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All Journal Gorga : Jurnal Seni Rupa Jurnal Sains dan Seni ITS Techno.Com: Jurnal Teknologi Informasi Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Visual Communication Design Journal of Urban Society´s Arts Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Prosiding 2nd Seminar Nasional IPTEK Terapan (SENIT) 2017 MUDRA Jurnal Seni Budaya Jurnal Bahasa Rupa Panggung Halaqa : Islamic Education Journal Patanjala : Jurnal Penelitian Sejarah dan Budaya Capture : Jurnal Seni Media Rekam Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Ultimart: Jurnal Komunikasi Visual Humaniora Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal SASAK : Desain Visual dan Komunikasi Atrat: Jurnal Seni Rupa Jurnal Titik Imaji Jurnal Minfo Polgan (JMP) Wimba: Jurnal Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Journal of Language, Literature, and Arts (JoLLA) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) VCode Advances In Social Humanities Research Panggung Jurnal Bahasa Rupa JGGAG (Journal of Games, Game Art, and Gamification) Serat Rupa: Journal of Design Majalah Ilmiah Bahasa dan Sastra Jurnal Bahasa Rupa
Hafiz Aziz Ahmad
Visual Communication And Multimedia Research Group, Faculty Of Art And Design, Bandung Institute Of Technology, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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The Dromology Trajectory of Digital Wayang: Cinematization and Visual Transformation Sari, Maya Purnama; Damayanti, Nuning Yanti; Irfansyah, Irfansyah; Ahmad, Hafiz Aziz
Journal of Urban Society's Arts Vol 12, No 1 (2025): April 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jousa.v12i1.15162

Abstract

Wayang is a traditional Indonesian performance art that continues to evolve in line with technological developments. In the digital era, wayang has undergone a media shift from the shadow screen (kelir) to digital screens. The YouTube channel Cak Rye Animasi (CRA) was the first to reinterpret wayang content through animation techniques, amassing 78,400 subscribers and an average of 13,748,965 views. The platform enables a high level of hyper-connectivity. This study aims to analyze the acceleration of wayang content dissemination from Cak Rye Animasi (CRA) to other accounts within the frameworks of dromology and cinematisation. Using a qualitative approach, the research follows four stages: (1) collecting digital wayang data from social media; (2) analyzing video acceleration from the perspectives of production, distribution, and consumption (dromology); (3) analyzing the acceleration of visual presentation, narrative, and performance duration (cinematisation); and (4) synthesizing the findings from both frameworks. The results show that ten accounts have reinterpreted Cak Rye’s animation style and disseminated their content across YouTube, Instagram, and TikTok. These include Animasi Darsono, Wayang Guyon, Animasi Qito, Animasi Wayang EM Hade, Bimo Suci, Animasi Wayang, Semar Jawa, Jalaksurenmedia, Sempolinaja, and Animasi Wayang. From a dromological perspective, the content is consumed rapidly, particularly by Animasi Qito, which actively distributes content on YouTube and TikTok in condensed durations of 1–3 minutes. Cinematic analysis reveals visual similarities across all ten accounts in terms of animation techniques, photorealistic and graphic styles, and narrative structures derived from the dalang Seno Nugroho. The accelerated modes of social media consumption have created space for diverse wayang content production but also pose the risk of banalization. Wayang is no longer strictly bound to traditional values; it is freely reinterpreted, and its aesthetics have been decontextualized in accordance with the logic of global visual media. Lintasan Dromologi Wayang Digital: Sinematisasi dan Transformasi Visual. Kemunculan wayang merupakan tradisi Indonesia yang mengikuti perkembangan zaman. Pada era teknologi wayang mengalami pergeseran media pertunjukan dari layar kelir ke layar digital. Akun YouTube Cak Rye Animasi (CRA) merupakan akun pertama yang menginterpretasi konten wayang dengan teknik animasi dan memiliki 78.400 pengikut dengan rata-rata 13.748.965 ditonton. Aktivitas hiper- konektivitas sangat dimungkinkan pada akun Cak Rye Animasi (CRA). Penelitian bertujuan menganalisis percepatan konten wayang beralih dari akun CRA ke akun lainnya dalam konteks dromologi dan sinemasi. Metode penelitian dengan pendekatan kualitatif dilakukan melalui empat tahapan, pertama mengolektifkan data wayang digital di media sosial, kedua menganalisis percepatan video dari aspek distribusi, produksi, dan konsumsi dari perspektif dromologi, ketiga menganalisis percepatan sinematisasi dari visual presentasi, narasi, dan durasi pertunjukan wayan, keempat sinkronisasi hasil dromologi dan sinemasi. Hasil penelitian menunjukkan 10 akun menginterpretasikan ulang gaya CRAh, disebarkan melalui media sosial YouTube, Instagram, dan TikTok. Di antaranya akun Animasi Darsono, Wayang Guyon, Animasi Qito, Animasi Wayang EM Hade, Bimo Suci, Animasi Wayang, Semar Jawa, Animasi Qito, Jalaksurenmedia, Sempolinaja, Animasi Wayang. Pada aspek dromologi konten dikonsumsi sangat cepat oleh aktor Animasi Qito yang menyebarkan di Media sosial YouTube dan TikTok, durasi waktu dipadatkan menjadi 1-3 menit. Analisis sinemasi menunjukkan wujud visual kesepuluh akun memiliki kesamaan dalam teknik animasi dan penggunaan foto realis, grafis, serta narasi dalang Seno Nugroho. Percepatan cara konsumsi media sosial membuka ruang produksi konten wayang beragam dengan risiko banalitas. Wayang tidak lagi terikat pada nilai tradisional, ia dapat diinterpretasi secara bebas dan estetika tradisional mengalami dekontekstualisasi yang disesuaikan dengan logika media visual global.
The Role of Visual Imagery in Building Brand Image and Consumer Purchase Intention in the Era of Social Media: A Literature Review Dibda, Angga; Ahmad, Hafiz Aziz
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.981

