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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis SEGMEN Jurnal Manajemen dan Bisnis MEDIA LITBANG SULTENG JOURNAL AGRIBUSINESS Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Yumary: Jurnal Pengabdian kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Batara Wisnu : Indonesian Journal of Community Services Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Tadulako International Journal of Applied Management (TaJAM) Journal of Educational Management Research Journal of Innovative and Creativity Mitra Sains Economic and Business Horizon
Rosida P. Adam
Program Studi Manajemen, Program Studi Di Luar Kampus Utama (PSDKU), Universitas Tadulako, Jl. Raya Soekarno-Hatta, Tondo, Kota Palu 94683
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Workshop Digital Marketing, Green Product (Branding Halal Minyak Kelapa KWT Merah Delima) Di Desa Malei Tojo, Kabupaten Tojo Una-Una Karim, Sitti Aminah Hamzah; Adam, Rosida Panuki; Zainuddin, Fatlina; Kurniawan, Arie; Mattalatta, Wisra; Nuranisa, Nuranisa; Syahbuddin, Syahbuddin; Suaib, Fadila H.; Padaro, Wilna Dg.
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 3 No. 2 (2024)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v3i2.278

Abstract

Tujuan dari program kegiatan pengabdian ini yaitu (1) Meningkatkan kemampuan pelaku usaha Kelompok Wanita Tani (KWT) Delima Merah yang berlokasi di desa Malei Tojo Barat Kabupaten Tojo Una Una Propinsi Suawesi Tengah dan dilaksanakan selama 8(delapan) bulan, dalam peningkatan kemampuan digital marketing, kualitas produk hijau minyak kelapa kampung dan (2) mendesain branding produk halal agar mempunyai kekuatan merek di dalam pemasaran. Adapun target yang dicapai dalam pengabdian masyarakat yaitu: (1) Meningkatnya kemampuan pelaku usaha home industri dalam peningkatan kemampuan digital marketing, (2) kualitas produk minyak kelapa kampung hijau (3) terdesign sebuah branding halal agar mempunyai kekuatan merek dalam pemasaran. Metode kegiatan yang digunakan adalah metode Workshop. Kegiatan pengabdian ini dilakukan dengan beberapa tahapan kegiatan diantaranya: (1) Koordinasi dan sosialisasi kegiatan, (2) Pelaksanaan kegiatan workshop (3) mendesain model konten marketing. Hasil Pengabdian ini menunjukkan bahwa penerapan strategi content pemasaran berbasis digital marketing green product secara signifikan dapat meningkatkan brand awareness produk minyak kelapa KWT Merah Delima. Implikasi dari pengabdian ini adalah pentingnya bagi kelompok KWT Merah delima untuk memanfaatkan content marketing melalui platform facebook, Instagram dan twitter sebagai salah satu strategi pemasaran yang efektif
Pengaruh Kebijakan Harga, Citra Merek, dan Kualitas Produk terhadap Kepuasan Pelanggan Telkomsel Ila, Nurfadilah; Dg. Parani, Syamsul Bahri; Adam, Rosida P.; Palawa, Muh. Riswandi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4570

Abstract

Purpose: This study aims to analyze the influence of price policy, brand image, and product quality on customer satisfaction among Telkomsel card users in Palu City. Research Methodology: This study used a quantitative approach with non-probability sampling, specifically purposive sampling, involving 120 respondents. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 30. Results: Price policy, brand image, and product quality each had a significant partial effect on customer satisfaction. Simultaneously, all the independent variables significantly influenced customer satisfaction. Conclusion: The study concludes that improving price policies, strengthening brand image, and ensuring consistent product quality are essential strategies for enhancing customer satisfaction. Companies that prioritize these aspects are more likely to build stronger customer loyalty and maintain their competitiveness in the telecommunications industry. Limitations: This study only examined price policy, brand image, and product quality, while other factors potentially affecting customer satisfaction were not analyzed. Additionally, the research was conducted only in Palu City, which limited its scope. Contribution: This study demonstrates that price policy, brand image, and product quality significantly affect customer satisfaction. The findings can assist companies in formulating effective strategies and serve as a reference for future studies.
The Influence of Foreign and Domestic Investment on Regional GDP Growth: A Panel Data Analysis Soegoto, Suryatno Wiganepdo; Natsir, Syahir; Adda, Harnida Wahyuni; Adam, Rosida P
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 4 (2025): JIAKES Edisi Agustus 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i4.3995

