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All Journal Jurnal Pelita Pendidikan NIKe Jurnal Ilmiah Perikanan dan Kelautan | Fisheries and Marine Scientific Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan AKSIOMA: Jurnal Program Studi Pendidikan Matematika Jurnal Teknologi Hasil Pertanian Jurnal Kesehatan Ilmiah Indonesia / Indonesian Health Scientific Journal Contemporary Mathematics and Applications (ConMathA) Range : Jurnal Pendidikan Matematika BALANGA: Jurnal Pendidikan Teknologi dan Kejuruan Jendela Pendidikan Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks MANAJEMEN Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Al Naqdu: Jurnal Kajian Keislaman Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen E-JRM Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Atmosfer: Jurnal Pendidikan, Bahasa, Sastra, Seni, Budaya, Dan Sosial Humaniora Jurnal Kompetitif Bisnis Jurnal Media Akademik (JMA) MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Vokasi Keperawatan (JVK) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan) Hidayah : Cendekia Pendidikan Islam dan Hukum Syariah Jejak digital: Jurnal Ilmiah Multidisiplin JUPIKMAS Al Naqdu: Jurnal Kajian Keislaman
Suci Rahmawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : MANAJEMEN

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Pengaruh Lokasi dan Kepercayaan Terhadap Keputusan Pembelian Herbal Chicken Ciawi Rossana Sapta Kusumah; Suci Rahmawati; Agung Darmawan; Siti Nadya Safira; Muhamad Nauval Ardani; Firmansyah Firmansyah
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6ywnf241

Abstract

This study aims to analyze the influence of location and trust on purchasing decisions for Herbal Chicken Ciawi products. The method used is a quantitative approach with a descriptive-explanatory design. The research sample consisted of 57 respondents selected through purposive sampling, and the data were analyzed using multiple linear regression. The results show that trust has a significant effect on purchasing decisions, while location has no significant effect. However, both variables simultaneously have a significant influence. These findings confirm that consumer trust is more dominant than location in influencing purchasing decisions. The practical implication of this study is that business owners need to focus on building trust by improving service quality, ensuring product consistency, and strengthening brand image.
Co-Authors Abraham Pranata Sitinjak ABS, M Khoirul Adam Agung Darmawan Ahmad Yani Alfian Anhar Angella Putri Ramadhani Annisa Fitriani Ayuni Harianti Az-zhara Diah Putri Nugroho Azizah Azis Azmia Siti Munasifah Azya Maharani Oktaputri Chika Muthi’atul Fadhilah Didin Nurwahidin Difana Meilani Dimas Ganjar Pinasti Dio aguswantoro Dwi Ishartani Dwi Kurnia Edhi Nurhartadi Elisabeth Brielin Sinu Falha Himatul Aliyah Farly Oktriany Haning Fauzan Adhipratama Arasyid Firmansyah Firmansyah Gun Faisal Hasim . Hermandra ' I Made Alit Widnyana Ilone Virginia Oktavian Insan Saputra Joni Ahmad Mughni Kamelia Agnesta Kurnia Dewiani Lina Marlina Liss Dyah Dewi Arini Lusi Susanti Lutfiyah Hakim M. Agus Salim Mangatur Sinaga MARIA LOBO Mohonia Sabarito Sitohang Muhamad Nauval Ardani Muhammad Farhan Zein Muhammad Yusuf Nasution Muhyi, Asep Abdul Mulis . Nazar Faddilah Neng Nazma Aulia Nisa Afrawasih Novianti Novianti Novrita, Sri Zulfia Nurul Hafiza Ainanur Palahudin Palahudin Pedia Aldy Pipit Prima Fithri Puji Hujria Suci Puspaneli Puspaneli Raihani Fauziah Ratu Ilma Indra Putri Regina Bhayangkara Rina Erlita Rizky Arta Harianto Rossana Sapta Kusumah Salsanabilah Rahmawati Septi Permatasari Sherly Afiyani Nurhidayati siti bariroh Siti Hindun Siti Khulasoh Siti Nadya Safira Sri Harini Sularno Tsazkiya Aqiila Salsabila Tuti Anggriani Utama Ulfa Nadiatur Rahmi Vania Nabila Arisanti Wafa Jannatul Ma’wa Wafa Syakila Wan Muhammad Fariq Widiarti Permana Sari Wildan Ahmad Wulan Indriani Yetti Purnama Yuliati, Dian Yusanti, Linda Yusuf Andika Rachmat