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FOOD PHOTOGRAPHY PADA IKLAN DI INSTAGRAM Bobby Halim; Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol. 6 No. 1 (2021)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v6i1.1338

Abstract

In an advertisement, sometimes there is a meaning that is not straightforwardly presented. Every product advertisement that uses the product is inseparable from the camera point of view. FOOD PHOTOGRAPHY ON ADVERTISING IN INSTAGRAM examines the relationship between camera placement (angle) in influencing the message conveyed by a product advertisement and how photography is used as visual rhetoric. The study was conducted qualitatively with a film semiotic analysis approach. Data on FOOD PHOTOGRAPHY ON ADVERTISING IN INSTAGRAM is grouped with only 1 structure, namely Visual Structure. It was analyzed diachronic using the signifier and signified views. The purpose of this research is to find out and describe the meanings contained in food product advertisements on social media, where Instagram is the media chosen as the sample. This study uses several points of view in its study, namely a close point of view (Close Up), a Medium Viewpoint (Medium Close Up), and a flat point of view (flat lay).
PERANCANGAN KAMPANYE SOSIAL BAHAYA PENGGUNAAN POLISTIRENA BUSA SEBAGAI KEMASAN MAKANAN DAN MINUMAN PADA KALANGAN PEDAGANG DI KOTA PALEMBANG Raden Okta Riansyah; Husni Mubarat; Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol 7, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v7i1.2051

Abstract

Penggunaan kemasan polistirena busa yang berkali kali pada jenis sekali pakai dapat menyebabkan penyakit terhadap kesehatan manusia mulai dari menganggu sistem syaraf,  alergi kulit, sulit tidur, iritasi mata, diare bahkan dapat memicu kanker. Untuk di Kota Palembang, sampai saat ini masih banyak pedagang makanan yang menggunakan polistirena busa sebagai kemasan makanan, seperti pedagang bubur ayam, seblak, dan nasi goreng, tanpa menyadari bahaya yang ditimbulkan. Oleh karena itu perlu adanya perancangan kampanye sosial mengenai dampak penggunaan polistirena busa yang berlebihan.  Adapun metode pengumpulan data pada perancangan karya ini dititikberatkan pada identifikasi data, analisadata  dan perancangan pada karya Ambient media tempat sampah dan media pendukung lainnya. Perancangan ini menggunakan metode perencanaan design thinking meliputi premedia, main media dan follow up media. Data dikumpulkan melalui, observasi, wawancara, literatur dan website. Data tersebut kemudian diidentifikasi, diklasifikasi, diseleksi, selanjutnya dianalisis menggunakan metode 5W+1H, dan diinterpretasikan sesuai teks dan konteksnya. Perancangan ini bertujuan mengajak masyarakat Kota Palembang khususnya para pedagang untuk beralih ke kemasan yang lebih Higenis. Adapun karya yang dibuat pada perancangan ini diantaranya adalah ambient media berupa tempat sampah, poster, apron, T-Shirt, Masker, dan X Banner.
Hubungan Peletakan Kamera (Angle) dalam Iklan Berbentuk Video Bobby Halim; Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol 5, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v5i1.1456

Abstract

In an advertisement sometimes there is a meaning that is presented not straightforward. Every TVC that uses real human talent cannot be separated from the camera's perspective. THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADVERTISING examines the relationship of camera placement (angle) in influencing the message conveyed by a TVC and how cinematography is used as visual rhetoric. The study was conducted qualitatively with a semiotic film analysis approach. Data THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADS is grouped into 4 structures, namely Visual Structure, Verbal Structure (Language, Character, Settings, Time), Narrative Structure and Audio Structure. Diachronic analysis using signifier (sign) and signified (sign) views. Some types of angles are Extreme Long Shot (ELS), Very Long Shot (VLS), Long Shot (LS), Medium Long Shot (MLS), Medium Shot (MS), Medium Close Up (MCU), Close Up (CU), Big Close Up (BCU), Low Angle Shot, Eye Level Shot. The selection of the selected images to be analyzed is carried out on the following basis: (1) Selecting an image according to the type of camera angle. (2) Sort images according to the type of camera angle. (3) Analyze each film and the impression built from each camera's perspective. (4) Comparing the impressions of the two analyzes. (5) Explain the reasons for the different impressions that arise, when the viewpoint of the camera is the same but the impression obtained is different. The camera angle is important in creating certain impressions, for example the impression of horror.
LAKER SEBAGAI MEDIA SENI APLIKATIF KHAS PALEMBANG Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol 1, No 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.805 KB) | DOI: 10.36982/jsdb.v1i1.123