Abstract

Visual-based social media platforms such as Instagram have become a primary channel for brand communication in the digital marketing era, particularly among Gen Z and Millennials, both highly visual-oriented consumers. This study explores how visual imagery shapes brand image and purchase intention on social media, with a particular focus on these two generational segments. Using a narrative literature review approach, the article synthesizes insights from recent studies examining the relationships between visual imagery elements, brand perception, and consumer decision-making processes. The findings highlight the strategic role of visual imagery in fostering positive brand associations, enhancing brand personality, and eliciting emotional responses that directly influence purchase intention. Gen Z and Millennials’ preference for authentic, aesthetically pleasing, and emotionally resonant visual imagery emerges as a critical factor in the success of visual marketing strategies on social media. These insights contribute to the theoretical development of visual communication research and offer practical guidance for brands aiming to design more effective and relevant visual content on visual-first platforms such as Instagram.
Fear Emotion of Reading the Horror Webtoon “Kemala” with Background Music Zulkifli, Ahmad; Ahmad, Hafiz Aziz
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.14003

Abstract

Technological innovations in webtoons, such as the capability of adding background music, change the comic reading experience and thus deserve further research. One of the comic titles that uses this feature is the well-known Indonesian horror comic, Kemala. Background music is known to be an important component in audio-visual media, especially in the horror genre. Indeed, it functions as a tool for eliciting emotions of fear that match the horror narrative. Essentially, the horror genre aims to scare its audience. Having an additional source of horror through the usage of background music might help horror webtoons achieve their goal. It is imperative to have specific research that examines the effect of background music on the emotion of fear in reading horror webtoons. This study, using the horror comic Kemala, conducted a two-group experimental approach: one group read the comic without music while another group read the comic with music to measure the differences in the emotion of fear using a questionnaire. Finally, a Mann-Whitney U Test was done using SPSS; it was found that there was a significant difference in fear levels between the groups. Thus, reading Kemala with background music provides a scarier reading experience.
Game and Song Integration as Vocabulary Learning Tools for EFL Students: A Systematic Review Sitompul, Surya Habibi; Ahmad, Hafiz Aziz; Sulistyaningtyas, Tri
Salingka Vol 22, No 1 (2025): SALINGKA, Edisi Juli 2025
Publisher : Balai Bahasa Sumatra Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/salingka.v22i1.1112