Abstract

Economic growth in regions depends heavily on investment flows, both from foreign and domestic sources. Understanding how Foreign Direct Investment (FDI) and Domestic Investment (DI) affect regional development is crucial, especially in resource-rich but diverse areas like Sumatra. This study aims to analyze the influence of FDI and DI on Gross Regional Domestic Product (GRDP) growth across ten provinces in Sumatra and to explore their role in achieving Sustainable Development Goal 9 (SDG 9), which promotes inclusive and sustainable industrialization. Using panel data from 2010 to 2023 and employing a fixed effects model, the research examines provinces including Aceh, North Sumatra, West Sumatra, Riau, Jambi, South Sumatra, Bengkulu, Lampung, Riau Islands, and Bangka Belitung. The results indicate that both FDI and DI positively and significantly contribute to GRDP growth across all provinces studied. The findings also emphasize the critical role of government policies in fostering sustainable investment practices that align with SDG 9 targets. The study recommends that local governments prioritize sustainable investment strategies and strengthen the local industrial sector to promote long-term economic growth, supporting both regional development and global sustainability agendas.
ANALISIS DAMPAK PELAKSANAAN KEGIATAN EVENT TERHADAP PENDAPATAN PELAKU USAHA DI KABUPATEN PARIGI MOUTONG PROVINSI SULAWESI TENGAH INDONESIA Adam, Rosida P; Zainuddin, Fatlina; Husnah, Husnah; Asngadi, Asngadi; Rauf, Rustam Abd
SEGMEN: Jurnal Manajemen dan Bisnis Vol 20, No 2 (2024): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v20i2.9131

Abstract

Tujuan penelitian ini menganalisis dampak pelaksanaan kegiatan event terhadap pendapatan pelaku usaha selama kegiatan event berlangsung Di Kabupaten Parigi Moutong. Kegiatan event telah 4 (empat) kali dilakukan, tahun 2022 tiga agenda nasional yakni (1) Word Food Day (Hari Pangan Nasional), (2) Harkanas (Hari Ikan Nasional), dan (3) event internasional Equator Run 10 K.Metode penelitian ini dikategorikan penelitian kuantitatif dan selanjutnya dilakukan analisis data dengan metode regresi liner berganda. Metode survey dilakukan sebanyak 59 sampel pelaku usaha. Tteknik penarikan sampel secara purposive sampling. Hasil penelitian menunjukan: (1) Besarnya koefisien korelasi (R) antara event, lama usaha, pendidikan, tenaga kerja dan modal yangdigunakan sangat kuat yaitu 0,904. (2) Variabel event, lama usaha, pendidikan, tenaga kerja dan modal memberikan dampak yang sifnifikan terhadap pencapaian pendapatan UMKM di Kabupaten Parigi Moutong dengan nilai F hitung sebesar 96,759; pada taraf sifnifikansi 0,000. (3) Dari lima factor penentu capaian pendapatan UMKM, yakni pelaksanaan event adalah factor dominan dengan nilai koefisien 2.438.984,2. (4) Pendapatan UMKM meningkat + 70 % dengan adanya event (tanpa event Rp. 4.021.398,3 meningkat menjadi sebesar Rp.6.831.525,4, dengan adanya event). (5) Besarnya produksi dengan adanya event adalah 101,9, sedangkan tanpa event adalah 44,6. (6) Tingkat hunian hotel dengan adanya event sebanyak 8 kamar (Full), tanpa event sebanyak 5 kamar (7) Kebutuhan dana UMKM dengan adanya event sebesar Rp.2.243.694, kemudian tanpa adanya event sebesar Rp.1.771.169. (8) Kebutuhan tenaga kerja saat event adalah 5 orang, sedangkan tanpa event adalah 4 orang. (9) Jumlah kunjungan dengan adanya event per jenis usaha sebanyak 41,8 pengunjung dan tanpa event per jenis usaha sebanyak 14,4 pengunjung.
Managing Human Resources in Educational Libraries: The Role of Work Motivation and Work Environment in Enhancing Staff Performance Hasyim Yusuf Alhasni; Andi Indriyani Ibrahim; Rosida P. Adam
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1749