Abstract

As one of the art and cultural heritages of the archipelago, Palembang’s lacquer put its position as a creative media for artists to work. With all the advantages and uniqueness, palembang’s lacquer still survive and exist from time to time to be recognized and studied as a science of art. As a natural creative media, Palembang’s lacquer is an alternative for the artists or designers from various branches of scientific art to try and apply the new skill and creativity in creating a work. With the presence of Palembang’s lacquer knowledge, the knowledge of the working process becomes more extensive and innovative, Palembang’s lacquer inspires the working process of artists or designers to be able to explore ideas or creative concept in the process of working more competently, in addition to all the advantages of Palembang’s lacquer, working with this media is expected to be able to bring and introduce the local culture of the archipelago to all the art lovers in Indonesia. Key words : The Traditional Furniture from Palembang, Aesthetic Values, Art Development, Product Designs, Lacquer, Art
PENDEKATAN KRITIK SENI TERHADAP DESAIN POSTER KARYA NAUFAN NOORDIYANTO M Edo Pratama Putra; Risvi Pangestu; Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol. 6 No. 1 (2021)
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v6i1.1834

Abstract

Poster merupakan istilah umum terhadap bentuk surat tempelan/ plakat. Poster merupakan plakat yang dipasang di tempat umum, berupa pengumuman atau iklan (Kamus Besar Bahasa Indonesia, 1986: 679). Poster dapat dimaknai sebagai suatu bentuk karya komunikasi visual untuk khalayak luas dalam format tulisan dan gambar yang umumnya berupa tempelan di dinding dengan jangkauan komunikasi untuk massa. Penelitian ini menganalisis karya-karya poster Naufan Noordiyanto yang meliputi kajian tentang bentuk karya, unsur desain, pesan dan nilai-nilai yang terkandung di dalam karya posternya dengan pendekatan kritik seni. Karya poster Naufan Noordiyanto banyak mengangkat tema-tema sosial dan politik, mengenai identitas, toleransi, kesetaraan, filosofi dan hal –hal yang bersifat kontemporer. Karya-karya tersebut diciptakan sebagai refleksi dari pengalaman-pengalamannya, pemikirannya, dan konflik-konflik yang dihadapi pada saat ini.Seniman Naufan Noordiyanto banyak memunculkan wujud-wujud dengan perubahan bentuk. Banyak bagian-bagian tubuh yang dideformasi dari figur manusia yang diciptakannya terlihat menjadi wujud manusia yang abnormal. Tentunya terdapat pesan yang ingin disampaikan oleh desainer Naufan Noordiyanto melalui karya-karyanya. Seperti pada karyanya Marlina yang menyajikan pengungkapan diri Naufan tentang akibat-akibat yang timbul dari kurangnya kesetaraan atas diri seseorang, dan menjadi terasing kadang lebih disukai daripada untuk dapat dikenali melalui sekumpulan norma dalam suatu sistem yang dapat melukai dan meniadakan. Dalam penelitian ini penulis menggunakan teori mimesis, teori ekspresif, dan teori objektif/pragmatis.
PERANCANGAN KAMPANYE SOSIAL DAMPAK GAME ONLINE BAGI REMAJA DI KOTA PALEMBANG Sapar Junoko; Yosef Yulius; Didiek Prasetya
Besaung : Jurnal Seni Desain dan Budaya Vol 5, No 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v5i2.1856

