adam
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9225

Abstract

This study aims to examine the effect of human resource quality on employee performance at the Ulubongka District Office, Tojo Una-Una Regency. A quantitative approach with a causal research design was employed. The study involved all 31 employees using a total sampling technique. Data was analyzed using simple linear regression. The results indicate that human resource quality has a positive and significant effect on employee performance. Higher levels of knowledge, work ability, work attitude, and professional behavior contribute to improved employee performance. However, unstable internet connectivity and frequent power outages remain major challenges affecting employees' work performance. Keywords: Human Resource Quality, Employee Performance
The Influence of Teacher Leadership Style on Student Discipline at SMA Negeri 1 Ulubongka Lapa, Selfi; Andi Indriani Ibrahim; Wisra Matalatta; Lindanur Sipatu; Rosida P. Adam
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9226

Abstract

This study examines the effect of teacher leadership style on student discipline at SMA Negeri 1 Ulubongka using a quantitative causal-descriptive approach. The results indicate that teacher leadership style has a positive and significant effect on student discipline (p = 0.009 < 0.05). The regression coefficient of 0.437 shows that improved teacher leadership increases student discipline, while the coefficient of determination (R² = 0.528) indicates that leadership explains 52.8% of its variation. Effective leadership through motivation, communication, decision-making, and learning management is therefore essential for strengthening student discipline. Keywords: Teacher Leadership Style; Student Discipline; Human Resource Management; Organizational Behavior  
The Role of Competency-Based Performance Management in Improving Employee Performance at the Fisheries Office of Tojo Una-Una Regency Kamumu, Irmawati S.; Indriani Ibrahim, Andi; Sipatu, Lindanur; Matalatta, Wisra; P. Adam, Rosida
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9227

Abstract

Human resource competency is essential for improving public-sector performance. This study examines the role of competency-based performance management in enhancing employee performance at the Fisheries Department of Tojo Una-Una Regency. A descriptive qualitative approach was employed using purposive sampling, with data collected through observation, interviews, and documentation and analyzed using the Miles–Huberman–Saldaña model supported by NVivo 12. The findings indicate that technical, managerial, and social competencies, supported by appropriate placement, training, periodic evaluation, and feedback, improve work effectiveness, service quality, responsibility, and productivity. The study highlights the importance of strengthening competency standards and aligning employee placement with organizational needs. Keywords: Competency-Based Performance Management; Employee Performance; Competency; Public Sector; Human Resource Management; Nvivo 12; Fisheries Department; Qualitative Research
The Effect of Service Quality on Patient Satisfaction at Watusongu Public Health Center, Ulubongka District Tido, Misla; Indriani Ibrahim , Andi; Sipatu , Lindanur; Matalatta, Wisra; P. Adam, Rosida
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9228

Abstract

Patient satisfaction is a key indicator of healthcare service quality, yet service deficiencies remain at Watusongu Community Health Center. This study examined the effect of service quality on patient satisfaction. A quantitative survey was conducted involving 67 patients using structured questionnaires, and the data were analyzed through simple linear regression. The results revealed that service quality has a positive and significant effect on patient satisfaction (β = 0.696, p < 0.001; R² = 0.484). These findings indicate that improvements in tangibles, reliability, responsiveness, assurance, and empathy can enhance patient satisfaction. The study recommends continuous quality improvement in primary healthcare services.
Co-Authors Aan Maulana Adelia, Isnada Adfiyani Fadjar Amirudin, Muhammad Andi Indriani Ibrahim Arie Kurniawan Asngadi Asngadi Bakri Hasanuddin Benyamin Parubak DG. PARANI, SYAMSUL BAHRI Diky Dwiyanto Dwiyanto, Diky Elimawaty Rombe Erwan Sastrawan Erwan Satrawan Faris Erwan Satrawan Satrawan Faris Fadilah Farid Farid Farid Farid, Farid Faris, Erwan Satrawan Fatlina Z Haliza, Siti Nur Hamza, Moh. Hartati, Dita Hasnianti Heni Pujiastuti Husnah Husnah Husnah Husnah I Made Antara Ihsan Catur Pramono Ila, Nurfadilah Indriani Ibrahim , Andi Indriani Ibrahim, Andi Indriany, Indriany IRA NURIYA SANTI Jeki Jeki Jusriadi Kamumu, Irmawati S. KORNELIUS, YOBERTH Lamusa, Arifudin Lamusa, Faruq Lapa, Selfi Latjinala, Randy Lawasa, Abdul Mutakhir Lina Mahardiana Lukman, Riska Salsabila Ramadani Mahmud Lahay Mangantjo, Rini Masjaya Kamaliono Maskuri Sutomo Matalatta , Wisra Matalatta, Wisra Mattalatta, Wisra Max Nur Alam Max Nur Alam Mellby Wihilda Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Thaib Muhammad Amiruddin Muhammad Amiruddin Muhammad Amiruddin Muzakir Muzakir Nasywa Nabila Nur Risky Islianty Nuranisa N Nuranisa, Nuranisa Nurfia N P. Adam, Fauziah Padaro, Wilna Dg. Palawa, Muh. Riswandi Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Putri Dwi Avriani Rahmat, Randi Rahmatio Rahmatio Rahmawati Rahmawati Rismanto Rismanto Rizcky Ardiansyah Rustam Abd. Rauf Rustam Rustam Saiful Darman Sarjun, Sri Sipatu , Lindanur Siti Aminah H. Karim Siti Rahayu Nibi Sitti Aminah Hamzah Karim Sofhan Sofhan Sofhan, Sofhan Sri Indah Setianingsih Sri Sarjun Sri Sarjuni Suaib, Fadila H. Suardi S Suardi Suardi suardi suardi Suci Rohmawati Sulvia Verawaty Susilawati, Resky Syahbuddin Syahbuddin Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Tandigala, Ishak Sandy Tido, Misla Umar Syarifuddin Valentino C.H Vera Ningsih Vitayanti Fattah Wahyuningsih Wahyuningsih Wanti, Sri Wiri Wirastuti Wisra Matalatta Wisra Mattalata Wisra W Wiwik Handayani Zahwa Amelia Putri Zainuddin, Fatlina Zakiyah Zahara Zalyanti, Nur Afni Zulfan Monoarfa