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All Journal Ulul Albab: Jurnal Studi Islam Jurnal Kesehatan Jurnal Informatika dan Teknik Elektro Terapan Jurnal Pendidikan : Riset dan Konseptual Jurnal ASPIKOM JMM (Jurnal Masyarakat Mandiri) GEMA EKONOMI Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Spizaetus: Jurnal Biologi dan Pendidikan Biologi Istinbath : Jurnal Hukum International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Impresi Indonesia Journal Of World Science Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Journal of General Education and Humanities Journal of Comprehensive Science Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Studi Keperawatan Jurnal Pendidikan, Sains dan Teknologi Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Indonesian Research Journal on Education Madani: Multidisciplinary Scientific Journal Jurnal Pengabdian West Science Jurnal Kendali Teknik dan Sains Pubmedia Jurnal Penelitian Tindakan Kelas Indonesia Student Research Journal JEBD Jurnal Medicare NGARSA: Journal of Dedication Based on Local Wisdom Baileo: Jurnal Sosial Humaniora Advances In Social Humanities Research Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Intelek Dan Cendikiawan Nusantara Al-Istinbath : Jurnal Ilmu Hukum dan Hukum Keluarga Islam Jurnal Pendidikan Progresif Journal of Community Service: In Economic, Business, and Islamic Finance Journal of Digital Marketing and Search Engine Optimization Journal of Literary Prose and Society Islamic Counseling and Parenting Journal Jurnal of Psycholinguistics Digital Agriculture and Innovation Journal Livestock Science and Innovation Journal Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Jurnal Pendidikan dan Inovasi Pembelajaran
Nur Alifah
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Journal : Jurnal ASPIKOM

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The Role of Social Media in Shaping Public Discourse among Generation Z: Trends, Challenges, and Implication Alifah, Nur
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 11, No 1 (2026): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v11i1.1587

Abstract

In the digital age, social media has become a pivotal platform for public discourse, particularly among Generation Z. This demographic, known for its digital proficiency, utilizes platforms like Instagram, TikTok, and Twitter to engage in activism, share opinions, and build communities. However, these platforms also present challenges, such as the spread of misinformation, the amplification of polarization, and algorithm-driven content curation. This study aims to analyze the trends, challenges, and implications of social media's role in shaping public discourse among Generation Z. Using a qualitative phenomenological approach, the research collected data through semi-structured interviews and content analysis. Thematic analysis revealed that 35% of social media content is polarizing, often creating ideological echo chambers, while 30% consists of misinformation, undermining trust and informed decision-making. Conversely, activism-related content, accounting for 25% of analyzed posts, highlights the potential for social media to foster civic engagement. The study concludes that while social media empowers Generation Z to participate in societal conversations, it also perpetuates significant challenges. The findings underscore the urgency of digital literacy initiatives and ethical algorithmic reforms to mitigate these issues. These interventions are critical for fostering informed, inclusive, and constructive public discourse in the digital era.  Keywords: 
Co-Authors Adelia Adelia, Adelia Agis Ahmad Rodiansjah Agus Gilang Hermawan Agus Rohmat Hidayat Ahmad Rodiansjah, Agis Ahmad, Aktsar Roskiana Aji, Darojat Laksito Ali Mutafi Amanda, Feby Adelia Ana Pratiwi, Ana Andi Fausi Adri Andika Cahya Febriawan Anggraini Dwi Kurnia Anton, Secendry R. Anwar, Aulia Arifbillah Ardhika Achmad Gustama Asiah, Sindi Nur Astuti, Nuning Audhain, M Da’i Ayu, Rani Basso, Siska Bin Benny Afwadzi, Benny Cecep Agus Chamdani, Yusup Dagonala, Ube Desmira Desmira, Desmira Didik Aribowo Dina, Aulia Rahma Durahman, Eva utami Dwi Cahyono, Bagus Elan Maulani, Isma Elfriza Putri Indrayanti Ersha Susanti Fadillah, Ega Nur Fahmi, Cahyaning Azami FAISAL HARIS Falah, Zidnal Feri Hardiyanto Firman syah, Firman Fitriyanti, Elvira Gelen Veranda Deanda Gubayana, Hansen Hakim, Faisal Hasanah, Suci Hasria Alang Hasriani Hasriyanti Hidayati, Tutik Huda, Ghisma Nur Iman, Atep Islamawati, Islamawati Julian Muhammad Zaky Juniwan Juniwan Kadir Kadir Khairi Hakim, Fachri Rajib Khairul Umam Lailatul Masruroh Lativah, Evi Lestari, Anisa Ayu Dwi Luthfiah Luthfiah Mannan, Abdul Marpani, Marpani Meilinda, Vivi Muammar Fawwaz Muhammad Hafis Muhammad Nasrun murdiyanto, joko Nafisa, Amilatun Nasaruddin Naufal, Nabil Nendi, Ikhsan Novitasari, Rossalina Nur Fadhilah Amir Fadhilah Amir Amir Nur Fahmi Ramadhan Nur Melizza Nuraeni Salsabila, Irma Nurfitraini Nurhidayati, Eni Nuriatullah Nurilla Kholidah Nurwijayanti Oga Laksana, Medika Orizativa Jami Paz, Luciana Perdiansah, Edli Prayoga, Garlan Putri Andini Maulana Rahmat, Alif Ramadhan, Fatih Humam Rayyani Waode Ria Lestari, Ria Rizky Sabili Salam Rodiansjah, Agis Ahmad Roibin Rosdiansjah, Agis Ahmad Saflesa, Arius Tonce Saona Saona, Saona Sa’adah, Siti Naila Sella, Nursella Anggraini Sheilla Ayu Aqillah Sitaba, Niska E Siti Rohimah Sofyan, Syaakir Sugeng Hermanto, Sugeng Syakirah Teguh Wahyudi Wahyudi Tiara Aprilia Kulsum Tristiyanto, Edy Utami, Ana Fajri Viviani, Risma Wahida Yuliana Wahyu Hidayat Wardana, Iga Warijan Warijan Wisni, Anggrieni Yusrina Syirly Salsabil Azzahra Zuhriyah, Nabilaa Faizatuz