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All Journal Media Penelitian dan Pengembangan Kesehatan Jurnal Kesehatan Masyarakat TREUBIA Jurnal Penelitian Pembelajaran Fisika JURNAL INDRIA (Jurnal Ilmiah Pendidikan Prasekolah dan Sekolah Awal) Jurnal Analisis Bisnis Ekonomi PROMOTOR Journal of Health Sciences WAHANA PENDIDIKAN DASAR Jurnal Ilmiah Kanderang Tingang Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat WISDOM: Jurnal Pendidikan Anak Usia Dini Jurnal Minfo Polgan (JMP) Jurnal Mahasiswa Karakter Bangsa Jurnal Ekonomi Utama (Juria) Prosiding University Research Colloquium Journal of Research and Publication Innovation Librarianship In Muslim Societies Fokus Abdimas Policy Brief Pertanian, Kelautan, dan Biosains Tropika Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat The Republic: Journal of Constitutional Law Amanah Mengabdi Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika Educational Leadership and Management Journal Jurnal Analisis Bisnis Ekonomi
Siti Alfiah
Balai Besar Penelitian dan Pengembangan Vektor dan Reservoir Penyakit Salatiga
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Journal : Librarianship In Muslim Societies

 1 
Instagram Promotion in Facilitating Library Long-Distance Service Utilization Alfiah, Siti; Irfaniah, Hikmah
Librarianship in Muslim Societies Vol 3, No 1 (2024): Librarianship in Muslim Societies
Publisher : Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/lims.v3i1.35613

Abstract

Trisakti University Library provides Long-Distance Services (LDS) that users can utilize during the pandemic. To increase the use of library services, the intensity of promotion through Instagram needs to be increased as well. This study aims to determine the effect of library promotion through Instagram on the utilization of LDS at Trisakti University Library. This type of research is associative research with a quantitative approach. The research sample was 93 respondents who are students and Instagram followers. They obtained from a total population of 1,323 @usakti_library followers by using the Slovin formula with an accidental sampling technique. Data analysis used a simple linear regression test to test the effect of Variable X and Y. The results showed that there was a significant effect between library promotion through Instagram (X) and Remote Service Utilization (Y), with a significance value of 0‚000 < 0,05 (5%). This is also strengthened by a strong correlation level of 0‚694 on a scale of 0.60 – 0.799. The result of the R Square value is 0‚482. It proves that library promotion influences 48,2% of LDS. The results of this study confirm the uses and effects theory stating that the use of mass media and media content will cause certain effect. In this study, the effect is the increased utilization of LDS. It is hoped that this research can help the library in increasing promotional activities through Instagram and its attention in processing library services. This research is expected to help the library to increase promotional activities through Instagram and to improve service quality. 
Instagram Promotion in Facilitating Library Long-Distance Service Utilization Alfiah, Siti; Irfaniah, Hikmah
Librarianship in Muslim Societies Vol. 3 No. 1 (2024): Librarianship in Muslim Societies
Publisher : Syarif Hidayatullah State Islamic University of Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/lims.v3i1.35613

Abstract

Trisakti University Library provides Long-Distance Services (LDS) that users can utilize during the pandemic. To increase the use of library services, the intensity of promotion through Instagram needs to be increased as well. This study aims to determine the effect of library promotion through Instagram on the utilization of LDS at Trisakti University Library. This type of research is associative research with a quantitative approach. The research sample was 93 respondents who are students and Instagram followers. They obtained from a total population of 1,323 @usakti_library followers by using the Slovin formula with an accidental sampling technique. Data analysis used a simple linear regression test to test the effect of Variable X and Y. The results showed that there was a significant effect between library promotion through Instagram (X) and Remote Service Utilization (Y), with a significance value of 0‚000 < 0,05 (5%). This is also strengthened by a strong correlation level of 0‚694 on a scale of 0.60 – 0.799. The result of the R Square value is 0‚482. It proves that library promotion influences 48,2% of LDS. The results of this study confirm the uses and effects theory stating that the use of mass media and media content will cause certain effect. In this study, the effect is the increased utilization of LDS. It is hoped that this research can help the library in increasing promotional activities through Instagram and its attention in processing library services. This research is expected to help the library to increase promotional activities through Instagram and to improve service quality. 
Co-Authors Abdullah Syarofi Alfiyah, Siti Anhary, Agus Sulaiman Anif Budiyanto Army, Widya Lelisa Ary Oktsari Yanti Asfifah, Refi Meilina Astuti Setiyani, Astuti Avianty, Ichayuen Bambang Heriyanto Bokasa, Muhamad Dodi Budi Rahayu, Budi Danang Pramudita, Danang Danggur, Kristoforus Diah Andriani Kusumastuti, Diah Andriani Dian Kristiana Didi Hilman Dwi Purwanti Dwianggoro, Prihadi Dwikoranto Eny Dwimawati Eva Iryani, Eva Evi Sulistyorini Fatechah, Natiqotul Feby Arma Putra Furyanah, Anah Ginarsih, Yuni Handayani, Rofiqo Dian Agustin Harumi, Ani Media Herdiansyah, Raditya Hindriari , Reni Hindriari, Reni Irawan, Yosie Irfaniah, Hikmah Islam, Muhammad Syahfiqul Janudin, Janudin Junengsih, Junengsih Karami, Yasid Khoirunisa Lasbudi Pertama Ambarita Lestari, Nisa Maharani, Haidilia Maharani, Haidilla Mairo, Queen Khoirun Nisa’ Mochammad Imron Awalludin Muhyidin Muji Mranani Mujiyono Mujiyono Ngestiningrum, Ayesha Hendriana Nilawati, Neli Nindyantoro Ningrum, Alfia Pramudya Pangestu, Via Febi Paramita, Lungayu Indraswari Prayoga, Handi Lambang Purnamasari, Inah Putra, Deny Namanda Rachman, Fakung Rahman, Fakung Rashel, Salsabila Nuriliyah Rashel Riyani Setiyaningsih Rusdiani, Nurtina Irsad Rusnoto, R Sapari, Sapari Sari, Ira Rahayu Tiyar Sarie, Rena Febrita Septianti Purwanto, Triana Septyaningtyas, Dinar Rika Sherly Jeniawaty, Sherly Sidiq Setyo Nugroho SUPRIYONO . Teguh Basuki Tendi Antopani, Tendi Titi Maharrani Tri Wibawa Ambar Gajito, Tri Wibawa Ambar Triwibowo Ambar Garjito Untung Susilo Wahyu Abadi Junjung Drajad Yahya Yahya Yeni Mulyani Yuliani, Adelia Yurilla Endah Muliatie, Yurilla Endah