Abstract

Technological progress is something that can not be avoided in today's life. One of the results of technological development is the internet, one of its benefits is as a means of entertainment, for example to play online games. Online games themselves are not only played from computer games but can also be played on smartphones, online games are much loved by teenagers because online games themselves are a means of entertainment for them but most teenagers are addicted to playing online games. Online games themselves have positive and negative impacts, but if playing excessive online games can have positive impacts which are definitely addicted to playing continuously. The main study of this research focuses on the identification, analysis and design of Video Motion Graphic works and other supporting media. This design uses premedia media planning methods, playing media and media follow-up. Data collected through, observation, interviews, literature and website. The data is then identified, classified, selected, then analyzed using the 5W + 1H method and interpreted according to the text and context. The design of the social media campaign of the impact of online games for teens in the city of Palembang as a visual communication media which is part of the design discussion. This design aims to encourage adolescents to reduce and reduce the number of addictions due to online games especially teenagers in the city of Palembang in order to be able to balance between playing online games and learning to get achievements in education.Key word: Online Games, Motion Graphic Video, Social Campaign, Internet, Smartphone
PERANCANGAN KOMUNIKASI VISUAL PERMAINAN PAPAN CINTA KULINER SUMATERA SELATAN Jessica Halim; Yosef Yulius; Heri Iswandi
Besaung : Jurnal Seni Desain dan Budaya Vol 2, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1179.762 KB) | DOI: 10.36982/jsdb.v2i1.242

Abstract

Indonesia has a range of distinctive cultures, one of which in the field of culinary. Culture can be preserved if it continues to be inherited from generation to generation, however the development of lifestyle and technology can lead to culture is threatened to be maintained. So, a design in culinary-themed board game from South Sumatra is made for that situation. This board game is aiming to introduce the typical food from South Sumatra in interesting ways as well as fun. In addition, this board game can help parents and teachers educate the children, also giving the value of cognitive, social, and positive emotions for children. Key words: Children, Board Game, Culinary, South Sumatera. 
Pengaplikasian Golden Ratio Pada Perancangan Logo Dalam Perspektif Desain Komunikasi Visual Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol 3, No 3
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.587 KB) | DOI: 10.36982/jsdb.v3i3.492

Abstract

AbstractIn the scientific field of visual communication design, the logo is one of the most frequently made designs and has a good market share. Along with the times, designing a logo work has undergone various forms and forms of transitions. The design process has also undergone innovation from various aspects ranging from concepts to the final results. The amount of market demand for a good logo makes the logo designers try to maximize the logo making process to match the expected results. One form of the logo-making process is by applying the golden ratio as a benchmark in determining the proportion and order of a harmonious and regular form to produce an aesthetic visual form. Understanding of the golden ratio is needed as a guide for graphic designers to be able to create a design work that has a basis for structured patterns and arrangements.Keywords : Logo, Graphic Design, Visual Communication Design, Golden Ratio, DKV AbstrakDalam bidang  desain komunikasi visual, logo merupakan salah satu karya desain yang paling sering dibuat dan memiliki pangsa pasar yang baik. Seiring dengan perkembangan jaman, perancangan sebuah karya logo telah mengalami berbagai macam transisi bentuk dan rupa. Proses perancangannya pun telah mengalami inovasi dari berbagai aspek mulai dari konsep hingga hasil akhirnya. Banyaknya permintaan pasar akan logo yang baik membuat para perancang logo berusaha memaksimalkan proses pembuatan logo agar sesuai dengan hasil yang diharapkan. Salah satu bentuk proses pembuatan logo adalah dengan cara mengaplikasikan golden ratio sebagai patokan dalam menentukan proporsi dan tatanan bentuk yang harmonis dan teratur untuk menghasilkan bentuk visual yang estetis. Pemahaman akan golden ratio dibutuhkan sebagai panduan para desainer grafis untuk dapat menciptakan suatu karya desain yang memiliki landasan akan pola dan tatanan yang terstruktur.Kata Kunci : Logo, Desain Grafis, Desain Komunikasi Visual, Golden Ratio, DKV
ANALISIS KONSEP DAN KOMPONEN VISUAL DASAR POSTER “TOBACCO BREAK HEARTS” Yosef Yulius; Bobby Halim
Besaung : Jurnal Seni Desain dan Budaya Vol 5, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v5i1.1804