Abstract

This study aims to analyze the effect of work motivation and work environment on employee performance from an educational management perspective, particularly within public libraries as non-formal educational institutions. Employee performance is a crucial element in educational management because it directly influences the quality of public services, learning resources, and literacy development in society. This research employed a quantitative approach using a survey method. Data were collected through a structured questionnaire consisting of 25 items measured on a Likert scale and distributed to library employees. The data were analyzed using multiple regression analysis to examine the partial and simultaneous effects of work motivation and work environment on employee performance. The results indicate that work motivation has a significant positive effect on employee performance, while the work environment also shows a significant influence in supporting employees’ effectiveness and productivity. Simultaneously, work motivation and work environment contribute substantially to improving employee performance. These findings imply that educational management in non-formal institutions should prioritize human resource management strategies, particularly through strengthening motivational systems and creating a conducive work environment, to enhance organizational performance and support sustainable educational services.
Pengaruh Kebijakan Harga, Citra Merek, dan Kualitas Produk terhadap Kepuasan Pelanggan Telkomsel Ila, Nurfadilah; Dg. Parani, Syamsul Bahri; Adam, Rosida P.; Palawa, Muh. Riswandi
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4570

Abstract

Purpose: This study aims to analyze the influence of price policy, brand image, and product quality on customer satisfaction among Telkomsel card users in Palu City. Research Methodology: This study used a quantitative approach with non-probability sampling, specifically purposive sampling, involving 120 respondents. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 30. Results: Price policy, brand image, and product quality each had a significant partial effect on customer satisfaction. Simultaneously, all the independent variables significantly influenced customer satisfaction. Conclusion: The study concludes that improving price policies, strengthening brand image, and ensuring consistent product quality are essential strategies for enhancing customer satisfaction. Companies that prioritize these aspects are more likely to build stronger customer loyalty and maintain their competitiveness in the telecommunications industry. Limitations: This study only examined price policy, brand image, and product quality, while other factors potentially affecting customer satisfaction were not analyzed. Additionally, the research was conducted only in Palu City, which limited its scope. Contribution: This study demonstrates that price policy, brand image, and product quality significantly affect customer satisfaction. The findings can assist companies in formulating effective strategies and serve as a reference for future studies.
The Effect of Price Perception, Digital Promotion, and E-WOM on Consumer Satisfaction Maxim Palu Gunawan, Gunawan; Adam, Rosida P.; Zahara, Zakiyah; Palawa, Muh. Riswandi
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5497

