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Narpati, Bintang
Faculty Of Economic And Business, University Of Bhayangkara Jakarta Raya, Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Influence of Digital Transformation and Organizational Agility on Business Performance Mediated by Product Innovation Narpati, Bintang; Asep Hermawan; Deasy Aseanty
Greenation International Journal of Economics and Accounting Vol. 3 No. 4 (2025): Greenation International Journal of Economics and Accounting (December 2025 - F
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v3i4.650

Abstract

Objective: This study aims to analyze the influence of digital transformation, organizational agility, and knowledge management on the business performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Bekasi City, with product innovation as a mediating variable, and to identify strategies for maintaining the sustainability of traditional culinary arts amidst competition from foreign food. Research Method: This study used a quantitative approach with a survey design. Data were collected through questionnaires distributed to culinary MSMEs in Bekasi City, selected due to the significant growth of its culinary sector. Data analysis was conducted using statistical methods using Structural Equation Modeling (PLS-SEM), including validity and reliability tests, and path analysis to test the direct and mediation hypotheses. Results: The results indicate that digital transformation and organizational agility have a positive and significant effect on the business performance of culinary MSMEs. Product innovation is proven to mediate the relationship between these three independent variables and business performance, strengthening the competitiveness of MSMEs in the face of globalization trends. Research Implications and Limitations: The practical implications of this research are the need for culinary MSMEs to adopt digital technology and increase organizational agility to support product innovation relevant to the modern market. Theoretical implications include strengthening the dynamic capability theory in the context of culinary MSMEs. Limitations of the research include its focus on Bekasi City, requiring adjustments to generalizations to other regions, and the limited availability of secondary data that may affect the depth of the analysis. Originality: This research provides an original contribution by integrating digital transformation and organizational agility into a single model mediated by product innovation, specifically in the context of culinary MSMEs in Bekasi City. This research also highlights the revitalization of traditional culinary arts in response to shifting consumer preferences due to globalization.
Co-Authors Abdul Gofur Adelia Frilianda Adelia, Dinda Adhitya Rizqi Sindu Tjahyo Pradhanaputra Adler Haymans Manurung Ahmad Faqih Syukri Amelia Putri Anah Indriyanah Andrian Andrian Anisa Anisa Arini Endrawati ASEP HERMAWAN Bergin Abisal Putra Bukhari, Eri Cahyadi Husada Cahyadi Husadha Cahyani Nurwa Putri Deasy Aseanty Dela Rosa Della Restu Cahyani Dewi Anita Simamora Dharmanto, Agus Dian Sudiantini Dian Sudiantini Dian Sudiantini Difa Mulki Sabila Elena Syafa Chamilla Elia Rossa Ericson, Jose Eva Fadilla Anggraeni Eva Fadilla Anggraeni Farhan Saputra Farhan Saputra Febianti, Vira Fikri , Adi Wibowo Noor Frisca Amalia Febriana Friska Natalia Gladis Sukma Ayu Widuri Handayani, Milda Hani Hardiyanti Hasanuddin Hasanuddin Herwanti Sulistiani Iis Mulianingsi Indra Lubis Indra Lubis Indra Lubis Intan Cahyani Abadi Jhonni Sinaga Jumawan Kardinah Indriana Meutia Kardinah Indriana Meutia Kardinah Indrianna Meutia Kardinah Indrianna Meutia Kardinah Indrianna Meutia Khalishah Ika Putri Khalishah Ika Putri Lubis, Indra Lufiana Anggrainie M Fadhli Nursal M. Fadhli Nursal Maharani, Puspita Ayu Manrejo, Sumarno Meri Henni Goretti Sitohang Meutia, Kardinah Indriana Meutia, Kardinah Indriana Meutia, Kardinah Indrianna Moehammad Taufan Mugiani, Natasha Queenta Muhammad Asif Khan Nabila Alawiyah Nabila Alodia Nathania yunus, Angeline Nazwa Dea Devilia Ningrum, Endah Prawesti Ningsih, Nova Astia Nursal , M Fadhli Praditya Ardhana, Rafli Pratika Maulinna Widadi Pratika Maulinna Widadi Putri Hana Salsafila Rafi Eka Nugraha Resma Nurlela Rianto, Muhammad Richo Rifqoturrohmah Risa Hasnawati Rony, Zahara Tussoleha Rorim Panday Safina Sari, Rycha Kuwara Septiana Cahyaningrum Tarmono Putri Setya Ningrum Silvia Nurul Izati Afriliani Simamora, Dewi Anita Siswandi Siswandi sudianti, Dian Sudiantini, Dian Sugeng Sismayadi Supardi Taufan, Moehammad Untari, Dhian Tyas Wastam Wahyu Hidayat Widjanarko, Wirawan Wijayaningsih, Rini Wijayanti, Murti Wirawan Widjanarko Yulaeli, Tri Yuniati, Triana Yunita, Tyna