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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Ilmu Pertanian Indonesia Agromet MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Pustakawan Indonesia FORUM STATISTIKA DAN KOMPUTASI Seminar Nasional Aplikasi Teknologi Informasi (SNATI) Jurnal Ilmu Komputer dan Informasi Jurnal Pembangunan Wilayah dan Kota Agrikultura Jurnal Keteknikan Pertanian Proceedings of KNASTIK TELKOMNIKA (Telecommunication Computing Electronics and Control) Jurnal Ilmu Komputer dan Agri-Informatika Forum Agribisnis SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Teknologi Informasi dan Ilmu Komputer Journal of ICT Research and Applications Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) International Journal of Advances in Intelligent Informatics Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Widyariset JOIN (Jurnal Online Informatika) Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Informatika Pertanian Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control JITK (Jurnal Ilmu Pengetahuan dan Komputer) Jurnal Informatika Universitas Pamulang Jurnal ULTIMATICS CYBERNETICS BHUMI: Jurnal Agraria dan Pertanahan Komputasi: Jurnal Ilmiah Ilmu Komputer dan Matematika JURNAL METEOROLOGI DAN GEOFISIKA Building of Informatics, Technology and Science Journal of Robotics and Control (JRC) Indonesian Journal of Electrical Engineering and Computer Science Computer Science and Information Technologies Jurnal Tanah dan Iklim Widyariset Aiti: Jurnal Teknologi Informasi Jurnal Pustakawan Indonesia Makara Journal of Science Eduvest - Journal of Universal Studies J-Icon : Jurnal Komputer dan Informatika Jurnal Sistem Informasi
Agus Buono
Department Of Computer Science, Faculty Of Mathematics And Natural Science, Bogor Agricultural University, Jalan Meranti, Kampus IPB Darmaga, Bogor 16680,
Aerospace Engineering Agriculture, Biological Sciences & Forestry Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Other

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Journal : Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal

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Digital Marketing Alliance on Small Medium Enterprises (SMES): A Systematic Literature Review Bahukeling, Trukan Sri; Imam Suroso, Arif; Buono, Agus; Nurhayati, Popong
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.199

Abstract

The development of digital marketing continues to grow and increase rapidly. Strengthening digital marketing by SMEs encourages marketing alliances with other parties. Simultaneously, the digital marketing alliance literature accumulated with this growth, but research is still few and not consistently integrated. SMEs are widely regarded as engines of economic growth and a vital contributor to a country's GDP. A brief comprehensive review is needed to help researchers and practitioners understand the adoption of digital marketing alliance systems. This study aims to analyze and classify the literature on digital marketing alliances in SMEs. Design/methodology by conducting literature studies published between 2016-2021 in the journal listed in the Journal Citation Report. It is then analyzed according to a systematic literature review approach involving interpretation-based assessments of research methodologies and critical findings in the study. The direction of this research is expected in the future to have implications for academics and practitioners. The authors' conclusions develop a theoretical model of digital marketing alliance between government and private that is applied to SMEs, impacting to create excellence in the era of digitalization. The originality /value of this research is the first expected to take a holistically integrated approach to study the digital marketing alliance of SMEs. Keywords: digital marketing, marketing alliance, small medium enterprises (smes), literature studies
Co-Authors Ade Fruandta Adi Rakhman Aditya Cipta Raharja Agung Prajuhana Putra Akhmad Faqih Alif Kurniawan Alvin Fatikhunnada Anang Kurnia Angga Wahyu Pratama Aries Maesya Arini Aha Pekuwali Arini Pekuwali Astuti, Indah Puji Atik Pawestri Sulistyo Aziz Kustiyo Aziz Rahmad Bahukeling, Trukan Sri Benyamin Kusumoputro Bib Paruhum Silalahi Budi Nugroho Cece Sumantri Dhany Nugraha Ramdhany Dian Kartika Utami Edi Santosa Ekowati Handharyani Elisabeth Sri Hendrastuti Endang Purnama Giri Erliza Hambali Erliza Noor Ernan Rustiadi Fadhilah Syafria Fadhilah Syafria Fajar Delli Wihartiko Fildza Novadiwanti Firdaus, Husni Firdaus, Nova Fredicia Fredicia Galih Kurniawan Sidik Galih Kurniawan Sidik Galih Kurniawan Sidik Gendut Suprayitno Gita Adhani GUNARSO GUNARSO Hardhienata, Medria Kusuma Dewi Hastuadi Harsa Herianto Herianto Hidayat Hidayat Hidayat I Wayan Astika Ibrahim, Firmansyah Iis Rodiah Imam Suroso, Arif Imas Sukaesih Sitanggang Indah Prasasti Indah Puji Astuti Indra Jaya Inggih Permana Irman Hermadi Irmansyah . Irsal Las Irsal Las ISKANDAR ZULKARNAEN SIREGAR Kana Saputra S Karlisa Priandana Kikin H Mutaqin Kudang Boro Seminar Laila Sari Lubis Laila Sari Lubis Lailan Syaufina Lidya Ningsih Liyantono . M. Cholid Mawardi M. Mukhlis Marcelita, Faldiena Medria Kusuma Dewi Hardhienata Mindara, Gema Parasti Mohamad Solahudin Muhammad Ardiansyah Muhammad Rafi Muttaqin Mushthofa Mustakim Mustakim Mustakim Mustakim Muttaqin, Muhammad Rafi Niswati, Za'imatun Noviyanti, Inna Nurhayati, Yosi Popong Nurhayati Pratistya, Sayu Desty Puspita Kartika Sari Puspita Kartika Sari Putri Yuli Utami Raehan, Siti Raharja, Aditya Cipta Rahmat Hidayat Rizal Syarief Rizaldi Boer Rizki, Arviani RR. Ella Evrita Hestiandari Santo, Deni Sanusi Sanusi Sari Agustini Hafman Savitri, Siska Sholihah, Walidatush Sidik, Galih Kurniawan Siregar, Ardinsyah Sitanggang, Imas S. Siti Kania Kushadiani Sony Hartono Wijaya Sri Dianing Asri Sri Hendrastuti, Elisabeth Sri Nurdiati Sri Wahjuni Stephane Douady Suharno Suharno Suharno SUMANTO Sumanto, Sumanto Syeiva Nurul Desylvia Taufik Djatna Thoyyibah Tanjung Toto Haryanto Uliniansyah, Mohammad Teduh Vicky Zilvan Wisnu Ananta Kusuma Wisnu Jatmiko Woro Estiningtyas Woro Estiningtyas Woro Estiningtyas Yan Mitha Djaksana Yandra Arkeman Yenni Vetrita Yoanda, Sely