Abstract

Seiring meningkatnya kebutuhan masyarakat akan informasi tentang kesehatan, iklan layanan masyarakat merupakan salah satu media yang tepat untuk dipakai para penggiat dalam melakukan promosi kesehatan. Media sebagai sumber informasi haruslah dirancang sebaik mungkin mulai dari konsep hingga bentuk visualnya. Dalam perkembangannya, media iklan layanan masyarakat di Indonesia masih perlu dikembangkan agar kualitasnya bisa setara secara global. Meningkatnya kualitas media iklan layanan masyarakat akan berdampak positif terhadap target penyampaian pesan secara persuasif, kreatifitas dan inovasi harus terus diterapkan. Berdasarkan hal ini, bidang keilmuan desain komunikasi visual hadir untuk berkolaborasi dalam perancangan media iklan layanan masyarakat sebagai pemecah masalah. Proses perancangan tidak bisa dilakukan secara instan, ada beberapa proses yang harus dilalui seperti proses penyusunan konsep serta layout visual. Dalam menyusun konsep dan layout visual secara mendasar ada beberapa aspek yang perlu diperhatikan meliputi aspek komunikasi dan aspek visual. Aspek komunikasi dibutuhkan sebagai bentuk strategi komunikasi yang terperinci dalam menyampaikan informasi kepada khalayak, sementara aspek visual dibutuhkan sebagai bentuk penyajian yang baik dalam mempersepsikan gagasan agar media mudah diterima dan diingat oleh khalayak. Metode penelitian secara kualitatif dipakai dalam menganalisis media poster iklan layanan masyarakat sebagai objek penelitian. Pemahaman akan hal tersebut diharapkan mampu meningkatkan kualitas media terutama iklan layanan masyarakat yang bergerak di bidang kesehatan.
PERANCANGAN IKLAN LAYANAN MASYARAKAT KESEJAHTERAAN HEWAN PELIHARAAN Apriani Apriani; Bobby Halim; Yosef Yulius
Besaung : Jurnal Seni Desain dan Budaya Vol 3, No 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1770.194 KB) | DOI: 10.36982/jsdb.v3i1.376

Abstract

Dog pets are very much in demand by the race breeds Society. But dog keepers are less responsible to the dog and less responsive to what is needed by the dog. This will lead to neglect of existing dogs that lead to violence against dogs. Lack of education and information. Dog keepers do not know the important things related. The existence of this design greatly facilitates the dog keepers neglect their dogs in terms of physical and mental as well as provide education to dog keepers in the care of his dog. In addition, the Design of Public Service Animal Welfare Service is expected to overcome the problems of abandoned dogs. These public service advertisement media designs are created using the flat display design style to make it more attractive and modernKeyword:  Dog pets, Neglected Dog, Public service announcements
Co-Authors Ainunnisa, Amalia Aiununnisa, Amelia Aji Windu Viatra Alfina Damayanti Amelia Aiununnisa Anisya Apriani Apriani Aulia, Dita Auliya Hegar, Tata Bobby Halim Bobby Halim Darmawan, Adel Ari Dewi Sartika Didiek Prasetya Dika Putri Pratiwi Dwi Chandra Purnamasari Edo Pratama Febina Dwi Rahmah Febriansyah, Luki Fernanda, Yohanes Reno Ferry, Ferry Muhammad Rahman Firdaus Pangestu Marfa Hadhira Rahma Halim, Bobby Halim, Bobby Hallim, Bobby Heri Iswandi Heri Iswandi Hestia Rachmat Nunciata Lubis Husni Mubarat Husni Mubarat Husni Mubarat Husni Mubarat, Husni Imelda Saluza, Imelda Indah Permata Sari Indah Permatasari Iswandi, Heri Iswandi, Heri Jessica Halim Junoko, Safar Kharimah, Ayu Nissa Khoiriyah, moh yogie pratama Lubis, Hestia Rachmat Nunciata M Edo Pratama Putra Maharani Maharani Marcelina, Dona Marnisah, Luis Muhammad Rivan Hakim Mukhsin Patriansah Mukhsin Patriansah Noor Faiza Febrianti Nugraha, M. Ihsan Nyoman Dewi Pebryani Pangestu, Risvi Patriansah, Mukhsin Patriansah, Mukhsin Prasetya, Didiek Pratiwi, Febbi Neliandri Putra, M. Edo Pratama Putri, Rheina Anastasia Raden Okta Riansyah Rahma, Hadhira Ramadhon, Nando Riri Irma Suryani Risvi Pangestu Rizkha Okta Wahdjudha Rizkha Okta Wahdjudha S. Suharto Salsabila, Fifin Salsabilah Soha, Fadhilah Mutiara Sapar Junoko Sapitri, Ria Sartika, Dewi Setyo, Sutikno Try Setyo, Sutikno Try Suharto Suharto Sutikno Try Setyo Terttiaavini, Terttiaavini Tiana, Melda Ulfa, Yulia Verdianto, Valentinus Windu Viatra, Aji Yuniarti Wulandari, Yuniarti