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Journal : Nusantara Science and Technology Proceedings

Marketing Mix Strategy for Health Services Business: Bibliometric Analysis on Scopus Database Rosidayani, Febby; Aini, Qurratul
Nusantara Science and Technology Proceedings The 1st International Conference Muhammadiyah Yogyakarta – Hospital & Healthcare Management
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ nstp.2024.4215

Abstract

Marketing is all the activities and processes that create, communicate, deliver, and offer value to clients, customers, colleagues, and the general public. Hospitals are semi-business healthcare organizations, which deal with marketing. Hospitals must use marketing to address problems and capitalize on opportunities, including the marketing mix. In finding the appropriate and most effective marketing plan to implement, any of the components of the marketing mix can be considered. Marketing has been considered the basis of strategic development in every industry around the world, regardless of whether the organization is engaged in products or services. This study aims to determine the development of marketing mix methods used by healthcare organizations from 2014 to 2023. The method used in this research is quantitative research with a literature study approach - analysis and visualization of literature using VOS viewer software. Data was collected by querying the Scopus database using relevant keywords, namely "healthcare" "marketing mix" AND "marketing management". The results showed an increase in publications on marketing mix over the past decade; in 2020, the highest number of research publications was found. The country that contributed the most to this theme was the United States and the authors who contributed the most were Eirod, J.K and Fortenberry, J.L. The discussion revealed that one of the aspects that companies can pay attention to in achieving the optimal and best marketing plan to implement is the marketing mix component. The conclusion of this study emphasizes the importance of the marketing mix as one of the most important factors for customers when making purchases. Suppose the company pays attention to what the customer is looking for. In this case, it is almost certain that the company will retain many opportunities to gain customers, and the goods offered will be well spent. The main limitation of this study is the use of data derived from the Scopus database.
Antimicrobial stewardship challenges: A bibliometric analysis Haris, Ananda; Aini, Qurratul
Nusantara Science and Technology Proceedings The 1st International Conference Muhammadiyah Yogyakarta – Hospital & Healthcare Management
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4216

Abstract

Antimicrobial resistance (AMR) is a worldwide problem that presents a substantial risk to the healthcare of the general population. Antimicrobial stewardship (AMS) is essential in hospitals to optimize the use of antimicrobial agents and address the challenges of drug resistance, superinfection, and rising healthcare costs. However, there are still many obstacles in the implementation of the antimicrobial stewardship program (ASP) in hospitals and healthcare, so the decline in AMR to date is still not in line with expectations. The purpose of this study is to analyze antimicrobial stewardship research trends and to determine the progress of antimicrobial stewardship research in hospitals or healthcare. This study is qualitative research with a literature study approach. Taken from the Scopus database in the last five years, 534 articles were obtained to be analyzed using Mapchart, VOSviewer, and Rstudio-Biblioshiny. The results show that implementation of AMS is still widely studied from year to year. Research trends show the success of AMS in overcoming AMR, the barriers that occur during implementation, and the factors that contribute to the running of the AMS program. The findings also show authors, countries that publish the most, journals that are most cited, topics that are rarely published, and themes that can be developed in the future. The conclusion of this study is to determine the development of AMS research and to gain a better understanding of AMP implementation.
Co-Authors , Irwansyah, , ,, MUARDI - Abd. Rasyid Syamsuri Abdulamir, Mohammed Abdurahim, Abdurahim Abdussakir Abdussakir Adamy, Aulina Afandi, Rizal Aidina, Faiza Ambarwati, Ari Arisda Candra Satriawati Baiq Yuliana Rizkiwati Budi, Irwan Setia Choirunnisa, Fajarani Delah, Laila Himni Deviani, Fitri Dzakiyullah, Nur Rachman Eko Mulyadi Elmagboul, Abdallah Ernawati, Eli Farhana Muhammad haji, Iwan Haris, Ananda Harsyiah, Lisa Hasibuan, M Fauzi Hayatulla Husainah, Nazifah Husnawati Husni, Muhammad Naoval Huzain Jailani I Gede Adhitya Wisnu Wardhana Irawan, Wahyu Hengky Karang, Gusti Yogananda Lailia Awalushaumi, Lailia Lata, Nandha Waldana Lawwamah, Tamsilul Lestari, Sri Maharani, Lisa Malik, Deny Putra Marwan Marwan Maulana, Fariz Meillyta, Meillyta Merkusi, Sweetina Miranda, Mega Muchtar, M Ilham Muhamad Juaini Muhammad Rijal Alfian Nur Hidayah Nuro Sholihah Patoni, Anjazal Pazeth, Naufal Sulthana Pratiwi, Witri Andi PURNAMASARI, NUR ASMITA Putra, Lalu Riski Wirendra Putranto, Ega Dwi Ramdani, Dheta Alvina Ratri, Ayuningtyas Dewi Rio Satriyantara Riswanto, Agus Rizqiwati, Baiq Yuliana Robbaniyyah, Nuzla Af’idatur Rosidayani, Febby Rozikin, Muh Salwa Salwa Sari, Hajar Fatma Satriawan, Didit Shobastian, Wahyu Derajat Siboro, Ayes Malona Subiyanto, Totok Sumarwanto, Edi Sundari, Sri Syafitri, Hanna Syechah, Bulqis Nabula Tabarok, Moh Tri Maryono Rusadi Wardana, I Gede Adhitya Wisnu Wastuti, Sri Ngayomi Yudha Wilda Al Aluf, Wilda Al Zainal Abidin Zata Yumni Awanis Zulhirsan, Lalu