Abstract

This study investigates the integration of songs and games in English vocabulary learning, using the Systematic Literature Review (SLR) method. Relevant literature was reviewed from data sources such as Scopus and ScienceDirect using Boolean keywords structured as prompts to narrow down focused data. This study aims to identify previous research that discusses the role of songs and games in English language learning, particularly in vocabulary acquisition. The selected relevant studies were then analyzed to understand the learning mechanisms applied and how effective these mechanisms are in supporting the English learning process for EFL students. This study resulted in 20 articles; however, not all describe the mechanisms of song-based games in detail, as they only mention possible approaches or strategies applied in English learning. The approach used is Multimodal Learning (MML), which incorporates visual, auditory, textual, and kinesthetic elements. This is supported by game elements such as rewards and punishments, points or scores, challenges, and feedback to enhance student engagement and retention.
Reinforcing Animal Conservation Ideology in Children’s Media through Cultivation Theory and Gestalt Principles Sundah, Johanna Ratuwani; Ahmad, Hafiz Aziz
Gorga : Jurnal Seni Rupa Vol. 14 No. 1 (2025): Gorga: Jurnal Seni Rupa
Publisher : Fakultas Bahasa dan Seni Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gr.v14i1.65722

Abstract

This study explores the significance of storytelling in children’s media as a means to reinforce conservation ideology, particularly regarding the protection of Indonesia’s endemic wildlife. By applying Cultivation Theory, a communication framework developed by George Gerbner that posits long-term media exposure can influence an individual's perceptions of social reality, this research emphasizes how early and consistent exposure to conservation-themed content can shape children’s environmental awareness and values. Children’s media, including storybooks, animated films, and television series, serve not only as entertainment but also as a powerful tool for education and character development. Through visual storytelling, messages related to animal protection, ecological balance, and social responsibility can be effectively communicated in ways that are engaging and emotionally resonant for young audiences. The analysis focuses on narrative structures and visual elements, such as character design, setting, color, and sequence, which contribute to a child’s understanding and retention of conservation messages. The study finds that consistent use of symbolic imagery and compelling narratives fosters emotional involvement, empathy toward wildlife, and a sense of personal responsibility in children. This emotional engagement, paired with repeated exposure to conservation themes, strengthens memory retention and encourages pro-environmental behavior. Furthermore, the combination of Cultivation Theory and visual storytelling, supported by psychological principles such as Gestalt theory, proves to be an effective educational strategy. It highlights the potential of children’s media to not only entertain but also to shape attitudes and ideologies that support environmental stewardship from an early age. Ultimately, this research underscores the vital role of storytelling in shaping a more ecologically conscious generation.
THE ANTHROPOMORPHIC-BASED CHARACTER IN THE ANIMATION FILM “AYO MAKAN SAYUR DAN BUAH” Pebriyanto, Pebriyanto; Ahmad, Hafiz Aziz; Irfansyah, Irfansyah
Capture : Jurnal Seni Media Rekam Vol. 14 No. 1 (2022)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v14i1.4560

Abstract

Children are arguably less motivated to consume vegetables. At the same time, animated films as learning media are considered effective in evoking emotion and influencing the audience. Consequently, the Ministry of Health of the Republic of Indonesia created the animated film "Ayo Makan Sayur dan Buah" as a campaign to encourage children to consume vegetables. This study seeks to determine the visuals of animated vegetable characters used to motivate children to consume vegetables. This qualitative research employed a case study method referring to the manga matrix theory and the anthropomorphic approach in design review as a data analysis technique. This study's anthropomorphic approach indicates that the design of vegetable characters in the animated film "Ayo Makan Sayur dan Buah" has not been fully optimized to evoke children's emotions because it is still influenced by other verbal messages in the film.
Animated Web Series as Media for Islamic Education in Children: Web Series Animasi sebagai Media Pendidikan Islami pada Anak Langga, Fathin Hanifah; Ahmad, Hafiz Aziz; Mansoor, Alvanov Z.
Halaqa: Islamic Education Journal Vol. 4 No. 2 (2020): Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/halaqa.v4i2.982