Abstract

Purpose: This study aims to analyze the influence of price perception, digital promotion, and electronic word of mouth (E-WOM) on consumer satisfaction with Maxim online motorcycle taxi services in Palu City. The research seeks to identify the dominant factors affecting consumer satisfaction in the competitive online transportation market. Methodology/approach: A quantitative method was applied using a questionnaire distributed to 65 respondents who had used Maxim services at least once. The sampling technique was incidental sampling. Data were analyzed using multiple linear regression with SPSS 25, preceded by validity, reliability, and classical assumption tests to ensure data feasibility. Results/findings: The findings reveal that price perception and digital promotion exert a negative but insignificant impact on consumer satisfaction, whereas electronic word of mouth (E-WOM) demonstrates a positive and significant influence. This indicates that online reviews and recommendations contribute more substantially to consumer satisfaction compared to pricing or promotional efforts. Collectively, these three variables account for 17% of the variation in consumer satisfaction levels. Conclusions: Consumer satisfaction with Maxim services in Palu City is primarily driven by E-WOM rather than pricing or digital promotion factors, highlighting the importance of digital interaction and customer feedback in building satisfaction. Limitations: This study was limited to respondents in Palu City; future research should include broader areas and additional factors such as service quality or brand image. Contribution: The findings provide managerial insight for Maxim to strengthen online engagement and digital reputation management to enhance customer satisfaction.
Agile Human Resource Management Adaptation and Local Culture in Multinational Companies Sangkota, Megawaty; Idris, Idris; Adam, Rosida P
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3834

Abstract

Globalization and increasing workforce diversity have prompted multinational companies to adopt agile Human Resource Management (HRM) practices tailored to local cultural contexts. This study aims to examine how PT SASL and Sons Indonesia, with its multicultural workforce of expatriates and local employees, integrates agile HRM principles into the Indonesian work environment. Employing a qualitative case study approach, data were gathered through in-depth interviews with 19 expatriates, analysis of internal documents, and thematic analysis using specialized software. Findings reveal that successful adaptation depends on aligning agile values of flexibility, collaboration, and adaptability with Indonesian cultural values of cooperation, harmony, and respect for hierarchy. Cross-cultural communication emerged as a crucial factor in bridging differences in values and work styles. Managerial support, mentoring, and cross-cultural training facilitated smoother organizational acculturation. Challenges identified include gender disparities in leadership and tensions between agile work principles and existing bureaucratic structures. The study concludes that agile HRM can be effectively implemented in multinational settings when adapted to local cultural norms. It offers theoretical contributions to adaptive HRM frameworks and provides practical insights for building inclusive, responsive organizations that can navigate cultural diversity while maintaining operational agility.
"Pengaruh Kredibilitas Influencer Terhadap Niat Beli Gen Z Di Tokopedia" Nasywa Nabila; Valentino C.H; Rosida P. Adam
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6198

Abstract

This study aims to analyze the effect of influencer credibility on Generation Z’s purchase intention on the Tokopedia e-commerce platform. Influencer credibility is measured through three dimensions: expertise, trustworthiness, and attractiveness. The study employs a quantitative method with a causal approach involving 30 Generation Z students from the Faculty of Economics and Business who actively use Tokopedia. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that influencer credibility has a significant simultaneous effect on purchase intention (F = 4.488; p = 0.011), explaining 34.1% of the variance (R² = 0.341). Although each dimension does not have a significant partial effect, influencer credibility collectively plays a role in shaping Generation Z’s purchase intention. These findings suggest that influencer marketing is an effective strategy for increasing purchase intention on Tokopedia.
Pengaruh Literasi Digital Terhadap Minat Berwirausaha Online Pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Tadulako Ihsan Catur Pramono; Zahwa Amelia Putri; Mellby Wihilda; Sri Indah Setianingsih; Rosida p. Adam
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6234

