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All Journal Gorga : Jurnal Seni Rupa Jurnal Sains dan Seni ITS Techno.Com: Jurnal Teknologi Informasi Rekam : Jurnal, Fotografi, Televisi Animasi Harmonia: Journal of Research and Education Visual Communication Design Journal of Urban Society´s Arts Jurnal Sosioteknologi Journal of Visual Art and Design ANDHARUPA Prosiding 2nd Seminar Nasional IPTEK Terapan (SENIT) 2017 MUDRA Jurnal Seni Budaya Jurnal Bahasa Rupa Panggung Halaqa : Islamic Education Journal Patanjala : Jurnal Penelitian Sejarah dan Budaya Capture : Jurnal Seni Media Rekam Satwika : Kajian Ilmu Budaya dan Perubahan Sosial Ultimart: Jurnal Komunikasi Visual Humaniora Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Jurnal SASAK : Desain Visual dan Komunikasi Atrat: Jurnal Seni Rupa Jurnal Titik Imaji Jurnal Minfo Polgan (JMP) Wimba: Jurnal Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Journal of Language, Literature, and Arts (JoLLA) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) VCode Advances In Social Humanities Research Panggung Jurnal Bahasa Rupa JGGAG (Journal of Games, Game Art, and Gamification) Serat Rupa: Journal of Design Majalah Ilmiah Bahasa dan Sastra Jurnal Bahasa Rupa
Hafiz Aziz Ahmad
Visual Communication And Multimedia Research Group, Faculty Of Art And Design, Bandung Institute Of Technology, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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REPRESENTASI BUDAYA MINUM KOPI DALAM GAME VISUAL NOVEL COFFEE TALK latifah safarina; Ahmad, Hafiz Aziz
Jurnal Bahasa Rupa Vol. 6 No. 3 (2023): Jurnal Bahasa Rupa Agustus 2023
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v6i3.1397

Abstract

Games are a form of design that is growing along with the development of design and technology. Games as part of mass media are able to represent a value or point of view, shape understanding by building, conveying and repeating various meaning constructions. The visual novel game Coffee Talk developed by Indonesian game developer Toge Productions, shapes and represents the phenomenon of coffee drinking culture as the main narrative. Coming at the right time along with the development of this culture both in the world and Indonesia itself. Therefore, this research will explain the representation of the phenomenon of coffee drinking culture formed in Coffee Talk game. The research method used in this research is a qualitative method with descriptive analysis. It is conducted to produce an in-depth understanding about elements used in the representation. The results of the research reveal that the Coffee Talk game is able to represent the phenomenon of coffee drinking culture well, through narrative, gameplay, character, visual background, background music (bgm) and game atmosphere formed based on reality.
Visual Culture; Expanded Cinema and the Concept Of “Trisikon” as a Manifestation of Indonesia Cultural Diversity Biosa, Sito Fossy; Piliang, Yasraf Amir; Ahmad, Hafiz Aziz; Sanjaya, Tisna
Advances In Social Humanities Research Vol. 4 No. 2 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i2.540

Abstract

  Visual culture understands cinematic practice not merely as aesthetic expression, but as a site of social meaning production shaped by the relationships between medium, space, and audience participation. Within this framework, expanded cinema opens new possibilities for experimental film practices that transcend conventional representational boundaries through multisensory and reflective experiences situated between reality, archive, and imagination. This research examines the concept of TRISIKON (three situations and conditions: live action, documentation–footage, and animation) as a cinematic creation model that manifests Indonesian cultural diversity through the dialectic of Chaos–Harmony, defined as the convergence of creative uncertainty and compositional order. Through a case study of the work Anemoia Utopia, Chaos–Harmony (cultural diversity) is interpreted not as a binary opposition but as a dynamic space reflecting relationships between humans, nature, and non-human entities within Indonesia’s plural cultural context. This study employs an art-based research methodology combined with a hermeneutic approach to interpret visual symbols, rhythms, and nonlinear narrative structures as intersections between aesthetic experience and social reality. The findings indicate that TRISIKON blurs the boundaries between documentation, performativity, and animation, transforming cinema into a participatory space that invites collective interpretation. Consequently, TRISIKON functions not only as an artistic method but also as an epistemological framework within visual culture studies, offering an understanding of cinema as a fluid and continually transforming cultural practice.
The Role of Visual Imagery in Building Brand Image and Consumer Purchase Intention in the Era of Social Media: A Literature Review Dibda, Angga; Ahmad, Hafiz Aziz
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.981