Abstract

Islamic education needs to be taught to everybody since an early age so they can understand, have moral and noble character which can be embedded since young. In the current era of technological development, the internet has an important role for communities, especially for parents in delivering Islamic education to children. Video-based social media called Youtube is the choice of entertainment and education media for children. Some of the shows on Youtube that are mostly chosen to deliver Islamic education to children are Nussa’s animated web series, Syamil Dodo and Kastari Senja. The purpose of this study is to find out the three animations in fulfilling the criteria of educational media in conveying the message of Islamic education in accordance with the goals of national education, interpretation of the Qur’an and its benefit as an educational medium. The study used qualitative descriptive method. The findings from this study are Nussa animation, Syamil Dodo and Kastari Senja can provide the contents of the message of Islamic education in accordance with the criteria for national educational goals. On the criteria of educational media based on the interpretation of the Qur’an, the Nussa animation best meets the criteria as a medium for delivering good Islamic education. While animations that have fulfilled as an educational medium are the animation of Syamil Dodo and Kastari Senja. In conclusion, Nussa animation is the animation that best meets the criteria as an Islamic educational medium compared to Syamil Dodo and Kastari Sentra.
Realisme dalam Worldbuilding Melalui Studi Kasus pada Animasi Kimi no Na wa dan Song of the Sea Hermanudin, Danika; Ahmad, Hafiz Aziz
Serat Rupa: Journal of Design Vol 8 No 2 (2024): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v8i2.8148

Abstract

Worldbuilding has become a center of attention in the entertainment industry, especially in animation. However, attention to worldbuilding studies is still lacking compared to character and narrative. Researchers argue that worldbuilding can be closely related to character creation, reflecting known human traits and characteristics. So that "emotional realism" is formed and empathy from the audience is created. Likewise, in worldbuilding, the audience needs to feel connected to elements that are known and real. Realism in animation aims to create an impression that is real or similar to the real world. This does not mean animation must perfectly mimic the real world but rather aims to make the audience feel a connection or attachment to what they are witnessing. In this research, there are two animations, Kimi no Na wa (2016) and Song of The Sea (2014), using two contrasting approaches but successfully building worlds by utilizing elements from real-world locations. Therefore, a descriptive comparative analysis is conducted to reveal the differences in approaches and focuses used by the animation creators in achieving realism in worldbuilding.  
Hubungan Aktivitas dan Respon Emosi Estetik pada Konten Foto Instagramable Interior Coffee Shop Terhadap Visit Intention Munggarsari, Annisa Amalia; Ahmad, Hafiz Aziz
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8168

Abstract

Today, coffee shops are not only a place to drink coffee, but also a symbol of urban lifestyle. The transformation of the function of coffee shop space from a place to discuss to a place to socialize and work and even take pictures has a significant impact on visitor preferences. These preferences are currently influenced by social media content, especially Instagram as a photographic platform with the largest number of users. Instagrammable photo content not only triggers aesthetic emotional responses, but also influences visit intention behavior. This study aims to explore the relationship between user activity, aesthetic emotional response, and its impact on visit intention in the context of Instagrammable photo content of coffee shop interiors. The research method used mixed methods, qualitative and quantitative. The results showed that user activity motivations, such as gathering, eating and drinking, working, taking pictures and aesthetic emotional responses were positively correlated with visit intention. There is a tendency for audiences to choose content with warm color ambience for activities such as working or eating and drinking coffee, while gathering and photo activities are more likely to choose content with vibrant ambience.
Caring Design: A Multimodal Analysis of Woman Embodiment in Kampung Halaman Foundation Design by Novi Kristinawati Agustin, Senja Aprela; Saidi, Acep Iwan; Damajanti, Irma; Ahmad, Hafiz Aziz
PANGGUNG Vol 34 No 2 (2024): Estetika, Budaya Material, dan Komodifikasi Seni
Publisher : LP2M ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/panggung.v34i2.3513