Abstract

Perkembangan teknologi digital telah mentransformasi lanskap ekonomi, menempatkan literasi digital sebagai kompetensi krusial bagi mahasiswa dalam mengeksplorasi peluang bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh literasi digital terhadap minat berwirausaha online pada mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Universitas Tadulako. Kajian teoretis dalam studi ini mengintegrasikan konsep literasi digital yang mencakup kecakapan teknologi, budaya, etika, dan keamanan, dengan teori minat berwirausaha sebagai fondasi psikologis dalam mengidentifikasi serta mengeksekusi model bisnis berbasis internet. Metode penelitian yang digunakan adalah pendekatan kuantitatif asosiatif. Data dikumpulkan melalui kuesioner tertutup berskala Likert terhadap 30 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan bantuan software SPSS versi 25 untuk menguji instrumen melalui uji validitas dan reliabilitas, serta menguji hipotesis melalui analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa literasi digital berpengaruh positif dan signifikan terhadap minat berwirausaha online mahasiswa. Berdasarkan uji statistik, diperoleh nilai signifikansi sebesar 0,025 (p < 0,05) dengan koefisien determinasi (R2) sebesar 16,6%. Temuan ini mengindikasikan bahwa peningkatan kemampuan mahasiswa dalam mengakses dan mengelola informasi digital secara efektif berkontribusi pada kesiapan mereka dalam memulai usaha tanpa hambatan modal tradisional. Penelitian menyimpulkan bahwa penguasaan kompetensi digital merupakan prediktor penting dalam membentuk niat kewirausahaan generasi muda di era ekonomi modern.
Co-Authors Aan Maulana Adelia, Isnada Adfiyani Fadjar Amirudin, Muhammad Andi Indriani Ibrahim Andi Indriyani Ibrahim Arie Kurniawan Asngadi Asngadi Bakri Hasanuddin Benyamin Parubak DG. PARANI, SYAMSUL BAHRI Diky Dwiyanto Dwiyanto, Diky Elimawaty Rombe Erwan Sastrawan Erwan Satrawan Faris Erwan Satrawan Satrawan Faris Farid Farid Farid Farid, Farid Faris, Erwan Satrawan Fatlina Z Fiminuria Dewi Gunawan Gunawan Haliza, Siti Nur Hamza, Moh. Harnida Wahyuni Adda Hasnianti Hasyim Yusuf Alhasni Heni Pujiastuti Husnah Husnah Husnah Husnah I Made Antara Idris Idris Ihsan Catur Pramono Ila, Nurfadilah Indriany, Indriany IRA NURIYA SANTI Jeki Jeki Jusriadi Kavinda Razaq Ardi Gaozhan KORNELIUS, YOBERTH Lamusa, Arifudin Lamusa, Faruq Latjinala, Randy Lawasa, Abdul Mutakhir Lina Mahardiana Lukman, Riska Salsabila Ramadani Mahmud Lahay Masjaya Kamaliono Maskuri Sutomo Mattalatta, Wisra Max Nur Alam Max Nur Alam Mellby Wihilda Mira Dani Moh. Ilham Ramadhan Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Thaib Muhammad Amiruddin Muhammad Amiruddin Muhammad Amiruddin Muzakir Muzakir Nasywa Nabila Nur Risky Islianty Nuranisa N Nuranisa, Nuranisa Nurfia N P. Adam, Fauziah Padaro, Wilna Dg. Palawa, Muh. Riswandi Ponirin Ponirin Ponirin Ponirin Ponirin, Ponirin Putri Dwi Avriani Rahmatio Rahmatio Rahmawati Rahmawati Rismanto Rismanto Rizcky Ardiansyah Rombe, Elimwaty Rustam Abd. Rauf Rustam Rustam Saiful Darman Sangkota, Megawaty Sarjun, Sri Siti Aminah H. Karim Sitti Aminah Hamzah Karim Slamet, Nurhudi Soegoto, Suryatno Wiganepdo Sofhan Sofhan Sofhan, Sofhan Sri Indah Setianingsih Sri Sarjun Sri Sarjuni Suaib, Fadila H. Suardi S Suardi Suardi suardi suardi Suci Rohmawati Sulvia Verawaty Susilawati, Resky Syahbuddin Syahbuddin Syahir Natsir Syamsul Bachri Syamsul Bachri Syamsul Bahri Dg.Parani Tambaru, Rachman Tandigala, Ishak Sandy Umar Syarifuddin Valentino C.H Vera Ningsih Vitayanti Fattah Wahyuningsih Wahyuningsih Wiri Wirastuti Wisra W Wiwik Handayani Zahwa Amelia Putri Zainuddin, Fatlina Zakiyah Zahara Zalyanti, Nur Afni Zeferino Carvalho Nai Oqui Zulfan Monoarfa