Abstract

Visual-based social media platforms such as Instagram have become a primary channel for brand communication in the digital marketing era, particularly among Gen Z and Millennials, both highly visual-oriented consumers. This study explores how visual imagery shapes brand image and purchase intention on social media, with a particular focus on these two generational segments. Using a narrative literature review approach, the article synthesizes insights from recent studies examining the relationships between visual imagery elements, brand perception, and consumer decision-making processes. The findings highlight the strategic role of visual imagery in fostering positive brand associations, enhancing brand personality, and eliciting emotional responses that directly influence purchase intention. Gen Z and Millennials’ preference for authentic, aesthetically pleasing, and emotionally resonant visual imagery emerges as a critical factor in the success of visual marketing strategies on social media. These insights contribute to the theoretical development of visual communication research and offer practical guidance for brands aiming to design more effective and relevant visual content on visual-first platforms such as Instagram.
Analysis of Applied Manga Visual Style in an Audio Visual Advertisement: Indomie x Pop Mie Tori Kara Flavour (2024) Saffanah Azka Adie; Hafiz Aziz Ahmad
Rekam Vol 21, No 2 (2025): Oktober 2025
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v21i2.13114

Abstract

Indomie released a spicy version of the premium instant ramen collection– Tori Kara flavor– in January 2024. While it serves as an addition to the initial release of the first three ramen flavors, it was advertised with Manga Visual style, unlike any other Indomie promotional releases. The advertisement was analyzed using 8 manga visual story telling techniques to further observe the role of Japanese art mediums for a non-Japanese target audience, in this case for Indonesian audiences. The role of characters, facial expressions, poses, expressive effects and motion, sense of place, world details, wordless panels and aspect-to-aspect transitions, and genre maturity creates an immersive effect towards Indonesian audience to experience a Japanese-inspired product. A big portion of Japanese visual keys was retained, with explicit and implicit behaviours still recognizable to Indonesian audiences, hence catching adolescents’ attention and increasing the level of immersiveness while watching the advertisement.
Co-Authors Acep Iwan Saidi Achmad Syarief Adhitama, Gregorius Prasetyo Agustin, Senja Aprela Agustina Kusuma Dewi Ahmad Ramdhani Aldian, Aisha Azalia Alvanov Z. Mansoor Alvanov Zpalanzani Alvanov Zpalanzani Alvanov Zpalanzani Mansoor Anastasia Anette Djauhari Bagus Handoko Biosa, Sito Fossy Cintya Dwi Hastuti Cintya, Hedi Amelia Bella Dana Waskita Deny Willy Dhara Alim Cendekia Dian Widiawati Dianing Ratri Dibda, Angga Dwinita Larasati Dyah Gayatri Puspitasari, Dyah Gayatri Dzuha Hening Yanuarsari Fadhila Zahra Humaira Faradilla, Nada Fathin Hanifah Langga Fiona Priscilla Tambunan, Fiona Priscilla Grahita, Banung Hermanudin, Danika I Gusti Agung Rangga Lawe Iman Sudjudi Imaniar Rizki Waridha Iqbal Baihaqi Irfansyah Irfansyah Irfansyah Irfansyah Irma Damajanti Irma Damajanti Iwan Gunawan Iwan Gunawan Iwan Gunawan Kahfiati Kahdar Kankan Kasmana Kankan Kasmana Kankan Kasmana Kezia Clarissa Langi Khamadi Khamadi Khamadi Kiki Rizky Soetisna Putri, Kiki Rizky Langga, Fathin Hanifah latifah safarina latifah safarina Lidya Permata Sari Mansoor, Alvanov Z. Mansoor, Alvanov Z. Mazaya Muftiya Al Farabi Mohamad Dzikri Alhamdi Munggarsari, Annisa Amalia Myung-Gong Park Nuning Yanti Damayanti Puspitasari, Dyah Gayatri Ratri, Dianing Riama M. Sihombing Riama Maslan Riama Maslan Sihombing Riana Cyndar Bumi Toar Riyo Ramadhan Rizki Taufik Rakhman Ruly Darmawan Sabana, Setiawan Saffanah Azka Adie Senja Aprela Agustin Setiadipura, Kayla Seraphine Setiawan Sabana Setiawan Sabana Setiawan Sabana Setiawan Sabana Setiawan Sabana Setiawan Sabana Sistha Ayu Pribadi Sitompul, Surya Habibi Sundah, Johanna Ratuwani Teguh Vicky Andrew Tisna Sanjaya Tri Sulistyaningtyas Vincentia Valentine Pascadian Wibowo, Yosephien Reynalda Prananda Wikayanto, Andrian Yahya Mumtazuddin Yan Yan Sunarya Yasraf Amir Piliang Yusuf, Vanessa Zulkifli, Ahmad