Abstract

Gagasan perawatan dalam desain dan arsitektur melekat pada karya perempuan desainer se- bagai bentuk kebertubuhan perempuan yang berhubungan dengan konteks sosial. Demikianlah peran perempuan dalam tatanan sosial yang sering diasosiasikan dengan perawatan dan peng- asuhan seperti layaknya alam telah menggemakan dualisme gender, yang turut mempengaruhi perbedaan karakteristik desain yang diciptakan oleh keduanya. Beberapa penelitian sebelum- nya telah mengeksplorasi gagasan desain perawatan, terutama dalam arsitektur, mencakup eksplorasi material alami yang dapat menyampaikan identitas budaya, pengalaman multisen- sorik, dan arsitektur afektif. Namun, studi mengenai karya perempuan desainer, khususnya dalam arsitektur yang merangkul konsep ‘desain perawatan’, dan berfokus pada kebertubuhan masih kurang dieksplorasi. Penelitian ini bertujuan untuk memahami gagasan perawatan se- bagai bentuk kebertubuhan perempuan desainer yang terefleksikan dalam karyanya, dengan studi kasus desain arsitektur Yayasan Kampung Halaman di Yogyakarta oleh Novi Kristinawa- ti. Melalui metode semiotika, khususnya analisis multimodal teks dari Gunther Kress dan Theo van Leeuwen, makna perawatan diungkapkan melalui penelusuran tiga metafungsi: makna representasi, makna interaktif, dan makna komposisi yang muncul dari mode-mode sebagai sumber semiotika. Temuan studi ini memperlihatkan bahwa Novi Kristinawati merefleksikan kebertubuhannya dalam desain Yayasan Kampung Halaman. Gagasan perawatan sebagai bentuk kebertubuhan perempuan antara lain: muncul dalam simbol arketipe ibu; desain yang memberikan pengalaman multisensori dengan mengaburkan batas antara eksterior alam dan interior; desain yang fleksibel dan mengalir yang memenuhi nilai guna serta dapat memfasil- itasi jarak sosial pengguna desain; mengutamakan kesetaraan dan pengakuan kedua gender dalam desain tanpa sekat; serta desain yang mampu mendengarkan kebutuhan pemesan de- sain. Penelitian ini adalah upaya untuk memahami desain dalam kerangka kebertubuhan per- empuan dan kontribusinya dalam wacana pengetahuan desain. Kata Kunci: desain perawatan, perempuan desainer, kebertubuhan perempuan, analisis multimodal, arsitektur, Novi Kristinawati
Co-Authors Acep Iwan Saidi Achmad Syarief Adhitama, Gregorius Prasetyo Agustin, Senja Aprela Agustina Kusuma Dewi Ahmad Ramdhani Aldian, Aisha Azalia Alvanov Z. Mansoor Alvanov Zpalanzani Alvanov Zpalanzani Alvanov Zpalanzani Mansoor Anastasia Anette Djauhari Bagus Handoko Biosa, Sito Fossy Cintya Dwi Hastuti Cintya, Hedi Amelia Bella Dana Waskita Deny Willy Dhara Alim Cendekia Dian Widiawati Dianing Ratri Dibda, Angga Dwinita Larasati Dyah Gayatri Puspitasari, Dyah Gayatri Dzuha Hening Yanuarsari Fadhila Zahra Humaira Faradilla, Nada Fathin Hanifah Langga Fiona Priscilla Tambunan, Fiona Priscilla Grahita, Banung Hermanudin, Danika I Gusti Agung Rangga Lawe Iman Sudjudi Imaniar Rizki Waridha Iqbal Baihaqi Irfansyah Irfansyah Irfansyah Irfansyah Irma Damajanti Irma Damajanti Iwan Gunawan Iwan Gunawan Iwan Gunawan Kahfiati Kahdar Kankan Kasmana Kankan Kasmana Kankan Kasmana Kezia Clarissa Langi Khamadi Khamadi Khamadi Kiki Rizky Soetisna Putri, Kiki Rizky Langga, Fathin Hanifah latifah safarina latifah safarina Lidya Permata Sari Mansoor, Alvanov Z. Mansoor, Alvanov Z. Mazaya Muftiya Al Farabi Mohamad Dzikri Alhamdi Munggarsari, Annisa Amalia Myung-Gong Park Nuning Yanti Damayanti Puspitasari, Dyah Gayatri Ratri, Dianing Riama M. Sihombing Riama Maslan Riama Maslan Sihombing Riana Cyndar Bumi Toar Riyo Ramadhan Rizki Taufik Rakhman Ruly Darmawan Sabana, Setiawan Saffanah Azka Adie Senja Aprela Agustin Setiadipura, Kayla Seraphine Setiawan Sabana Setiawan Sabana Setiawan Sabana Setiawan Sabana Setiawan Sabana Setiawan Sabana Sistha Ayu Pribadi Sitompul, Surya Habibi Sundah, Johanna Ratuwani Teguh Vicky Andrew Tisna Sanjaya Tri Sulistyaningtyas Vincentia Valentine Pascadian Wibowo, Yosephien Reynalda Prananda Wikayanto, Andrian Yahya Mumtazuddin Yan Yan Sunarya Yasraf Amir Piliang Yusuf, Vanessa Zulkifli, Ahmad