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Anastasia Lidya Maukar
Universitas Presiden
Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Social Sciences Transportation Other

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Journal : IDEAS: Journal of Management

 1 
Factors influencing customer purchase intention towards halal logo on food packaging in Melaka Siti Hajar Binti Mohtar; Mohd Syaiful Rizal; Mohamad Toha; Anastasia Lidya Maukar
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

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Abstract

This research aims to examine the factors influencing Melaka Muslim community in purchase intention towards halal logo on food packaging. Theory of Planned Behaviour is used as theoretical framework and there are three factors in influencing customer purchase intention which are attitude, subjective norm and perceived behavioural control. Questionnaires were distributed to the 170 Muslims respondent which randomly selected in shopping complex or supermarket area in Melaka City. The data was analysed using statistical package, descriptive analysis, Pearson correlation and multiple regression analysis were applied in this research in order to identify relationship and the most important factors. The results indicated that attitude, subjective norm and perceived behavioural control have positive relationship to intention on purchasing food packaging with halal logo. The most important factor that influence consumer purchase intention towards halal logo was attitude and subjective norm.
Co-Authors Abdul Rezha Efrat Najaf Achmad Aziz Wahdana Achmad Choiron Adi Saptari Agus Sasmito Agustinus Noertjahyana Ahmad Yanu Rokhim Ana Wati, Seftin Fitri Anang Aris Widodo Andira Andira Andira Andira Andira Andira Andira Taslim Andira, Andira ANGGI FIRMANSYAH Anik Vega Vitianingsih Anik Vega Vitianingsih Anik Vega Vitianingsih Anik Vega Vitianingsih Anik Yuesti Apri Junaidi, Apri Arie Restu Wardhani Arrosyadi, Laesa Qotrun Nada Arthur Silitonga Athina Sakina Ratum Avania Shinta Ayomi, Jose Mario Aziiza, Arizia Aulia Azzahra, Morra Fatya Gisna Nourielda Bella Chelsea Berliana Burhan Primanintyo Cahyono, Cahyono Kaelan Cakranegara, Pandu Adi Carolena Setephany Christian Setiadi Ciswondo Ciswondo Dewa Anggara Kesuma Dian Retno Sari Dewi DWI CAHYONO Fauzan, Rizky Fauzi, Ariq Ammar Fawaidul Badri Firmansyah, Deden Fitri Marisa Fitri Marisa Fitri Marisa Fitri Marissa Fitri, Anindo Saka Gita Indah Marthasari Gunawan Hamidan, Rusdi Handini, Mia Hanum, Dinda Latifah Haryanto, Kurniawan Wahyu Hashim, Ummi Rabah Helmi Indra Purnomo Hermansyah, David Herwan Yusmira Hikmawati, Nina Kurnia Husri Sidi Ineu Widaningsig Sosodoro Ineu Widaningsih Ineu Widaningsih Sosodoro Ineu Widaningsih Sosodoro Ineu Widaningsih Sosodoro, Ineu Widaningsih Intan Puspita Pribadi Intan Yosa Pramisela Jack Febrian Rusdi Jazid Rizkon Jean Hillary P Korua Jenifer Cafriaty Johan Krisnanto Runtuk Johan Runtuk Julius Mulyono Kamalrudin, Massila Kresna Arief Nugraha Krismantoro, Putu Gede Ari KRISTIAWAN KRISTIAWAN Luqman Hakim Mardiana Andarwati MARIFANI FITRI ARISA Mashudi Mashudi Maulidiana, Putri Dwi Rahayu Maurits Walalayo Mieke Wijayanti Minggow, Lingua Franca Septha Mochammad Syaiful Riza Mohamad Toha Mohd Syaiful Rizal Mucalinda Rupasari Mucalinda Rupasari Muhammad Afra Irwansyah Muzaki, Mochammad Rizki Niken Titi Pratitis Nurhaba Djiha Octa Wendy Tanurahardja Oktafamero, Yomara Oktavia Sunny Pamudi Pamudi, Pamudi Pangestu, Resza Adistya Pramisela, Intan Yosa Pramudita, Atanasia Pramudita, Krisna Eka Puspitarini*, Erri Wahyu Puspitarini, Erri Wahyu Putri, Jessica Ananda Putri, Natasya Kurnia Rachmad Ary Ramadhan Rahardiyanto, Panca Ramadhan, Rachmad Ary Rendy - Rhiza Adiprabowo Rhiza Adiprabowo, Rhiza Richki Hardi Rijal, Khaidar Ahsanur Rivaldo Tito Lamberto Da Silva Rizal, Moch Arif Samsul Rusdi Hamidan Rusdi, Jack Febrian Salmanarrizqie, Ageng Seftin Fitri Ana Wati Shofa Ramadhina Sigit Sigalayan Siti Hajar Binti Mohtar Slamet . Slamet Kacung, Slamet Slamet Riyadi, Slamet Riyadi Stefanus Setiady SUMARDI Susilo, Yunus Sutrisno Sutrisno Syahroni Wahyu Iriananda, Syahroni Wahyu Tantyo Edo Wicaksana TEGUH ARIFIANTO, TEGUH Tjatursari Widiartin Tubagus Mohammad Akhriza Uda, Tonich Ullum, Choirul Voni Anggraeni Suwito Putri Wati, Seftin Fiti Ana Wati, Seftin Fitri Ana Widiya Nur Permata Wijiono, Aditya Kusuma Yana Hendriana Yasin, Verdi Yoyon Arie Budi Suprio Yudi Kristyawan, Yudi Yunus Susilo Yustian Zandroto, Yosefin Yuniati Zangana, Hewa Majeed